Director of SEO

📌 Core Information

🔹 Job Title: Director of SEO

🔹 Company: Intellibright

🔹 Location: Austin, Texas, United States

🔹 Job Type: Hybrid (MWF in-office)

🔹 Category: Marketing

🔹 Date Posted: April 19, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Hybrid (MWF in-office)

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling Intellibright's organic search practice in the era of AI-driven search
• Developing forward-looking SEO strategies that incorporate traditional and AI-driven search fundamentals
• Overseeing large-scale technical SEO efforts and optimizing content for visibility in both traditional organic results and AI-generated summaries
• Collaborating cross-functionally to integrate SEO across all digital touchpoints
• Driving data-driven insights and client trust through clear, strategic reporting

ASSUMPTION: This role requires a strategic, technically proficient SEO leader who can navigate the evolving landscape of AI-driven search and inspire a high-performance team.

📋 Key Responsibilities

✅ Lead and grow the SEO and content teams, fostering a high-performance, collaborative culture

✅ Develop forward-looking SEO strategies that incorporate traditional search fundamentals and evolving AI-driven SERP experiences

✅ Stay ahead of algorithm updates, including AI-driven search changes, and guide clients through shifts in user behavior and content discovery

✅ Oversee large-scale technical SEO efforts including Core Web Vitals, structured data, crawl/indexing optimization, and site architecture

✅ Implement strategies to optimize content for visibility in both traditional organic results and AI-generated summaries

✅ Drive audits and diagnostics using tools like Screaming Frog, GSC, GA4, and custom scripts or AI-based platforms

✅ Develop and implement workflows using tools like ChatGPT, Jasper, SurferSEO, Clearscope, and MarketMuse

✅ Use AI for large-scale automation: keyword clustering, internal linking strategies, and content briefs

✅ Evaluate how SGE and zero-click results affect search intent, traffic, and CTR—adjust strategies accordingly

✅ Define KPIs for organic traffic, conversion value, and ROI—aligned with client goals

✅ Create performance dashboards and deliver clear, strategic insights to internal stakeholders and C-level clients

✅ Work closely with developers, designers, content creators, and paid media specialists to align SEO across all digital touchpoints

✅ Advocate for a holistic digital strategy where SEO is integrated, not siloed

ASSUMPTION: This role involves a mix of strategic planning, hands-on technical SEO, team leadership, and data-driven client communication.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of hands-on SEO experience, including technical, on-page, off-page, and content optimization

Required Skills:

• Deep understanding of AI-generated search trends and how to adapt strategy accordingly
• Advanced experience with enterprise tools: GSC, GA4, Screaming Frog, SEMrush, Ahrefs, etc.
• Strong background in technical SEO: Core Web Vitals, structured data, crawl budget optimization, and JavaScript rendering
• WordPress power user (Elementor/WP Rocket preferred)
• Proven success leading SEO for large, complex websites and scaling content production
• Experience with backlink strategies, outreach, and local SEO for multi-location clients
• Data-driven mindset with the ability to derive insights from complex datasets and build client trust
• Strong leadership and mentoring ability—able to inspire and elevate a team

Preferred Skills:

• Experience with AI SEO tools like ChatGPT, Jasper, SurferSEO, Clearscope, and MarketMuse
• Familiarity with pay-per-sale and subscription-based marketing models

ASSUMPTION: Candidates should have a strong blend of technical SEO expertise, strategic thinking, and team leadership skills to excel in this role.

💰 Compensation & Benefits

Salary Range: $102,000–$120,000 (depending on experience)

Benefits:

• Annual Bonus: 5% performance-based bonus
• Retirement: 401(k) with 5% company match
• Healthcare: 100% employer-paid premiums for Blue Cross Medical, Dental, Vision, and Life Insurance
• Time Off: 28 days of Holiday/PTO + 2 weeks of fully remote work annually

Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (MWF in-office)

ASSUMPTION: The salary range is based on industry standards for SEO director roles in Austin, Texas, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees

Founded: 2009

Company Description:

• Award-winning, revenue-focused digital marketing agency delivering data-driven solutions to maximize ROI
• Expertise in SEO, PPC, content marketing, and analytics
• Located in Austin, TX, with a hybrid work arrangement

Company Specialties:

• Lead Generation
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Sales Process Consulting
• Customer Relationship Management (CRM)
• Internet Advertising
• Social Media Marketing
• Facebook Ads
• Google Ads
• Website Design
• Email Marketing
• Review Management
• Creative Direction
• Campaign Management
• Pay Per Sale Marketing
• and Analytics & Reporting

Company Website: https://www.intellibright.com/

ASSUMPTION: Intellibright is a well-established, data-driven digital marketing agency with a strong focus on revenue-focused strategies and a hybrid work arrangement.

