📌 Core Information
🔹 Job Title: Director of Product Marketing - Technology Alliances
🔹 Company: Cyera
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Computer and Network Security
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 8+ years in product marketing or GTM roles within cybersecurity or enterprise SaaS
🔹 Remote Status: Remote OK
🚀 Job Overview
Cyera is revolutionizing data security, empowering businesses to secure their data and collaborate securely. As the Director of Product Marketing - Technology Alliances, you'll be at the intersection of product, marketing, and technology partnerships, driving go-to-market strategies for our technology partner ecosystem.
🔹 Key aspects of this role include:
- Defining and executing joint go-to-market strategies with strategic partners
- Developing compelling messaging and positioning for Cyera's technology alliances and integrations
- Collaborating with cross-functional teams to define roadmap priorities and launch plans
- Creating high-impact collateral and enabling field teams with sales plays and customer-facing materials
- Representing the voice of the customer and partner in cross-functional discussions
ASSUMPTION: This role requires a strong understanding of the cloud security, data security, and identity landscape, as well as proven ability to drive cross-functional alignment and influence without authority.
📋 Key Responsibilities
✅ Lead the development of messaging and positioning for Cyera's technology alliances and integrations
✅ Define and execute joint go-to-market strategies with strategic partners, including cloud providers, security ISVs, data platforms, and AI platforms
✅ Collaborate with product management, partner marketing, and the alliances team to define roadmap priorities, joint solution use cases, and launch plans
✅ Create high-impact collateral, including solution briefs, demo videos, microsites, partner webinars, sales enablement assets, and customer-facing materials tailored to joint use cases
✅ Support field enablement training with sales plays, messaging guides, and customer-facing materials
✅ Contribute to partner announcements, thought leadership, and presence at industry events and partner conferences
✅ Analyze the performance of alliance marketing programs and optimize for pipeline influence and revenue growth
✅ Represent the voice of the customer and partner in cross-functional discussions
ASSUMPTION: This role involves working closely with various teams and stakeholders, both internally and with partner organizations, to drive successful alliance marketing programs.
🎯 Required Qualifications
🔹 Education: Bachelor's degree required; MBA or technical degree a plus
🔹 Experience: 8+ years in product marketing, solution marketing, or GTM roles within cybersecurity, data, or enterprise SaaS
🔹 Required Skills:
- Strong understanding of the cloud security, data security, and identity landscape
- Excellent communication skills and ability to distill complex concepts into clear, customer-centric narratives
- Proven ability to drive cross-functional alignment and influence without authority
- Self-starter who thrives in a collaborative, fast-moving startup environment
- Experience working with Microsoft and/or technology integrations for Cloud/Data/AI security is a strong plus
💰 Compensation & Benefits
🔹 Salary Range: $150,000 - $200,000 (Estimated, based on experience level and industry standards for similar roles)
🔹 Benefits:
- Ability to work remotely, with office setup reimbursement
- Unlimited PTO
- Paid holidays and sick time
- Health, vision, and dental insurance
- Life, short and long-term disability insurance
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles and may vary based on the candidate's experience, location, and other factors.
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Computer and Network Security
🔹 Company Size: 501-1,000 employees
🔹 Founded: Not specified
🔹 Company Description: Cyera is the data security company that gives businesses context and control over their most valuable asset: data. As a pioneer in Data Security Posture Management (DSPM), Cyera instantly provides companies visibility over all of their sensitive data, context over the risk it represents, and automated remediation to reduce the attack surface and ensure operational resilience.
🔹 Company Specialties: Data Security Platform, Data Security Posture Management, Discovery and Classification, Data Detection and Response, Data Access Governance, Data Privacy, and SaaS Security
📊 Role Analysis
🔹 Career Level: Mid to Senior level role, reporting directly to the VP of Product Marketing
🔹 Reporting Structure: This role will have no direct reports but will collaborate with various teams, including product management, partner marketing, and the alliances team
🔹 Work Arrangement: Remote OK, with the ability to work from anywhere in the United States
🔹 Growth Opportunities: This role offers the opportunity to work with a wide range of technology partners and contribute to Cyera's growth in the data security market
ASSUMPTION: The specific reporting structure and growth opportunities may vary based on the organization's future needs and the candidate's performance.
