- Job Title: Director of Social Media and Web Marketing
- Company: LA Clippers
- Location: Inglewood, CA
- Job Type: On-site, Full-time
- Category: Sports, Marketing
- Date Posted: April 8, 2025
- Experience Level: 10+ years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media and web marketing strategies to grow the LA Clippers brand and fan base.
- Collaborating with cross-functional teams to drive ticketing and merchandise revenue through data-driven insights.
- Leading the social and web marketing team to enhance audience growth and engagement across various channels.
- Building and amplifying a consistent brand and channel voice across all platforms.
- Working closely with partnership marketing teams to deliver on sponsor contractual obligations.
ASSUMPTION: This role requires a strategic and creative thinker with a strong understanding of the sports industry and digital marketing trends.
📋 Key Responsibilities
- 🌐 Social Media & Web Marketing Strategy: Develop and implement strategies to grow the LA Clippers brand and engage fans across social media and web platforms.
- 📊 Data-Driven Decision Making: Analyze data and insights to inform marketing strategies and measure performance.
- 🤝 Team Collaboration: Work closely with marketing, sales, and BI teams to harness data and deliver ticketing and merchandise revenue.
- 📸 Content Creation & Curation: Oversee the creation and curation of engaging content for social media and web platforms.
- 📅 Campaign Planning & Execution: Develop and execute marketing plans and breakthrough communication for key programming and initiatives.
- 🌟 Brand Voice & Messaging: Define, build, and amplify a consistent brand and channel voice across all platforms.
- 🤝 Partnership Marketing: Work closely with partnership marketing teams to deliver on sponsor contractual obligations.
- 🌱 Team Leadership & Development: Lead, motivate, mentor, and develop the social and web marketing team.
- 📈 Performance Monitoring: Proactively monitor performance to identify course corrections and new opportunities.
ASSUMPTION: This role requires strong leadership, communication, and project management skills, as well as the ability to work independently and manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Bachelor's degree in Business, Marketing, or a related field. A graduate degree is preferred but not required.
- Experience: 10+ years of marketing experience in sports and digital marketing, with a strong background in social media and content creation.
- Required Skills:
- Proven experience in social media and web marketing strategy development and execution.
- Strong analytical skills and data-driven mindset.
- Excellent leadership, communication, and project management skills.
- Proficiency in social media tools, analytics platforms, and content creation software.
- Strong understanding of the sports industry and digital marketing trends.
- Preferred Skills:
- Bilingual in English and Spanish.
- Experience with Adobe Creative Suite, CapCut, or similar video editing software.
- Familiarity with sports team operations and event management.
ASSUMPTION: Candidates should have a proven track record of driving results, managing high-performing teams, and working in fast-paced environments.
💰 Compensation & Benefits
- Salary Range: $150,000 - $165,000 per year, based on experience and individualized factors.
- Benefits:
- Medical, dental, and vision plans.
- 401(k) plan with company contribution.
- Wellbeing Allowance of up to $1,000 per year.
- Paid vacation and sick time.
- Paid parental leave.
- Flexible Spending Accounts (Medical and Dependent Care).
- Company-paid Long Term Disability insurance.
- Company-paid Life and AD&D Insurance.
- Voluntary Life Insurance options for employee, spouse, and children.
- Employee Assistance Program.
- Mind health support via Modern Health and Headspace.
Working Hours: Full-time, with flexibility to work weeknights, weekends, and holidays to cover high-profile concerts and NBA games.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final compensation package will be based on multiple individualized factors, including a candidate's job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Spectator Sports
- Company Size: 201-500 employees
- Founded: 1978 (as Buffalo Braves, 1984 as San Diego Clippers, 1987 as LA Clippers)
- Company Description: The LA Clippers are committed to the city of Los Angeles and provide resources and opportunities that make a positive difference toward leveling the playing field for youth in Southern California. They are led by Chairman Steve Ballmer and are an equal opportunity employer.
- Company Specialties: Basketball operations, sports marketing, fan engagement, community outreach, and youth development.
📊 Role Analysis
- Career Level: Executive/Director level role, reporting directly to the Senior Vice President of Marketing.
- Reporting Structure: This role will oversee the social and web marketing team and collaborate with various departments, including marketing, sales, and BI teams.
- Work Arrangement: On-site, full-time position with flexibility to work weeknights, weekends, and holidays.
