📌 Core Information
🔹 Job Title: Director of Product Marketing, Mobility
🔹 Company: WEX
🔹 Location: Remote, with a requirement to reside within 30 miles of one of the following locations: Portland, ME; Boston, MA; Chicago, IL; Washington, DC; Dallas, TX; or San Jose, CA.
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the product marketing team to develop go-to-market strategies for fuel, EV, and telematics products.
- Building differentiated messaging that’s rooted in customer insight, validated with data, and aligned to the way fleets actually buy.
- Driving growth and adoption through collaboration with product, sales, and customer experience teams.
- Managing and mentoring a team of PMMs—fostering a culture of rigor, velocity, and shared wins.
ASSUMPTION: This role requires a strategic thinker who can balance frontline execution with high-level planning. The ideal candidate will have experience in B2B product marketing, preferably in fintech, SaaS, or workflow-driven platforms, and a strong understanding of AI-powered marketing tools.
📋 Key Responsibilities
✅ Lead GTM strategy for our fuel card, EV, and telematics products—partnering with product, sales, and CX to drive growth and adoption.
✅ Build differentiated messaging that’s rooted in customer insight, validated with data, and aligned to the way fleets actually buy.
✅ Manage and mentor a team of PMMs—fostering a culture of rigor, velocity, and shared wins.
✅ Drive competitive intelligence and market insights that inform roadmap and sales plays.
✅ Define the strategy for sales enablement—ensuring the field is armed with the right content, tools, and talk tracks to close.
ASSUMPTION: This role requires a strong blend of strategic thinking and tactical execution. The ideal candidate will be comfortable working with cross-functional teams and driving results through collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.
Experience: 10+ years in B2B product marketing, preferably in fintech, SaaS, or workflow-driven platforms. Transportation or fleet experience is a plus, not a must.
Required Skills:
- Proven success building and leading product marketing teams that drive results and influence strategy.
- Deep enablement expertise: you know how to translate product value into sales success.
- Analytical mindset—you work from dashboards, not just decks.
Preferred Skills:
- Familiarity with AI-powered marketing tools (e.g., for segmentation, competitive intel, or sales enablement) and a track record of applying them to improve outcomes.
ASSUMPTION: The ideal candidate will have a strong background in B2B product marketing and a proven track record of driving growth and adoption for complex products.
💰 Compensation & Benefits
Salary Range: $165,000.00 - $220,000.00
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Retirement Savings Plan
- Paid Time Off
- Health Savings Account
- Flexible Spending Accounts
- Life Insurance
- Disability Insurance
- Tuition Reimbursement
Working Hours: 40 hours per week, with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a director-level role in B2B product marketing. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: WEX operates in the software development industry, focusing on fleet payments, healthcare payments, travel payments, virtual payments, corporate payment solutions, financial technology, benefits, mobility, and pay and get paid solutions.
Company Size: WEX is a mid-sized company with 5,001-10,000 employees.
Founded: WEX was founded in 1983.
Company Description:
- WEX is a global commerce platform that simplifies the business of running a business.
- It offers seamlessly embedded, personalized solutions for its customers around the world.
- WEX aims to make it easy for companies to overcome complexity and reach their full potential.
Company Specialties:
- Fleet payments
- Heathcare payments
- Travel payments
- Virtual payments
- Corporate payment solutions
- Financial technology
- Benefits
- Mobility
- Pay and Get Paid
Company Website: http://www.wexinc.com
ASSUMPTION: WEX is a well-established company with a strong focus on innovation and customer-centric solutions. Its size and industry experience make it an attractive option for candidates seeking a challenging and rewarding role in product marketing.
📊 Role Analysis
Career Level: This role is a director-level position, reporting directly to the Senior Vice President of Product Marketing.
Reporting Structure: The Director of Product Marketing, Mobility will lead a team of product marketing managers and collaborate with cross-functional teams, including product, sales, and customer experience.
Work Arrangement: This role is remote-friendly, with a requirement to reside within 30 miles of one of the specified locations.
Growth Opportunities:
- This role offers the opportunity to lead a high-impact portfolio and make a significant impact on the company's growth.
- The ideal candidate will have the chance to mentor and develop a team of product marketing managers.
- WEX's focus on innovation and customer-centric solutions provides ample opportunities for professional growth and development.
ASSUMPTION: This role offers a unique blend of strategic thinking and tactical execution, making it an attractive opportunity for experienced product marketing professionals seeking to make a significant impact in a dynamic and growing industry.
🌍 Location & Work Environment
Office Type: WEX has multiple office locations across the United States and internationally. This role is remote-friendly, with a requirement to reside within 30 miles of one of the specified locations.
Office Location(s): Portland, ME; Boston, MA; Chicago, IL; Washington, DC; Dallas, TX; or San Jose, CA.
Geographic Context:
- WEX's headquarters are located in Portland, Maine, with additional offices in major cities across the United States and internationally.
- The company's global presence allows for remote work and collaboration with teams across different time zones.
- WEX's focus on innovation and customer-centric solutions creates a dynamic and engaging work environment.
Work Schedule: The work schedule for this role is 40 hours per week, with flexibility for remote work.
