📌 Core Information
🔹 Job Title: Director of Product Marketing, Insomnia - (Remote - US)
🔹 Company: Jobgether
🔹 Location: United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Product Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Leading and growing a high-performing product marketing team for Kong Insomnia.
- Developing and executing a comprehensive product marketing strategy.
- Positioning Insomnia in the marketplace and driving awareness among key technical audiences.
- Building processes for scalable marketing efforts and ensuring alignment of product messaging across teams.
- Collaborating closely with various stakeholders to create and execute go-to-market strategies.
ASSUMPTION: This role requires a mix of strategic thinking, leadership, and hands-on execution, with a strong focus on building processes for scalable marketing efforts.
📋 Key Responsibilities
✅ Lead and develop a team of product marketers focused on Kong Insomnia.
✅ Create and execute product positioning, messaging, and competitive analysis to differentiate Insomnia in the market.
✅ Represent the company at industry events, particularly those relevant to developers, delivering keynotes and engaging with key stakeholders.
✅ Develop scalable processes for content creation, product launches, competitive intelligence, and sales enablement.
✅ Collaborate closely with product, marketing, and field teams to execute a customer-centric product strategy.
✅ Coach and train field teams on effective product pitches, value propositions, and messaging for Insomnia.
✅ Provide insights to influence the product roadmap, acting as the voice of the customer.
ASSUMPTION: The role involves a blend of leadership, strategic planning, and tactical execution to drive product success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 7+ years of experience in product marketing and/or product strategy, with 5+ years leading product marketing teams in cloud-native solutions, preferably in API, SaaS, or open-source software.
Required Skills:
- Proven experience in developing and executing product marketing strategies for technical audiences.
- Strong collaboration and leadership skills with the ability to influence across multiple teams.
- Passion for team development with a coaching mindset to help others grow.
- Ability to drive measurable outcomes and experiment with strategies to innovate and improve results.
Preferred Skills:
- Experience in the API or cloud-native industry.
- Familiarity with open-source software.
- Public speaking and event representation skills.
ASSUMPTION: Candidates should have a strong background in product marketing, team leadership, and cloud-native solutions to be successful in this role.
💰 Compensation & Benefits
Salary Range: $190,000 - $210,000 per year, based on experience and location. This range is estimated using industry standards for similar roles and experience levels in the United States.
Benefits:
- Access to healthcare benefits, 401(k) plan, and other insurance options.
- Opportunities for career growth and leadership development.
- Collaborative and innovative work environment.
- Flexible work culture with a focus on work-life balance.
- Incentives and rewards tied to performance.
- Generous paid time off and holiday benefits.
Working Hours: Full-time, with flexible hours and a focus on work-life balance.
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in the United States. Actual compensation may vary based on factors such as skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.
Company Size: Jobgether has 11-50 employees, providing a dynamic and agile work environment.
Founded: Jobgether was founded in 2020, focusing on connecting remote job seekers with their dream jobs.
Company Description:
- Jobgether helps job seekers find their next remote job, wherever they are.
- The company focuses on hybrid, remote, and asynchronous jobs, reflecting the future of work.
- Jobgether aims to provide flexibility and work-life balance for its employees and the candidates it serves.
Company Specialties:
- AI-driven job matching.
- Remote and hybrid job placement.
- Talent acquisition for tech and non-tech roles.
Company Website: www.jobgether.com
ASSUMPTION: Jobgether's focus on remote work and AI-driven job matching creates a unique work environment and culture.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience in product marketing and team leadership.
Reporting Structure: The Director of Product Marketing will report directly to the Chief Marketing Officer (CMO) and oversee a team of product marketers.
Work Arrangement: This is a remote role, with a focus on asynchronous work and flexible hours.
Growth Opportunities:
- Potential to grow and develop the product marketing team.
- Opportunities to influence the product roadmap and company strategy.
- Possibility to advance to a more senior role within the marketing organization or the company.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of team expansion and personal career advancement.
🌍 Location & Work Environment
Office Type: Remote (no physical office).
Office Location(s): United States (candidates must be based in the US).
