📌 Core Information
🔹 Job Title: Director of Product Marketing - AAA Campaigns
🔹 Company: PrizePicks
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading strategic development and execution of high-profile AAA campaigns for major sports moments
- Collaborating with cross-functional teams to ensure alignment on goals and drive measurable business results
- Building integrated narratives that connect product innovation with brand storytelling
- Inspiring world-class creative and driving business impact through data-driven insights
- Working closely with talent activation teams to ensure alignment with product positioning and campaign storylines
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and cross-functional collaboration to successfully lead AAA campaigns for major sports moments.
📋 Key Responsibilities
✅ Lead AAA Campaign Strategy: Own end-to-end development of PrizePicks’ tentpole campaign launches—establishing campaign architecture, GTM strategy, audience targeting, and channel mix for seasonal sports moments (e.g., NFL Kickoff, NBA Launch).
✅ Bridge Brand & Product: Build integrated narratives that connect product innovation (gameplay, features, promos) with brand storytelling (positioning, voice, cultural strategy). Ensure we show up with clarity, swagger, and soul.
✅ Collaborate Cross-Functionally: Partner with Brand, Product, CI, Creative, Media, Lifecycle, and Analytics teams to align on goals, timelines, and execution plans. Lead cross-functional meetings, briefs, and rollout coordination.
✅ Inspire World-Class Creative: Write creative briefs that galvanize internal and external teams to build high-impact campaigns across TV, digital, social, activations, influencer, product, OOH channels and more.
✅ Drive Business Impact: Partner with stakeholders to define and track KPIs such as awareness lift, engagement, CAC:LTV, conversion rates, and promo performance. Use insights to optimize in real time and evolve future campaigns.
✅ Own Talent, Culture & Alignment: Work closely with the Strategic Partnerships teams to ensure talent activations, influencer marketing, and ambassador efforts align with product positioning and campaign storylines.
✅ Influence Roadmap & Readiness: Help shape product timelines and readiness to ensure AAA campaigns are grounded in meaningful product moments and unlock maximum value.
ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and data-driven decision making to ensure successful AAA campaign launches.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.
Experience: 8-10+ years in product marketing, brand marketing, or go-to-market leadership—ideally in consumer tech, sports, gaming, or entertainment (either on the client or agency side).
Required Skills:
- Proven experience leading integrated, large-scale campaigns across paid, owned, and earned channels
- Strong storyteller and strategic thinker—able to simplify the complex, connect product to culture, and turn insights into action
- Deep understanding of sports fans, fan behavior, and seasonal attention cycles
- Confident cross-functional leader who thrives in matrixed, fast-paced environments
- Must have experience working with internal and external creative, media, social and lifecycle teams
- Sharp creative instincts and experience working closely with in-house or agency creative teams
- Strong analytical mindset and experience working with performance data and campaign measurement frameworks
Preferred Skills:
- Experience working with talent activation teams and influencer marketing
- Familiarity with the fantasy sports industry
ASSUMPTION: Candidates with a strong background in product marketing, brand marketing, or go-to-market leadership within consumer tech, sports, gaming, or entertainment industries are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for similar roles and experience levels in Atlanta, GA)
Benefits:
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range and benefits package are competitive and in line with industry standards for similar roles and experience levels in Atlanta, GA.
📌 Applicant Insights
🔍 Company Context
Industry: PrizePicks operates in the spectator sports industry, focusing on daily fantasy sports (DFS) and skill-based gaming.
Company Size: PrizePicks is a mid-sized company with 501-1,000 employees, offering a dynamic and collaborative work environment.
Founded: PrizePicks was founded in 2015 and is headquartered in Atlanta, GA.
Company Description:
- PrizePicks is the fastest-growing sports company in North America, according to the 2023 Inc. 5000 rankings, two years running
- The company is the largest independent skill-based fantasy sports operator in the country
- PrizePicks offers a fun, fast, and simple version of daily fantasy sports, covering a wide variety of sports leagues from the NFL and NBA to esports titles like League of Legends, Counter-Strike, and Valorant
Company Specialties:
- Daily Fantasy Sports
- Skill-Based Gaming
- Sports Entertainment
- Esports
Company Website: https://prizepicks.com/
ASSUMPTION: PrizePicks is a well-established and rapidly growing company in the DFS and skill-based gaming industries, offering a unique and engaging product for sports fans.
📊 Role Analysis
Career Level: This role is at the senior leadership level, requiring a high degree of strategic thinking, creativity, and cross-functional collaboration.
Reporting Structure: The Director of Product Marketing - AAA Campaigns will report directly to the Chief Marketing Officer (CMO) or another senior marketing leader within the organization.
Work Arrangement: This is a hybrid position based at the PrizePicks headquarters in Atlanta, GA, with a flexible work schedule focused on getting the job done, not hours clocked.
Growth Opportunities:
- As the company continues to grow and expand its offerings, there will be opportunities for the Director of Product Marketing - AAA Campaigns to take on additional responsibilities or move into a more senior role within the marketing organization
- The successful candidate will have the opportunity to shape the future of the company's marketing efforts and make a significant impact on its growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape the company's marketing strategy and make a lasting impact on its success.
🌍 Location & Work Environment
Office Type: The PrizePicks headquarters is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 3423 Piedmont Rd, suite 445, Atlanta, GA 30305, US
Geographic Context:
- Atlanta, GA, is the headquarters location for PrizePicks, offering a vibrant and diverse urban environment with a rich cultural scene and numerous entertainment options
- The city is home to a thriving sports industry, with several professional sports teams and a strong fan base
- Atlanta is also a major hub for the technology industry, with a growing number of startups and established companies calling the city home
Work Schedule: The work schedule for this hybrid role is flexible, with a focus on getting the job done rather than tracking hours worked.
