Director of Product Marketing

📌 Core Information 🔹 Job Title: Director of Product Marketing 🔹 Company: Conviva 🔹 Location: Foster City, CA 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: May 30, 2025 🔹 Experience Level: 10+ years 🚀 Job Overview Key aspects of this role include: - Driving the go-to-market strategy for new product launches and feature releases, collaborating with company leadership, product, and sales teams. - Creating compelling product positioning and messaging that differentiates the Conviva platform and products in a competitive data analytics marketplace. - Conducting market and competitor research to inform product strategy and marketing campaigns. - Developing sales pitches, presentations, and other collateral to facilitate the sales process. - Collaborating with content, creative, and demand generation teams to develop thought leadership, customer case studies, and product-focused content across channels. - Identifying and nurturing customer champions for testimonials, case studies, and reference programs. - Ensuring consistent messaging and alignment across product, sales, and marketing, and executive teams. - Presenting marketing strategies, insights, and performance metrics to executive leadership. *ASSUMPTION:* This role requires a strategic, hands-on marketing leader with a proven track record in product marketing, particularly in B2B SaaS. The ideal candidate will have experience working with companies journeying through the start-up to IPO phase and be comfortable presenting to and influencing senior leadership. 📋 Key Responsibilities ✅ Go-to-Market Strategy: Own the strategy for new product launches and feature releases, collaborating with company leadership, product, and sales teams. ✅ Positioning & Messaging: Create compelling product positioning and messaging that differentiates the Conviva platform and products in a competitive data analytics marketplace. ✅ Market Intelligence: Conduct market and competitor research to inform product strategy and marketing campaigns. ✅ Sales Enablement: Develop sales pitches, presentations, and other collateral to facilitate the sales process. ✅ Content & Web Strategy: Collaborate with content, creative, and demand generation teams to develop thought leadership, customer case studies, and product-focused content across channels. ✅ Customer Advocacy: Identify and nurture customer champions for testimonials, case studies, and reference programs. ✅ Cross-Team Collaboration: Ensure consistent messaging and alignment across product, sales, and marketing, and executive teams. ✅ Executive Communications: Present marketing strategies, insights, and performance metrics to executive leadership. *ASSUMPTION:* The ideal candidate will have experience in all these responsibilities and be able to prioritize projects and deliver results in a timely manner. 🎯 Required Qualifications Education: - Bachelor’s degree in business or a related field; MBA is a plus. Experience: - 10+ years of experience in product marketing with a strong background in B2B SaaS. - Experience working with companies journeying through the start-up to IPO phase. Required Skills: - Proven ability to build and execute product marketing strategies and programs that drive measurable business outcomes. - Strong analytical skills and experience with market research and competitive analysis. - Innovative thinker with a passion for developing creative marketing strategies. - Exceptional writing, editing, and storytelling skills. - Ability to prioritize projects and deliver results in a timely manner. - Comfortable presenting to and influencing senior leadership. Preferred Skills: - Experience with big data streaming analytics and related technologies. - Familiarity with the OTT and video streaming industries. *ASSUMPTION:* The ideal candidate will have a deep understanding of the B2B SaaS landscape, strong analytical skills, and the ability to develop innovative marketing strategies. 💰 Compensation & Benefits Salary Range: The expected salary range for this full-time position is $180,000 - $235,000 + equity + benefits. The actual level and compensation are determined by several factors, such as your qualifications, professional background, and relevant experience. Benefits: - Equity - Comprehensive benefits package Working Hours: This role follows a standard 40-hour workweek with flexibility for remote work as needed. *ASSUMPTION:* The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual compensation may vary based on the candidate's qualifications and negotiation. 