Director of SMB Marketing

📌 Core Information

🔹 Job Title: Director of SMB Marketing

🔹 Company: Meta

🔹 Location: Menlo Park, CA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 12+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing multiple marketing teams focused on driving growth and engagement for small and medium businesses (SMBs).
• Developing and executing comprehensive marketing strategies that drive business growth, customer acquisition, and retention.
• Collaborating with cross-functional teams to align on strategic priorities and drive go-to-market success.
• Utilizing data-driven insights to inform marketing decisions and optimize marketing spend.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the digital marketing industry and SMB needs.

📋 Key Responsibilities

✅ Lead and manage high-performing teams across product marketing, audience strategy, performance marketing, and content strategy.

✅ Develop and execute comprehensive SMB marketing strategies that drive business growth, customer acquisition, and retention.

✅ Develop and execute comprehensive product marketing plans that drive adoption, engagement, and revenue growth among SMBs.

✅ Develop and execute a comprehensive content strategy that aligns with business objectives and resonates with the target audience.

✅ Collaborate with cross-functional teams to align on strategic priorities and drive go-to-market success.

✅ Utilize data-driven insights to inform marketing decisions, measure campaign effectiveness, and optimize marketing spend.

✅ Foster an environment of innovation, experimentation, and continuous improvement within the marketing organization.

✅ Establish robust metrics and KPIs to measure the effectiveness of marketing strategies and adjust plans as necessary.

✅ Communicate effectively with leadership and stakeholders to ensure alignment and progress towards goals.

ASSUMPTION: This role involves a high level of strategic planning, team management, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred).

Experience: 12+ years of experience in marketing leadership, with a focus on SMB markets.

Required Skills:

• Proven track record of developing and executing successful marketing strategies that drive measurable business growth.
• Analytical skills to interpret complex data and translate it into effective strategic plans.
• Experience leading and managing large teams, with a focus on fostering collaboration and driving results.
• Communication and presentation skills to influence stakeholders across a highly-matrixed organization.
• Deep understanding of the digital marketing industry and SMB needs.
• Experience with marketing automation platforms, data analytics tools, and performance marketing channels.

Preferred Skills:

• Experience with Meta's product suite and global go-to-market strategies.

ASSUMPTION: Candidates should have a strong background in marketing leadership and a proven track record of driving business growth through effective marketing strategies.

💰 Compensation & Benefits

Salary Range: $200,000 - $250,000 per year. This estimate is based on industry standards for a Director of Marketing role with 12+ years of experience in the technology sector, located in the San Francisco Bay Area.

Benefits:

• Comprehensive health, dental, and vision insurance.
• 401(k) matching and employee stock purchase plan.
• Generous time off and paid leave policies.
• On-site fitness centers and wellness programs.
• Tuition reimbursement and professional development opportunities.

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology sector, specifically in social media, virtual reality, and artificial intelligence. The company is a leader in its industry and has a significant impact on global communication and digital trends.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Meta was founded in 2004 and has since grown to become one of the world's most influential technology companies.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: Working at Meta offers opportunities to collaborate with talented professionals, contribute to cutting-edge technologies, and make a global impact.

📊 Role Analysis

Career Level: This role is at the director level, reporting directly to the VP of SMB Marketing. It is a senior leadership position with significant influence on the company's marketing strategies.

Reporting Structure: The Director of SMB Marketing will oversee multiple teams, including product marketing, audience strategy, performance marketing, and content strategy.

Work Arrangement: This role is on-site, with flexibility for remote work as needed. The work arrangement may include occasional travel for meetings and events.

Growth Opportunities:

• As a senior leadership role, this position offers opportunities to develop and refine strategic skills.
• Working closely with cross-functional teams provides exposure to various aspects of the business and potential career growth paths.
• The company's size and growth potential present numerous internal mobility opportunities.

ASSUMPTION: This role offers a unique opportunity to drive strategic marketing initiatives and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: Meta's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Menlo Park, CA

Geographic Context:

• Menlo Park is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth.
• The area offers a diverse range of cultural attractions, recreational activities, and dining options.
• The cost of living in the Bay Area is high, but the region's strong job market and vibrant tech industry make it an attractive location for professionals.

Work Schedule: The work schedule is typically Monday through Friday, with flexibility for remote work as needed. The role may require occasional travel for meetings and events.

ASSUMPTION: The work environment at Meta is dynamic, collaborative, and focused on driving innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screen with a member of the HR team.
• In-depth interviews with cross-functional stakeholders, including marketing team members and other senior leaders.
• Final round interviews with the hiring manager and other senior leaders.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Leadership and team management abilities.
• Communication and presentation skills.
• Industry knowledge and understanding of SMB marketing trends.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Meta's products and the SMB market in your application materials.
• Prepare for behavioral interview questions that focus on your leadership style, strategic thinking, and problem-solving skills.

ATS Keywords: Marketing strategy, product marketing, performance marketing, content strategy, team management, data analysis, collaboration, communication, presentation skills, digital marketing, marketing automation, data analytics, campaign effectiveness, innovation, continuous improvement, SMB marketing, Meta products, global go-to-market strategies.

ASSUMPTION: The interview process at Meta is comprehensive and designed to assess the candidate's strategic thinking, leadership skills, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot, or similar).
• Data analytics tools (e.g., Google Analytics, Tableau, or similar).
• Performance marketing channels (e.g., Google Ads, Facebook Ads, or similar).
• Project management tools (e.g., Asana, Trello, or similar).

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and team.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together.
• Build with integrity.
• Make it better.

Work Style:

• Collaborative and team-oriented.
• Data-driven and analytical.
• Innovative and experimental.

Self-Assessment Questions:

• How do you embody Meta's mission to build the future of human connection?
• How have you used data-driven insights to inform marketing decisions and drive business growth in previous roles?
• Describe a time when you fostered an environment of innovation and continuous improvement within a team.

ASSUMPTION: Candidates who align with Meta's values and work style are more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• The role requires managing multiple teams and balancing competing priorities.
• The fast-paced and dynamic nature of the tech industry may present unexpected challenges.
• The role may require occasional travel for meetings and events, which could disrupt personal schedules.
• The cost of living in the Bay Area is high, which may impact the candidate's overall compensation package.

ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth and engagement for SMBs through innovative marketing strategies.
• Compared to other marketing leadership roles, this position requires a strong understanding of the SMB market and a proven track record of driving business growth through effective marketing strategies.
• Career paths for this role may include progression to VP or C-level positions within the marketing organization or other senior leadership roles within the company.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a comprehensive SMB marketing strategy that drives customer acquisition and retention.
• Launching a new product or feature for SMBs and developing a go-to-market strategy that maximizes adoption and engagement.
• Conducting market research and analyzing data to inform marketing strategies and optimize campaign performance.

ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role and the impact it can have on the company's success.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy and how will my work contribute to the company's success?
• What are the biggest challenges facing the SMB marketing team, and how can I help address them?
• How does Meta support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Meta foster a culture of innovation and continuous improvement within its marketing organization?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and commitment to driving success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral interview questions that focus on your leadership style, strategic thinking, and problem-solving skills.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.
• If selected for an interview, be prepared to discuss your approach to marketing strategy, team management, and data-driven decision-making.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.