Director of Proposals & Marketing

Analytica

Full-time

On-site

Bethesda, Maryland, United States

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Director of Proposals & Marketing

🔹 Company: Analytica

🔹 Location: Bethesda, Maryland, United States

🔹 Job Type: Full-time, On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Leading federal proposal development and marketing efforts for business development
Managing the proposal process from approval to delivery, ensuring compliance and quality
Collaborating with cross-functional teams to identify resources and develop responsive proposals
Overseeing proposal center development and maintenance of reusable content
Leading proposal and writing workshops, black hat sessions, and orals presentation preparation

ASSUMPTION: This role requires a high level of experience and expertise in federal proposal management, with a strong focus on compliance and quality. The ideal candidate will have a proven track record of winning federal proposals and managing teams to do the same.

📋 Key Responsibilities

✅ Responsible for supporting requests for Requests for Proposals (RFPs), Request for Information (RFIs), Sources Sought, Capability Briefings, Federal Client Marketing, and other associated requests

✅ Analyze solicitations to determine proposal requirements and develop compliant and responsive outlines

✅ Manage the proposal process from proposal approval to RFP release to client delivery, ensuring full compliance review of all documentation

✅ Manage external facing marketing materials and collateral, ensuring alignment with branding, messaging, and strategy

✅ Oversee proposal center development and maintenance of repository of training materials, reusable content, project profiles, experience matrices/overviews, capability statements, etc.

✅ Lead proposal and writing workshops, black hat sessions, collaboration sessions, proposal reviews, and orals presentation preparation

ASSUMPTION: This role requires strong leadership, analytical, written, and verbal communication skills. The ideal candidate will be comfortable working in a dynamic, fast-paced environment under tight deadlines and collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field

Experience: At least 8+ years demonstrated experience managing and winning federal proposals in a defined proposal or capture management role

Required Skills:

Expertise in Shipley and Proposal methodologies
Strong sense of accountability and excellent analytical skills
Excellent written and verbal communication skills
Strong project management skills
Experience with generating proposal materials and leading large-scale proposal efforts
Comfortable with a dynamic, fast-paced environment under tight deadlines
Expertise with MS Office suite (Word, Excel, PowerPoint, etc.), Teams / SharePoint, and Adobe Acrobat PDF programs
U.S. Citizen with ability to obtain the Public Trust clearance

Preferred Skills:

Experience with federal government proposals and marketing
Knowledge of federal government procurement processes
Experience with proposal management software

ASSUMPTION: The ideal candidate will have a strong background in federal proposal management and a proven track record of winning proposals. They will also have excellent leadership, communication, and project management skills.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Proposals & Marketing with 10+ years of experience in the IT Services and IT Consulting industry in the Bethesda, MD area)

Benefits:

Competitive compensation with opportunities for bonuses
Employer-paid health care
Training and development funds
401k match

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Analytica is a leading consulting and information technology solutions provider to public sector organizations, specializing in software and systems engineering, information management, analytics & visualization, agile project management, and management consulting services.

Company Size: Analytica is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Analytica was founded in 2009 and has since been recognized by Inc. Magazine for three consecutive years as one of the 250 fastest-growing companies in the U.S.

Company Description:

Analytica is an award-winning consulting and technology services provider that supports public-sector health, civilian, and national security missions.
The company is an SBA certified 8(a) small business and has been appraised by the Software Engineering Institute (SEI) at CMMI Maturity Level 3 and is an ISO 9001:2008 certified provider.
Analytica specializes in providing software and systems engineering, information management, analytics & visualization, agile project management, and management consulting services.

Company Specialties:

Information Management
Analytics
Systems & Software Engineering
Data Management
GIS
Data Science
ML/AI
IT Modernization
Artificial Intelligence
FedCiv
DevOps

Company Website: http://www.analytica.net

ASSUMPTION: Analytica's focus on data-driven solutions and commitment to public sector modernization and innovation make it an attractive employer for candidates interested in making an impact in the public sector.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in federal proposal management.

Reporting Structure: The Director of Proposals & Marketing will report directly to the company's leadership and work closely with cross-functional teams to develop and implement successful proposal strategies.

Work Arrangement: This is an on-site position, with the primary office location in Bethesda, Maryland. However, there may be opportunities for remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.

Growth Opportunities:

As a mid-sized company, Analytica offers opportunities for career growth and advancement as the company continues to expand and win new business.
The Director of Proposals & Marketing will have the opportunity to mentor and develop junior team members, further enhancing their leadership skills.
With a strong track record of success, the ideal candidate may have the opportunity to take on additional responsibilities or move into a more senior role within the company.

ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a proven track record of success in federal proposal management. They will be comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams to achieve common goals.

🌍 Location & Work Environment

Office Type: Analytica's offices are modern, collaborative workspaces designed to foster creativity and productivity.

