🔹 Job Title: Director of Sales & Marketing
🔹 Company: Accor
🔹 Location: Nairobi, Kenya
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the hospitality industry.
✅ Coordinate payroll management and resource allocation to ensure optimal staffing levels
✅ Establish annual budgets, marketing plans, and action plans with measurable objectives
✅ Maintain complete and supported records of all sales agreements, contracts, and quotes
✅ Monitor and analyze contribution margins of each product or service to maximize operating results
✅ Set individual sales goals and track productivity on a monthly and quarterly basis
✅ Direct and coordinate sales and inspired meeting teams to secure new and repeat business
✅ Track, measure, and analyze the productivity of sales teams to achieve and exceed goals
✅ Maintain a perpetual analysis of key accounts and group movements in the region
✅ Publish an accurate 90-day forecast of hotel room revenues to assist operations departments with staffing
✅ Attend major trade shows and corporate functions to network and promote the hotel
✅ Entertain and ensure sales teams entertain potential and actual clients
✅ Actively participate in daily and weekly revenue meetings to help the hotel reach and exceed room revenue budgets
✅ Ensure all sales contracts follow established hotel policies and procedures and are based on sound commercial judgment
✅ Define and target key accounts and develop effective solicitation strategies with the sales team
✅ Review all blocked rooms and meeting space weekly to ensure all business is traced for confirmation
✅ Ensure a high level of exposure for the hotel through direct sales solicitation
✅ Research and explore new markets and potential accounts for sales teams to follow up on
✅ Review sales files to ensure correct booking procedures, including history, contract, and room block
✅ Ensure sales teams project a warm, professional, and welcoming image
✅ Be demanding and critical when it comes to departmental standards
✅ Ensure all departmental operations manuals are prepared and updated annually
✅ Ensure an efficient and accurate filing system, both manual and electronic, is maintained at all times
✅ Conduct weekly meetings with the responsible heads of each section
✅ Ensure up-to-date records on the system for all corporate and group accounts
✅ Ensure all meetings are well-planned, efficient, and results-oriented
✅ Keep and safeguard all contracts and financial documents
✅ Identify training needs and plan training programs for the team
✅ Interview, hire, and select sales team members who can work within the La Maison brand standards and agree to multi-tasking
✅ Ensure departmental Heartists are multi-skilled and have the necessary skills to perform their duties at maximum efficiency through consistent training
✅ Assist in the training of subordinates to build an efficient team and take an active interest in their individual development and welfare
✅ Supervise Heartists within the department to ensure the correct standards and methods of service are maintained
✅ Conduct Heartists' yearly performance appraisals
✅ Any other duties assigned by the manager
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple priorities effectively.
Education: College degree preferred but not required
Experience: Senior hospitality sales experience preferred
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in hospitality sales and marketing, with a proven track record of driving revenue growth and leading high-performing teams.
Salary Range: KES 3,000,000 - 4,000,000 per annum (Estimated based on industry standards for a Director of Sales & Marketing role in Nairobi)
Benefits:
Working Hours: Full-time (40 hours per week), with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Sales & Marketing role in Nairobi. Actual compensation may vary based on factors such as experience, qualifications, and market conditions.
Industry: Accor is a global hospitality company with a presence in over 100 countries and territories. The company operates a wide range of hotel brands, from luxury to economy, and offers a variety of services, including accommodation, food and beverage, and meeting spaces.
Company Size: Accor has over 10,000 employees worldwide. As a large organization, Accor offers opportunities for career growth and development, as well as a dynamic and multicultural work environment.
Founded: Accor was founded in 1967 and has since grown to become one of the leading hospitality companies in the world.
Company Description:
Company Specialties:
Company Website: https://www.group.accor.com
ASSUMPTION: Accor's extensive global presence and diverse range of hotel brands provide opportunities for career growth and development within the company.
Career Level: This role is a senior-level position, requiring a high level of experience and expertise in hospitality sales and marketing.
Reporting Structure: The Director of Sales & Marketing will report directly to the General Manager of the hotel and will oversee the sales and inspired meeting teams.
Work Arrangement: This role is on-site, with the expectation that the Director of Sales & Marketing will be present at the hotel during regular business hours and as needed to attend to the needs of clients and guests.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for career growth and development within Accor, particularly for individuals with a strong background in hospitality sales and marketing and a proven track record of driving revenue growth and leading high-performing teams.
Office Type: The office is located within the MGallery Nairobi Gigiri hotel, offering a modern and professional work environment.
Office Location(s): Nairobi, Kenya
Geographic Context:
Work Schedule: The work schedule is full-time, with flexibility to work additional hours as needed to attend to the needs of clients and guests.
ASSUMPTION: The location of the hotel in the upscale Gigiri neighborhood of Nairobi provides an ideal base for targeting key accounts and building relationships with international organizations and corporate clients.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Sales Management, Marketing Strategy, Budgeting, Revenue Management, Team Leadership, Customer Relationship Management, Market Analysis, Contract Negotiation, Performance Tracking, Networking, Training and Development, Multi-tasking, Communication Skills, Problem Solving, Organizational Skills, Professional Appearance
ASSUMPTION: The interview process for this role will focus on assessing the candidate's sales and marketing experience, leadership skills, and cultural fit with Accor's values.
ASSUMPTION: Proficiency in CRM software and Microsoft Office Suite is required for this role, as well as familiarity with project management tools to manage sales and marketing projects and teams.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Accor values diversity and inclusion, and seeks candidates who are committed to upholding the company's values and contributing to a positive and inclusive work environment.
ASSUMPTION: The Director of Sales & Marketing role presents unique challenges and opportunities, requiring a strong and adaptable leader who can navigate a dynamic and competitive market.
ASSUMPTION: The Director of Sales & Marketing role is a unique and challenging position that requires a strong and adaptable leader with a deep understanding of the hospitality industry and its competitive landscape.
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Director of Sales & Marketing, requiring a strong and adaptable leader with a deep understanding of the hospitality industry and its competitive landscape.
ASSUMPTION: These key questions help applicants understand the specific requirements and expectations of the role, as well as the company's culture and values.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.