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Director of Social Media

HealthFirst
Full-time
On-site
New York, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director of Social Media

πŸ”Ή Company: HealthFirst

πŸ”Ή Location: Hybrid - NY

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Health Care

πŸ”Ή Date Posted: 2025-06-30

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading social media activity across HealthFirst's platforms
  • Developing a vision and strategy for social media aligned with the company's brand and business goals
  • Managing content strategy, community management, and performance optimization
  • Collaborating cross-functionally with various teams to support key initiatives
  • Managing 1-2 direct reports

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and experience in social media management within a highly regulated industry.

πŸ“‹ Key Responsibilities

βœ… Develop and execute social media strategy across LinkedIn, Facebook, Instagram, WeChat, and YouTube

βœ… Define annual objectives and measurement plans for social media channels

βœ… Lead content strategy and creation for key initiatives, with exceptional writing skills

βœ… Manage social media campaigns (paid and organic) and content calendars

βœ… Oversee analytics reporting and provide clear insights to working teams

βœ… Collaborate with creative and production teams to ensure consistent brand voice and visually engaging content

βœ… Monitor social media for community management opportunities and maintain relationships with media partners

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in communications, marketing, digital, business, or health/science-related field

Experience: Minimum 8 years of demonstrated social media experience in a highly regulated industry and 3-5 years of management experience

Required Skills:

  • Proven success writing for social and online audiences and track record of results
  • Experience with corporate communications and cross-functional collaboration
  • Hands-on experience creating social media campaigns and optimizing performance
  • Deep understanding of key short-term and long-term KPIs and measuring social success
  • Strong organization skills and ability to balance attention to detail with big-picture focus
  • Self-starter with comfort navigating ambiguity and excellent judgment

Preferred Skills:

  • Master’s degree in communications, marketing, digital, business, or health/science-related field
  • 10+ years of experience managing social media strategy and execution in a highly regulated industry
  • 7 years of management experience

ASSUMPTION: Candidates with additional relevant certifications or experience in video production and editing tools for social platforms may be preferred.

πŸ’° Compensation & Benefits

Salary Range: $150,800 - $230,690 (Greater New York City Area) or $124,400 - $190,315 (All Other Locations)

Benefits:

  • Medical, dental, and vision coverage
  • Incentive and recognition programs
  • Life insurance
  • 401k contributions

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is defined as the lowest and highest salaries that HealthFirst in "good faith" would pay to a new hire, or for a job promotion, or transfer into this role.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: HealthFirst is a non-profit health insurer, providing coverage for Medicaid, Medicare, and other health plans in New York

Company Size: 1,001-5,000 employees

Founded: 1993

Company Description:

  • HealthFirst is committed to providing access to quality healthcare for all New Yorkers
  • Founded by leading hospital systems, HealthFirst prioritizes health outcomes over profits
  • Offers a range of health plans, including Medicaid, Medicare, and Child Health Plus

Company Specialties:

  • One of New York's largest providers of Medicare and Medicaid
  • Value-based payments and small business health plans
  • Mental health and long-term care services

Company Website: http://www.healthfirst.org

ASSUMPTION: HealthFirst's non-profit status and focus on community health may impact the company culture and benefits offered.

πŸ“Š Role Analysis

Career Level: Senior management

Reporting Structure: Reports to the Vice President of Corporate Communications and manages 1-2 direct reports

Work Arrangement: Hybrid (NY) - On-site work required

Growth Opportunities:

  • Potential to influence the broader team on evolving best practices and trends
  • Opportunity to collaborate with various teams and support key initiatives
  • Potential to grow within the company as HealthFirst continues to expand its services

ASSUMPTION: As a senior role, this position may offer opportunities for career advancement within the company or the broader industry.

