Director of Product Marketing, Security

📌 Core Information

🔹 Job Title: Director of Product Marketing, Security

🔹 Company: Juniper Networks

🔹 Location: United States

🔹 Job Type: On-site, Full-Time

🔹 Category: Software Development

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Juniper's security portfolio
• Crafting compelling messaging and positioning to differentiate Juniper in the security landscape
• Leading GTM initiatives, including launches, campaigns, and industry events
• Engaging with customers, analysts, and influencers to reinforce market leadership
• Analyzing and optimizing marketing performance to drive continuous improvement

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the cybersecurity market to drive success in a dynamic, competitive environment.

📋 Key Responsibilities

✅ Develop and execute go-to-market strategies for Juniper's security portfolio, aligning with company objectives

✅ Craft compelling messaging and positioning that highlights Juniper's unique differentiation in secure AI-Native Networking and Security

✅ Lead GTM initiatives, including launches, campaigns, and industry events, in collaboration with cross-functional teams

✅ Engage with customers, analysts, and influencers to reinforce Juniper's market leadership and influence industry conversations

✅ Analyze and optimize marketing performance, measuring the success of initiatives and refining strategies accordingly

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in product marketing, with a strong background in cybersecurity and networking

Required Skills:

• Proven success in go-to-market execution, from positioning and messaging to demand generation and sales enablement
• Strong leadership and cross-functional collaboration skills
• Deep understanding of the security market, including trends, competitive landscape, and buyer personas
• Experience working with analysts, press, and industry influencers to establish thought leadership

Preferred Skills:

• Master's degree in a related field
• Experience with AI-Native Networking and Security
• Fluency in multiple languages

ASSUMPTION: Given the competitive nature of the cybersecurity market, candidates with a proven track record of driving market leadership and a strong understanding of emerging trends will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $178,112.00 - $256,036.00/year

Benefits:

• Medical Benefits
• 401(k) Eligibility
• Vacation
• Sick Time
• Parental Leave

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The provided salary range is inclusive of base pay and may vary depending on factors such as market location, individual performance, and company or team performance. Additional details of participation in benefit plans will be provided if an employee receives an offer of employment.

📌 Applicant Insights

🔍 Company Context

Industry: Juniper Networks operates in the Software Development industry, focusing on networking, routers, switches, security, and related technologies.

Company Size: Juniper Networks is a mid-sized company with 5,001-10,000 employees, providing a balance between a large corporation's resources and a smaller company's agility.

Founded: Juniper Networks was founded in 1996 and is headquartered in Sunnyvale, California.

Company Description:

• Juniper Networks is a leading provider of high-performance networking products and solutions for businesses and governments worldwide.
• The company's mission is to create innovative products and solutions that meet the growing demands of the connected world.
• Juniper Networks is committed to driving network innovation to connect ideas and unleash human potential.

Company Specialties:

• Networking
• Routers
• Switches
• Security
• Junos Operating System
• VPN
• Junos Space
• Junos Pulse

Company Website: https://www.juniper.net

ASSUMPTION: Juniper Networks' focus on innovation and commitment to driving network evolution make it an attractive employer for professionals seeking to work at the forefront of technology.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and a proven track record in product marketing, particularly within the cybersecurity domain.

Reporting Structure: The Director of Product Marketing, Security will likely report directly to the Senior Vice President or Vice President of Marketing and work closely with cross-functional teams, including product management, sales, and engineering.

Work Arrangement: This is an on-site role, requiring regular presence at Juniper Networks' headquarters or other designated offices. However, flexibility in work arrangements may be available based on individual needs and team requirements.

Growth Opportunities:

• Potential career progression into a Vice President or Chief Marketing Officer role
• Expanding responsibilities to cover additional product portfolios or geographic regions
• Developing expertise in emerging technologies, such as AI-Native Networking and Security

ASSUMPTION: Juniper Networks' focus on innovation and growth presents numerous opportunities for career development and advancement within the organization.

🌍 Location & Work Environment

Office Type: Juniper Networks' headquarters is located in Sunnyvale, California, with additional offices worldwide. The work environment is typically a modern, collaborative office space designed to foster innovation and teamwork.

Office Location(s): Sunnyvale, California; Sydney, Australia; Neuilly-sur-Seine, France; Singapore

Geographic Context:

• Sunnyvale, California: Located in the heart of Silicon Valley, this office provides easy access to top tech talent and industry trends.
• Sydney, Australia: This office serves as a hub for Juniper Networks' operations in the Asia-Pacific region.
• Neuilly-sur-Seine, France: This office caters to Juniper Networks' European customer base and provides access to the vibrant tech ecosystem in Paris.
• Singapore: This office supports Juniper Networks' growth in the Asia-Pacific region and serves as a gateway to Southeast Asia.

