📌 Core Information
🔹 Job Title: Director of Social Media
🔹 Company: Alo Yoga
🔹 Location: Beverly Hills, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting and executing a compelling, data-informed social strategy
- Developing high-impact organic social campaigns
- Optimizing performance through A/B testing and analytics
- Driving community engagement and fostering an authentic conversation
ASSUMPTION: This role requires a strategic and creative thinker who can balance brand storytelling with performance objectives and has a passion for wellness and community-driven storytelling.
📋 Key Responsibilities
✅ Craft and execute a compelling, data-informed social strategy that strengthens Alo’s position as a cultural leader in luxury and wellness.
✅ Balance creativity with performance, ensuring every piece of content serves both brand-building and conversion objectives.
✅ Develop high-impact organic social campaigns, collaborating with the Social Art Director to ensure visually stunning, thumb-stopping creative.
✅ Own social KPIs (engagement, audience growth, conversion, and revenue attribution), building advanced reporting frameworks to measure success and guide strategy.
✅ Drive community engagement, fostering an authentic two-way conversation between Alo and its highly engaged audience.
✅ Collaborate with key stakeholders (digital, retail, studio, product marketing) to develop integrated social campaigns that leverage influencer and creator relationships to extend brand reach and create social-first moments that drive virality.
✅ Identify and capitalize on emerging social trends, formats, and technologies, ensuring Alo is an early adopter in new platform innovations.
✅ Optimize performance through ongoing A/B testing, audience insights, and content iteration to maximize impact across all channels.
✅ Develop social commerce strategies, exploring platform-native shopping, livestream shopping, and new conversion-driven social features.
✅ Lead and mentor a team of social managers and strategists, fostering a culture of creativity, experimentation, and innovation.
✅ Serve as the key point of contact with social media platform partners (Meta, TikTok, YouTube, etc.), securing early access to beta features and industry insights
ASSUMPTION: This role requires a strong understanding of social algorithms, platform best practices, and content optimization techniques across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, Analytics, or related field
Experience: 10+ years of experience in social media strategy, content innovation, and digital marketing, ideally within a premium lifestyle brand.
Required Skills:
- Deep understanding of social algorithms and platform best practices
- Strong analytical skills, with expertise in social analytics tools and experience with attribution modeling
- Proven track record of building and scaling high-performing social campaigns that drive both engagement and revenue
- Experience leading influencer and ambassador programs, leveraging creator partnerships to amplify brand storytelling
- Strong cross-functional leadership, collaborating with digital, retail, product, and marketing teams to ensure social strategy aligns with broader business objectives
- Forward-thinking, culture-obsessed mindset, always looking for new ways to break through the noise and set trends
- Eye for aesthetics and brand identity, ensuring creative excellence across all social content
- Passion for wellness, mindfulness, and community-driven storytelling
- Strategic and creative thinker who can seamlessly balance brand storytelling with performance objectives
- Natural leader, able to inspire and mentor a team while influencing stakeholders across the organization
- Cultural trendsetter, always ahead of the curve on emerging social trends, content formats, and consumer behaviors
- Highly adaptable problem-solver, thriving in fast-paced environments while keeping a long-term vision in mind
- Data-driven decision-maker, comfortable analyzing performance metrics and translating insights into action
- Brand storyteller at heart, with a passion for creating content that resonates emotionally and builds community
ASSUMPTION: This role requires a strong understanding of social analytics tools and experience with attribution modeling to optimize performance and guide strategy.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 per year
Benefits:
- Performance Bonuses
- Long Term Incentives
- PTO Policy
- Progressive Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is the current range for the base salary for this exempt position. Actual salaries will vary based on factors including location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Alo Yoga is a premium activewear and wellness brand focused on spreading mindful movement, inspiring wellness, and creating community. They operate in the retail apparel and fashion industry.
Company Size: Alo Yoga has 501-1,000 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.
Founded: Alo Yoga was founded in 2007 and is headquartered in Beverly Hills, California.
Company Description:
- Alo Yoga is a lifestyle brand that inspires mindful movement, wellness, and taking the consciousness of physical practice and meditation into the world.
- The company makes technologically advanced activewear, scientifically forward clean beauty & wellness solutions, and igniting movement & mindfulness content.
- Alo Yoga stands for Air, Land, Ocean and is committed to protecting and respecting the planet's resources with solar power and sweatshop-free, eco-aware production.
- Their non-profit has brought yoga and mindfulness to millions, and they aim to create a tomorrow where the pursuit of happiness starts with one intentional breath.
Company Specialties:
- Activewear
- Wellness
- Mind Body
- Lifestyle
- Yoga
Company Website: aloyoga.com
ASSUMPTION: Alo Yoga is a well-established brand in the activewear and wellness industry, with a strong focus on sustainability and community engagement.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and strategic decision-making.
Reporting Structure: The Social Media Director will lead a team of social managers and strategists and collaborate with various stakeholders across the organization.
Work Arrangement: This is an on-site position, requiring regular presence at the Alo Yoga headquarters in Beverly Hills, California.
