📌 Core Information
🔹 Job Title: Director of Social Media
🔹 Company: Bauer Media Group
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Media Production
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of social media efforts across multiple markets and verticals
- Capability building and enablement of local teams
- Cross-functional collaboration with commercial, performance marketing, CRM, content, and product teams
- Measurement and optimization of social media performance
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to influence and guide decentralized teams.
📋 Key Responsibilities
✅ Define a scalable group-wide social strategy that aligns with brand, content, and business goals
✅ Equip local markets with strategic frameworks, content planning tools, and executional playbooks
✅ Run capability workshops and strategic sessions to elevate in-market performance and consistency
✅ Collaborate with Commercial teams to shape social-first campaigns, branded content formats, and innovation pilots
✅ Ensure social has a clear and measurable role in the customer journey, from reach to engagement to conversion
✅ Align with Performance Marketing to integrate organic and paid strategies and amplify key commercial moments
✅ Work with CRM & MarTech to embed social touchpoints into lifecycle strategies
✅ Partner with Content, Product and Data teams to reflect audience intelligence and maximize channel impact
✅ Define performance frameworks across reach, engagement, referral, conversion, and brand uplift
✅ Translate analytics into insightful, actionable advice for local teams
✅ Build feedback loops that enable ongoing improvement and creative excellence
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 10+ years of experience in social media, digital content, or audience growth, preferably within media, publishing, entertainment, or platform-led brands
Required Skills:
- Extensive experience in social media strategy and execution
- Deep platform expertise across TikTok, Instagram, YouTube, X (Twitter), Facebook, LinkedIn, and other relevant platforms
- Experience working with decentralized or regional teams
- Strong commercial awareness and ability to partner with commercial and marketing teams on monetizable content formats
- Creative and analytical thinker who knows how to blend brand storytelling with performance impact
Preferred Skills:
- Experience working in a global or multinational organization
- Fluency in additional languages
ASSUMPTION: Given the strategic nature of this role, a Master's degree in a relevant field or equivalent experience may also be considered.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a Director-level role in London)
Benefits:
- 25 Days Holiday
- Bank Holidays
- 2 Volunteer Days
- Internal Training Access
- Enhanced Maternity/Adoption Leave
- Enhanced Paternity Leave
- Flexible Working
Working Hours: Full-time, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bauer Media Group is a leading media business focused on creating content that matters to millions of people across Europe. They operate in various sectors, including print and online publishing, audio broadcasting and entertainment, out of home advertising, and investments in other media-related sectors.
Company Size: Bauer Media Group has 10,001+ employees globally, with a significant presence in Europe.
Founded: 1875, as a family-owned business now in its 5th generation
Company Description:
- One of Europe's largest publishers, with almost 500 million copies sold each year
- Operates over 150 radio and podcast brands, reaching over 61 million listeners every week
- Leading out of home advertising business with more than 100,000 advertising panels
Company Specialties:
- Publishing (Print & Digital)
- Audio Broadcasting & Entertainment
- Out of Home Advertising
- Investments in Media-Related Sectors
Company Website: bauermedia.com
ASSUMPTION: Bauer Media Group's extensive portfolio and global presence offer applicants a unique opportunity to work in a dynamic and diverse media environment.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Group Head of Social Media or a similar executive.
Reporting Structure: The Director of Social Media will oversee social media efforts across multiple markets and verticals, working closely with local teams and collaborating with various departments.
Work Arrangement: Hybrid, with a mix of on-site and remote work, allowing for flexibility and better work-life balance.
Growth Opportunities:
- Potential to expand the role's scope and influence as the company's social media presence grows
- Opportunities to work on high-profile campaigns and projects
- Possibility to progress to a more senior role within the organization, such as Group Head of Social Media
ASSUMPTION: This role offers a unique opportunity to shape and grow Bauer Media Group's social media presence across Europe, with significant potential for career advancement.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): London, City of, United Kingdom
Geographic Context:
- London is a major global hub for media, publishing, and entertainment
- The office is located in the NW1 postcode area, close to various amenities and transportation links
- The city offers a multicultural environment with a wide range of housing, dining, and entertainment options
Work Schedule: Full-time, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or relevant team members
- Final interview with the Group Head of Social Media or a similar executive
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Platform expertise and understanding of social media trends
- Ability to collaborate and influence decentralized teams
- Commercial awareness and ability to integrate social media into the customer journey
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Showcase your understanding of Bauer Media Group's portfolio and the role's requirements
- Prepare examples of your past social media strategies and campaigns
- Be ready to discuss your approach to measuring and optimizing social media performance
ATS Keywords: Social Media Strategy, Decentralized Teams, Cross-Functional Collaboration, Commercial Awareness, Performance Optimization
ASSUMPTION: Bauer Media Group's interview process is designed to assess your strategic thinking, platform expertise, and ability to collaborate and influence decentralized teams.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, YouTube, X (Twitter), Facebook, LinkedIn, etc.)