Office Location(s): 660 N Capitol St NW, Washington, DC 20001, US and 3 Bethesda Metro Center, Bethesda, MD 20814, US

Geographic Context:

The Bethesda, Maryland area offers a high quality of life, with excellent schools, cultural attractions, and recreational opportunities.
The Washington, DC area is a major hub for federal government activity, providing ample opportunities for business development and growth.
The region is home to a diverse and talented workforce, offering a rich pool of potential candidates for Analytica's recruitment efforts.

Work Schedule: Full-time, 40 hours per week, with opportunities for flexible work arrangements depending on the company's policies and the candidate's needs.

ASSUMPTION: The ideal candidate for this role will be comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams to achieve common goals. They will also be comfortable commuting to and working in the Bethesda, Maryland area.

💼 Interview & Application Insights

Typical Process:

Online application submission through the provided link
Phone or video screening with the hiring manager or HR representative
In-depth interview with the hiring manager and other key stakeholders
Final interview with the company's leadership team
Background check and reference check

Key Assessment Areas:

Proposal management experience and expertise
Leadership and team management skills
Communication and interpersonal skills
Problem-solving and analytical skills
Cultural fit and alignment with Analytica's values and mission

Application Tips:

Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Be prepared to discuss your experience with federal government proposals and marketing, as well as your familiarity with federal government procurement processes
Demonstrate your understanding of Analytica's mission and values, and how your skills and experience align with the company's goals

ATS Keywords: Federal Proposals, Proposal Management, Marketing, Business Development, Federal Government, IT Services, IT Consulting, Leadership, Team Management, Communication, Analytics, Data-driven Solutions

ASSUMPTION: The ideal candidate for this role will have a strong background in federal proposal management and a proven track record of success. They will also be comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams to achieve common goals.

🛠️ Tools & Technologies

MS Office suite (Word, Excel, PowerPoint, etc.)
Teams / SharePoint
Adobe Acrobat PDF programs
Proposal management software (e.g., ProposalPoint, ProposalWins, etc.)
Federal government procurement databases and resources (e.g., FedBizOpps, SAM.gov, etc.)

ASSUMPTION: The ideal candidate for this role will have expertise with the tools and technologies listed above and be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

Integrity: Analytica is committed to upholding the highest ethical standards and conducting business with honesty and transparency
Expertise: Analytica's team members are highly skilled and experienced professionals who are dedicated to delivering exceptional results for their clients
Innovation: Analytica is committed to staying at the forefront of industry trends and developing cutting-edge solutions to meet the evolving needs of its clients
Collaboration: Analytica fosters a collaborative work environment where team members support and learn from one another to achieve common goals
Accountability: Analytica's team members are responsible for delivering on their commitments and holding themselves and their colleagues accountable for their actions

Work Style:

Analytica's work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork
The ideal candidate will be comfortable working in a fast-paced environment and collaborating with cross-functional teams to achieve common goals
Analytica values a healthy work-life balance and offers flexible work arrangements to support its team members' personal and professional growth

Self-Assessment Questions:

Do you have a strong background in federal proposal management and a proven track record of success?
Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams to achieve common goals?
Do you share Analytica's commitment to integrity, expertise, innovation, collaboration, and accountability?

⚠️ Potential Challenges

The federal government procurement process can be complex and time-consuming, requiring a strong understanding of federal government regulations and procedures
The ideal candidate will need to be comfortable working with tight deadlines and managing multiple priorities simultaneously
The role may require occasional travel to support business development efforts and client meetings
The Bethesda, Maryland area can be competitive, with a high demand for talented professionals in the IT Services and IT Consulting industry

📈 Similar Roles Comparison

This role is similar to other Director of Proposals & Marketing positions in the IT Services and IT Consulting industry, with a focus on federal government business development
However, Analytica's commitment to data-driven solutions and public sector modernization and innovation sets it apart from other companies in the industry
Career progression in this role may include moving into a more senior role within the company, such as Vice President of Business Development or Chief Growth Officer

📝 Sample Projects

Developing a comprehensive proposal strategy for a major federal government contract opportunity, including identifying key differentiators and crafting a compelling narrative
Managing a team of proposal writers and editors to develop and refine a complex proposal submission, ensuring compliance with all federal government regulations and requirements
Leading a black hat session to identify potential weaknesses in a draft proposal and develop strategies to address them
Collaborating with cross-functional teams to develop marketing materials and collateral that align with branding, messaging, and strategy
Overseeing the development and maintenance of a proposal center repository, including training materials, reusable content, project profiles, experience matrices/overviews, capability statements, etc.

ASSUMPTION: The ideal candidate for this role will have experience with federal government proposals and marketing, as well as a strong background in project management and team leadership.

❓ Key Questions to Ask During Interview

Can you describe the company's approach to federal government business development and how this role fits into that strategy?
How does the company support the professional development and growth of its team members?
What is the company's culture like, and how does it support a healthy work-life balance?
What are the key priorities for this role in the first 90 days?
How does the company measure the success of its proposal efforts, and how will my performance be evaluated in this role?

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the provided link
Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on federal government proposals and marketing
Be prepared to discuss your experience with federal government procurement processes and your familiarity with federal government regulations and procedures
Prepare examples of your past proposal successes and the strategies you employed to win those opportunities
Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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