π Core Information
πΉ Job Title: Director of Social Media
πΉ Company: HealthFirst
πΉ Location: Hybrid - NY
πΉ Job Type: Full-Time
πΉ Category: Health Care
πΉ Date Posted: 2025-06-30
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Leading social media activity across HealthFirst's platforms
- Developing a vision and strategy for social media aligned with the company's brand and business goals
- Managing content strategy, community management, and performance optimization
- Collaborating cross-functionally with various teams to support key initiatives
- Managing 1-2 direct reports
ASSUMPTION: This role requires a strategic mindset, strong writing skills, and experience in social media management within a highly regulated industry.
π Key Responsibilities
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Develop and execute social media strategy across LinkedIn, Facebook, Instagram, WeChat, and YouTube
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Define annual objectives and measurement plans for social media channels
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Lead content strategy and creation for key initiatives, with exceptional writing skills
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Manage social media campaigns (paid and organic) and content calendars
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Oversee analytics reporting and provide clear insights to working teams
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Collaborate with creative and production teams to ensure consistent brand voice and visually engaging content
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Monitor social media for community management opportunities and maintain relationships with media partners
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and data-driven decision making.
π― Required Qualifications
Education: Bachelor's degree in communications, marketing, digital, business, or health/science-related field
Experience: Minimum 8 years of demonstrated social media experience in a highly regulated industry and 3-5 years of management experience
Required Skills:
- Proven success writing for social and online audiences and track record of results
- Experience with corporate communications and cross-functional collaboration
- Hands-on experience creating social media campaigns and optimizing performance
- Deep understanding of key short-term and long-term KPIs and measuring social success
- Strong organization skills and ability to balance attention to detail with big-picture focus
- Self-starter with comfort navigating ambiguity and excellent judgment
Preferred Skills:
- Masterβs degree in communications, marketing, digital, business, or health/science-related field
- 10+ years of experience managing social media strategy and execution in a highly regulated industry
- 7 years of management experience
ASSUMPTION: Candidates with additional relevant certifications or experience in video production and editing tools for social platforms may be preferred.
π° Compensation & Benefits
Salary Range: $150,800 - $230,690 (Greater New York City Area) or $124,400 - $190,315 (All Other Locations)
Benefits:
- Medical, dental, and vision coverage
- Incentive and recognition programs
- Life insurance
- 401k contributions
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is defined as the lowest and highest salaries that HealthFirst in "good faith" would pay to a new hire, or for a job promotion, or transfer into this role.
π Applicant Insights
π Company Context
Industry: HealthFirst is a non-profit health insurer, providing coverage for Medicaid, Medicare, and other health plans in New York
Company Size: 1,001-5,000 employees
Founded: 1993
Company Description:
- HealthFirst is committed to providing access to quality healthcare for all New Yorkers
- Founded by leading hospital systems, HealthFirst prioritizes health outcomes over profits
- Offers a range of health plans, including Medicaid, Medicare, and Child Health Plus
Company Specialties:
- One of New York's largest providers of Medicare and Medicaid
- Value-based payments and small business health plans
- Mental health and long-term care services
Company Website: http://www.healthfirst.org
ASSUMPTION: HealthFirst's non-profit status and focus on community health may impact the company culture and benefits offered.
π Role Analysis
Career Level: Senior management
Reporting Structure: Reports to the Vice President of Corporate Communications and manages 1-2 direct reports
Work Arrangement: Hybrid (NY) - On-site work required
Growth Opportunities:
- Potential to influence the broader team on evolving best practices and trends
- Opportunity to collaborate with various teams and support key initiatives
- Potential to grow within the company as HealthFirst continues to expand its services
ASSUMPTION: As a senior role, this position may offer opportunities for career advancement within the company or the broader industry.
