Director of Public Relations

📌 Core Information

🔹 Job Title: Director of Public Relations

🔹 Company: TruePoint Communications

🔹 Location: Dallas, Austin, or San Antonio, Texas

🔹 Job Type: Full-Time, Remote (with some hybrid work)

🔹 Category: Public Relations & Communications

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (must reside in Dallas, Austin, or San Antonio)

🚀 Job Overview

Key aspects of this role include:

• Providing exceptional client service through strategic counsel and insightful recommendations
• Building and maintaining strong, multi-level client relationships grounded in trust, responsiveness, and value
• Developing and executing strategic programs that align with client business and marketing goals, driving measurable impact
• Leading and managing a high-performing, engaged team that is positive, professional, and aligned for success
• Collaborating with operations to strengthen agency systems, processes, tools, and standards

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and proven leadership abilities. The ideal candidate will have experience working with both lifestyle brands and B2B companies.

📋 Key Responsibilities

✅ Provide exceptional client service through strategic counsel, insightful recommendations, and proactive problem-solving

✅ Build and maintain strong, multi-level client relationships grounded in trust, responsiveness, and value

✅ Serve as the daily client lead, addressing needs thoughtfully and ensuring high-quality service delivery

✅ Develop and execute strategic programs that align with client business and marketing goals, driving measurable impact

✅ Deliver persuasive, high-quality written and verbal content tailored to client objectives and audiences

✅ Create compelling positioning and messaging that elevates client brands and communicates value effectively

✅ Bring a big-picture perspective to client programs, anticipating challenges, planning for outcomes, and steering teams toward meaningful results

✅ Secure media opportunities with a strong awareness and understanding of the media landscape

✅ Support clients during crisis situations with clear, concise strategies and recommendations

✅ Act as a central point of contact for account health, demonstrating an ability to handle challenging client and employee situations and up-level concerns

✅ Oversee client budget and monthly billing. Provide strategic counsel to clients for budget forecasting

✅ Build and lead a high-performing, engaged team that is positive, professional, and aligned for success

✅ Ensure clarity around team roles, expectations, and goals through regular communication

✅ Continuously assess talent and provide timely, effective coaching and feedback to support growth

✅ Manage staffing to maintain optimal coverage, skill sets, and utilization across accounts

✅ Take ownership of account team performance, ensuring excellence in all work delivered

✅ Collaborate with Operations to strengthen agency systems, processes, tools, and standards

✅ Drive new business efforts and contribute to strategic account planning, including team structure, financials, and growth goals

✅ Identify opportunities to expand existing client relationships through additional agency services

✅ Represent the agency and/or clients at key industry events to enhance visibility and relationships

✅ Lead and contribute to agency training programs, mentoring others with a focus on development and advancement

ASSUMPTION: This role requires a strong understanding of public relations strategies, media relations, and crisis management. The ideal candidate will have experience leading teams and managing client accounts.

🎯 Required Qualifications

Education: Bachelor’s degree in Communications, Marketing, Journalism, or a related field

Experience: 10+ years in a communications role, with agency experience required

Required Skills:

• Excellent communication, problem-solving, and client service skills
• Expert in strategy, media relations (consumer and B2B), and crisis management
• Strong editor and writer with the ability to provide clear, strategic direction
• Experienced spokesperson or skilled in media training senior executives
• Proven ability to lead and manage large, integrated campaigns and high-impact media events
• Effective project and team manager with experience empowering and mentoring teams to deliver results
• Excellent verbal communicator with the ability to counsel clients, pitch ideas, and present with influence
• Experienced in workflow and project management, with attention to detail and quality execution

Preferred Skills:

• Background includes work with both lifestyle brands and B2B companies

ASSUMPTION: The ideal candidate will have a proven track record in public relations, strong leadership skills, and experience working with diverse clients.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Public Relations role with 10+ years of experience in Texas)

Benefits:

• Competitive health benefits with concierge service
• Profit-sharing bonus plan
• 401K with competitive matching
• Consistent professional development
• Annual agency development summit
• Sabbatical every five years

Working Hours: Full-time, with some flexibility for hybrid work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Public Relations role with the required experience level in Texas. Actual compensation may vary based on factors such as the candidate's specific experience and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: TruePoint Communications is a public relations and communications services company, specializing in digital marketing, public relations, social media marketing, events, and media relations.

Company Size: TruePoint Communications is a mid-sized company with 11-50 employees, providing a collaborative and dynamic work environment.

Founded: TruePoint Communications was founded in 2006 and has since grown to serve name-brand companies across the U.S.

Company Description:

• TruePoint is an integrated communications agency that leverages marketing strategy, digital media, public relations, and creative services to propel brands forward.
• Their strategic initiatives result in higher sales, increased web traffic, greater awareness, and positive public perception for clients.
• They serve name-brand companies across the U.S., from publicly traded billion-dollar brands to start-ups.

Company Specialties:

• Digital marketing
• Public relations
• Social media marketing
• Events
• Media relations

Company Website: truepointagency.com

ASSUMPTION: TruePoint Communications is a well-established agency with a strong reputation in the public relations and communications industry. They value their employees and provide competitive benefits and professional development opportunities.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a strategic mindset and proven leadership abilities.

