📌 Core Information
🔹 Job Title: Director of Product Marketing, L&D Solutions
🔹 Company: Smartcat
🔹 Location: Boston, Massachusetts, United States or New York, New York, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote (Global)
🚀 Job Overview
Key aspects of this role include:
- Owning the strategy, messaging, and packaging for all Smartcat solutions designed for L&D leaders and learning teams, with a focus on Director+ personas.
- Defining and evolving value propositions that clearly articulate how Smartcat helps organizations onboard faster, localize learning content instantly, and scale knowledge sharing across global teams.
- Partnering with Product and Growth to shape how platform capabilities are translated into end-to-end learning solutions that solve real-world talent development challenges.
- Building and recommending go-to-market motions that include positioning, competitive differentiation, industry events, campaigns, and sales enablement.
ASSUMPTION: This role requires a strong understanding of the L&D function and experience in cross-functional collaboration to be successful.
📋 Key Responsibilities
✅ Own the strategy, messaging, and packaging for all Smartcat solutions designed for L&D leaders and learning teams, with a focus on Director+ personas.
✅ Define and evolve value propositions that clearly articulate how Smartcat helps organizations onboard faster, localize learning content instantly, and scale knowledge sharing across global teams.
✅ Partner with Product and Growth to shape how platform capabilities are translated into end-to-end learning solutions that solve real-world talent development challenges.
✅ Build and recommend go-to-market motions that include positioning, competitive differentiation, industry events, campaigns, and sales enablement.
✅ Deliver compelling content that brings solutions to life—playbooks, customer stories, learning transformation briefs, and more.
✅ Conduct research to deeply understand the L&D persona, use cases, and buying behavior, and feed that insight into messaging, roadmap, and go-to-market plans.
✅ Lead product launches related to learning and enablement solutions, driving GTM strategy, internal enablement, and cross-functional alignment.
✅ Collaborate with Product to ensure L&D use cases are prioritized, understood, and well-represented in roadmap conversations and product development.
ASSUMPTION: This role involves strategic planning, cross-functional collaboration, and a deep understanding of the L&D function and its challenges.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in solutions marketing, product marketing, or go-to-market roles in B2B SaaS, ideally with experience targeting HR, L&D, or enablement functions.
Required Skills:
- Proven ability to craft solution narratives that are deeply rooted in customer problems and tied to real business outcomes.
- A strong understanding of the L&D function—its goals, tools, content needs, and measurement models.
- Experience partnering with Product and Engineering teams to shape features and communicate technical value in simple, compelling ways.
- Skilled at working cross-functionally with Sales, Enablement, and Customer Success to ensure messaging consistency and solution adoption.
- Confident communicator and storyteller who can inspire internal teams and external buyers alike.
Preferred Skills:
- Experience working with AI-powered tools or marketing transformation-driven enterprise solutions.
ASSUMPTION: Candidates with a strong background in solutions marketing, a deep understanding of the L&D function, and experience working with AI tools are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director of Product Marketing role in the United States)
Benefits:
- Fully remote work environment
- High-growth startup culture with a focus on innovation and inclusion
- Competitive salary and benefits package
- Opportunity to join a Series C company growing at 130% YoY
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Product Marketing role in the United States. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Smartcat operates in the technology industry, specifically focusing on Language AI solutions for global enterprises.
Company Size: Smartcat is a mid-sized company with 201-500 employees, providing a dynamic and growing work environment.
Founded: Smartcat was founded in 2016 and is headquartered in Wilmington, DE, with a strong focus on remote work.
Company Description:
- Smartcat is on a mission to become the wall-to-wall Language AI platform, addressing the diverse needs in multilingual content for various user personas within global enterprises.
- The company aims to change the ROI equation in favor of insourcing by delivering high-quality, instantaneous AI translations or generating new content in any language, continuously improving through the editing feedback loop.
- More than 1,000 global companies, including ~20% of the Fortune 1,000, trust Smartcat to communicate their innovations and ideas all over the world.
Company Specialties:
- Translation
- Software
- Localization
- Automation
- SaaS
- Artificial Intelligence
- Learning & Development
- Marketing
- Product
- Engineering
- Website localization
- Strings
- Figma
- AEM
- Sitecore
- Zendesk
- ServiceNow
- Content Creation
- and Generative AI
Company Website: https://www.smartcat.com/
ASSUMPTION: Smartcat is a well-funded, high-growth company with a strong focus on innovation and inclusion, making it an attractive place for talented professionals to build their careers.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the VP of Global Marketing.
Reporting Structure: The Director of Product Marketing will lead the go-to-market strategy for Smartcat’s products and solutions designed for L&D teams, working closely with cross-functional teams to ensure messaging consistency and solution adoption.
Work Arrangement: This is a remote, full-time position with flexible working hours.
Growth Opportunities:
- As Smartcat continues to grow and expand its offerings, there will be ample opportunities for the Director of Product Marketing to grow within the organization and take on additional responsibilities.
- The company's focus on innovation and inclusion provides a supportive environment for professional development and career advancement.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success and advance their career in the process.
🌍 Location & Work Environment
Office Type: Smartcat has a fully remote work environment, with no physical office locations.
Office Location(s): N/A (Fully remote)
Geographic Context:
- Smartcat has a global team of 200+ enthusiastic people spread across 30+ countries, with some locations more populated than others, such as Boston, NYC, SF, the Bay Area, London, and Lisbon.