🌍 Location & Work Environment
🔹 Office Type: Remote, with the ability to work from anywhere in the United States
🔹 Office Location(s): None specified
🔹 Geographic Context: The United States offers a diverse range of work environments, from bustling cities to quiet suburbs, allowing employees to choose a setting that suits their preferences and needs
🔹 Work Schedule: Full-time, with flexible hours and unlimited PTO
ASSUMPTION: The specific work environment and schedule may vary based on the employee's preferences and the organization's needs.
💼 Interview & Application Insights
🔹 Typical Process: Phone screen, followed by multiple rounds of interviews with cross-functional stakeholders, including product, marketing, and alliances teams
🔹 Key Assessment Areas: Communication skills, understanding of the cloud security landscape, ability to drive cross-functional alignment, and cultural fit
🔹 Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your understanding of the cloud security landscape and your ability to drive cross-functional alignment
- Research Cyera's products and technology partners to demonstrate your interest in and knowledge of the company
🛠️ Tools & Technologies
🔹 Tools/Technologies: Microsoft, cloud security tools, data security tools, AI platforms, and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary based on the organization's needs and the candidate's expertise.
👔 Cultural Fit Considerations
🔹 Company Values: Not specified
🔹 Work Style: Collaborative, fast-moving startup environment, with a focus on driving cross-functional alignment and influencing without authority
🔹 Self-Assessment Questions:
- How do you approach driving cross-functional alignment and influencing without authority?
- How do you stay up-to-date with the latest trends in cloud security and data security?
- How do you balance the need for deep technical knowledge with the ability to communicate complex concepts clearly and effectively?
ASSUMPTION: The specific company values and work style may vary based on the organization's culture and the candidate's preferences.
⚠️ Potential Challenges
🔹 Challenges specific to this role: Working with a wide range of technology partners, each with their own priorities and goals
🔹 Challenges specific to this company/industry: Keeping up with the rapidly evolving cloud security landscape and maintaining a deep understanding of the latest trends and technologies
🔹 Challenges specific to this work arrangement: Balancing the need for collaboration and communication with the flexibility of a remote work environment
ASSUMPTION: The specific challenges may vary based on the organization's needs and the candidate's experience.
📈 Similar Roles Comparison
🔹 How this role differs from related positions: This role focuses specifically on technology alliances and integrations, requiring a strong understanding of the cloud security landscape and the ability to drive cross-functional alignment
🔹 Industry-specific context: The data security market is rapidly evolving, with new technologies and threats emerging constantly
🔹 Career path comparison: This role offers the opportunity to work with a wide range of technology partners and contribute to Cyera's growth in the data security market, with potential for career growth in product marketing or management
ASSUMPTION: The specific comparisons may vary based on the candidate's experience and the organization's needs.
📝 Sample Projects
🔹 Project example 1: Developing a joint go-to-market strategy with a major cloud provider, including messaging, positioning, and launch plan
🔹 Project example 2: Creating high-impact collateral for a data security conference, showcasing Cyera's integration with a leading AI platform
🔹 Project example 3: Enabling the field team with sales plays and customer-facing materials tailored to a joint use case with a security ISV
ASSUMPTION: The specific projects may vary based on the organization's needs and the candidate's expertise.
❓ Key Questions to Ask During Interview
🔹 Question 1: How does this role fit into Cyera's overall product marketing strategy?
🔹 Question 2: What are the most pressing challenges facing the technology alliances team, and how can this role help address them?
🔹 Question 3: How does Cyera support the professional development and growth of its employees?
🔹 Question 4: What are the key priorities for this role in the first 30, 60, and 90 days?
🔹 Question 5: How does Cyera measure the success of its alliance marketing programs, and what metrics are most important for this role to focus on?
ASSUMPTION: The specific questions may vary based on the candidate's interests and the organization's needs.
📌 Next Steps for Applicants
To apply for this position:
🔹 Submit your application through this link:
🔹 Tailor your resume and cover letter to highlight your relevant experience and skills for this role
🔹 Prepare for your interviews by researching Cyera's products and technology partners, and practicing your responses to common interview questions
🔹 Follow up with a thank-you note after your interviews, expressing your appreciation for the opportunity to discuss the role further
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
