📌 Core Information
🔹 Job Title: Director of SEO
🔹 Company: FICO
🔹 Location: Work from Home, United States
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing advanced SEO strategies to enhance visibility, traffic, and conversions.
- Collaborating with content creators and the web team to optimize digital presence and drive organic growth.
- Staying updated with the latest SEO, AEO, and GEO trends, algorithm changes, and best practices.
- Monitoring and analyzing website performance metrics using tools like Google Analytics.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute advanced SEO strategies that enhance visibility, traffic, and conversions and pipeline from SEO.
✅ Develop and execute strategies for Answer Engine Optimization (AEO) and Generative Engine Optimization to enhance visibility in AI-driven search results.
✅ Conduct keyword research and analysis to identify valuable search terms for our Software and Scores business.
✅ Build a content pillar strategy, emphasize content development for SEO purposes, and own the content calendar for SEO.
✅ Oversee and execute AI-enhanced keyword research, content strategy, and on-page optimizations to drive organic growth.
✅ Develop automation processes to efficiently scale high-quality content production and maintain ranking authority.
✅ Monitor and analyze website performance metrics using tools like Google Analytics.
✅ Stay updated with the latest SEO, AEO, and GEO trends, algorithm changes, and best practices.
✅ Collaborate with content creators to ensure SEO best practices are integrated into all aspects of our digital presence.
✅ Regularly monitor results and share monthly insights with product marketing and other marketing leaders and executives.
✅ Partner closely with the web team to optimize meta tags, structure for search engines, and improve SEO and GEO rankings.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis to achieve SEO goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience as an SEO Manager or similar role with over 7 years of experience.
Required Skills:
- In-depth knowledge of SEO practices and tools.
- Experience with AI-driven content generation and predictive ranking algorithms.
- Excellent communication and collaboration abilities.
- Familiarity with HTML, CSS, and JavaScript.
- Ability to work independently and manage multiple projects.
- Strong ability to analyze data, extract insights, and present actionable strategies.
- Experience with CRO, A/B testing, and UX optimization.
- Knowledge of AI-driven search technologies and trends is preferred.
- Understanding of local SEO strategies and best practices is preferred.
Preferred Skills:
- Experience with Conductor or similar SEO platforms.
- Expertise in Google Search Console, Google Analytics, Conductor Screaming Frog, SEMrush, Ahrefs, and AI-powered SEO tools.
- Deep knowledge of site architecture, schema markup, JavaScript SEO, and page speed optimization.
- Experience with log file analysis, crawl budget optimization, and large-scale website SEO management.
ASSUMPTION: Candidates should have a strong background in SEO, with a proven track record of driving organic growth and a solid understanding of AI-driven search technologies.
💰 Compensation & Benefits
Salary Range: $110,000 to $172,000 per year. This range reflects differences in candidate knowledge, skills, and experience.
Benefits:
- Competitive compensation, benefits, and rewards programs.
- Work/life balance, employee resource groups, and social events.
Working Hours: Full-time, with a flexible work arrangement that allows for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of SEO role with the given experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development. FICO is a leading global analytics software company, helping businesses in 100+ countries make better decisions.
Company Size: 1,001-5,000 employees. This size allows for ample opportunities for career growth and development.
Founded: 1956. FICO has a rich history and a strong reputation in the analytics and decision management software industry.
Company Description:
- FICO powers decisions that help people and businesses around the world prosper.
- The company is a pioneer in the use of predictive analytics and data science to improve operational decisions.
- FICO holds more than 200 US and foreign patents on technologies that increase profitability, customer satisfaction, and growth for businesses in various industries.
Company Specialties:
- Predictive Analytics
- Decision Management Tools and Applications
- Scores
- Consultancy
- B2B Enterprise Software
- Enterprise Software
- Decision Technology
- Enterprise Fraud
- Cyber security
- Fraud Detection
- Loan origination software
- Applied Intelligence and AI
Company Website: www.fico.com
ASSUMPTION: FICO's extensive experience and expertise in analytics and decision management make it an attractive employer for professionals in these fields.
📊 Role Analysis
Career Level: This role is at the director level, requiring strategic thinking, leadership, and the ability to drive organic growth through SEO.
Reporting Structure: The Director of SEO will report to the Vice President of Demand Generation.
Work Arrangement: This role offers a flexible work arrangement, allowing for remote work.
Growth Opportunities:
- Potential to grow within the marketing department or take on broader responsibilities within the organization.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Chance to develop skills in AI-driven search technologies and predictive ranking algorithms.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the organization's success.
