Director of Product Marketing (m/f/x)

📌 Core Information

🔹 Job Title: Director of Product Marketing (m/f/x)

🔹 Company: Eye Security

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Cybersecurity

🔹 Date Posted: 2025-04-29

🔹 Experience Level: 8+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling the Product Marketing function
• Defining and evolving product positioning and messaging
• Enabling sales teams with impactful materials and training
• Orchestrating go-to-market strategies for new product launches
• Building and maintaining competitive intelligence
• Developing a content strategy for thought leadership and demand generation
• Collaborating cross-functionally to ensure alignment and clarity
• Applying deep cybersecurity knowledge to inform strategic planning

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the cybersecurity market.

📋 Key Responsibilities

✅ Lead and develop the Product Marketing function, starting with the current Product Marketing Manager

✅ Define and continuously evolve the core positioning and value propositions of our cybersecurity offerings

✅ Equip go-to-market teams with impactful materials, such as pitch decks, training, demos, battlecards, and objection handling guides

✅ Develop and orchestrate comprehensive go-to-market strategies for new product launches and key updates

✅ Build and maintain a deep understanding of the competitive landscape to sharpen positioning and influence roadmap

✅ Define and oversee a content strategy that supports thought leadership, demand generation, and customer education

✅ Act as the connective tissue between Product, Engineering, Sales, and Marketing, ensuring alignment and clarity across functions

✅ Apply deep knowledge of threats, technologies, and market trends to inform all aspects of messaging, positioning, and strategic planning

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience in Product Marketing, with at least 3 years in the cybersecurity domain

Required Skills:

• Proven track record of leading and mentoring high-performing teams
• Hands-on experience defining product messaging, executing go-to-market strategies, and enabling sales teams in complex B2B SaaS environments
• Strong understanding of cybersecurity market dynamics, customer pain points, and competitive positioning
• Excellent written and verbal communication skills, with the ability to translate technical concepts into clear business value
• Strategic and analytical mindset with a bias for action
• High agency and visibility, able to proactively drive initiatives, make decisions, and operate with ownership
• Comfortable in a remote, fast-growing environment where leadership is both strategic and hands-on

Preferred Skills:

• Fluency in German (or another European language) in addition to English
• Experience working in a startup or high-growth environment

ASSUMPTION: Candidates with experience in cybersecurity and B2B SaaS product marketing are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (AI-estimated, based on experience level and industry standards for Director of Product Marketing roles in Germany)

Benefits:

• Generous time-off policy, including wellbeing and volunteering days
• Quarterly meetups and annual company retreats (in various European locations)
• Weekly lunches (NL) and Thursday socials to stay connected

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Eye Security operates in the competitive and rapidly evolving cybersecurity industry, focusing on providing embedded cyber insurance solutions for small and medium-sized enterprises in Europe.

Company Size: Eye Security is a growing scale-up with 201-500 employees, offering a dynamic and fast-paced work environment.

Founded: Eye Security was founded in 2020, with a mission to protect European organizations from real-world cyber threats and the high costs that follow successful attacks.

Company Description:

• Eye Security combines cutting-edge technology with hands-on expertise to detect, respond to, and recover from cyber threats in real-time.
• The company's team brings together talent from intelligence, military, tech, and consulting backgrounds, united by a shared mission to make enterprise-grade cybersecurity accessible to every business.
• Eye Security offers a remote-friendly culture with quarterly meetups and annual company retreats in various European locations.

Company Specialties:

• Cyber Security
• Incident Response
• Cyber Insurance

Company Website: www.eye.security

ASSUMPTION: Eye Security's focus on the cybersecurity industry and its growth trajectory present unique opportunities and challenges for employees.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the VP of Product & Engineering.

Reporting Structure: The Director of Product Marketing will lead and develop the Product Marketing function, starting with the current Product Marketing Manager.

Work Arrangement: This is a remote-friendly role, with flexibility for remote work and quarterly meetups, as well as annual company retreats.

Growth Opportunities:

• As the company continues to grow, there will be opportunities to expand the Product Marketing team and take on additional responsibilities.
• With a strong performance, the Director of Product Marketing may have the opportunity to take on a more senior role within the organization.
• Eye Security's focus on employee development and growth presents numerous learning and career advancement opportunities.

