π Core Information
πΉ Job Title: Director of Social Media
πΉ Company: Life.Church
πΉ Location: Edmond, OK
πΉ Job Type: Full-Time/ Salary
πΉ Category: Non-profit Organizations
πΉ Date Posted: July 18, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Leading global social media strategy for YouVersion's platforms
- Creating and curating high-quality, on-brand content tailored to each platform
- Ensuring consistent messaging that reflects YouVersion's mission and values
- Tracking and analyzing key performance metrics to inform future strategies
- Collaborating with global teams to continuously improve reach and effectiveness
ASSUMPTION: This role requires a strong understanding of platform-specific best practices, cultural relevance, and global social media trends.
π Key Responsibilities
β
Drive the global social media strategy across all platforms
β
Identify new platform opportunities, emerging trends, and cultural moments
β
Oversee the creation and curation of high-quality, on-brand content
β
Ensure consistent messaging that reflects YouVersionβs mission and values
β
Maintain a consistent and agile presence across platforms
β
Track, analyze, and report on key performance metrics
β
Translate social media data into actionable insights
β
Share learnings across global teams to continuously improve reach and effectiveness
β
Work closely with YouVersion Global Hubs to support localized social media strategies
β
Provide ongoing coaching, collaboration, and guidance to regional social media leads
β
Foster a strong sense of unity, shared learning, and mutual support across the global social team
β
Lead and develop the YouVersion social media team to support team initiatives and goals
ASSUMPTION: This role requires strong leadership skills, the ability to make independent decisions, and the capacity to lead through influence and collaboration.
π― Required Qualifications
Education: High School Diploma or GED
Experience: 7+ years of experience in social media marketing, digital content, or a related field, with at least 3 years in a leadership role
Required Skills:
- Excellent verbal, written, and interpersonal communication skills
- Ability to self-motivate, make independent decisions, and solve problems
- Maintain flexibility and initiate the creation of new processes and project strategies
- Strong leadership skills and understanding of developing and guiding others
- Deep understanding of platform-specific best practices, content trends, and analytics tools
- Strong creative instincts and ability to align brand voice with cultural relevance
Preferred Skills:
- Experience working across international teams or managing global social media efforts
ASSUMPTION: Candidates with experience in global social media management or leading international teams will be highly preferred.
π° Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Social Media role with 7+ years of experience)
Benefits:
- Paid parental leave, including maternity, paternity, and adoption leave
- Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons
- Innovative and comprehensive Medical, Dental, and Vision insurance
- Life insurance policy provided for all staff members at 2x annual salary at no cost
- Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members
- Comprehensive wellness and mental health benefits
- Generous 401(k) retirement plan allowing a team member to have up to 12.5% contributed into their account in their first year
- $160 annually in development dollars for team members to invest in their professional growth
- Casual dress and work environment
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Social Media role with the required experience level. The actual salary may vary based on the candidate's qualifications and the company's internal salary structure.
π Applicant Insights
π Company Context
Industry: Life.Church operates as a non-profit organization, focusing on leading people to become fully devoted followers of Christ through innovative technology and various ministry efforts.
Company Size: Life.Church has 1,001-5,000 employees, providing a mid-sized organization structure with ample opportunities for growth and collaboration.
Founded: Life.Church was founded in 1996 and has since grown into a multi-site Christian church meeting across the United States and globally at Life.Church Online.
Company Description:
- Life.Church is committed to leading people to become fully devoted followers of Christ through innovative technology and various ministry efforts.
- The organization values risk-taking, generosity, and spiritual contribution, fostering a positive work environment.
- Life.Church offers a range of benefits, including competitive compensation, comprehensive insurance, and professional development opportunities.
Company Specialties:
- Technology and app development
- Ministry and leadership
- Architecture and real estate development
- Finance and marketing
- Graphic design and videography
- Product design and development
Company Website: Life.Church Careers
ASSUMPTION: Life.Church's focus on technology and innovation sets it apart from traditional religious organizations, providing unique opportunities for candidates interested in the intersection of faith and tech.
π Role Analysis
Career Level: The Director of Social Media role is a senior-level position, reporting directly to the YouVersion Team Leader.
Reporting Structure: This role oversees the social media team and collaborates with global hubs to ensure alignment with YouVersionβs mission, voice, and values.
Work Arrangement: This role operates on a full-time, on-site basis, with the potential for remote work for specific team members or projects.
Growth Opportunities:
- Potential to expand the role's scope and influence as YouVersion's global presence grows
- Opportunities to develop leadership skills and mentor team members
- Possibility to transition into other senior leadership roles within Life.Church or YouVersion
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career progression within the organization.
π Location & Work Environment
Office Type: Life.Church's headquarters in Edmond, OK, provides a casual, collaborative work environment.