- Social media analytics and reporting tools (e.g., Hootsuite, Sprout Social, Buffer, etc.)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams, etc.)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's existing tech stack and the Director of Social Media's preferences.
👔 Cultural Fit Considerations
Company Values:
- Trust: Building strong, lasting relationships with our audiences, partners, and colleagues
- Passion: Committing to our mission and delivering excellence in everything we do
- Excellence: Pursuing continuous improvement and setting high standards for ourselves and our teams
- Entrepreneurship: Embracing innovation, taking calculated risks, and learning from our experiences
Work Style:
- Collaborative and cross-functional, with a focus on collective success
- Data-driven and analytical, with a strong emphasis on performance optimization
- Agile and adaptable, with a willingness to pivot and iterate based on feedback and results
Self-Assessment Questions:
- How do you align with Bauer Media Group's company values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a hybrid environment, balancing on-site collaboration and remote work?
- How do you approach continuous learning and improvement in your role, and how have you applied this mindset in previous positions?
ASSUMPTION: Bauer Media Group's company values and work style emphasize collaboration, data-driven decision-making, and continuous improvement, making this an ideal fit for candidates with a strong strategic mindset and a passion for social media.
⚠️ Potential Challenges
- Managing decentralized teams across multiple markets and verticals, with varying levels of social media maturity
- Balancing strategic leadership with hands-on execution and content creation
- Keeping up with the fast-paced evolution of social media platforms and trends
- Ensuring consistent brand messaging and visual identity across multiple platforms and markets
ASSUMPTION: The Director of Social Media role presents unique challenges, requiring strong project management skills, adaptability, and a deep understanding of social media trends and best practices.
📈 Similar Roles Comparison
- Unlike traditional social media manager roles, this position focuses on strategy, enablement, and performance uplift rather than day-to-day content creation and community management
- This role requires a strong commercial awareness and the ability to integrate social media into the customer journey, setting it apart from more tactically-focused social media positions
- Career progression in this role may lead to more senior positions within the organization, such as Group Head of Social Media, offering opportunities for growth and advancement
ASSUMPTION: The Director of Social Media role at Bauer Media Group is unique in its strategic focus and cross-functional collaboration, presenting an exciting opportunity for the right candidate to shape the company's social media presence across Europe.
📝 Sample Projects
- Developing a scalable group-wide social media strategy that aligns with brand, content, and business goals
- Conducting a comprehensive audit of local teams' social media performance and identifying areas for improvement
- Collaborating with commercial teams to create social-first campaigns that drive reach, engagement, and conversion
- Implementing a performance framework that measures social media impact across reach, engagement, referral, conversion, and brand uplift
ASSUMPTION: The Director of Social Media role at Bauer Media Group offers a unique opportunity to work on high-impact projects that drive strategic growth and enhance the company's social media presence across Europe.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization's overall social media strategy, and what are the key priorities for the first 90 days?
- What are the main challenges facing the local teams, and how can this role support their growth and development?
- How does Bauer Media Group approach cross-functional collaboration, and what are the expectations for this role in that regard?
- What opportunities are there for growth and advancement within the organization, and how has this role contributed to previous employees' career progression?
- How does Bauer Media Group support work-life balance, and what flexibility is available for this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your strategic mindset, platform expertise, and ability to collaborate and influence decentralized teams
- Prepare examples of your past social media strategies and campaigns, showcasing your ability to drive reach, engagement, and conversion
- Be ready to discuss your approach to measuring and optimizing social media performance, and how you would apply these principles to Bauer Media Group's unique context
- Follow up with the HR department one week after submitting your application to inquire about the status of your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
