📌 Core Information
🔹 Job Title: Director of Programmatic Marketing
🔹 Company: AmeriSave Mortgage Corporation
🔹 Location: United States
🔹 Job Type: Remote
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing programmatic advertising strategies to achieve business objectives across various tactics and channels.
- Managing and optimizing programmatic campaigns across various industry-leading platforms (e.g., Google, The Trade Desk).
- Collaborating with cross-functional teams to align programmatic efforts with overall marketing goals.
- Analyzing campaign performance data and providing actionable insights to improve ROI. Understanding of multi-touch attribution and incrementality testing is a plus.
- Staying up-to-date with industry trends and emerging technologies to ensure AmeriSave remains at the forefront of programmatic advertising.
- Leading and mentoring a team of programmatic specialists, fostering a culture of continuous learning and improvement.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a dynamic, fast-paced environment. The ideal candidate will have a deep understanding of programmatic media, digital marketing strategies, and data-driven decision-making.
📋 Key Responsibilities
✅ Develop and implement programmatic advertising strategies to achieve business objectives across a variety of tactics and channels.
✅ Manage and optimize programmatic campaigns across various industry-leading platforms (e.g., Google, The Trade Desk).
✅ Collaborate with cross-functional teams to align programmatic efforts with overall marketing goals.
✅ Analyze campaign performance data and provide actionable insights to improve ROI. Understanding of multi-touch attribution and incrementality testing is a plus.
✅ Stay up-to-date with industry trends and emerging technologies to ensure AmeriSave remains at the forefront of programmatic advertising.
✅ Lead and mentor a team of programmatic specialists, fostering a culture of continuous learning and improvement.
ASSUMPTION: The responsibilities listed above are not exhaustive and may change based on business needs and the candidate's skills and experience.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field.
Experience: 7+ years of experience in programmatic advertising, with a proven track record of successful campaign management.
Required Skills:
- Strong analytical skills and the ability to interpret complex data sets.
- Excellent communication and leadership skills.
- Experience with DSPs, ad servers, and other programmatic tools.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Preferred Skills:
- Experience with multi-touch attribution and incrementality testing.
- Familiarity with the mortgage industry.
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should have a strong background in programmatic advertising and a proven track record of driving results.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year
Benefits:
- 401(k)
- Dental insurance
- Disability insurance
- Employee discounts
- Health insurance
- Life insurance
- Paid time off (12 paid holidays per year)
- Paid training
- Referral program
- Vision insurance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research and the role's requirements. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Mortgage Lending)
Company Size: Medium (5,001-10,000 employees)
Founded: 2002
Company Description:
- AmeriSave Mortgage Corporation is one of the largest privately owned online mortgage lenders in the country.
- The company offers a wide range of mortgage and refinance products, including conventional fixed rate and adjustable rate, FHA, FHA Streamline, HARP, USDA, VA, and Jumbo.
- AmeriSave is committed to making the mortgage process simple, fast, and transparent for its customers.
Company Specialties:
- Mortgage Loans
- Refinancing
- HARP
- Loans
- Real Estate
Company Website: www.amerisave.com
ASSUMPTION: AmeriSave Mortgage Corporation is a well-established company in the mortgage lending industry, with a strong focus on providing exceptional customer service and innovative digital solutions.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role will report directly to the Chief Marketing Officer or a similar executive within the marketing department.
Work Arrangement: Remote (100% telecommuting)
Growth Opportunities:
- Potential advancement to a Vice President or Director-level role within the marketing department.
- Opportunities to expand the programmatic marketing team and take on additional responsibilities.
- Possibility to transition into a leadership role within the broader marketing organization.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and take on increased responsibilities as the programmatic marketing team expands.
🌍 Location & Work Environment
Office Type: Remote (100% telecommuting)
Office Location(s): United States (with flexibility to work from various locations)
Geographic Context:
- The United States has a diverse range of mortgage markets, with varying regulations and customer needs.
- Working remotely allows for greater flexibility in scheduling and work-life balance.
- The role may require occasional travel for team meetings or industry events.
