📌 Core Information
🔹 Job Title: Director of Social Media
🔹 Company: Her Campus Media
🔹 Location: Anywhere, Remote, United States
🔹 Job Type: Full-time
🔹 Category: Internet Publishing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Overseeing social media strategy and operations across multiple platforms for Her Campus Media brands
- Managing the social team to drive growth, engagement, and brand perception
- Collaborating with other departments to support editorial and branded content, events, and initiatives on social media
- Keeping up-to-date with social trends, Gen Z culture, and new platforms
ASSUMPTION: This role requires a strategic, innovative, and growth-minded individual with a deep understanding of social media platforms and Gen Z culture.
📋 Key Responsibilities
✅ Overseeing social media strategy and operations for Her Campus, College Fashionista, and Spoon University
✅ Setting social media vision, strategy, processes, and best practices in collaboration with social leads
✅ Driving significant growth and engagement across platforms, hitting goals and KPIs
✅ Spearheading strategy, development, budgeting, and recruitment for emerging platforms and brands
✅ Analyzing social media data, preparing reports and insights, and optimizing strategy based on the results
✅ Collaborating with editors, branded content team, events team, integrated marketing team to support editorial and branded content, events, and initiatives on social media
✅ Owning email strategy, execution, optimization, and marketing for HCM audience newsletters
✅ Prioritizing diversity, equity, and inclusion through social media content and strategy
✅ Keeping up-to-date with social trends, Gen Z culture, new social platforms, and the competitive landscape
ASSUMPTION: This role involves a high level of responsibility and requires a proactive, entrepreneurial mindset.
🎯 Required Qualifications
Education: Bachelor's degree preferred
Experience: 7+ years experience working in social media, preferably at a Gen Z/women's digital media brand, with 3+ years management experience
Required Skills:
- Highly adept across TikTok, Instagram, YouTube, Pinterest
- Ability to spearhead and create new social franchises across HCM brands
- Demonstrated history of hitting and surpassing growth goals
- Big-picture, strategic thinker with rigorous attention to detail
- Excellent organizational and project management skills
- Excellent written and verbal communication skills
- Ability to function autonomously and complete projects and tasks without close management and supervision
- Self-starter with go-getter attitude, positive and upbeat nature, and excellent work ethic
- Passion for Her Campus Media brands, mission, audience, and the job of serving as the company's social lead
Preferred Skills:
- Prior experience starting and building a TikTok, Instagram, YouTube, or other social accounts from scratch
- Specific expertise in overseeing Pinterest and generating traffic from Pinterest
ASSUMPTION: The ideal candidate will have a strong background in social media management, with a proven track record of driving growth and engagement.
💰 Compensation & Benefits
Salary Range: $115,000 - $130,000 per year
Benefits:
- Eligibility for performance bonuses
- Choice among six health insurance plans
- Dental and vision insurance
- 401k retirement savings plan with company matching
- Flexible PTO and work remotely
- Generous company holiday policy, with 22+ paid holidays annually including 2 floating holidays for 2025
- Highly parent-friendly culture, including 15 full weeks of parental leave plus flexible return-to-work
- Summer Fridays
- FSA and HSA offered
- Life insurance
- Optional short-term and long-term disability insurance
- Free One Medical membership offering same-day primary care over video or in person
- Free Health Advocate services to help navigate the healthcare system
- TalkSpace and WellHub Benefits
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Social Media role with similar experience requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Internet Publishing, focusing on college students and Gen Z
Company Size: 51-200 employees, offering a small but mighty team environment
Founded: 2009, with a history of growth and expansion in the digital media space
Company Description:
- Her Campus Media is the #1 media portfolio for college students and Gen Z
- Properties include Her Campus, Spoon University, College Fashionista, the InfluenceHer Collective, and Generation Hired!
