📌 Core Information
🔹 Job Title: Director of Social Media
🔹 Company: Healthfirst
🔹 Location: Hybrid - NY
🔹 Job Type: Full-Time
🔹 Category: Health Care
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading social media strategy across key platforms
- Managing content creation and performance analytics
- Collaborating cross-functionally with various teams
- Building and managing a team of 1-2 direct reports
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience managing social media channels in a highly regulated industry.
📋 Key Responsibilities
✅ Develop and execute social media strategy for Healthfirst's priority channels: LinkedIn, Facebook, and YouTube
✅ Define annual objectives and measurement plans for social media channels
✅ Lead content strategy and creation for key initiatives, with exceptional writing skills
✅ Manage social media campaigns (paid and organic) and content calendars
✅ Oversee analytics reporting and provide clear insights to working teams
✅ Collaborate with cross-functional teams, including Marketing, Customer Experience, Operations, and Government Relations
✅ Work closely with Creative and Production teams to ensure consistent brand voice and visually engaging content
✅ Continuously improve content concepts and social media strategies based on performance metrics and industry trends
✅ Cultivate relationships with media partners and monitor social media for community management opportunities
✅ Manage 1-2 direct reports
ASSUMPTION: This role requires a strong understanding of social media best practices, data analysis, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in communications, marketing, digital, business, or health/science-related field
Experience: Minimum 8 years of demonstrated social media experience in a highly regulated industry, with 3-5 years of management experience
Required Skills:
- Proven success writing for social and online audiences and track record of results
- Strong interpersonal skills and experience working across matrixed organizations
- Hands-on experience creating social media campaigns and optimizing performance
- Deep understanding of key short-term and long-term KPIs and measuring social success
- Data-first thinker with a pulse on online trends and audience behavior
- Video production experience and familiarity with editing and creator tools for social platforms
- Strong organization skills and ability to balance attention to detail with big-picture focus
- Self-starter; ability to advance strategy independently
- Comfortable navigating ambiguity and excellent judgment
Preferred Skills:
- Master’s degree in communications, marketing, digital, business, or health/science-related field
- 10+ years of experience managing social media strategy and execution in a highly regulated industry
- 7 years of management experience
ASSUMPTION: Candidates should have a strong background in social media management, with a focus on strategy, content creation, and performance analysis.
💰 Compensation & Benefits
Salary Range: $150,800 - $230,690 (Greater New York City Area), $124,400 - $190,315 (All Other Locations)
Benefits:
- Medical, dental, and vision coverage
- Incentive and recognition programs
- Life insurance
- 401k contributions
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is competitive for the New York City area and reflects the experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Healthfirst is a not-for-profit health insurer, serving close to two million New Yorkers. It offers a range of health plans, including Medicaid, Medicare Advantage, and Child Health Plus.
Company Size: Healthfirst has 1,001-5,000 employees, making it a mid-sized organization with a significant presence in the New York area.
Founded: Healthfirst was founded in 1993 by leading hospital systems in downstate New York.
Company Description:
- Healthfirst is committed to providing access to high-quality healthcare for every New Yorker
- It established a partnership model that prioritizes health outcomes over profits
- Healthfirst serves members in New York City, on Long Island, and in Westchester, Rockland, Sullivan, and Orange counties
Company Specialties:
- Medicaid and Medicare plans
- Child Health Plus plans
- Essential Plans
- Long-Term Care plans
- Qualified Health plans
Company Website: http://www.healthfirst.org
ASSUMPTION: Healthfirst's mission and values focus on prioritizing member needs and community health outcomes.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the Vice President of Corporate Communications and managing 1-2 direct reports.
Reporting Structure: The Director of Social Media will report to the Vice President of Corporate Communications and manage 1-2 direct reports.
Work Arrangement: This role is on-site (hybrid), with a flexible work arrangement that allows for remote work.
Growth Opportunities:
- Potential to grow within the Communications department or explore other opportunities within Healthfirst
- Chance to develop and mentor team members
- Opportunity to shape the social media strategy and make a significant impact on the organization's brand
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Healthfirst has multiple office locations, with this role being hybrid and based in New York City.
Office Location(s): 100 Church Street, New York, NY 10007, US
Geographic Context:
- New York City is a diverse and vibrant urban environment
- Healthfirst serves members across the New York metropolitan area
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Full-time (40 hours per week), with a flexible hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Vice President of Corporate Communications
- Background check and offer extension
Key Assessment Areas:
- Social media strategy and content development skills
- Data analysis and performance optimization abilities
- Interpersonal and communication skills
- Leadership and management capabilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant social media experience and achievements
- Demonstrate your understanding of Healthfirst's mission and values in your application materials
- Prepare examples of successful social media campaigns you've led and the results you've achieved
ATS Keywords: Social Media Strategy, Content Development, Community Management, Performance Optimization, Analytics, Campaign Management, Interpersonal Skills, Leadership, Management, Health Care, Nonprofit, New York
ASSUMPTION: Healthfirst uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Social media platforms: LinkedIn, Facebook, YouTube, Instagram, WeChat
- Analytics tools: Google Analytics, Facebook Insights, LinkedIn Analytics, YouTube Analytics
- Content creation and management tools: Hootsuite, Buffer, Canva, Adobe Creative Suite
- Video production tools: iMovie, Adobe Premiere Pro, Final Cut Pro
ASSUMPTION: Familiarity with these tools and platforms is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Collaborative
- Innovative
- Accountable
- Compassionate
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you align with Healthfirst's member-focused values?
- Are you comfortable working in a collaborative, matrixed organization?
- Do you have a data-driven approach to social media strategy and content development?
ASSUMPTION: Healthfirst values a strong cultural fit with their member-focused mission and collaborative work environment.
⚠️ Potential Challenges
- Navigating a highly regulated industry and ensuring compliance with relevant guidelines
- Managing multiple social media channels and content calendars simultaneously
- Balancing strategic thinking with day-to-day content creation and management tasks
- Adapting to changes in social media trends, algorithms, and best practices
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other social media director roles, this position has a stronger focus on content development and community management
- Healthfirst's not-for-profit status requires a unique understanding of the healthcare industry and member-focused values
- This role offers opportunities for growth and development within the Communications department and the broader organization
ASSUMPTION: Understanding the unique aspects of this role and Healthfirst's mission is crucial for a successful application.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new Healthfirst plan or initiative
- Analyzing social media performance data to identify trends and optimize content strategy
- Collaborating with cross-functional teams to create engaging and on-brand content for social media channels
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role address them?
- How does this role collaborate with other teams within the Communications department and the broader organization?
- What are the key priorities for this role in the first 90 days?
- How does Healthfirst support the professional development and growth of its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in and understanding of the role and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant social media experience and achievements
- Prepare examples of successful social media campaigns you've led and the results you've achieved
- Be ready to discuss your understanding of Healthfirst's mission and values during the interview process
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