ASSUMPTION: WEX's global presence and focus on innovation make it an attractive option for candidates seeking a dynamic and engaging work environment with opportunities for remote work and collaboration with diverse teams.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team.
- In-depth interview with the Senior Vice President of Product Marketing.
- Final interview with key stakeholders, including members of the product, sales, and customer experience teams.
Key Assessment Areas:
- Strategic thinking and planning.
- Communication and presentation skills.
- Analytical and problem-solving skills.
- Leadership and team management skills.
Application Tips:
- Tailor your resume and cover letter to highlight your experience in B2B product marketing and your familiarity with AI-powered marketing tools.
- Be prepared to discuss your approach to go-to-market strategy, messaging development, and sales enablement.
- Demonstrate your ability to lead and mentor a team of product marketing managers.
ATS Keywords: B2B product marketing, go-to-market strategy, sales enablement, team leadership, AI-powered marketing tools, competitive intelligence, market insights, customer-centric solutions
ASSUMPTION: WEX's interview process is designed to assess the candidate's strategic thinking, communication skills, and leadership potential. The company values candidates who can demonstrate a strong understanding of B2B product marketing and a proven track record of driving growth and adoption for complex products.
🛠️ Tools & Technologies
- AI-powered marketing tools (e.g., for segmentation, competitive intel, or sales enablement)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with AI-powered marketing tools and a strong understanding of marketing automation platforms, CRM software, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and engaging
- Focused on results and continuous improvement
- Collaborative and cross-functional
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a dynamic and engaging work environment that prioritizes innovation and customer-centric solutions?
- Are you comfortable working with cross-functional teams and driving results through collaboration?
- Do you have a strong understanding of AI-powered marketing tools and a proven track record of applying them to improve outcomes?
ASSUMPTION: WEX values candidates who are customer-centric, innovative, collaborative, accountable, and respectful. The ideal candidate will be comfortable working in a dynamic and engaging work environment that prioritizes results and continuous improvement.
⚠️ Potential Challenges
- The role requires a strong blend of strategic thinking and tactical execution, which may be challenging for candidates who are more comfortable in one area than the other.
- The ideal candidate will have experience in B2B product marketing, preferably in fintech, SaaS, or workflow-driven platforms. Transportation or fleet experience is a plus, not a must, which may present a learning curve for candidates without this background.
- The role requires a strong understanding of AI-powered marketing tools and a track record of applying them to improve outcomes. Candidates without this experience may face a steep learning curve.
- The role is remote-friendly, with a requirement to reside within 30 miles of one of the specified locations. Candidates who are not willing or able to relocate may face limitations in their career growth opportunities.
ASSUMPTION: The ideal candidate will be comfortable balancing strategic thinking and tactical execution, have experience in B2B product marketing, and a strong understanding of AI-powered marketing tools. Candidates should also be willing and able to relocate within 30 miles of one of the specified locations.
📈 Similar Roles Comparison
- This role is unique in its focus on the mobility industry and the use of AI-powered marketing tools to drive growth and adoption.
- Compared to similar roles in other industries, this role offers a unique blend of strategic thinking and tactical execution, with a strong focus on customer-centric solutions and innovation.
- Career path comparison: This role is a director-level position, reporting directly to the Senior Vice President of Product Marketing. The ideal candidate will have the opportunity to grow and develop within the company, potentially moving into a senior leadership role.
ASSUMPTION: This role is unique in its focus on the mobility industry and the use of AI-powered marketing tools to drive growth and adoption. Candidates should be prepared to discuss their experience in B2B product marketing and their familiarity with AI-powered marketing tools during the interview process.
📝 Sample Projects
- Developing a go-to-market strategy for a new EV charging solution, including customer segmentation, messaging development, and sales enablement.
- Conducting competitive intelligence and market research to inform product roadmap and sales plays for a fleet management platform.
- Leading a team of product marketing managers to develop and execute a marketing campaign for a fuel card product, driving growth and adoption among small and medium-sized businesses.
ASSUMPTION: These sample projects are designed to illustrate the types of responsibilities and challenges the ideal candidate may face in this role. Candidates should be prepared to discuss their experience with similar projects and their approach to go-to-market strategy, messaging development, and sales enablement during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to innovation and customer-centric solutions, and how this role contributes to that strategy?
- How does the company support the professional development and growth of its employees, particularly in the product marketing function?
- Can you provide an example of a successful go-to-market strategy that the company has executed in the past, and what role did product marketing play in that success?
- How does the company measure the success of its product marketing efforts, and how does this role contribute to those metrics?
- What are the key challenges facing the mobility industry, and how does this role address those challenges?
ASSUMPTION: These key questions are designed to help candidates better understand the company's approach to innovation and customer-centric solutions, as well as the role's contribution to the company's success. Candidates should be prepared to ask thoughtful and insightful questions during the interview process to demonstrate their interest in and understanding of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in B2B product marketing and your familiarity with AI-powered marketing tools.
- Prepare for your interviews by researching the company's approach to innovation and customer-centric solutions, as well as the role's contribution to the company's success.
- Follow up with the hiring manager or a member of the HR team within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