Reporting Structure: The Director of Public Relations will report directly to the president of the company and manage the Marcom team.

Work Arrangement: This role is remote, with a requirement to reside in Dallas, Austin, or San Antonio. Some hybrid work may be required for team meetings and client presentations.

Growth Opportunities:

• As a senior-level position, there may be opportunities for career advancement within the company, such as becoming a partner or taking on additional responsibilities.
• The company offers consistent professional development opportunities, allowing employees to grow their skills and advance their careers.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a significant impact on the company's success and advance their career in the public relations industry.

🌍 Location & Work Environment

Office Type: TruePoint Communications has a hybrid work environment, with some employees working remotely and others working from their office in Addison, Texas.

Office Location(s): 14800 Landmark Blvd, Suite 250, Addison, Texas 75254

Geographic Context:

• The Dallas-Fort Worth Metroplex is the fourth most populous metropolitan area in the United States, offering a diverse range of cultural, recreational, and entertainment options.
• Austin and San Antonio are both vibrant cities with strong job markets and diverse communities.

Work Schedule: The work schedule for this role is full-time, with some flexibility for hybrid work arrangements.

ASSUMPTION: The remote work requirement for this role allows for a better work-life balance and the opportunity to live in one of three vibrant Texas cities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the hiring manager and/or a panel of team members
• Second-round interview with additional team members or stakeholders
• Final interview with the president of the company
• Background check and reference check
• Job offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Leadership and team management abilities
• Industry knowledge and experience
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your strategic approach to public relations and provide examples of successful campaigns you've led.
• Demonstrate your ability to manage and mentor a team, as well as your experience working with diverse clients.

ATS Keywords: Strategic counsel, client service, media relations, crisis management, team leadership, communication, problem-solving, writing, editing, budget management, coaching, mentoring, networking, business development, influencer outreach

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, communication skills, leadership abilities, and cultural fit. Applicants should be prepared to provide specific examples of their experience and accomplishments in the public relations field.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Media monitoring and analytics tools (e.g., Mention, Brand24, Hootsuite Insights)
• CRM software (e.g., Salesforce, HubSpot, Zoho CRM)

ASSUMPTION: The ideal candidate will have experience with industry-standard tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity: We act with honesty and transparency in all our interactions
• Collaboration: We work together to achieve common goals and support each other's success
• Excellence: We strive for the highest standards in our work and continuously improve our skills and processes

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on client service and results-driven approach
• Collaborative and supportive team culture

Self-Assessment Questions:

• Do you align with TruePoint Communications' core values of integrity, collaboration, and excellence?
• Are you comfortable working in a dynamic and fast-paced environment, with a strong focus on client service and results?
• Do you thrive in a collaborative and supportive team culture, and are you committed to helping others succeed?

ASSUMPTION: TruePoint Communications values candidates who are passionate about their work, committed to delivering exceptional results, and eager to contribute to a positive and collaborative team culture.

⚠️ Potential Challenges

• Managing multiple client accounts and ensuring high-quality service delivery
• Balancing the demands of client service with internal team management and development
• Adapting to a remote work environment and maintaining strong communication and collaboration with team members
• Navigating the unique cultural and business landscapes of Dallas, Austin, and San Antonio

ASSUMPTION: The ideal candidate will be able to manage multiple priorities effectively, adapt to a remote work environment, and navigate the unique cultural and business landscapes of the three Texas cities.

📈 Similar Roles Comparison

• Compared to other Director of Public Relations roles, this position offers a unique opportunity to lead a team and manage multiple client accounts in a dynamic and fast-paced environment.
• TruePoint Communications is a well-established agency with a strong reputation in the public relations and communications industry, providing a stable and supportive work environment.
• Career advancement opportunities may be limited in this role, as it is a senior-level position. However, the company offers consistent professional development opportunities to support employee growth and advancement.

ASSUMPTION: This role offers a unique opportunity for a senior-level public relations professional to lead a team and manage multiple client accounts in a dynamic and fast-paced environment. The ideal candidate will have experience working with diverse clients and a proven track record of delivering exceptional results.

📝 Sample Projects

• Developing and executing a strategic communications plan for a major product launch, including media relations, influencer outreach, and event planning
• Managing a crisis communications response for a high-profile client, including media monitoring, messaging development, and stakeholder engagement
• Leading a team to create and implement a comprehensive brand refresh for a well-known consumer brand, including messaging, visual identity, and tone of voice guidelines

ASSUMPTION: The ideal candidate will have experience working on a variety of public relations projects, from strategic communications planning to crisis management and brand refresh initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to work-life balance and employee well-being?
• How does the company support the professional development and career advancement of its employees?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
• What are the biggest challenges facing the company in the next year, and how can this role contribute to addressing them?

ASSUMPTION: The ideal candidate will be proactive in asking thoughtful questions during the interview process to better understand the company's culture, values, and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic approach to public relations and leadership abilities
• Prepare examples of successful campaigns you've led and be ready to discuss your approach to managing and mentoring a team
• If selected for an interview, be prepared to discuss your cultural fit with TruePoint Communications and how you can contribute to the company's success
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.