📌 Core Information
🔹 Job Title: Director of Product Marketing (Remote in US)
🔹 Company: Criteria Corp
🔹 Location: West Hollywood, California (Remote)
🔹 Job Type: Remote
🔹 Category: Software Development
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading the strategy and execution of all product marketing efforts to drive market positioning, go-to-market success, and customer adoption.
- Building and leading a high-performing product marketing team, fostering professional growth and accountability.
- Defining and owning the global product marketing strategy, aligning with corporate goals and market opportunities.
- Establishing and refining product positioning and messaging to differentiate in competitive markets.
- Partnering with Sales, Product, and Marketing teams to ensure alignment on goals, priorities, and strategies.
ASSUMPTION: This role requires a strategic thinker with a proven track record in B2B SaaS product marketing, team leadership, and competitive differentiation.
📋 Key Responsibilities
✅ Strategic Leadership: Define and own the global product marketing strategy, aligning with corporate goals and market opportunities. Develop comprehensive go-to-market strategies for product launches, expansions, and enhancements. Build and lead a high-performing product marketing team, fostering professional growth and accountability.
✅ Positioning & Messaging: Establish and refine product positioning and messaging to differentiate in competitive markets. Develop a unified narrative that resonates with target personas and industries. Create messaging frameworks and ensure consistency in messaging across all marketing, sales, and product communications.
✅ Sales Enablement: Lead the creation of sales enablement tools, such as battle cards, playbooks, and pitch decks. Partner with Sales leadership to identify and address knowledge gaps, delivering impactful training sessions. Track and optimize the effectiveness of sales tools and resources.
✅ Market & Competitive Analysis: Lead efforts to monitor market trends, competitor strategies, and customer feedback. Provide strategic insights to influence product development, pricing, and positioning. Maintain a deep understanding of customer needs and industry challenges to inform marketing strategies.
✅ Customer Advocacy & Insights: Drive customer advocacy programs, including case studies, testimonials, and speaking engagements. Partner with Customer Success and Product teams to gather customer insights that inform product and marketing decisions. Regularly engage directly with customers to become a voice of the customer in product roadmaps planning.
✅ Collaboration & Cross-Functional Alignment: Serve as the key liaison between Product, Marketing, and Sales teams, ensuring alignment on goals and priorities. Collaborate with Demand Generation and Digital teams to develop campaigns that drive pipeline and revenue. Partner with Product Management to influence the product roadmap based on market and customer insights.
✅ Performance Measurement: Develop and track metrics to evaluate the effectiveness of product marketing strategies and initiatives. Present quarterly business reviews and performance insights to executive leadership.
ASSUMPTION: This role requires a strong analytical mindset with proficiency in tools like Tableau, Google Analytics, and Salesforce.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
Experience: 8–10+ years of experience in product marketing, with at least 3 years in a leadership role, preferably in B2B SaaS.
Required Skills:
- Proven success in launching and scaling SaaS products, including experience with enterprise-level products.
- Expertise in positioning, messaging, and competitive differentiation.
- Strong leadership and team management skills with a track record of building high-performing teams.
- Analytical mindset with proficiency in tools like Tableau, Google Analytics, and Salesforce.
- Exceptional communication skills with experience presenting to executive stakeholders and external audiences.
Preferred Skills:
- Experience with pre-employment testing software, aptitude tests, personality tests, or skills tests.
- Familiarity with game-based assessments, video interviewing, or emotional intelligence tests.
ASSUMPTION: While not explicitly stated, experience in the HR software industry or related fields would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Based on industry standards for a Director of Product Marketing role in B2B SaaS with 10+ years of experience in California)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and a remote work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the B2B SaaS industry in California. The benefits listed are common for companies of this size in the software development industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on talent success and pre-employment testing software.
Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: 2006. Criteria Corp has over 15 years of experience in the industry, providing stability and a proven track record.
Company Description:
- Criteria is a talent success company that helps organizations make more objective, evidence-based talent decisions that both reduce bias and drive outcomes.
- Their world-leading tools include a comprehensive suite of rigorously validated assessments and decision-making tools that highlight the potential in every job candidate while providing an experience that candidates love.
- They take a scientific approach to every product they build by rigorously validating for results, ensuring transparency, and designing a human-focused solution that drives best practice hiring.
Company Specialties:
- Pre-employment Testing Software
- Aptitude Tests
- Personality Tests
- Skills Tests
- Pre-employment tests
- Assessments
- HR software
- Game-based assessments
- Video Interviewing
- Emotional Intelligence Tests
Company Website: http://www.criteriacorp.com
ASSUMPTION: Criteria Corp is a well-established company in the pre-employment testing software industry, with a strong focus on reducing bias and driving outcomes in the talent selection process.
📊 Role Analysis
Career Level: Executive/Management. This role is a senior leadership position with strategic decision-making responsibilities.
Reporting Structure: The Director of Product Marketing will report directly to the CEO and work closely with the Product, Marketing, and Sales teams.
Work Arrangement: Remote Solely. This role offers a fully remote work arrangement, allowing for flexibility and a better work-life balance.
Growth Opportunities:
- As a senior leadership role, this position offers opportunities to influence the company's strategic direction and contribute to its growth.
- The company's size and industry provide ample opportunities for career progression within the organization.