Growth Opportunities:
- Potential to grow and develop the social media team and strategy
- Opportunities to collaborate with cross-functional teams and influence broader business objectives
- Possibility to expand the role's scope and impact as Alo Yoga continues to grow and evolve
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Alo Yoga's social media presence and overall business success.
🌍 Location & Work Environment
Office Type: Alo Yoga's headquarters is a modern, professional office environment in Beverly Hills, California.
Office Location(s): 9830 Wilshire Blvd, Beverly Hills, California 90212, US
Geographic Context:
- Beverly Hills is an affluent city in Los Angeles County, known for its luxury boutiques, high-end restaurants, and celebrity residents.
- The city offers a mix of urban and suburban living, with easy access to beaches, mountains, and other attractions.
- Beverly Hills has a Mediterranean climate, with mild winters and warm summers.
Work Schedule: Full-time, with a standard workweek of 40 hours per week, Monday through Friday, with potential flexibility for remote work or hybrid arrangements.
ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic office environment and be prepared to commute to Beverly Hills, California, for this on-site position.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth phone or video interview with the hiring manager
- On-site or virtual interview with key stakeholders
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation in social media content and campaigns
- Strong analytical skills and data-driven decision-making
- Leadership and team management abilities
- Cultural fit and alignment with Alo Yoga's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your experience and skills in social media strategy, content innovation, and digital marketing.
- Include specific examples of successful social media campaigns you've led and the results you've achieved.
- Demonstrate your understanding of Alo Yoga's brand and the activewear and wellness industries.
- Prepare thoughtful questions to ask the interviewer about the role, team, and company culture.
ATS Keywords: Social Media Strategy, Content Innovation, Digital Marketing, Social Analytics, Influencer Programs, Cross-Functional Leadership, Creative Excellence, Community Engagement, Data-Driven Decision Making, Trend Analysis, Brand Storytelling, A/B Testing, Social Commerce, Team Leadership, Emerging Trends
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their qualifications for this role.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, Pinterest, etc.)
- Social analytics tools (Dash Hudson, Sprout Social, etc.)
- Attribution modeling tools
- Project management and collaboration tools (Asana, Trello, etc.)
- Design and content creation tools (Canva, Adobe Creative Suite, etc.)
ASSUMPTION: Applicants should have experience with relevant social media platforms, analytics tools, and content creation tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Mindful movement
- Wellness
- Community
- Inspiration
- Sustainability
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Creative and innovative
- Adaptable and responsive to change
- Committed to personal and professional growth
Self-Assessment Questions:
- How do you embody mindful movement in your personal life and work?
- How do you balance creativity with performance in your social media strategies?
- How do you foster a culture of creativity, experimentation, and innovation within a team?
ASSUMPTION: Applicants should carefully consider how their personal values, work style, and career goals align with Alo Yoga's company values and culture.
⚠️ Potential Challenges
- Managing a team and mentoring social managers and strategists in a fast-paced, dynamic environment
- Keeping up with emerging social trends, formats, and technologies
- Balancing the demands of brand storytelling and performance objectives
- Collaborating effectively with cross-functional teams and stakeholders
- Maintaining a strong work-life balance while working in a full-time, on-site position
ASSUMPTION: Applicants should be prepared to face these challenges and have strategies in place to overcome them successfully.
📈 Similar Roles Comparison
- This role is more senior and strategic than related positions, such as Social Media Manager or Social Media Coordinator, requiring extensive experience and leadership skills.
- Unlike other brands, Alo Yoga places a strong emphasis on wellness, mindfulness, and community-driven storytelling, which may require a unique skill set and perspective.
- Career progression in this role may involve growing and developing the social media team, expanding the role's scope, or transitioning into a broader marketing or leadership position within the organization.
ASSUMPTION: Applicants should carefully consider how their experience and skills align with the unique requirements and context of this role at Alo Yoga.
📝 Sample Projects
- Developing and executing a successful social media campaign that drives both engagement and revenue for a major product launch
- Collaborating with influencers and creators to amplify brand storytelling and extend reach across multiple platforms
- Optimizing social media performance through A/B testing, audience insights, and content iteration, resulting in a significant increase in KPIs
ASSUMPTION: Applicants should be prepared to discuss specific examples of their work and the impact they've made in previous social media roles.
❓ Key Questions to Ask During Interview
- How does the Social Media Director collaborate with other departments, such as digital, retail, and product marketing, to ensure social strategy aligns with broader business objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Alo Yoga support the professional development and growth of its social media team members?
- What are the most significant challenges facing the social media team, and how can this role help address them?
- How does Alo Yoga measure the success of its social media campaigns, and what metrics are most important to track and optimize?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role, team, and company culture, as well as their understanding of the industry and the specific challenges facing Alo Yoga's social media team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience and skills in social media strategy, content innovation, and digital marketing.
- Prepare for your interview by researching Alo Yoga's brand, values, and industry trends, as well as practicing common interview questions and your responses.
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions.
- If you receive an offer, carefully review the compensation package, benefits, and work arrangements before accepting the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