Work Schedule: The work schedule for this role is typically Monday through Friday, with standard business hours. However, flexibility may be required to accommodate cross-functional team meetings, industry events, or customer engagements.

ASSUMPTION: Juniper Networks' global presence and diverse office locations offer applicants the opportunity to work in dynamic, multicultural environments and engage with customers and partners worldwide.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with cross-functional stakeholders, including marketing, product management, and sales
• Final interview with the Senior Vice President or Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Market knowledge and understanding of the cybersecurity landscape
• Strategic thinking and go-to-market planning skills
• Leadership and cross-functional collaboration abilities
• Communication and presentation skills
• Adaptability and problem-solving skills

Application Tips:

• Highlight your relevant experience and achievements in product marketing, with a focus on cybersecurity and networking
• Tailor your resume and cover letter to emphasize your understanding of Juniper Networks' products, market position, and company culture
• Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and strategic planning skills
• Research Juniper Networks' competitors, market trends, and recent industry developments to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Product Marketing, Cybersecurity, Networking, Go-To-Market Strategy, Messaging, Positioning, Demand Generation, Sales Enablement, Leadership, Collaboration, Market Analysis, Performance Optimization, Customer Engagement, Industry Events, Thought Leadership

ASSUMPTION: Juniper Networks' application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, ensuring the successful hire of a strong, long-term addition to the marketing team.

🛠️ Tools & Technologies

• Marketing Automation Platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) Systems (e.g., Salesforce)
• Product Management Tools (e.g., JIRA, Asana)
• Data Analysis and Visualization Tools (e.g., Tableau, Power BI)
• Presentation Software (e.g., PowerPoint, Google Slides)

ASSUMPTION: Familiarity with industry-standard marketing, project management, and data analysis tools is essential for success in this role, as they enable effective collaboration, planning, and execution of marketing initiatives.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• One Juniper
• Innovation
• Simplicity
• Trust

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and responsive to market changes
• Focused on driving results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment and enjoy working collaboratively with cross-functional teams?
• Are you passionate about staying up-to-date with market trends and competitive landscapes in the cybersecurity domain?
• Do you possess strong leadership skills and the ability to influence others to drive alignment and execution?

ASSUMPTION: Juniper Networks' company culture emphasizes collaboration, innovation, and a customer-centric approach, making it an attractive employer for professionals seeking a dynamic, results-driven work environment.

⚠️ Potential Challenges

• The competitive nature of the cybersecurity market may require frequent adjustments to go-to-market strategies and messaging
• Balancing multiple priorities and deadlines may present challenges in managing time and resources effectively
• Working with cross-functional teams and stakeholders may require strong communication and negotiation skills to drive alignment and consensus
• Keeping up with the latest trends and developments in AI-Native Networking and Security may necessitate continuous learning and adaptation

ASSUMPTION: Applicants should be prepared to navigate a fast-paced, dynamic environment and possess strong problem-solving and adaptability skills to overcome potential challenges successfully.

📈 Similar Roles Comparison

• Compared to other Director of Product Marketing roles, this position places a stronger emphasis on cybersecurity and AI-Native Networking, requiring a deeper understanding of these technologies
• Juniper Networks' focus on innovation and driving network evolution differentiates it from competitors, offering applicants the opportunity to work at the forefront of technology
• Career progression in this role may involve expanding responsibilities to cover additional product portfolios or geographic regions, providing diverse growth opportunities

ASSUMPTION: Applicants should consider their interest in and expertise with cybersecurity and AI-Native Networking when evaluating this role against similar positions in the market.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-Native Security product launch
• Conducting market research and competitive analysis to inform product positioning and messaging
• Leading a cross-functional team to create and deliver a high-impact industry event, showcasing Juniper Networks' security portfolio and thought leadership

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and execution-focused nature of the Director of Product Marketing, Security role at Juniper Networks.

❓ Key Questions to Ask During Interview

• How does Juniper Networks differentiate its security portfolio in the competitive market, and what are the key priorities for driving market leadership in the next 12-24 months?
• Can you describe the team structure and dynamics within the marketing organization, and how does this role collaborate with other functions, such as product management and sales?
• What are the most pressing challenges facing the security market today, and how does Juniper Networks plan to address these issues to maintain its competitive edge?
• What opportunities exist for growth and development within the marketing organization, and how does Juniper Networks support the career progression of its employees?
• How does Juniper Networks foster a culture of innovation and continuous learning, and what resources are available to support the professional development of its marketing team members?

ASSUMPTION: Asking these questions demonstrates a candidate's interest in and understanding of Juniper Networks' business, market dynamics, and company culture, showcasing their strategic thinking and engagement with the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant experience, skills, and enthusiasm for Juniper Networks' mission and products
• Prepare for interviews by researching Juniper Networks' competitors, market trends, and recent industry developments to showcase your knowledge and engagement with the role
• Follow up with the HR team one week after submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.