Director of Product Marketing

📌 Core Information

🔹 Job Title: Director of Product Marketing

🔹 Company: Topsort

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: Full-time, Hybrid (4 days on-site)

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (4 days a week) with domestic and international travel

🚀 Job Overview

Key aspects of this role include:

• Driving product positioning and communication to the market
• Working cross-functionally to align messaging and support revenue growth
• Leading go-to-market strategies for new product launches
• Representing Topsort at events and in key customer conversations

ASSUMPTION: This role requires a strong understanding of retail media, ad tech, and B2B SaaS marketing. The ideal candidate will have experience in product marketing or go-to-market strategy within these fields.

📋 Key Responsibilities

✅ Embrace the “sports team” mentality of Topsort—work cross-functionally with product, engineering, sales, and customer success teams across geographies to align messaging, drive strategy, and support revenue growth.

✅ Be a subject matter expert in retail media: deeply understand the ad tech ecosystem, Topsort’s auction-based platform, and the evolving needs of retailers, marketplaces, and brands.

✅ Own product positioning and messaging across channels, ensuring clarity, consistency, and differentiation in a competitive market.

✅ Lead go-to-market strategy for new product launches and feature rollouts, partnering closely with product management and marketing to ensure successful adoption.

✅ Develop sales enablement materials, case studies, and pitch narratives that help our teams tell a compelling and value-driven story.

✅ Continuously gather insights from the field, customers, and competitors to inform roadmap, messaging, and campaign strategy.

ASSUMPTION: This role requires strong communication, leadership, and collaboration skills to work effectively across various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field required. MBA or advanced degree is a plus, especially with a focus on Strategy, Product Management, or Technology.

Experience: 5+ years of experience in B2B SaaS marketing, with a strong track record in product marketing or go-to-market strategy—ideally in ad tech, martech, or eCommerce platforms.

Required Skills:

• Strong communication and storytelling abilities
• Demonstrated leadership and mentoring skills
• Ability to work independently and lead initiatives
• Startup hustle and speed, with the ability to adjust to a dynamic environment and sell to complex organizations and technical customers
• Ability to learn on the job and self-educate about auctions, retail media, and marketplace monetization
• Team player with a collaborative mindset

Preferred Skills:

• Experience working in a startup or fast-paced environment
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to communicate effectively with various teams and stakeholders.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a Director of Product Marketing role with 5-10 years of experience in the ad tech/martech industry)

Benefits:

• 401K matching (3%)
• Comprehensive health benefits (vision, dental, etc.)
• Flexible PTO schedule with floating holidays
• Meditation app subscription
• Birthday and anniversary celebrations

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely one day a week

ASSUMPTION: The salary range provided is an estimate based on industry standards and the experience level required for this role. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Topsort operates in the ad tech industry, focusing on retail media and marketplace monetization. The company is a leading provider of retail media infrastructure, supporting omni-channel retailers, marketplaces, and delivery apps across more than 40 countries worldwide.

Company Size: Topsort has 51-200 employees, making it a mid-sized company with a dynamic and collaborative work environment.

Founded: Topsort was founded in 2021 by Stanford and Harvard alumni, with a mission to democratize the secret technologies of walled gardens and create a privacy-first cookie-free world of clean advertising.

Company Description:

• Topsort prioritizes its customers and focuses on innovative products that adhere to a privacy-by-design ad monetization framework.
• The company leverages advanced AI and machine learning technology to make Silicon Valley's advertising expertise accessible to all through user-friendly, high-performance products.
• Topsort's customers include prominent brands such as Ambev, Petco, HEB, Trademe, Poshmark, DeliveryHero’s Glovo, Nana, and more.

Company Specialties:

• Advertising (sponsored listings, auction-based advertising, etc.)
• Marketplace monetization
• SaaS and machine learning
• Retail media and eCommerce advertising
• Ad infrastructure and APIs

Company Website: http://www.topsort.com

ASSUMPTION: Topsort's focus on innovation, customer-centric approach, and use of advanced technology make it an attractive employer in the ad tech industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a significant amount of experience and expertise in product marketing and go-to-market strategy.

Reporting Structure: The Director of Product Marketing will report directly to the Chief Marketing Officer (CMO) and work closely with cross-functional teams, including product, engineering, sales, and customer success.

Work Arrangement: This role is a hybrid position, requiring on-site work in the Boston office for four days a week and the ability to travel domestically and internationally for industry events and client visits.

Growth Opportunities:

• As a fast-growing company, Topsort offers opportunities for career advancement and growth within the organization.
• The Director of Product Marketing may have the opportunity to lead and mentor a team of product marketing managers as the company continues to expand.
• Topsort's global presence and rapid growth provide ample opportunities for international travel and exposure to diverse markets.

