📌 Core Information
🔹 Job Title: Director of Product PR
🔹 Company: Freshworks
🔹 Location: San Mateo, California, United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving awareness among CIOs and CCOs through strategic press communications
- Leading the communications strategy for Freshworks' suite of AI-powered service solutions
- Amplifying strategic ISV partnerships through compelling narratives
- Creating unique points of view in EX and CX to enhance Freshworks' perception
ASSUMPTION: This role requires a strong background in B2B and enterprise technology PR, with a deep understanding of the IT and CS markets.
📋 Key Responsibilities
✅ Drive awareness among CIOs and CCOs through the press by leading the communications strategy for Freshworks' suite of AI-powered service solutions
✅ Amplify strategic ISV partnerships by crafting narratives that land with the tech press
✅ Create unique points of view in EX and CX by developing messaging and a point of view on AI applied in these areas
✅ Write compelling content, including product announcements, executive bylines, and customer-focused press releases
ASSUMPTION: This role requires strong written and verbal communication skills, as well as the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, or a related field
Experience: 10+ years of experience in PR and corporate communications, with a proven track record in top-tier business and tech media relations reaching CIOs
Required Skills:
- Proven experience in the B2B and enterprise technology space
- Understanding of enterprise go-to-market motion and product development cycles
- Adaptable and proactive mindset with the ability to deliver results under high pressure
- Excellent written and verbal communication skills for technical concepts
- Strong analytical skills and the ability to derive insights from data
Preferred Skills:
- Experience in the Customer Experience and Employee Experience markets
- Familiarity with generative AI and IT technologies
ASSUMPTION: Candidates with experience in the CX and EX markets and familiarity with generative AI and IT technologies will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $197,800 - $280,000 USD (based on the provided range)
Benefits:
- Dental Insurance
- Medical Insurance
- Vision Insurance
- Disability Insurance
- Life Insurance
- Equity
- ESPP
- Flexible PTO
- Flexible Spending
- Commuter Benefits
- Wellness Benefits
- Adoption Benefits
- Parental Leave Benefits
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is based on the provided information and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Freshworks is a leading provider of customer experience (CX) and employee experience (EX) software, focusing on AI-powered service solutions
Company Size: Freshworks has 5,001-10,000 employees, providing a large and diverse work environment
Founded: 2010, with a history of growth and innovation in the CX and EX markets
Company Description:
- Freshworks offers enterprise-grade solutions that are powerful, yet easy to use, and quick to deliver results
- The company's people-first approach to AI eliminates friction, making employees more effective and organizations more productive
- Over 72,000 companies, including industry leaders like Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' software to fuel customer loyalty and service efficiency
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- Web-Based Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- Conversion Optimization Suite
Company Website: Freshworks Inc.
ASSUMPTION: Freshworks' focus on AI-powered service solutions and customer/employee experience sets it apart in the software development industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience in PR and corporate communications
Reporting Structure: The Director of Product PR reports directly to the VP of Communications
Work Arrangement: The role is remote-friendly, with flexible work arrangements
Growth Opportunities:
- Potential to grow within the communications department or explore other areas within Freshworks
- Opportunity to work on high-impact projects and drive the company's narrative in the CX and EX markets
- Chance to collaborate with senior executives and influence the company's overall communications strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Freshworks' communications efforts.
🌍 Location & Work Environment
Office Type: Freshworks has multiple offices worldwide, with the headquarters located in San Mateo, California
Office Location(s): San Mateo, California; Chennai, India; London, UK; Sydney, Australia; Berlin, Germany; Bengaluru, India
Geographic Context:
- San Mateo is located in the San Francisco Bay Area, offering a vibrant tech industry and diverse cultural scene
- The Bay Area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
- The region is home to numerous tech companies, providing ample networking opportunities
Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including remote work options
ASSUMPTION: The San Mateo office is centrally located in the Bay Area, providing easy access to major tech hubs and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the VP of Communications and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Communication skills and ability to translate technical concepts
- Understanding of the CX and EX markets and related trends
- Strategic thinking and ability to develop compelling narratives
- Project management skills and ability to handle multiple projects simultaneously
Application Tips:
- Highlight relevant experience in B2B and enterprise technology PR
- Demonstrate a strong understanding of the CX and EX markets and related trends
- Showcase your ability to create compelling narratives and translate technical concepts
- Tailor your resume and cover letter to emphasize your qualifications for this specific role
ATS Keywords: B2B PR, enterprise technology, CX, EX, AI, media relations, strategic communications, product PR
ASSUMPTION: Freshworks uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Media databases (e.g., Cision, Muck Rack)
- Content management systems (e.g., WordPress, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, social media analytics)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and proactive
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively and managing multiple projects simultaneously?
- Do you have a strong data-driven mindset and a results-focused approach?
- Are you adaptable and proactive, with the ability to deliver results under high pressure?
ASSUMPTION: Freshworks values candidates who are a strong cultural fit, with a customer-centric, innovative, and collaborative mindset.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Developing compelling narratives and translating technical concepts for a wide range of audiences
- Building and maintaining strong relationships with the press, executives, partners, and other team members
ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable candidate to succeed.
📈 Similar Roles Comparison
- Compared to other PR roles, this position requires a deeper understanding of the CX and EX markets and related trends
- Unlike other PR roles, this position focuses specifically on product PR and driving awareness among CIOs and CCOs
- Career progression in this role may lead to senior leadership positions within the communications department or other areas of Freshworks
ASSUMPTION: This role is unique in its focus on product PR and driving awareness among CX and EX market leaders.
📝 Sample Projects
- Developing a strategic communications plan for a new AI-powered service solution
- Crafting a narrative for a strategic ISV partnership that resonates with the tech press
- Writing a customer-focused press release that highlights the benefits of Freshworks' software for a specific industry
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall communications strategy for Freshworks?
- What are the most pressing challenges facing the CX and EX markets, and how can this role address them?
- How does Freshworks support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Freshworks measure the success of its PR efforts, and how can this role contribute to those metrics?
ASSUMPTION: These questions demonstrate a strong understanding of the role and a proactive approach to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your qualifications for this specific role
- Prepare examples of your previous work, highlighting your ability to create compelling narratives and translate technical concepts
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