π Location & Work Environment
Office Type: Hybrid - NY (On-site work required)
Office Location(s): 100 Church Street, New York, NY 10007, US
Geographic Context:
- New York City offers a diverse and vibrant cultural scene
- HealthFirst's headquarters is located in Lower Manhattan, with easy access to public transportation
- New York City has a competitive job market, with many opportunities in the health care industry
Work Schedule: Full-time (40 hours/week), with potential for flexible hours and remote work arrangements
ASSUMPTION: The hybrid work arrangement may allow for some flexibility in work hours and location, depending on the specific needs of the role and the company.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Vice President of Corporate Communications
Key Assessment Areas:
- Writing and content development skills
- Social media strategy and execution
- Data analysis and reporting
- Interpersonal and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Provide examples of your social media campaigns and their results
- Demonstrate your understanding of HealthFirst's mission and values in your application materials
ATS Keywords: Social Media Strategy, Content Development, Community Management, Performance Optimization, Analytics Reporting, Campaign Management, Interpersonal Skills, Video Production, Data Analysis, Project Management, Creative Collaboration, Trend Analysis, KPI Measurement, Content Ideation, Writing Skills, Continuous Learning
ASSUMPTION: HealthFirst's application process may include assessments or exercises to evaluate your skills and fit for the role.
π οΈ Tools & Technologies
- Social media platforms: LinkedIn, Facebook, Instagram, WeChat, YouTube
- Analytics tools: Google Analytics, Sprout Social, Hootsuite, or similar
- Content creation and editing tools: Canva, Adobe Creative Suite, or similar
ASSUMPTION: The specific tools and technologies required for this role may vary depending on HealthFirst's current tech stack and the candidate's expertise.
π Cultural Fit Considerations
Company Values:
- Commitment to community health and access to quality care
- Collaboration and cross-functional teamwork
- Innovation and continuous learning
Work Style:
- Strategic and data-driven decision making
- Strong writing and communication skills
- Ability to manage multiple projects and priorities
Self-Assessment Questions:
- How do you align with HealthFirst's commitment to community health and access to quality care?
- Describe your experience working collaboratively with cross-functional teams to achieve common goals
- How do you approach continuous learning and staying up-to-date with industry trends and best practices?
ASSUMPTION: HealthFirst's non-profit status and focus on community health may influence the company's culture and values.
β οΈ Potential Challenges
- Navigating a large, matrixed organization with multiple stakeholders
- Managing competing priorities and tight deadlines
- Adapting to changes in the regulatory environment and industry trends
- Balancing the need for innovation with the constraints of a highly regulated industry
ASSUMPTION: The specific challenges of this role may vary depending on the current priorities and initiatives of HealthFirst.
π Similar Roles Comparison
- This role is similar to a Social Media Manager or Director of Social Media in other industries, but with a focus on the unique challenges and regulations of the health care industry
- HealthFirst's non-profit status and focus on community health may offer unique opportunities and constraints compared to for-profit companies
- This role may offer opportunities for career advancement within the company or the broader health care industry
ASSUMPTION: The specific comparisons and context for this role may vary depending on the candidate's relevant experience and the current job market.
π Sample Projects
- Developing and executing a social media campaign to promote a new health plan or service offering
- Analyzing social media performance data to identify trends and optimize content strategy
- Collaborating with cross-functional teams to create engaging and on-brand content for social media platforms
ASSUMPTION: The specific projects required for this role may vary depending on HealthFirst's current priorities and initiatives.
β Key Questions to Ask During Interview
- Can you describe the current social media landscape at HealthFirst and the priorities for this role in the first 90 days?
- How does HealthFirst support the professional development and growth of its employees, particularly in the social media and marketing fields?
- Can you provide examples of how HealthFirst has adapted its social media strategy to changes in the regulatory environment or industry trends?
- How does HealthFirst measure the success of its social media campaigns, and how do these metrics align with the company's broader business goals?
- What is the team structure and dynamic for the social media team, and how does this role fit into the broader organization?
ASSUMPTION: The specific questions to ask during the interview may vary depending on the candidate's relevant experience and the current priorities of HealthFirst.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your social media campaigns and their results to demonstrate your qualifications
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.