🔹 Job Title: Director of Sales and Marketing
🔹 Company: Symphony Park Living
🔹 Location: Huntersville, North Carolina, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Real Estate
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the senior living industry to succeed.
✅ Develop and implement comprehensive sales and marketing strategies to achieve occupancy goals and maximize revenue
✅ Lead and motivate the sales team to meet or exceed sales targets, providing guidance, training, and support as needed
✅ Build and maintain strong relationships with prospective residents, families, referral sources, and community partners through networking, outreach, and personalized communication
✅ Conduct regular market analysis and competitor research to identify opportunities for differentiation and growth
✅ Collaborate with the executive team to develop pricing strategies, promotional campaigns, and other initiatives to drive sales and enhance the community's reputation
✅ Oversee the development of marketing materials, including brochures, advertisements, website content, and social media campaigns, ensuring consistency in messaging and branding
✅ Coordinate events, seminars, and other outreach activities to raise awareness of the community and attract potential residents
✅ Participate in industry conferences, trade shows, and networking events to stay abreast of industry trends and best practices
✅ Collaborate with the operations team to ensure a seamless transition for new residents and maintain high levels of resident satisfaction
✅ Monitor and evaluate the effectiveness of sales and marketing efforts, adjusting strategies as needed to optimize results and drive continuous improvement
✅ Maintain compliance with all relevant regulations and guidelines governing senior living communities, including fair housing laws and marketing regulations
✅ Attend training courses at the community and maintain up-to-date monthly, quarterly, and annual training through the designated Learning Management System (LMS)
✅ Perform other duties as assigned, which relate to the success of the community and the care, comfort, and happiness of our residents
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and priorities effectively.
Education: Bachelor’s degree required in a relevant field such as marketing or business administration
Experience: Five years’ experience in sales, in a leadership or management role
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in senior living or related industries, as well as those with relevant certifications, may have an advantage in this role.
Salary Range: $80,000 - $100,000 per year (Based on industry standards for a Director of Sales and Marketing role in the senior living industry in Huntersville, NC)
Benefits:
Working Hours: Full-time, typically Monday through Friday, with some evenings and weekends required for events and outreach activities
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Real Estate, specifically focused on senior living communities
Company Size: Small (2-10 employees), which may offer a more intimate work environment and opportunities for close collaboration with leadership
Founded: 2021, relatively new and growing company
Company Description:
Company Specialties:
Company Website: Symphony Park Living
ASSUMPTION: Symphony Park Living is a relatively new company, which may present opportunities for growth and innovation in the senior living industry.
Career Level: Mid-level to senior, with the potential for growth into a more strategic or executive role
Reporting Structure: Reports directly to the Executive Director, with oversight of the sales team
Work Arrangement: On-site, with some flexibility for remote work when attending industry events or conducting market research
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to shape the company's sales and marketing strategies and contribute to its overall success.
Office Type: Upscale senior living community, with a focus on luxury amenities and services
Office Location(s): 1221 Sam Furr Rd, Huntersville, North Carolina 28078, US
Geographic Context:
Work Schedule: Typically Monday through Friday, with some evenings and weekends required for events and outreach activities
ASSUMPTION: The work environment at Symphony Park Living is likely to be collaborative and supportive, with a focus on providing exceptional care and service to residents.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Sales Management, Marketing Strategies, Team Leadership, Relationship Building, Market Analysis, Pricing Strategies, Event Coordination, Communication Skills, Microsoft Office Proficiency, Senior Living Knowledge, Campaign Execution, Compliance Knowledge, Training and Development, Networking, Resident Satisfaction, Continuous Improvement
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong sales and leadership skills, as well as a deep understanding of the senior living industry.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing infrastructure and the candidate's areas of expertise.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Symphony Park Living is likely to prioritize cultural fit in its hiring process, seeking candidates who align with its values and work style.
ASSUMPTION: These challenges are inherent to the role and require a strong, strategic leader with a deep understanding of the senior living industry and a commitment to continuous learning and improvement.
ASSUMPTION: Candidates should research similar roles in the senior living industry to better understand the unique opportunities and challenges presented by this position.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that may be required in this role, but may not be exhaustive or representative of all potential tasks.
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the company, and the opportunities for growth and success, but may not be exhaustive or representative of all potential inquiries.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.