- Job Title: Director of Product Marketing, ALM
- Company: PTC
- Location: Boston, MA (Hybrid preferred) or Remote
- Job Type: Full-Time
- Category: Product Marketing
- Date Posted: May 9, 2025
🚀 Job Overview
PTC is seeking a strategic and innovative Director of Product Marketing, ALM to drive go-to-market success and product adoption. This role is critical in shaping product narratives and making a direct impact on the future of Application Lifecycle Management (ALM) technology.
ASSUMPTION: This role requires a strong understanding of ALM technology and enterprise software industries, as well as proven experience in driving successful go-to-market strategies and product launches.
📋 Key Responsibilities
- Define and Execute Product Marketing Strategy: Develop and execute the ALM segment's product marketing strategy, ensuring alignment with business goals and GTM initiatives.
- Own Product Positioning and Messaging: Create clear and compelling value propositions for customers, partners, and internal stakeholders.
- Lead Product Launches: Collaborate cross-functionally with Product Management, Sales, and Growth Marketing to execute successful product launches from strategy to execution.
- Enable Sales and Customer Success: Provide impactful collateral, sales tools, and competitive insights to drive revenue.
- Conduct Market and Customer Research: Inform messaging, product roadmap, and market opportunities through market and customer research.
- Monitor and Analyze Product Adoption: Refine marketing strategies based on product adoption, market trends, and competitive positioning.
ASSUMPTION: This role requires strong cross-functional collaboration and the ability to influence senior leaders, product teams, and sales teams.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
- Experience: 7+ years of product marketing experience in B2B SaaS, ideally within ALM and enterprise software industries.
- Required Skills:
- Proven track record of driving successful GTM strategies and product launches.
- Strong storytelling and messaging skills.
- Experience with sales enablement, competitive analysis, and customer insights.
- Ability to work cross-functionally and influence senior leaders.
- Preferred Skills:
- Experience in market research, pricing strategy, and demand generation alignment.
- Familiarity with Agile engineering capabilities.
ASSUMPTION: Candidates should have a strong desire to work closely with product and sales teams around long-term business strategy, annual business plans, and quarterly business reviews.
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 per year (PTC anticipates this range, but actual pay may vary based on candidate's skills, qualifications, experience, and location)
- Benefits:
- Medical, dental, and vision insurance
- Paid time off and sick leave policies
- Tuition reimbursement
- 401(k) contributions and employer match
- Flexible spending accounts
- Life insurance and disability coverage
- Generous commuter subsidy
- Employee share purchase program and equity grant (for eligible roles)
- Working Hours: Full-time (40 hours/week)
ASSUMPTION: PTC carefully considers a wide range of compensation factors when determining salary for a position. The provided salary range is an estimate and may vary based on the candidate's background and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 5,001-10,000 employees
- Founded: 1985 (as PTC)
- Company Description: PTC unleashes industrial innovation with award-winning, market-proven solutions that enable companies to differentiate their products and services, improve operational excellence, and increase workforce productivity. With PTC, and its partner ecosystem, manufacturers can capitalize on the promise of today’s new technology to drive digital transformation.
- Company Specialties: Product Development Solutions, PLM (Product Lifecycle Management), CAD (Computer Aided Design), Internet of Things, Application Lifecycle Management, Service Lifecycle Management, Supply Chain Management, Augmented Reality, Virtual Reality, Digital Transformation, IIoT (Industrial Internet of Things), Digital Twin, Additive Manufacturing, and Industrial Internet of Things.
📊 Role Analysis
- Career Level: Senior-level role with strategic impact on product growth and GTM success.
- Reporting Structure: This role reports directly to the Senior Vice President of Product Management and Marketing.
- Work Arrangement: Hybrid (preferred) or fully remote.
- Growth Opportunities: Collaborate with high-caliber teams, work on cutting-edge technology, and contribute to PTC's continued success and expansion.
🌍 Location & Work Environment
- Office Type: Hybrid (preferred) or fully remote.
- Office Location(s): 121 Seaport Blvd, Boston, Massachusetts 02210, US, and Splaiul Independentei 319, Bucharest, Bucharest 060941, RO.
- Geographic Context: Boston, MA, offers a vibrant tech hub with a rich talent pool and numerous networking opportunities. The remote option provides flexibility and access to a broader candidate pool.
- Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission.
2. Phone or video screen with the hiring manager.
3. In-depth behavioral and technical interviews with cross-functional teams.
4. Final interview with the Senior Vice President of Product Management and Marketing.
- Key Assessment Areas:
1. Strategic thinking and go-to-market planning.
2. Product positioning and messaging skills.
3. Cross-functional collaboration and influencing abilities.
4. Market research and analysis skills.
- Application Tips:
1. Tailor your resume to highlight relevant experience and skills.
2. Prepare a cover letter that demonstrates your understanding of the role and company.
3. Showcase your portfolio or examples of your work, if applicable.
4. Follow up with the hiring manager after your interview to reiterate your interest and address any concerns.
🛠️ Tools & Technologies
- PTC's product suite (e.g., Windchill, Creo, ThingWorx, and Vuforia)
- Salesforce, Marketo, and other marketing automation tools
- Microsoft Office Suite and Google Workspace
- Project management and collaboration tools (e.g., JIRA, Asana, or Trello)
👔 Cultural Fit Considerations
- Company Values: Innovation, Customer Success, Integrity, Accountability, and Teamwork.
- Work Style: PTC values a collaborative, agile, and customer-centric work environment. Employees are encouraged to take initiative, be proactive, and work together to achieve common goals.
- Self-Assessment Questions:
1. How do you align with PTC's core values, and how would you demonstrate them in this role?
2. How do you approach working in a hybrid or remote environment, and what strategies do you use to maintain productivity and collaboration?
3. How do you balance long-term strategic planning with day-to-day tactical execution?
⚠️ Potential Challenges
- Role-Specific: Balancing strategic planning with day-to-day tactical execution.
- Company-Specific: Working in a large, matrixed organization with multiple stakeholders.
- Industry-Specific: Keeping up with rapidly evolving technology and market trends in the ALM space.
- Location-Specific: Potential commuting challenges for on-site work in Boston, MA.
📈 Similar Roles Comparison
- Product Marketing Manager, ALM (at a smaller company): This role offers more autonomy and direct impact on product strategy but may have fewer resources and less brand recognition.
- Senior Product Marketing Manager, Enterprise Software (at a larger company): This role provides more exposure to enterprise-level software marketing but may have more competition for resources and career advancement opportunities.
📝 Sample Projects
1. Developing a go-to-market strategy for a new ALM product feature.
2. Conducting market research to identify trends and opportunities in the ALM space.
3. Collaborating with cross-functional teams to launch a successful ALM product.
💡 Key Questions to Ask During Interview
1. What are the most significant challenges facing the ALM product line, and how can this role address them?
2. How does this role collaborate with the product management and sales teams to drive product adoption and revenue growth?
3. What are the key priorities for this role in the first 90 days?
4. How does PTC support the professional development and growth of its product marketing team members?
5. What are the most important qualities PTC looks for in a successful Director of Product Marketing, ALM?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://careers.ptc.com/careers/job/137468108059-director-of-product-marketing-alm-remote-usa).
2. Tailor your resume to highlight relevant experience and skills.
3. Prepare a cover letter that demonstrates your understanding of the role and company.
4. Showcase your portfolio or examples of your work, if applicable.
5. Follow up with the hiring manager after your interview to reiterate your interest and address any concerns.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