Work Schedule: Full-time (40 hours per week), with flexibility for a hybrid schedule if desired
ASSUMPTION: The remote work arrangement for this role provides candidates with the opportunity to work from various locations within the United States, offering greater flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or a member of the HR team.
- Subsequent video interviews with key stakeholders, including the Chief Marketing Officer and other marketing team members.
- Final on-site or virtual interview with the CEO or another executive-level team member.
- Background check and reference check before extending an offer.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Analytical skills and data-driven decision-making.
- Communication and leadership skills.
- Technical proficiency in programmatic advertising tools and platforms.
Application Tips:
- Highlight your experience with programmatic advertising and data-driven marketing strategies.
- Include specific examples of successful campaign management and optimization.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences.
- Prepare for behavioral interview questions that focus on your problem-solving skills and leadership style.
ATS Keywords: Programmatic Advertising, Digital Marketing Strategies, Data-Driven Decision-Making, Campaign Management, Analytical Skills, Communication Skills, Leadership Skills, DSPs, Ad Servers, Multi-Touch Attribution, Incrementality Testing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and leadership potential, as well as their technical proficiency in programmatic advertising.
🛠 Tools & Technologies
- Google Ads Manager
- The Trade Desk
- Adobe Analytics
- Google Analytics
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The tools and technologies listed above are commonly used in programmatic advertising and digital marketing. Candidates should have experience with these tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Dedication
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with AmeriSave's core values of integrity, dedication, and excellence?
- How do you prefer to work in a team environment, and how do you handle conflicts or disagreements?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or processes?
ASSUMPTION: AmeriSave Mortgage Corporation values candidates who are dedicated, results-driven, and committed to maintaining a strong work ethic. The company seeks individuals who can thrive in a dynamic, collaborative environment and contribute to its ongoing success.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent performance across various time zones.
- Keeping up with the rapidly evolving landscape of programmatic advertising and digital marketing trends.
- Balancing the demands of multiple stakeholders and prioritizing competing priorities.
- Navigating the complexities of the mortgage industry and regulatory environment.
ASSUMPTION: The challenges listed above are common to roles in programmatic advertising and digital marketing. Candidates should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role differs from related positions in marketing or advertising agencies in that it focuses specifically on programmatic advertising within the mortgage industry.
- The role may require a deeper understanding of the mortgage industry and its unique regulations and customer needs.
- Compared to similar roles in other industries, this position may offer unique opportunities to leverage data-driven insights to drive marketing strategies and improve ROI.
ASSUMPTION: The comparison points listed above highlight the unique aspects of this role within the broader marketing and advertising landscape. Candidates should be prepared to discuss their relevant experience and how it translates to the mortgage industry.
📝 Sample Projects
- Developing and implementing a multi-channel programmatic campaign to drive mortgage refinances for existing customers.
- Optimizing a retargeting campaign to improve conversion rates and reduce cost per acquisition for a specific mortgage product.
- Collaborating with the data analytics team to create a custom attribution model for a programmatic advertising campaign, enabling better tracking of customer journeys and improved ROI.
ASSUMPTION: The sample projects listed above are illustrative of the types of initiatives a Director of Programmatic Marketing might undertake. Candidates should be prepared to discuss their relevant experience and how it applies to these or similar projects.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to programmatic advertising and how this role fits into the broader marketing strategy?
- How does the company support the professional development and growth of its programmatic marketing team members?
- Can you provide an example of a successful programmatic advertising campaign the company has run, and what made it successful?
- How does the company measure the success of its programmatic advertising campaigns, and how do you approach optimization and continuous improvement?
- How does the company balance the need for data-driven decision-making with the importance of creativity and innovation in programmatic advertising?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the company's approach to programmatic advertising and the specific requirements of the role. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the position and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in programmatic advertising and digital marketing.
- Prepare for the interview process by researching AmeriSave Mortgage Corporation and the mortgage industry, and by practicing your responses to common interview questions.
- Follow up with the hiring manager or HR team after your interview to express your interest in the position and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