- Growth Opportunities: This role offers the opportunity to lead a high-performing team, work closely with senior leadership, and make a significant impact on the LA Clippers brand and fan base. There may also be opportunities for career growth within the organization.
ASSUMPTION: This role is ideal for a strategic and creative marketing professional with a strong understanding of the sports industry and digital marketing trends, as well as proven leadership and team-building skills.
🌍 Location & Work Environment
- Office Type: On-site, modern office space at the Intuit Dome in Inglewood, CA.
- Office Location: 1111 S Figueroa St, Los Angeles, California, US
- Geographic Context: Inglewood is located in the South Bay region of Los Angeles County, approximately 10 miles south of downtown Los Angeles. The area is known for its diverse communities and proximity to various entertainment and sports venues.
- Work Schedule: Full-time, with flexibility to work weeknights, weekends, and holidays to cover high-profile concerts and NBA games. The work schedule may vary depending on event and game schedules.
ASSUMPTION: This role requires a flexible schedule and the ability to work evenings and weekends as needed.
💼 Interview & Application Insights
- Typical Process: The interview process may include phone or video screens, followed by multiple on-site interviews with senior leadership and team members. A final round may involve a presentation or case study to assess the candidate's strategic thinking and problem-solving skills.
- Key Assessment Areas: Candidates should expect to be assessed on their strategic thinking, leadership skills, creativity, and understanding of the sports industry and digital marketing trends. They should also be prepared to discuss their experience with social media and web marketing strategy development and execution.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of the LA Clippers brand and the sports industry.
- Demonstrate your ability to think strategically and creatively about social media and web marketing.
- Prepare for behavioral interview questions that focus on your leadership, communication, and project management skills.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, X, TikTok, etc.)
- Social media analytics tools (Blinkfire, Parksley, Adobe Analytics, Google Analytics, etc.)
- Content creation and editing software (Adobe Creative Suite, CapCut, etc.)
- Project management tools (Asana, Trello, etc.)
- Web analytics tools (Google Analytics, Adobe Analytics, etc.)
- CRM and marketing automation platforms (Salesforce, HubSpot, etc.)
👔 Cultural Fit Considerations
- Company Values: The LA Clippers value innovation, collaboration, diversity, and community engagement. They strive to create a positive and inclusive work environment that reflects the diverse communities they serve.
- Work Style: The LA Clippers foster a fast-paced, collaborative, and data-driven work environment. They encourage creativity, strategic thinking, and a strong work ethic.
- Self-Assessment Questions:
- How do you align with the LA Clippers' commitment to community engagement and youth development?
- How do you approach working in a diverse and inclusive environment?
- How do you balance creativity and data-driven decision-making in your marketing strategies?
🚨 Potential Challenges
- Workload: This role may require managing multiple projects simultaneously and working long hours during high-profile events and game days.
- Industry Trends: The sports and digital marketing industries are constantly evolving, requiring the successful candidate to stay up-to-date with the latest trends and tools.
- Team Dynamics: As a leader, the successful candidate must be able to navigate team dynamics and foster a positive and collaborative work environment.
📈 Similar Roles Comparison
- Role Differences: This role is unique in its focus on growing the LA Clippers brand and fan base through social media and web marketing strategies. Unlike other marketing roles, this position requires a strong understanding of the sports industry and the ability to work closely with partnership marketing teams.
- Industry-Specific Context: The sports industry is highly competitive, and successful candidates must be able to differentiate the LA Clippers brand and engage fans in a crowded market.
- Career Path Comparison: This role offers the opportunity to lead a high-performing team and work closely with senior leadership, providing a strong foundation for career growth within the organization.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch or event.
- Creating and implementing a content strategy to enhance audience engagement and drive business results.
- Collaborating with the partnership marketing team to deliver on sponsor contractual obligations and create mutually beneficial marketing opportunities.
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the social and web marketing team collaborate with other departments, such as sales and BI teams?
- What are the most significant challenges facing the LA Clippers brand, and how can this role address them?
- How does the organization support the growth and development of its marketing team members?
- What are the most successful social media and web marketing campaigns the LA Clippers have executed, and what made them successful?
📝 ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their understanding of the role and their ability to contribute to the LA Clippers' success.
📌 Next Steps for Applicants
- To apply for this position, submit your application through [this link](https://www.nba.com/clippers/company/careers/openpositionlaclippers?gh_jid=4557637006).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership, communication, and project management skills.
- Research the LA Clippers brand and the sports industry to demonstrate your understanding and enthusiasm for the role.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