📌 Applicant Insights 🔍 Company Context Industry: Conviva operates in the software development industry, focusing on big data streaming analytics and quality of experience for OTT and video streaming services. Company Size: Conviva is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment. Founded: Conviva was founded in 2006 and is headquartered in Foster City, CA, with offices and people around the globe. Company Description: Conviva empowers the world’s leading brands to deliver flawless digital experiences and drive growth with real-time performance analytics and precise AI-powered insights and automation. By leveraging and computing client-side data from all users while they are in session, the Conviva platform unifies customer experience, engagement, and technical performance with business outcomes. Company Specialties: - OTT - Quality of Experience - Video Streaming - Data Intelligence - QoE - AI - Technology - Measurement - Analytics - Advertising - Streaming Quality - Internet Video - Social Media - Streaming - Audience - Advertising - Social Video - bigdata - Data Analytics - Operational Data Analytics - Stateful Metrics - and Performance Analytics Company Website: www.conviva.com *ASSUMPTION:* Conviva's focus on big data streaming analytics and quality of experience sets it apart in the industry, providing unique opportunities for growth and innovation. 📊 Role Analysis Career Level: This role is a senior-level position, ideal for an experienced product marketing professional looking to drive strategic initiatives and collaborate with cross-functional teams. Reporting Structure: The Director of Product Marketing will report directly to the Chief Marketing Officer (CMO) and work closely with the product, sales, and executive teams. Work Arrangement: This role is based in Conviva's Foster City, CA office, with flexibility for remote work as needed. The work arrangement is hybrid, with a mix of on-site and remote work. Growth Opportunities: - Expanding into new industry verticals, such as gaming, esports, and live events. - Launching new products and features to capitalize on emerging market trends. - Collaborating with cross-functional teams to drive business growth and innovation. *ASSUMPTION:* This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Conviva's business and the broader industry. 🌍 Location & Work Environment Office Type: Conviva's Foster City, CA office is a modern, collaborative workspace designed to foster innovation and creativity. Office Location(s): - 989 E. Hillsdale Blvd, Suite 400, Foster City, CA 94404, US - 49 W 23rd St, 8th floor, New York, NY 10010, US - 2-7 Clerkenwell Green, Clerkenwell, London EC1R 0DE, GB - Room 1601, Floor 16, Building C, Tower 2, Wangjing SOHO, Chaoyang District Beijing, CN - No.28, 1st Floor, FERNS ICON, Outer Ring Road, Doddanekkundi, Bengaluru 560037, IN Geographic Context: Foster City, CA is located in the San Francisco Bay Area, offering a mix of urban and suburban living with easy access to outdoor recreation and cultural attractions. Work Schedule: The work schedule is Monday-Friday, with flexibility for remote work as needed. Conviva offers a hybrid work arrangement, allowing employees to balance on-site and remote work based on their preferences and the team's needs. *ASSUMPTION:* Conviva's Foster City, CA office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the hiring manager. 2. In-depth phone or video interview with the hiring team. 3. On-site interview with the team and stakeholders. 4. Final interview with the CMO. Key Assessment Areas: 1. Strategic thinking and problem-solving skills. 2. Ability to develop and execute marketing strategies. 3. Knowledge of the B2B SaaS landscape and market trends. 4. Analytical skills and data-driven decision-making. 5. Cultural fit and alignment with Conviva's values. Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills and marketing strategies. 3. Research Conviva's industry and competitors to demonstrate your understanding of the market landscape. 4. Practice presenting your marketing strategies and ideas to showcase your communication skills. 5. Be ready to discuss your experience working with companies journeying through the start-up to IPO phase. *ASSUMPTION:* The interview process for this role is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit with Conviva's values and work environment. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., Marketo, Pardot) - CRM software (e.g., Salesforce) - Project management tools (e.g., Asana, Jira) - Analytics and reporting tools (e.g., Tableau, Power BI) - Content creation and management tools (e.g., WordPress, Adobe Creative Suite) - Collaboration and communication tools (e.g., Slack, Microsoft Teams) *ASSUMPTION:* The ideal candidate will have experience with relevant marketing automation, CRM, and analytics tools, as well as a strong understanding of the marketing technology landscape. 