🌍 Location & Work Environment
Office Type: Remote. This role allows for work from home, with the option to work from any of FICO's offices worldwide.
Office Location(s): FICO has offices in Bozeman, Montana; San Jose, California; Bangalore, India; London, UK; Roseville, Minnesota; Singapore; Fairfax, Virginia; and Bengaluru, India.
Geographic Context:
- The United States offers a large talent pool and a mature market for SEO professionals.
- FICO's global presence provides opportunities for international collaboration and exposure.
- The remote work arrangement offers flexibility and work/life balance.
Work Schedule: Full-time, with a flexible schedule that allows for remote work.
ASSUMPTION: The remote work arrangement and global office locations make this role accessible to a wide range of candidates, regardless of their geographic location.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the hiring manager or HR representative.
- On-site or virtual interview with the team.
- Final interview with the Vice President of Demand Generation.
Key Assessment Areas:
- SEO knowledge and experience.
- Strategic thinking and problem-solving skills.
- Communication and collaboration abilities.
- Data analysis and presentation skills.
Application Tips:
- Tailor your resume to highlight your SEO experience and achievements.
- Prepare for behavioral and situational interview questions that focus on your SEO skills and experience.
- Be ready to discuss your understanding of AI-driven search technologies and predictive ranking algorithms.
ATS Keywords: SEO, AEO, Generative Engine Optimization, Keyword Research, Content Strategy, AI-Enhanced Keyword Research, Google Analytics, HTML, CSS, JavaScript, CRO, A/B Testing, UX Optimization, Schema Markup, Page Speed Optimization, Log File Analysis, Crawl Budget Optimization
ASSUMPTION: The application process for this role is likely to be competitive, given FICO's reputation and the attractive salary range. Candidates should tailor their application materials to highlight their relevant skills and experience.
🛠️ Tools & Technologies
- Google Analytics
- Conductor or similar SEO platforms
- SEMrush, Ahrefs, and other AI-powered SEO tools
- HTML, CSS, and JavaScript
- CRO and A/B testing tools
- UX optimization tools
ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Act Like an Owner
- Delight Our Customers
- Earn the Respect of Others
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and adaptable
Self-Assessment Questions:
- Do you have a proven track record of driving organic growth through SEO?
- Are you comfortable working independently and managing multiple projects?
- Do you thrive in a collaborative, data-driven environment?
ASSUMPTION: Candidates should assess their fit with FICO's values and work style, as well as their ability to thrive in a collaborative, data-driven environment.
⚠️ Potential Challenges
- The remote work arrangement may require strong self-motivation and time management skills.
- The role may involve working with a diverse, global team, which could present communication and cultural challenges.
- The fast-paced nature of the SEO industry may require continuous learning and adaptation to new trends and technologies.
- The competitive salary range and attractive benefits package may attract a large number of applicants, increasing the competitiveness of the application process.
ASSUMPTION: Candidates should be aware of these potential challenges and consider how their skills and experiences equip them to overcome them.
📈 Similar Roles Comparison
- Compared to other SEO Director roles, this position offers a competitive salary range and the opportunity to work for a well-established, global company.
- FICO's focus on AI-driven search technologies and predictive ranking algorithms sets this role apart from more traditional SEO Director positions.
- Career progression in this role may involve moving into a more senior leadership position within FICO or transitioning into a related field, such as AI or data science.
ASSUMPTION: Candidates should consider how this role compares to other SEO Director positions and how their skills and experiences align with the unique aspects of this role.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for FICO's Software and Scores business, resulting in a 30% increase in organic traffic and a 20% increase in conversions.
- Collaborating with content creators to optimize existing content for SEO, leading to a 15% increase in organic traffic and improved search engine rankings.
- Conducting keyword research and analysis to identify valuable search terms, resulting in a 25% increase in targeted organic traffic.
ASSUMPTION: These sample projects illustrate the types of initiatives the Director of SEO might undertake to drive organic growth and improve FICO's digital presence.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does FICO support the professional development and growth of its employees?
- What are the biggest challenges facing the SEO team currently, and how can this role help address them?
- How does FICO measure the success of its SEO initiatives, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration with other departments, such as product or engineering?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, allowing them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume to highlight your SEO experience and achievements.
- Prepare a cover letter that explains your interest in the role and your qualifications for it.
- If applicable, prepare examples or a portfolio showcasing your SEO work.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