🌍 Location & Work Environment

Office Type: Hybrid - NY (On-site work required)

Office Location(s): 100 Church Street, New York, NY 10007, US

Geographic Context:

  • New York City offers a diverse and vibrant cultural scene
  • HealthFirst's headquarters is located in Lower Manhattan, with easy access to public transportation
  • New York City has a competitive job market, with many opportunities in the health care industry

Work Schedule: Full-time (40 hours/week), with potential for flexible hours and remote work arrangements

ASSUMPTION: The hybrid work arrangement may allow for some flexibility in work hours and location, depending on the specific needs of the role and the company.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring manager and other team members
  • Final interview with the Vice President of Corporate Communications

Key Assessment Areas:

  • Writing and content development skills
  • Social media strategy and execution
  • Data analysis and reporting
  • Interpersonal and collaboration skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Provide examples of your social media campaigns and their results
  • Demonstrate your understanding of HealthFirst's mission and values in your application materials

ATS Keywords: Social Media Strategy, Content Development, Community Management, Performance Optimization, Analytics Reporting, Campaign Management, Interpersonal Skills, Video Production, Data Analysis, Project Management, Creative Collaboration, Trend Analysis, KPI Measurement, Content Ideation, Writing Skills, Continuous Learning

ASSUMPTION: HealthFirst's application process may include assessments or exercises to evaluate your skills and fit for the role.

πŸ› οΈ Tools & Technologies

  • Social media platforms: LinkedIn, Facebook, Instagram, WeChat, YouTube
  • Analytics tools: Google Analytics, Sprout Social, Hootsuite, or similar
  • Content creation and editing tools: Canva, Adobe Creative Suite, or similar

ASSUMPTION: The specific tools and technologies required for this role may vary depending on HealthFirst's current tech stack and the candidate's expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Commitment to community health and access to quality care
  • Collaboration and cross-functional teamwork
  • Innovation and continuous learning

Work Style:

  • Strategic and data-driven decision making
  • Strong writing and communication skills
  • Ability to manage multiple projects and priorities

Self-Assessment Questions:

  • How do you align with HealthFirst's commitment to community health and access to quality care?
  • Describe your experience working collaboratively with cross-functional teams to achieve common goals
  • How do you approach continuous learning and staying up-to-date with industry trends and best practices?

ASSUMPTION: HealthFirst's non-profit status and focus on community health may influence the company's culture and values.

⚠️ Potential Challenges

  • Navigating a large, matrixed organization with multiple stakeholders
  • Managing competing priorities and tight deadlines
  • Adapting to changes in the regulatory environment and industry trends
  • Balancing the need for innovation with the constraints of a highly regulated industry

ASSUMPTION: The specific challenges of this role may vary depending on the current priorities and initiatives of HealthFirst.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Social Media Manager or Director of Social Media in other industries, but with a focus on the unique challenges and regulations of the health care industry
  • HealthFirst's non-profit status and focus on community health may offer unique opportunities and constraints compared to for-profit companies
  • This role may offer opportunities for career advancement within the company or the broader health care industry

ASSUMPTION: The specific comparisons and context for this role may vary depending on the candidate's relevant experience and the current job market.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to promote a new health plan or service offering
  • Analyzing social media performance data to identify trends and optimize content strategy
  • Collaborating with cross-functional teams to create engaging and on-brand content for social media platforms

ASSUMPTION: The specific projects required for this role may vary depending on HealthFirst's current priorities and initiatives.

❓ Key Questions to Ask During Interview

  • Can you describe the current social media landscape at HealthFirst and the priorities for this role in the first 90 days?
  • How does HealthFirst support the professional development and growth of its employees, particularly in the social media and marketing fields?
  • Can you provide examples of how HealthFirst has adapted its social media strategy to changes in the regulatory environment or industry trends?
  • How does HealthFirst measure the success of its social media campaigns, and how do these metrics align with the company's broader business goals?
  • What is the team structure and dynamic for the social media team, and how does this role fit into the broader organization?

ASSUMPTION: The specific questions to ask during the interview may vary depending on the candidate's relevant experience and the current priorities of HealthFirst.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your social media campaigns and their results to demonstrate your qualifications
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.