📊 Role Analysis

Career Level: Senior-level role with significant leadership responsibilities

Reporting Structure: This role reports directly to the CEO and oversees the SEO and content teams

Work Arrangement: Hybrid (MWF in-office) with a flexible start time between 7-9 AM

Growth Opportunities:

• Leading and scaling Intellibright's organic search practice in an era where AI-generated search results are redefining the SERP
• Owning the strategy behind how brands show up—today and in the AI-first future
• Real opportunity to lead, innovate, and scale a next-gen SEO practice

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including leading a team and driving innovation in the AI-driven search landscape.

🌍 Location & Work Environment

Office Type: Hybrid (MWF in-office) with a flexible start time between 7-9 AM

Office Location(s): 108 Wild Basin Rd S, Suite 200, West Lake Hills, Texas 78746, US

Geographic Context:

• Austin, Texas, is known for its vibrant tech industry, live music scene, and outdoor activities
• The office is located in the West Lake Hills area, offering a convenient and scenic work environment
• Intellibright's hybrid work arrangement allows for a balance between in-office collaboration and remote work

Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (MWF in-office)

ASSUMPTION: The hybrid work arrangement and flexible start time provide a good work-life balance for employees, while the in-office days foster collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Technical SEO assessment or case study presentation
• In-depth interview with the CEO and/or other senior team members
• Final interview with the CEO

Key Assessment Areas:

• Technical SEO expertise and problem-solving skills
• Strategic thinking and forward-looking approach to SEO
• Leadership and team management abilities
• Data-driven mindset and client communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience, leadership skills, and understanding of AI-driven search trends
• Prepare for the technical SEO assessment or case study presentation by brushing up on your knowledge of enterprise tools and AI SEO tools
• Research Intellibright's company culture and values to demonstrate your cultural fit during the interview

ATS Keywords: SEO, AI, Technical SEO, Content Optimization, Data Analysis, Leadership, Client Insights, Site Performance, AI Trends, Cross-Functional Collaboration, JavaScript Rendering, WordPress

ASSUMPTION: The interview process will focus on assessing the candidate's technical SEO expertise, strategic thinking, leadership skills, and cultural fit with Intellibright's values.

🛠️ Tools & Technologies

• GSC, GA4, Screaming Frog, SEMrush, Ahrefs, WordPress (Elementor/WP Rocket), ChatGPT, Jasper, SurferSEO, Clearscope, MarketMuse

ASSUMPTION: This role requires proficiency in a range of enterprise SEO tools, AI SEO tools, and WordPress platforms.

👔 Cultural Fit Considerations

Company Values:

• Data-driven
• Integrity
• Collaboration
• Continuous learning

Work Style:

• Hybrid work arrangement (MWF in-office) with flexible start times
• Focus on results and accountability
• Strong emphasis on teamwork and collaboration

Self-Assessment Questions:

• How do you stay up-to-date with the latest AI-driven search trends and incorporate them into your SEO strategies?
• How do you foster a high-performance, collaborative culture within your team?
• How do you balance the need for data-driven insights with the ability to make strategic decisions quickly?

ASSUMPTION: Intellibright values data-driven decision-making, integrity, collaboration, and continuous learning, with a strong focus on results and accountability.

⚠️ Potential Challenges

• Navigating the rapidly evolving landscape of AI-driven search
• Scaling content production and technical SEO efforts for large, complex websites
• Building and maintaining client trust through clear, strategic reporting
• Managing a team and driving results in a hybrid work environment

ASSUMPTION: This role presents both strategic and tactical challenges that require a strong blend of technical SEO expertise, leadership skills, and adaptability.

📈 Similar Roles Comparison

• Unlike traditional SEO director roles, this position requires a deep understanding of AI-generated search trends and the ability to adapt SEO strategies accordingly
• Intellibright's focus on revenue-focused strategies and pay-per-sale marketing models sets it apart from other digital marketing agencies
• This role offers significant growth opportunities for the right candidate, including leading a team and driving innovation in the AI-driven search landscape

ASSUMPTION: This role is unique in its focus on AI-driven search trends and offers significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing and implementing a comprehensive AI SEO strategy for a large e-commerce client
• Conducting a technical SEO audit and optimization project for a multi-location enterprise website
• Creating and optimizing content for visibility in both traditional organic results and AI-generated summaries for a B2B SaaS client

ASSUMPTION: These sample projects illustrate the strategic, technical, and content-focused nature of the role's responsibilities.

❓ Key Questions to Ask During Interview

• How does Intellibright plan to incorporate AI-driven search trends into its SEO strategies in the coming years?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Intellibright support the professional development and growth of its SEO team members?
• What is the company's approach to integrating SEO with other digital marketing channels, such as PPC and content marketing?
• How does Intellibright measure the success of its SEO strategies, and how do these metrics align with client goals?

ASSUMPTION: These questions will help the candidate better understand the company's strategic vision, team dynamics, and approach to measuring success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience, leadership skills, and understanding of AI-driven search trends
• Prepare for the technical SEO assessment or case study presentation by brushing up on your knowledge of enterprise tools and AI SEO tools
• Research Intellibright's company culture and values to demonstrate your cultural fit during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.