Geographic Context:
- The United States offers a diverse range of job opportunities and work environments.
- Remote work allows for flexibility in location and lifestyle.
- Candidates should be comfortable working in a fully remote, asynchronous environment.
Work Schedule: Full-time, with flexible hours and a focus on work-life balance.
ASSUMPTION: The remote work arrangement requires strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Initial AI-driven screening of applications.
- Top 5 candidates notified within 7 days.
- Selected candidates proceed to interviews with the hiring team.
- Final decision and offer extended to the chosen candidate.
Key Assessment Areas:
- Product marketing strategy and execution.
- Team leadership and development.
- Collaboration and communication skills.
- Alignment with company values and culture.
Application Tips:
- Tailor your resume and cover letter to highlight relevant product marketing experience and achievements.
- Demonstrate your ability to lead and develop teams in your application materials.
- Showcase your understanding of the cloud-native industry and API/SaaS/open-source software in your application.
ATS Keywords: Product Marketing, Team Leadership, Cloud-Native Solutions, API, SaaS, Open-Source Software, Strategic Thinking, Collaboration, Coaching, Customer-Centric Strategy, Content Creation, Product Launches, Competitive Analysis, Sales Enablement, Product Positioning, Messaging
ASSUMPTION: Jobgether's AI-driven hiring process focuses on fairness, unbiased assessment, and relevance to the role, ensuring only the most qualified candidates proceed to the next round.
🛠️ Tools & Technologies
- AI-driven job matching platform (Jobgether's proprietary technology).
- Cloud-based project management and collaboration tools (e.g., Asana, Trello, Slack).
- Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics).
ASSUMPTION: The specific tools and technologies used may vary, but candidates should be comfortable working with cloud-based collaboration and marketing automation platforms.
👔 Cultural Fit Considerations
Company Values:
- Flexibility: Jobgether prioritizes work-life balance and offers flexible work arrangements.
- Innovation: The company embraces new technologies and approaches to connect talent with opportunities.
- Collaboration: Jobgether fosters a collaborative work environment, both internally and with partner companies.
Work Style:
- Asynchronous: Remote work allows for flexible hours and independent work.
- Results-driven: Jobgether focuses on achieving measurable outcomes and driving success.
- Adaptable: The company embraces change and encourages employees to be open to new ideas and approaches.
Self-Assessment Questions:
- Do you thrive in a remote, asynchronous work environment?
- Are you comfortable leading and developing teams in a virtual setting?
- Do you embrace a results-driven, adaptable work style?
ASSUMPTION: Jobgether's focus on flexibility, innovation, and collaboration creates a unique work environment that requires specific cultural fit considerations.
⚠️ Potential Challenges
- Managing a remote team and ensuring effective communication and collaboration.
- Adapting to a fast-paced, dynamic work environment with a focus on innovation and change.
- Balancing the demands of a senior leadership role with the need for hands-on execution and tactical support.
- Working in a fully remote environment, which may require additional effort to maintain work-life balance.
ASSUMPTION: The remote work arrangement and senior leadership responsibilities present unique challenges that candidates should be prepared to address.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on a specific product (Kong Insomnia) within a larger portfolio.
- The cloud-native industry and API/SaaS/open-source software experience requirements differentiate this role from more general product marketing positions.
- This role offers significant growth opportunities for team expansion and personal career advancement, setting it apart from similar roles in the industry.
ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on a specific product and the unique requirements of the cloud-native industry make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new feature release of Kong Insomnia.
- Conducting competitive analysis and positioning Insomnia against rival products in the API management space.
- Creating and implementing a content marketing strategy to drive awareness and adoption of Insomnia among developer communities.
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, providing insight into the types of initiatives the Director of Product Marketing may undertake.
❓ Key Questions to Ask During Interview
- How does Jobgether support the growth and development of its employees in remote roles?
- Can you describe the team structure and dynamics for the product marketing team?
- How does Jobgether foster a collaborative work environment in a fully remote setting?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Jobgether approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life equilibrium?
ASSUMPTION: These interview questions help candidates better understand the work environment, team dynamics, and expectations for success in this role.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