- The company's fully remote work environment allows for a diverse and inclusive team, with employees from various backgrounds and time zones.
Work Schedule: Flexible, with a focus on results and clear, honest, and direct communication.
ASSUMPTION: Smartcat's fully remote work environment and global team provide a unique opportunity for candidates to work with a diverse and inclusive group of professionals from around the world.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final interviews with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Understanding of the L&D function and its challenges
- Ability to craft compelling narratives and value propositions
- Experience working with cross-functional teams and stakeholders
- Alignment with Smartcat's mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a case study or portfolio piece that demonstrates your ability to craft compelling narratives and value propositions for L&D solutions.
- Research Smartcat's mission, values, and company culture to ensure a strong fit and alignment with your personal goals and career aspirations.
- Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company.
ATS Keywords: Product Marketing, L&D Solutions, Go-To-Market Strategy, Messaging, Content Creation, Research, Cross-Functional Collaboration, Storytelling, Customer Engagement, AI Tools, Learning Development, SaaS, Sales Enablement, Competitive Differentiation, Solution Narratives, Talent Development, Internal Enablement
ASSUMPTION: The interview process for this role will focus on assessing the candidate's understanding of the L&D function, their ability to craft compelling narratives and value propositions, and their alignment with Smartcat's mission, values, and company culture.
🛠️ Tools & Technologies
- Smartcat's proprietary Language AI platform
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Presentation tools (e.g., PowerPoint, Google Slides)
ASSUMPTION: The tools and technologies required for this role will depend on the specific needs of the team and the projects at hand, but will likely include marketing automation tools, project management tools, and collaboration tools to facilitate cross-functional collaboration and communication.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Smartcat is committed to driving innovation in the language AI industry and empowering global enterprises to communicate their ideas and innovations all over the world.
- Inclusion: Smartcat is dedicated to fostering an inclusive work environment where team members can be their authentic selves and contribute to the company's success.
- High Performance: Smartcat sets high standards for its team members and strives to deliver exceptional results for its clients and partners.
Work Style:
- Smartcat operates in a fast-paced, dynamic startup environment, with a strong focus on innovation, growth, and results.
- The company values a collaborative, inclusive, and high-performing work culture, with a commitment to supporting the professional development and career advancement of its team members.
- Smartcat's fully remote work environment requires strong communication, time management, and self-motivation skills.
Self-Assessment Questions:
- How do you approach crafting compelling narratives and value propositions for L&D solutions, and how do you ensure they resonate with your target audience?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to deliver a complex project or initiative?
- How do you stay organized and maintain productivity in a fully remote work environment, and how do you ensure effective communication and collaboration with your team members?
ASSUMPTION: Candidates who align with Smartcat's values, work style, and cultural fit are likely to be the best fit for this role and will contribute to the company's success and growth.
⚠️ Potential Challenges
- The fast-paced, dynamic startup environment may require candidates to adapt quickly and manage multiple priorities simultaneously.
- The fully remote work environment may present challenges for candidates who prefer a more structured or traditional office setting.
- The role may require candidates to work with a diverse and global team, which may present communication and cultural challenges.
- The need to balance strategic planning and execution may require candidates to wear multiple hats and adapt their approach as needed.
ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic startup environment, and who have experience working with diverse and global teams, are likely to be the best fit for this role and its potential challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on the L&D buyer persona and the go-to-market strategy for Smartcat's products and solutions designed for L&D teams.
- While there may be similarities with other product marketing or go-to-market roles, the specific focus on the L&D function and the unique challenges it faces sets this role apart.
- Candidates with experience in solutions marketing, product marketing, or go-to-market roles targeting HR, L&D, or enablement functions are likely to have the most relevant experience for this role.
ASSUMPTION: Candidates with relevant experience in solutions marketing, product marketing, or go-to-market roles targeting HR, L&D, or enablement functions are likely to be the best fit for this role and its unique focus on the L&D buyer persona.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for Smartcat's L&D solutions, including positioning, competitive differentiation, industry events, campaigns, and sales enablement.
- Crafting compelling narratives and value propositions that clearly articulate how Smartcat helps organizations onboard faster, localize learning content instantly, and scale knowledge sharing across global teams.
- Partnering with Product and Growth to shape how platform capabilities are translated into end-to-end learning solutions that solve real-world talent development challenges.
ASSUMPTION: The specific projects for this role will depend on the needs of the team and the organization, but will likely involve strategic planning, cross-functional collaboration, and a deep understanding of the L&D function and its challenges.
❓ Key Questions to Ask During Interview
- Can you describe the typical L&D buyer persona for Smartcat's products and solutions, and how the company's offerings address their specific needs and pain points?
- How does Smartcat's Language AI platform differentiate itself from other translation and localization tools on the market, and how does this differentiation translate into value for L&D teams?
- Can you provide an example of a successful go-to-market strategy for an L&D solution, and how did you measure its impact and effectiveness?
- How does Smartcat support the professional development and career advancement of its team members, and what opportunities exist for growth and progression within the organization?
- How does Smartcat foster an inclusive work environment, and what initiatives or programs does the company have in place to support diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and the company, and provides valuable insights into the organization's culture, values, and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience in solutions marketing, product marketing, or go-to-market roles targeting HR, L&D, or enablement functions.
- Prepare a case study or portfolio piece that demonstrates your ability to craft compelling narratives and value propositions for L&D solutions.
- Research Smartcat's mission, values, and company culture to ensure a strong fit and alignment with your personal goals and career aspirations.
- Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
