🔹 Job Title: Director of Product PR
🔹 Company: Freshworks
🔹 Location: San Mateo, California, United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in B2B technology PR and a deep understanding of enterprise go-to-market motions and product development cycles.
✅ Drive awareness among CIOs and CCOs through the press by leading the communications strategy for Freshworks' suite of AI-powered service solutions, including Freshdesk, Freshservice, and other products.
✅ Amplify strategic ISV partnerships by partnering with product and integration teams to identify key partnerships and craft narratives that land with the tech press.
✅ Create unique points of view in EX and CX by developing messaging and a point of view on AI applied in EX and CX to land outstanding business, tech, and trade media in addition to speaking opportunities and social strategies for Freshworks' executives.
✅ Write compelling content, including product announcements, summaries for earnings scripts, executive bylines and keynotes, and customer-focused press releases.
ASSUMPTION: This role requires strong written and verbal communication skills, particularly when it comes to technical concepts, and the ability to manage multiple projects simultaneously.
Education: Bachelor's degree in Communications, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 10+ years of experience in PR and corporate communications, with a proven track record in top-tier business and tech media relations reaching CIOs
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the B2B and enterprise technology space and a strong understanding of enterprise go-to-market motions and product development cycles will be most successful in this role.
Salary Range: $197,800 - $280,000 USD per year (based on location, experience, job-related skills, and level)
Benefits:
Working Hours: Full-time position with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Product PR role in the San Francisco Bay Area. Actual compensation may vary based on the candidate's qualifications and experience.
Industry: Software Development, specifically Customer Support Software, Helpdesk, Web 2.0, SaaS, Support Ticket System, CRM, ITSM, Applicant Tracking System, and Conversion Optimization Suite
Company Size: 1,001-5,000 employees
Founded: 2010
Company Description:
Company Specialties:
Company Website: Freshworks.com
ASSUMPTION: Freshworks is a well-established company in the software development industry, with a strong focus on customer and employee experiences. Their products cater to various business teams, including IT, CS, HR, and other departments.
Career Level: Director-level role, reporting directly to the VP of Communications
Reporting Structure: This role does not have direct reports but will collaborate with senior executives across product, engineering, and marketing teams
Work Arrangement: Remote OK, with the option to work from one of Freshworks' global offices
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for a seasoned PR professional to make a significant impact on a growing company in the enterprise technology space.
Office Type: Freshworks has multiple global offices, with the headquarters located in San Mateo, California
Office Location(s): San Mateo, California; Chennai, India; London, England; Sydney, Australia; Berlin, Germany; Bengaluru, India
Geographic Context:
Work Schedule: Standard full-time workweek, with the option for flexible hours and remote work
ASSUMPTION: Freshworks offers a flexible and inclusive work environment, with a strong focus on employee well-being and work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Strategic Communications, Media Relations, Technical Thought Leadership, Creative Storytelling, Generative AI, IT Technologies, Project Management, Written Communication, Verbal Communication, Analytical Skills, Relationship Building, Collaboration, Press Engagement, Content Creation, Market Trends Understanding, B2B Technology
ASSUMPTION: Freshworks uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
ASSUMPTION: Freshworks uses industry-standard tools and platforms for communications, project management, and collaboration. Familiarity with these tools is not required but may be helpful.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Freshworks values candidates who are adaptable, proactive, and able to thrive in a fast-paced, dynamic environment. Strong communication skills and the ability to manage multiple projects simultaneously are essential for success in this role.
ASSUMPTION: This role may present challenges related to managing multiple projects, working in a fast-paced environment, and balancing the needs of various stakeholders. Successful candidates will be adaptable, proactive, and able to thrive under pressure.
ASSUMPTION: This role offers a unique opportunity for a seasoned PR professional to make a significant impact on a growing company in the enterprise technology space. Candidates should be prepared to work in a fast-paced, dynamic environment and thrive under high pressure.
ASSUMPTION: Successful candidates will have experience developing and executing strategic communications plans, crafting narratives, and securing media coverage for enterprise technology products or services.
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the company's priorities and culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.