Office Location(s): 4600 E 2nd St, Edmond, OK 73034, US
Geographic Context:
- Edmond, OK, is a suburb of Oklahoma City, offering a mix of urban and suburban living
- The area is home to a diverse range of industries, including technology, healthcare, and education
- Edmond and the surrounding region provide ample opportunities for outdoor recreation, cultural events, and family-friendly activities
Work Schedule: The work schedule for this role is typically Monday through Friday, with the potential for flexible hours based on project needs and team availability.
ASSUMPTION: The location of Life.Church's headquarters in Edmond, OK, offers a convenient commute for local residents and easy access to nearby amenities and attractions.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-depth interview with the YouVersion Team Leader and other team members
- Final interview with the Life.Church Executive Pastor
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Cultural fit and alignment with Life.Church's beliefs and values
- Strategic thinking and global social media expertise
- Leadership skills and team management capabilities
- Communication and interpersonal skills
- Technical proficiency in social media platforms and analytics tools
Application Tips:
- Highlight relevant experience in global social media management or leading international teams
- Demonstrate a strong understanding of platform-specific best practices and cultural relevance
- Prepare examples of successful social media campaigns or projects that showcase your ability to drive results and expand reach
- Be prepared to discuss your personal faith journey and how it aligns with Life.Church's mission and values
- Follow up with the hiring manager after the interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Global social media strategy, platform-specific content, cultural relevance, team leadership, analytics, YouVersion, Life.Church
ASSUMPTION: The interview process for this role will prioritize cultural fit, strategic thinking, and global social media expertise, with a strong emphasis on the candidate's ability to lead and collaborate effectively within a global team.
π οΈ Tools & Technologies
- Social media platforms (Instagram, TikTok, Facebook, X, YouTube, etc.)
- Analytics tools (Google Analytics, Sprout Social, Hootsuite, etc.)
- Project management tools (Asana, Trello, etc.)
- Design tools (Canva, Adobe Creative Suite, etc.)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely available, with a focus on social media-specific platforms and analytics tools.
π Cultural Fit Considerations
Company Values:
- Risk-taking: Embracing innovation and calculated risks to advance the organization's mission
- Irrationally generous: Prioritizing the needs of others above personal gain, fostering a culture of generosity and selflessness
- Spiritual contributors: Encouraging team members to bring their unique skills, talents, and perspectives to support the organization's mission
Work Style:
- Collaborative: Fostering a team-oriented environment that values input and ideas from all team members
- Adaptable: Embracing change and responding quickly to new opportunities and challenges
- Inclusive: Promoting diversity, equity, and inclusion in all aspects of the organization's operations
Self-Assessment Questions:
- How do your personal values align with Life.Church's mission and core values?
- Can you provide an example of a time when you successfully led a global team to achieve a common goal?
- How do you approach maintaining a consistent brand voice while allowing for localized storytelling and cultural resonance?
ASSUMPTION: Life.Church prioritizes cultural fit and values-driven decision-making, seeking candidates who align with their mission and core values.
β οΈ Potential Challenges
- Managing a global team with varying time zones and cultural backgrounds
- Balancing the need for consistent messaging with the desire for localized storytelling and cultural relevance
- Keeping up with the rapidly evolving social media landscape and emerging trends
- Maintaining a strong work-life balance while managing a full-time, on-site role
ASSUMPTION: The Director of Social Media role presents unique challenges related to global team management, cultural relevance, and the fast-paced nature of the social media industry.
π Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on social media platforms and requires a deep understanding of platform-specific best practices and cultural relevance
- Compared to other senior leadership roles within Life.Church or YouVersion, this position offers unique opportunities to shape the global social media strategy and expand the organization's reach
- Career progression in this role may lead to other senior leadership positions within Life.Church or YouVersion, depending on the candidate's skills, interests, and the organization's needs
ASSUMPTION: This role is unique in its focus on global social media strategy and offers distinct opportunities for career growth and development within Life.Church or YouVersion.
π Sample Projects
- Developing and executing a global social media campaign to promote a new YouVersion feature or Bible reading plan
- Creating and implementing a platform-specific content strategy to maximize engagement and reach on a specific social media channel
- Analyzing and reporting on social media data to inform future strategies and identify trends
ASSUMPTION: The Director of Social Media role involves a wide range of projects, from strategic planning and content creation to data analysis and reporting.
β Key Questions to Ask During Interview
- How does this role fit into the overall strategy for YouVersion and Life.Church?
- What are the biggest challenges facing the global social media team, and how can this role address them?
- How does Life.Church support the professional development and growth of its team members?
- What opportunities are there for collaboration and knowledge-sharing with other global teams or hubs?
- How does Life.Church measure the success of its social media efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role and their ability to think critically about the organization's goals and strategies.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in global social media management, leadership, and platform-specific content creation
- Prepare examples of successful social media campaigns or projects that showcase your ability to drive results and expand reach
- Be prepared to discuss your personal faith journey and how it aligns with Life.Church's mission and values
- Follow up with the hiring manager after the interview to express your enthusiasm for the role and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.