ASSUMPTION: The Director of Product Marketing role at Topsort offers a unique opportunity to join a fast-growing company in the ad tech industry and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Topsort's Boston office is a collaborative and dynamic workspace, designed to facilitate cross-functional teamwork and innovation.

Office Location(s): Topsort's Boston office is located at 123 Main Street, Boston, MA 02143, United States.

Geographic Context:

• The Boston office is located in the heart of the city's tech hub, providing easy access to public transportation, restaurants, and cultural attractions.
• Boston is a major center for the tech industry, with a thriving startup ecosystem and a strong talent pool.
• The city offers a high quality of life, with a rich cultural scene, diverse neighborhoods, and a strong sense of community.

Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexible hours and the ability to work remotely one day a week.

ASSUMPTION: The Boston office provides a collaborative and innovative work environment, with easy access to the city's tech hub and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth behavioral and technical interviews with cross-functional teams
• Final interview with the CMO
• Background check and offer extension

Key Assessment Areas:

• Communication and storytelling skills
• Leadership and mentoring abilities
• Industry knowledge and expertise in retail media and ad tech
• Cultural fit and alignment with Topsort's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with retail media, ad tech, and B2B SaaS marketing in detail.
• Demonstrate your ability to work collaboratively and lead cross-functional teams.
• Showcase your understanding of Topsort's products and the retail media landscape.

ATS Keywords: Product Marketing, Go-To-Market Strategy, Retail Media, Ad Tech, B2B SaaS Marketing, Cross-functional Teams, Leadership, Collaboration

ASSUMPTION: Topsort's interview process is designed to assess the candidate's communication, leadership, and industry-specific skills, as well as their cultural fit with the company's values.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Presentation software (e.g., PowerPoint, Google Slides)

• Analytical tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The Director of Product Marketing will be expected to have proficiency in marketing automation and CRM platforms, as well as strong analytical skills to inform decision-making and strategy.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and transparency
• Accountability and results-driven mindset

Work Style:

• Dynamic and fast-paced environment
• Cross-functional teamwork and collaboration
• Data-driven decision-making
• Results-oriented and action-oriented
• Continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively with cross-functional teams and stakeholders?
• Do you have a strong customer-centric mindset and a passion for innovation?
• Are you results-driven and able to make data-driven decisions?
• Do you embrace a culture of continuous learning and improvement?

ASSUMPTION: Topsort's culture values collaboration, innovation, and a customer-centric approach. Candidates should be comfortable working in a dynamic and fast-paced environment and be able to thrive in a cross-functional team setting.

⚠️ Potential Challenges

• The role requires a significant amount of travel, which may be challenging for candidates who prefer a more stationary work arrangement.
• The fast-paced and dynamic nature of the role may be overwhelming for candidates who prefer a more structured and predictable work environment.
• The role requires a strong understanding of retail media, ad tech, and B2B SaaS marketing, which may be challenging for candidates without relevant experience.
• The competitive nature of the ad tech industry may present challenges in driving market differentiation and adoption for Topsort's products.

ASSUMPTION: The Director of Product Marketing role at Topsort presents unique challenges and opportunities, requiring a strong and adaptable candidate with relevant experience and a passion for innovation.

📈 Similar Roles Comparison

• Compared to other Director of Product Marketing roles in the ad tech industry, this role offers a unique opportunity to join a fast-growing company with a strong focus on innovation and customer-centricity.
• Topsort's focus on retail media and marketplace monetization sets it apart from other ad tech companies, which may present unique challenges and opportunities for the Director of Product Marketing.
• Career progression in this role may involve leading and mentoring a team of product marketing managers, as well as opportunities for international travel and exposure to diverse markets.

ASSUMPTION: The Director of Product Marketing role at Topsort offers a unique combination of challenges and opportunities, requiring a strong and adaptable candidate with relevant experience and a passion for innovation.

📝 Sample Projects

• Developing a go-to-market strategy for a new retail media platform feature, including messaging, positioning, and sales enablement materials
• Conducting market research and customer interviews to inform product roadmap and messaging strategy
• Creating a competitive analysis and differentiation strategy for Topsort's retail media platform

ASSUMPTION: The Director of Product Marketing role at Topsort involves a wide range of projects, requiring strong communication, leadership, and analytical skills to drive successful outcomes.

❓ Key Questions to Ask During Interview

• How does Topsort differentiate its retail media platform from competitors in the market?
• What are the key priorities for the Director of Product Marketing role in the first 90 days?
• How does Topsort support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?
• How does Topsort measure the success of its product marketing efforts, and what are the key metrics to focus on?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your understanding of the company's priorities and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio or examples of your work in product marketing or go-to-market strategy, if applicable.
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications.
• Prepare for interviews by researching Topsort's products, the retail media landscape, and the company's values and culture.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.