ASSUMPTION: The growth and success of the Product Marketing function will depend on the Director's ability to lead, mentor, and develop their team members.

🌍 Location & Work Environment

Office Type: Eye Security has a remote-friendly culture, with a headquarters in Den Haag, Netherlands, and employees working remotely across Europe.

Office Location(s): Saturnusstraat 60, Den Haag, Zuid-Holland 2516, NL

Geographic Context:

• Eye Security operates across Europe, with a focus on protecting small and medium-sized enterprises from cyber threats.
• The company's remote-friendly culture allows employees to work from various locations across the continent.
• Eye Security's headquarters in Den Haag, Netherlands, offers a vibrant and multicultural work environment.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work and the opportunity to attend quarterly meetups and annual company retreats.

ASSUMPTION: Eye Security's remote-friendly culture and flexible work arrangements cater to employees seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or other team members

Key Assessment Areas:

• Product marketing expertise and strategic thinking
• Leadership and team management skills
• Communication and presentation skills
• Understanding of the cybersecurity industry and market trends

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the cybersecurity industry and Eye Security's mission and values.
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills.

ATS Keywords: Product Marketing, Cybersecurity, B2B SaaS, Go-To-Market, Sales Enablement, Competitive Intelligence, Thought Leadership, Demand Generation, Customer Education, Team Leadership, Strategic Positioning, Messaging, Market Trends, Threats, Technologies

ASSUMPTION: Eye Security's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
• Cybersecurity tools and platforms (e.g., endpoint monitoring, incident response, cyber insurance)

ASSUMPTION: The tools and technologies required for this role may evolve as the company grows and adopts new solutions.

👔 Cultural Fit Considerations

Company Values:

• Proactive and innovative
• Collaborative and inclusive
• Customer-focused and results-driven

Work Style:

• Dynamic and fast-paced
• Remote-friendly and flexible
• Data-driven and analytical

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in the cybersecurity industry?
• Can you provide an example of a time when you had to adapt quickly to a significant change in your work environment or priorities?
• How do you approach building and maintaining strong relationships with cross-functional teams, especially in a remote work setting?

ASSUMPTION: Eye Security's culture values proactivity, innovation, collaboration, and a customer-focused mindset, with a strong emphasis on results-driven outcomes.

⚠️ Potential Challenges

• Managing a remote team and fostering a collaborative environment in a fast-paced, high-growth organization
• Keeping up with the rapidly evolving cybersecurity landscape and market trends
• Balancing strategic planning and execution while working cross-functionally with various teams
• Adapting to the unique cultural and communication dynamics of a remote, multinational team

ASSUMPTION: The Director of Product Marketing will need to navigate these challenges with strong leadership, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other Director of Product Marketing roles, this position offers a unique opportunity to lead and scale a function within a high-growth cybersecurity scale-up.
• In the cybersecurity industry, this role requires a deep understanding of market dynamics, customer pain points, and competitive positioning.
• Career-wise, this role presents a clear path for growth and development within the organization, as well as the opportunity to take on additional responsibilities as the company expands.

ASSUMPTION: This role offers a unique blend of strategic leadership, market expertise, and growth opportunities within the cybersecurity industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new cybersecurity product launch, including messaging, sales enablement, and competitive intelligence
• Creating a comprehensive content strategy to support thought leadership, demand generation, and customer education for Eye Security's cybersecurity offerings
• Building and maintaining a competitive intelligence database to inform product positioning, roadmap, and strategic planning

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and collaborative nature of the Director of Product Marketing role at Eye Security.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Product Marketing function, and how can I help address them in my first 90 days?
• How does the Product Marketing team collaborate with other functions, such as Product, Engineering, Sales, and Marketing?
• What are the key priorities for the first 30, 60, and 90 days in this role?
• How does Eye Security support the professional development and growth of its employees?
• What are the most important qualities and skills you're looking for in a Director of Product Marketing for this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company's success, while also providing valuable insights into the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
• If selected for an interview, be ready to discuss your understanding of the cybersecurity industry and Eye Security's mission and values.
• Follow up with the hiring manager within one week of your interview to reiterate your interest in the role and address any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.