👔 Cultural Fit Considerations Company Values: - Customer-centric - Innovative - Collaborative - Data-driven - Accountable Work Style: - Strategic and analytical - Creative and innovative - Collaborative and team-oriented - Results-driven and accountable - Adaptable and responsive to change Self-Assessment Questions: 1. How do you align with Conviva's customer-centric approach to product marketing? 2. Describe a time when you had to adapt your marketing strategy due to changing market conditions or customer feedback. 3. How do you approach collaborating with cross-functional teams to drive business growth and innovation? 4. How do you ensure that your marketing strategies and tactics are data-driven and accountable for results? *ASSUMPTION:* Conviva values candidates who are strategic thinkers, creative problem solvers, and strong collaborators, with a deep understanding of the B2B SaaS landscape and a passion for driving business growth through innovative marketing strategies. ⚠️ Potential Challenges 1. Market Saturation: The data analytics market is mature and competitive, requiring constant innovation and differentiation to maintain market share. 2. Technological Changes: Rapid advancements in technology may necessitate frequent updates to marketing strategies and tactics to remain effective. 3. Budget Constraints: Marketing budgets may be limited, requiring creative and cost-effective solutions to maximize ROI. 4. Cross-Functional Alignment: Ensuring consistent messaging and alignment across product, sales, and marketing teams may present challenges, requiring strong communication and collaboration skills. *ASSUMPTION:* The ideal candidate will be able to navigate these challenges and thrive in a dynamic and competitive market landscape. 📈 Similar Roles Comparison 1. Product Marketing Manager (PMM): A PMM role focuses more on tactical execution and day-to-day management of marketing campaigns, whereas the Director of Product Marketing role is more strategic and focused on driving overall marketing strategy and vision. 2. Chief Marketing Officer (CMO): A CMO role is more senior and involves broader organizational leadership and strategic decision-making, while the Director of Product Marketing role is more focused on product-specific marketing strategies and execution. 3. Product Manager (PM): A PM role is more focused on product development and roadmap, whereas the Director of Product Marketing role is more focused on go-to-market strategy and positioning. *ASSUMPTION:* The Director of Product Marketing role is a strategic and senior-level position that requires a unique blend of product, marketing, and leadership skills to drive business growth and innovation. 📝 Sample Projects 1. Product Launch: Develop and execute a go-to-market strategy for a new product or feature, including positioning, messaging, and launch campaign. 2. Market Research: Conduct comprehensive market research and competitive analysis to inform product strategy and marketing campaigns. 3. Sales Enablement: Create sales collateral and enablement materials to support the sales team in closing deals and driving revenue growth. 4. Customer Advocacy: Identify and nurture customer champions for testimonials, case studies, and reference programs to drive customer success and growth. *ASSUMPTION:* These sample projects demonstrate the strategic and tactical aspects of the Director of Product Marketing role, requiring a strong understanding of the market landscape, competitive dynamics, and customer needs. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: What are the key priorities for this role in the first 30, 60, and 90 days? 2. Team Dynamics: How does this role collaborate with the product, sales, and marketing teams, and what are the key stakeholders for this position? 3. Company Growth: What are the key growth opportunities for Conviva in the next 1-3 years, and how does this role contribute to driving that growth? 4. Marketing Strategy: What is the current marketing strategy for Conviva's products, and how does this role fit into that strategy? 5. Company Culture: How does Conviva's culture support the success of this role, and what aspects of the company culture are most important for this position? *ASSUMPTION:* These key questions help candidates understand the strategic priorities, team dynamics, and cultural fit for the Director of Product Marketing role at Conviva. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: Conviva Careers 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills and marketing strategies. 4. Research Conviva's industry and competitors to demonstrate your understanding of the market landscape. 5. Practice presenting your marketing strategies and ideas to showcase your communication skills. 6. Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application materials. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.