ASSUMPTION: The modern and collaborative work environment at PrizePicks, combined with the vibrant and diverse city of Atlanta, offers an ideal setting for a successful and engaging work experience.
💼 Interview & Application Insights
Typical Process:
- The application process for this role will involve submitting a resume and cover letter through the provided link
- Candidates who meet the qualifications will be invited for an initial phone or video screening with the hiring manager or a member of the HR team
- Successful candidates will then be invited for one or more in-depth interviews with senior marketing leaders and other key stakeholders within the organization
- Finalists may be asked to complete a marketing project or presentation as part of the interview process
- After the interviews, the hiring team will make a decision and extend an offer to the selected candidate
Key Assessment Areas:
- Strategic thinking and campaign development skills
- Cross-functional collaboration and leadership abilities
- Creativity and storytelling prowess
- Analytical mindset and data-driven decision-making capabilities
- Understanding of sports fans, fan behavior, and seasonal attention cycles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the fantasy sports industry and PrizePicks' unique offerings
- Showcase your ability to develop and execute high-impact marketing campaigns for major sports moments
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively in a fast-paced, collaborative environment
- Be ready to discuss your approach to measuring and optimizing campaign performance using data and analytics
ATS Keywords: Product Marketing, Brand Marketing, Go-to-market Leadership, AAA Campaigns, Sports Marketing, Fantasy Sports, Esports, Cross-functional Collaboration, Data-driven Decision Making, Strategic Thinking, Campaign Development, Creative Brief Writing, Business Impact Analysis, Talent Activation, Influencer Marketing, Performance Data Analysis, Storytelling, Strategic Thinking, Sports Fans, Seasonal Attention Cycles, Analytical Mindset
ASSUMPTION: The application process for this role will be competitive, with a focus on identifying candidates who possess the required skills and experience to successfully lead AAA campaigns for major sports moments.
🛠️ Tools & Technologies
- Campaign management platforms (e.g., Asana, Trello, Monday.com)
- Project management tools (e.g., JIRA, Microsoft Project, Smartsheet)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Creative design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
ASSUMPTION: The successful candidate will be comfortable working with a wide range of marketing, project management, and data analysis tools to effectively lead AAA campaigns for major sports moments.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embrace change, take risks, and continuously improve
- Collaboration: Work together, share knowledge, and support each other's success
- Integrity: Act with honesty, fairness, and respect for all
- Customer Focus: Prioritize the needs and wants of our customers above all else
- Fun: Foster a positive, inclusive, and enjoyable work environment
Work Style:
- Fast-paced and dynamic, with a focus on getting things done efficiently and effectively
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Data-driven and analytical, with a commitment to using data to inform decision-making and optimize performance
- Creative and innovative, with a willingness to think outside the box and challenge the status quo
Self-Assessment Questions:
- How do you align with PrizePicks' core values, and can you provide an example of a time when you demonstrated each value in a professional setting?
- Describe your preferred work style, and how do you think it will fit with the collaborative and fast-paced environment at PrizePicks?
- How do you approach data-driven decision making, and can you share an example of a time when you used data to inform a marketing strategy or campaign?
ASSUMPTION: Candidates who demonstrate a strong alignment with PrizePicks' core values and a compatible work style will be most likely to succeed in this role.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may require candidates to adapt quickly and manage multiple priorities simultaneously
- The role involves working with a wide range of stakeholders, requiring strong communication and collaboration skills to ensure alignment and successful campaign execution
- The competitive nature of the fantasy sports industry may present challenges in standing out and capturing market share
- The role requires a deep understanding of sports fans, fan behavior, and seasonal attention cycles, which may present a learning curve for candidates without extensive experience in the industry
ASSUMPTION: Candidates who are adaptable, collaborative, and possess a strong understanding of the fantasy sports industry will be best equipped to overcome these potential challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on leading AAA campaigns for major sports moments, requiring a high degree of strategic thinking, creativity, and cross-functional collaboration
- While similar roles may exist in other industries, such as event marketing or brand management, the fantasy sports industry presents unique challenges and opportunities that require a specific set of skills and knowledge
- Career paths for this role may include progression to senior marketing leadership positions within the fantasy sports industry or transition to other industries with similar marketing challenges and opportunities
ASSUMPTION: Candidates with experience in fantasy sports marketing or related fields will have a competitive advantage in this role, but those with transferable skills and a strong understanding of the industry may also succeed.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for the NFL Kickoff, including TV spots, digital advertising, social media activations, influencer partnerships, and in-game promotions
- Creating a targeted marketing strategy for the NBA Tip-Off, leveraging data on fan behavior and seasonal attention cycles to maximize engagement and conversion rates
- Designing and implementing a cross-channel campaign for a major esports event, such as the League of Legends World Championship, to drive awareness and increase viewership
ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven approach required to successfully lead AAA campaigns for major sports moments in the fantasy sports industry.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to measuring and optimizing campaign performance, and how will this role contribute to that process?
- How does the company support cross-functional collaboration and ensure alignment between marketing, product, and other teams?
- Can you provide an example of a successful AAA campaign that the company has executed in the past, and what lessons were learned from that experience?
- How does the company approach working with talent activation teams and influencer marketing to ensure alignment with product positioning and campaign storylines?
- What opportunities exist for growth and professional development within the marketing organization, and how does the company support the career advancement of its employees?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company's approach to marketing, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your ability to lead AAA campaigns for major sports moments
- Prepare a portfolio or examples of your marketing work, showcasing your ability to develop and execute high-impact campaigns across various channels
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps
- If selected for an interview, be prepared to discuss your approach to strategic campaign development, cross-functional collaboration, and data-driven decision making
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