- Criteria Corp's focus on professional development and employee growth creates opportunities for learning and advancement.
ASSUMPTION: Given the company's size and industry, there are strong opportunities for career growth and development in this role.
🌍 Location & Work Environment
Office Type: Remote. This role does not require a physical presence in the company's office, allowing for greater flexibility and work-life balance.
Office Location(s): West Hollywood, California. The company's headquarters is located in West Hollywood, California, but this role can be performed remotely from anywhere in the United States.
Geographic Context:
- West Hollywood is a vibrant and diverse city in the Los Angeles metropolitan area, offering a mix of urban and suburban living.
- The city is known for its nightlife, entertainment, and cultural attractions, providing ample opportunities for leisure and recreation.
- West Hollywood's central location in California makes it an ideal base for a remote work arrangement, with easy access to major transportation hubs and other cities in the state.
Work Schedule: Full-time (40 hours per week) with flexible hours and a remote work arrangement. This role offers a flexible work schedule, allowing employees to balance their personal and professional responsibilities.
ASSUMPTION: The remote work arrangement and flexible hours provide a better work-life balance and allow employees to manage their time more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with key stakeholders, including the CEO and other senior leadership team members
- Case study or project presentation
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Industry knowledge and market awareness
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, team leadership, and competitive differentiation.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and strategic thinking.
- Be ready to discuss your approach to market analysis, customer advocacy, and cross-functional collaboration.
- Research the company and its products to demonstrate your understanding of their mission and values.
ATS Keywords: Product Marketing, B2B SaaS, Team Leadership, Market Positioning, Competitive Differentiation, Sales Enablement, Market Analysis, Customer Advocacy, Cross-Functional Collaboration, Performance Measurement, Communication Skills, Analytical Mindset, Training, Product Development, Messaging, Strategy
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, leadership, and industry knowledge.
🛠️ Tools & Technologies
- Tableau
- Google Analytics
- Salesforce
- Microsoft Office Suite
- Project management tools (e.g., Asana, Jira, Trello)
ASSUMPTION: The required tools and technologies for this role are standard in the B2B SaaS industry and can be easily learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Objectivity: Criteria Corp is committed to reducing bias and driving evidence-based decisions in the talent selection process.
- Integrity: The company values transparency, honesty, and ethical behavior in all aspects of its operations.
- Innovation: Criteria Corp is dedicated to continuous improvement and the development of cutting-edge tools and solutions for its clients.
Work Style:
- Collaborative: The company fosters a culture of teamwork and cross-functional collaboration to drive success.
- Data-driven: Criteria Corp relies on data and analytics to inform its decision-making processes and product development.
- Agile: The company embraces an agile work environment, allowing for flexibility and adaptability in response to changing market conditions.
Self-Assessment Questions:
- Do you share Criteria Corp's commitment to reducing bias and driving evidence-based decisions in the talent selection process?
- Are you comfortable working in a remote and collaborative environment, with a strong focus on data-driven decision-making?
- Do you thrive in an agile work environment, with the ability to adapt to changing priorities and market conditions?
ASSUMPTION: Criteria Corp's values and work style require candidates who are committed to reducing bias, data-driven, and adaptable to a dynamic work environment.
⚠️ Potential Challenges
- The remote work arrangement may present challenges in building and maintaining relationships with team members and stakeholders.
- The competitive nature of the B2B SaaS industry may require frequent market analysis and adjustments to product positioning and messaging.
- The role's strategic nature may involve difficult decisions and trade-offs between competing priorities and stakeholders.
- The fully remote work arrangement may require strong self-motivation and time management skills to maintain productivity and focus.
ASSUMPTION: These challenges can be overcome with strong communication, time management, and strategic decision-making skills.
📈 Similar Roles Comparison
- Compared to other Director of Product Marketing roles, this position offers a fully remote work arrangement, providing greater flexibility and work-life balance.
- In the B2B SaaS industry, this role is typical for a senior leadership position, with a focus on strategic decision-making and team leadership.
- Career progression in this role may involve moving into a Chief Marketing Officer or Chief Product Officer position, depending on the company's growth and structure.
ASSUMPTION: This role is similar to other Director of Product Marketing positions in the B2B SaaS industry, with a focus on strategic decision-making, team leadership, and market analysis.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new product launch, including positioning, messaging, and sales enablement tools.
- Conducting a competitive analysis to identify gaps in the market and opportunities for differentiation, and using these insights to inform product development and positioning.
- Leading a customer advocacy program, including case studies, testimonials, and speaking engagements, to highlight the success of the company's products and drive customer adoption.
ASSUMPTION: These sample projects illustrate the strategic, analytical, and leadership skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to reducing bias in the talent selection process, and how this role contributes to that mission?
- How does the company support the professional development and growth of its employees, particularly in this role?
- Can you provide examples of how the company has adapted to changing market conditions and competitors in the past, and how this role would contribute to that process?
- How does the company measure the success of its product marketing strategies and initiatives, and how would this role be held accountable for those metrics?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These key questions help applicants understand the company's values, culture, and expectations for this role, allowing them to make an informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, team leadership, and competitive differentiation.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and strategic thinking.
- Research the company and its products to demonstrate your understanding of their mission and values.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