- Mission-driven, with a focus on amplifying the voices of young women and unlocking opportunities for the next generation
Company Specialties:
- Marketing
- College marketing
- Journalism
- Advertising
- Influencers
- Experiential
- Branded content
- Gen Z
- Recruitment
- Gen Z marketing
- Brand ambassadors
- College women
- Social media
- Events
Company Website: http://www.hercampusmedia.com
ASSUMPTION: Her Campus Media is a dynamic and inclusive organization, offering a unique opportunity to work in a mission-driven environment.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on the company's social media presence
Reporting Structure: Reports directly to the SVP, Content, with the opportunity to manage and collaborate with other departments
Work Arrangement: Remote OK, with flexible hours and the opportunity to work from anywhere
Growth Opportunities:
- Potential to grow within the social media team or explore other opportunities within the company
- Chance to make a significant impact on the company's social media strategy and presence
- Opportunity to work with a diverse range of brands and content
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with the chance to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): Anywhere, with the opportunity to work from home or a co-working space
Geographic Context:
- Her Campus Media is headquartered in Boston, MA, but this role can be based anywhere in the United States
- The company has a remote-friendly culture, with many employees working from various locations
- The United States offers a wide range of living and working environments, from urban centers to rural areas
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely
ASSUMPTION: The remote work arrangement offers a high degree of flexibility and the opportunity to work from anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth interview with the social media team
- Final interview with the SVP, Content
- Background check and reference check
Key Assessment Areas:
- Social media strategy and vision
- Understanding of Gen Z culture and trends
- Data analysis and reporting skills
- Project management and organizational skills
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and skills
- Include specific examples of social media campaigns or projects you've worked on, with measurable results
- Demonstrate your understanding of Her Campus Media's mission and brands
- Showcase your passion for the role and the company
ATS Keywords: Social Media Strategy, Team Management, Data Analysis, Content Creation, Project Management, Collaboration, Gen Z Culture, Entrepreneurial Mindset, Communication Skills, TikTok Expertise, Instagram Expertise, YouTube Expertise, Pinterest Expertise, Growth Strategy, Diversity and Inclusion, Trend Awareness
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on social media management experience and skills.
🛠️ Tools & Technologies
- Social media platforms: TikTok, Instagram, YouTube, Pinterest
- Social media management tools: Hootsuite, Buffer, Sprout Social, etc.
- Data analysis tools: Google Analytics, Sprout Social, Hootsuite Insights, etc.
- Project management tools: Asana, Trello, Monday.com, etc.
ASSUMPTION: The ideal candidate will have experience with a wide range of social media management and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Amplify the voices of young women and unlock opportunities for the next generation
- Collaboration and teamwork
- Innovation and continuous learning
- Diversity, equity, and inclusion
- Accountability and results-driven
Work Style:
- Entrepreneurial and scrappy
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and flexible
- Passionate about the company's mission and brands
Self-Assessment Questions:
- How do you align with Her Campus Media's mission to amplify the voices of young women and unlock opportunities for the next generation?
- How comfortable are you working in a remote, collaborative environment with a diverse range of teams and brands?
- How do you approach data-driven decision making and optimization in social media strategy?
ASSUMPTION: Her Campus Media values candidates who are passionate about the company's mission, collaborative, and data-driven in their approach to social media management.
⚠️ Potential Challenges
- Managing a remote team and maintaining productivity and engagement
- Keeping up with the fast-paced nature of social media trends and platforms
- Balancing the needs and priorities of multiple brands and departments
- Meeting and exceeding growth and engagement goals
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is unique in its cross-brand focus, overseeing social media strategy for multiple Her Campus Media properties
- Compared to other social media management roles, this position offers a higher level of responsibility and strategic input
- Career path comparison: This role offers the opportunity to grow within the social media team or explore other opportunities within the company
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's social media presence and strategy.
📝 Sample Projects
- Developing and executing a TikTok strategy for Her Campus, resulting in a 50% increase in followers and engagement within the first six months
- Collaborating with the branded content team to create and execute a sponsored Instagram campaign for a major retailer, generating over 1 million impressions and a 20% increase in sales
- Optimizing Pinterest strategy for College Fashionista, resulting in a 30% increase in traffic from Pinterest within the first quarter
ASSUMPTION: These sample projects demonstrate the strategic, innovative, and data-driven approach required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does the social media team collaborate with other departments, such as editorial, branded content, and events?
- What are the company's priorities for growth and engagement in the next year, and how can this role contribute to achieving them?
- How does the company support the professional development and growth of its social media team members?
- What is the company's approach to diversity, equity, and inclusion in its social media content and strategy?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's priorities and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and skills
- Prepare examples of social media campaigns or projects you've worked on, with measurable results
- Demonstrate your understanding of Her Campus Media's mission and brands
- Showcase your passion for the role and the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
