📌 Core Information
🔹 Job Title: Director of Sales and Marketing
🔹 Company: Accor
🔹 Location: Lake Louise, AB T0L 1E0, Canada
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: 2025-04-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading sales, marketing, and PR efforts for a luxury hotel
- Collaborating with regional teams and corporate offices
- Integrating new wellness facilities into marketing strategy
- Managing and developing a team of sales and marketing professionals
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to adapt to a dynamic and competitive market.
📋 Key Responsibilities
✅ Lead and collaborate with regional teams to maximize sales and revenue
✅ Develop and implement sales and marketing strategies for transient, group, and tour segments
✅ Oversee digital marketing activities, including content creation and analytics
✅ Manage public relations initiatives and collaborate with regional PR teams
✅ Develop and maintain strong relationships with owners, stakeholders, and external partners
✅ Prepare and deliver regular reports on sales performance and market trends
✅ Recruit, train, and coach sales and marketing team members
ASSUMPTION: This role involves a high degree of collaboration, both internally and externally, and requires strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree or Hotel Management degree (asset)
Experience: Five years of luxury hotel sales experience, with previous experience as Director of Sales and Marketing
Required Skills:
- Proven leadership skills and experience
- Strong knowledge of hotel revenue management
- Excellent communication and interpersonal skills
- Proven ability to create and drive sales strategies
- Familiarity with hotel accounting procedures
- Proficiency in Microsoft programs, Opera, S&C/SFA
Preferred Skills:
- Experience in resort locations
- Bilingual or multilingual
ASSUMPTION: Candidates with experience in luxury hotel sales and marketing, as well as a strong background in leadership and strategy, are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a Director of Sales and Marketing in the hospitality industry)
Benefits:
- Comprehensive benefits package
- Defined contribution pension plan
- Employee travel program
- Mountain explorer travel program
- Comprehensive wellness platform
- Discounts on food and beverage
- Colleague lifestyle program
- Career development opportunities
Working Hours: Full-time, with flexible hours and some travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Accor is a global hospitality company with a presence in over 110 countries and territories, operating over 5,600 properties across 45 brands.
Company Size: Accor has over 290,000 employees worldwide, making it one of the largest hospitality companies globally.
Founded: Accor was founded in 1967 and has since grown to become a leading provider of hotel services and solutions.
Company Description:
- Accor operates in a wide range of segments, from luxury to economy hotels
- The company is committed to sustainable development and responsible tourism
- Accor offers a range of services, including hotel services, private residence services, and food & beverage services
Company Specialties:
- Hospitality and catering
- Hotel services
- Private residence services
- Food and beverage services
Company Website: https://www.group.accor.com
ASSUMPTION: Accor's size and global presence offer candidates the opportunity to work in a dynamic and diverse environment, with ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the General Manager of the hotel.
Reporting Structure: The Director of Sales and Marketing will oversee the Group Sellers, Conference Services, and PR/Marketing teams.
Work Arrangement: This is an on-site, full-time role with flexible hours and some travel required.
Growth Opportunities:
- Progression to regional or corporate sales and marketing roles
- Expansion into other areas of hotel management or operations
- Development of leadership and management skills
ASSUMPTION: This role offers significant opportunities for career growth and development within Accor's extensive network of hotels and brands.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork
Office Location(s): Lake Louise, AB T0L 1E0, Canada
Geographic Context:
- Lake Louise is a popular tourist destination in the Canadian Rockies
- The hotel is located within Banff National Park, offering easy access to outdoor activities and natural beauty
- The region experiences seasonal fluctuations in tourism, with peak periods during the summer and winter months
Work Schedule: Full-time, with flexible hours and some travel required
ASSUMPTION: The unique location of this role offers candidates the opportunity to live and work in a beautiful and sought-after destination, with access to a wide range of outdoor activities and a strong sense of community.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the HR department
- In-person or video interview with the General Manager and/or other senior team members
- Final round interviews with key stakeholders
- Background check and reference check
Key Assessment Areas:
- Sales and marketing strategy and execution
- Leadership and team management skills
- Communication and interpersonal skills
- Knowledge of the hospitality industry and hotel operations
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant sales and marketing experience, with a focus on luxury hotel experience
- Demonstrate strong leadership and team management skills
- Showcase a strategic mindset and ability to adapt to a dynamic market
- Tailor your resume and cover letter to the specific requirements of the role
- Prepare for behavioral and situational interview questions
ATS Keywords: Luxury hotel sales, marketing strategy, leadership, team management, hotel operations, hospitality industry
ASSUMPTION: The interview process for this role will focus on assessing the candidate's sales and marketing skills, leadership potential, and cultural fit within the Accor organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams)
- Opera hotel property management system
- S&C/SFA sales force automation tool
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Digital marketing tools (SEO, SEM, email marketing, CRM)
ASSUMPTION: The tools and technologies required for this role are standard for the hospitality industry and can be learned or improved upon with relevant training and experience.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Teamwork
- Empowerment
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving goals
- Adaptable and able to work in a dynamic environment
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you handle working in a dynamic and sometimes high-pressure environment?
- Can you provide an example of a time when you had to adapt to a significant change in your role or the market?
- How do you approach building and maintaining strong relationships with key stakeholders?
ASSUMPTION: Accor values candidates who are adaptable, collaborative, and results-driven, with a strong sense of integrity and a commitment to teamwork.
⚠️ Potential Challenges
- The role requires a high degree of collaboration and communication with various internal and external stakeholders
- The hotel operates in a seasonal market, with fluctuations in demand and revenue
- The role may require some travel, which can be challenging for candidates with personal or family commitments
- The role involves managing a team of sales and marketing professionals, which can be challenging for candidates with limited leadership experience
ASSUMPTION: The challenges associated with this role are typical for the hospitality industry and can be mitigated with strong leadership, communication, and time management skills.
📈 Similar Roles Comparison
- Director of Sales and Marketing vs. Director of Sales: The former role includes marketing and PR responsibilities, while the latter focuses solely on sales
- Hospitality industry vs. other industries: The hospitality industry is dynamic and fast-paced, with a focus on customer service and revenue generation
- Luxury hotel vs. mid-market hotel: Luxury hotels typically have higher revenue targets and require a more refined and targeted sales and marketing approach
ASSUMPTION: This role is unique in its combination of sales, marketing, and PR responsibilities, as well as its focus on the luxury hotel segment within the hospitality industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive transient segment revenue during the shoulder season
- Collaborating with regional teams to create and implement a regional sales strategy to maximize group segment revenue
- Integrating new wellness facilities into the hotel's marketing strategy and positioning the property as a wellness destination
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic sales and marketing initiatives, as well as their ability to collaborate with regional teams and stakeholders.
❓ Key Questions to Ask During Interview
- How does the hotel plan to integrate the new wellness facilities into its marketing strategy?
- What are the key priorities for the first 90 days in this role?
- How does the hotel measure the success of its sales and marketing efforts?
- What opportunities are there for growth and development within the hotel and the broader Accor organization?
- How does the hotel support work-life balance for its employees?
ASSUMPTION: These key questions are designed to provide insight into the hotel's strategic priorities, performance metrics, and employee support structures, as well as the candidate's potential for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/AccorHotel/744000053162415-director-of-sales-and-marketing
- Tailor your resume and cover letter to highlight your relevant sales and marketing experience, with a focus on luxury hotel experience
- Prepare for behavioral and situational interview questions, focusing on your leadership, team management, and strategic planning skills
- Research Accor and the Fairmont Chateau Lake Louise hotel to demonstrate your understanding of the company and property
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
