📌 Core Information
🔹 Job Title: Director of Product PR
🔹 Company: Freshworks
🔹 Location: San Mateo, California, United States (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Communications & PR
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving awareness among CIOs and CCOs through strategic press communications
- Leading the communications strategy for AI-powered service solutions
- Amplifying strategic ISV partnerships through compelling narratives
- Creating unique points of view in EX and CX markets
- Writing and editing content for various channels and audiences
ASSUMPTION: This role requires a strong understanding of enterprise technology, media relations, and strategic communications to effectively drive awareness and influence key stakeholders.
📋 Key Responsibilities
✅ Drive awareness among CIOs and CCOs through press communications, including:
- Developing and executing always-on comms campaigns
- Crafting product announcements, customer stories, and proactive media strategies
- Partnering with senior executives to define strategies and get results
✅ Amplify strategic ISV partnerships by:
- Identifying key partnerships and crafting narratives for the tech press
- Collaborating with product and integration teams to highlight strategic partnerships
✅ Create unique points of view in EX and CX markets by:
- Developing messaging and a point of view on AI applied in EX and CX
- Landing outstanding business, tech, and trade media opportunities
- Speaking opportunities and social strategies for executives
✅ Write compelling content, including:
- Product announcements, summaries for earnings scripts, executive bylines, and keynotes
- Customer-focused press releases
ASSUMPTION: This role requires strong written and verbal communication skills, as well as the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, or a related field (or equivalent experience)
Experience: 10+ years of experience in PR and corporate communications, with a proven track record in top-tier business and tech media relations reaching CIOs
Required Skills:
- Proven track record in strategic communications and media relations
- Strong written and verbal communication skills, particularly for technical concepts
- Highly organized and able to manage multiple projects simultaneously
- Excellent analytical skills and ability to derive insights from data
- Consistent track record in building relationships and collaborating with press, executives, partners, and other team members
- Adaptable and proactive mindset with the ability to deliver results under high pressure and minimal direction
Preferred Skills:
- Prior experience in the B2B and enterprise technology space
- Understanding of enterprise go-to-market motion and product development cycles
ASSUMPTION: Candidates with experience in enterprise technology and a strong understanding of media relations will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $197,800 - $280,000 USD (based on location, experience, and skills)
Benefits:
- Multiple health, dental, vision, disability, and life insurance options
- Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits
- Adoption and parental leave benefits
Working Hours: Full-time, with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Product PR role with 10+ years of experience in enterprise technology.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Support Software and Helpdesk solutions
Company Size: 1,001-5,000 employees (Global)
Founded: 2010, with headquarters in San Mateo, California
Company Description:
- Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences
- Offers a suite of products, including Freshdesk, Freshservice, and other AI-powered service solutions
- Serves over 72,000 companies worldwide, including prominent brands like Bridgestone, New Balance, Nucor, S&P Global, and Sony Music
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- Web-Based Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- Conversion Optimization Suite
Company Website: Freshworks.com
ASSUMPTION: Freshworks is a well-established company in the customer support software industry, with a strong global presence and a focus on delivering exceptional customer and employee experiences through AI-powered solutions.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the VP of Communications
Reporting Structure: This role does not have direct reports, but will collaborate closely with senior executives across product, engineering, and marketing teams
Work Arrangement: Remote OK, with flexible work arrangements and the option to work from one of Freshworks' global offices
Growth Opportunities:
- Potential to grow within the communications team or explore other opportunities within Freshworks
- Chance to work on high-impact projects and make a significant contribution to the company's success
- Opportunity to learn and develop skills in enterprise technology, AI, and strategic communications
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Global offices with a flexible, remote-friendly work environment
Office Location(s): San Mateo, California (Headquarters), Chennai, India, London, England, Sydney, Australia, Berlin, Germany, and Bengaluru, India
Geographic Context:
- San Mateo, California: A vibrant, tech-focused city with a high cost of living and a diverse population
- Other global offices: Located in major cities with established tech industries and diverse cultural scenes
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: Freshworks offers a flexible, global work environment with the option to work remotely or from one of their international offices.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and qualifications
- In-depth interviews with key stakeholders, including the VP of Communications and other senior executives
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to craft compelling narratives
- Understanding of enterprise technology and media relations
- Strategic thinking and ability to drive results
- Cultural fit and alignment with Freshworks' values
Application Tips:
- Highlight relevant experience in enterprise technology, media relations, and strategic communications
- Tailor your resume and cover letter to emphasize skills and accomplishments relevant to this role
- Prepare for interview questions that focus on your understanding of Freshworks' products, industry trends, and communication strategies
ATS Keywords: Strategic Communications, Media Relations, Technical Thought Leadership, Creative Storytelling, Generative AI, IT Technologies, Project Management, Written Communication, Verbal Communication, Analytical Skills, Relationship Building, Collaboration, Press Engagement, Content Creation, Market Trends Understanding, B2B Technology
ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, understanding of enterprise technology, and strategic thinking abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Media monitoring and analytics tools (e.g., Muck Rack, Brand24)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools, as well as familiarity with CRM software and media monitoring tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Transparent
- Accountable
Work Style:
- Fast-paced and dynamic work environment
- Cross-functional collaboration and teamwork
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you have a proven track record in driving awareness and influencing key stakeholders through strategic communications?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you thrive under high pressure and enjoy the challenge of delivering results with minimal direction?
ASSUMPTION: Freshworks values candidates who are customer-centric, innovative, collaborative, transparent, and accountable, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Navigating a global work environment with diverse cultural backgrounds and time zones
- Adapting to changes in priorities and strategies as the company grows and evolves
ASSUMPTION: This role presents unique challenges, including managing multiple projects, working in a fast-paced environment, and navigating a global work environment with diverse cultural backgrounds and time zones.
📈 Similar Roles Comparison
- Compared to other Director of PR roles, this position focuses more on enterprise technology and strategic communications to drive awareness among CIOs and CCOs
- Industry-specific context: Freshworks operates in the competitive customer support software and helpdesk market, requiring a strong understanding of enterprise technology and media relations
- Career path comparison: This role offers growth potential within the communications team or other departments within Freshworks, with opportunities to learn and develop skills in enterprise technology, AI, and strategic communications
ASSUMPTION: This role differs from other Director of PR positions in its focus on enterprise technology and strategic communications to drive awareness among CIOs and CCOs, requiring a strong understanding of the industry and relevant media outlets.
📝 Sample Projects
- Developing and executing a strategic communications plan for a major product launch, including media outreach, customer stories, and proactive media strategies
- Crafting a unique point of view on AI applied in EX and CX, and landing outstanding business, tech, and trade media opportunities
- Writing and editing content for various channels and audiences, including product announcements, executive bylines, and customer-focused press releases
ASSUMPTION: These sample projects highlight the strategic, creative, and tactical aspects of the role, requiring strong communication skills, media relations expertise, and the ability to manage multiple projects simultaneously.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader communications strategy for Freshworks?
- What are the most pressing challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does Freshworks support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Freshworks foster a culture of innovation and continuous improvement?
ASSUMPTION: These interview questions focus on understanding the role's strategic importance, the company's growth plans, professional development opportunities, and the cultural aspects of working at Freshworks.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in enterprise technology, media relations, and strategic communications
- Prepare for interview questions that focus on your understanding of Freshworks' products, industry trends, and communication strategies
- If selected for an interview, be prepared to discuss your approach to strategic communications, media relations, and content creation
- Follow up with the hiring manager within 48 hours after the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
