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Director of Social Media

Life.Church
Full-time
On-site
Edmond, Oklahoma, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director of Social Media

πŸ”Ή Company: Life.Church

πŸ”Ή Location: Edmond, OK

πŸ”Ή Job Type: Full-Time/ Salary

πŸ”Ή Category: Non-profit Organizations

πŸ”Ή Date Posted: July 18, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading global social media strategy for YouVersion's platforms
  • Creating and curating high-quality, on-brand content tailored to each platform
  • Ensuring consistent messaging that reflects YouVersion's mission and values
  • Tracking and analyzing key performance metrics to inform future strategies
  • Collaborating with global teams to continuously improve reach and effectiveness

ASSUMPTION: This role requires a strong understanding of platform-specific best practices, cultural relevance, and global social media trends.

πŸ“‹ Key Responsibilities

βœ… Drive the global social media strategy across all platforms

βœ… Identify new platform opportunities, emerging trends, and cultural moments

βœ… Oversee the creation and curation of high-quality, on-brand content

βœ… Ensure consistent messaging that reflects YouVersion’s mission and values

βœ… Maintain a consistent and agile presence across platforms

βœ… Track, analyze, and report on key performance metrics

βœ… Translate social media data into actionable insights

βœ… Share learnings across global teams to continuously improve reach and effectiveness

βœ… Work closely with YouVersion Global Hubs to support localized social media strategies

βœ… Provide ongoing coaching, collaboration, and guidance to regional social media leads

βœ… Foster a strong sense of unity, shared learning, and mutual support across the global social team

βœ… Lead and develop the YouVersion social media team to support team initiatives and goals

ASSUMPTION: This role requires strong leadership skills, the ability to make independent decisions, and the capacity to lead through influence and collaboration.

🎯 Required Qualifications

Education: High School Diploma or GED

Experience: 7+ years of experience in social media marketing, digital content, or a related field, with at least 3 years in a leadership role

Required Skills:

  • Excellent verbal, written, and interpersonal communication skills
  • Ability to self-motivate, make independent decisions, and solve problems
  • Maintain flexibility and initiate the creation of new processes and project strategies
  • Strong leadership skills and understanding of developing and guiding others
  • Deep understanding of platform-specific best practices, content trends, and analytics tools
  • Strong creative instincts and ability to align brand voice with cultural relevance

Preferred Skills:

  • Experience working across international teams or managing global social media efforts

ASSUMPTION: Candidates with experience in global social media management or leading international teams will be highly preferred.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Social Media role with 7+ years of experience)

Benefits:

  • Paid parental leave, including maternity, paternity, and adoption leave
  • Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons
  • Innovative and comprehensive Medical, Dental, and Vision insurance
  • Life insurance policy provided for all staff members at 2x annual salary at no cost
  • Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members
  • Comprehensive wellness and mental health benefits
  • Generous 401(k) retirement plan allowing a team member to have up to 12.5% contributed into their account in their first year
  • $160 annually in development dollars for team members to invest in their professional growth
  • Casual dress and work environment

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Social Media role with the required experience level. The actual salary may vary based on the candidate's qualifications and the company's internal salary structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Life.Church operates as a non-profit organization, focusing on leading people to become fully devoted followers of Christ through innovative technology and various ministry efforts.

Company Size: Life.Church has 1,001-5,000 employees, providing a mid-sized organization structure with ample opportunities for growth and collaboration.

Founded: Life.Church was founded in 1996 and has since grown into a multi-site Christian church meeting across the United States and globally at Life.Church Online.

Company Description:

  • Life.Church is committed to leading people to become fully devoted followers of Christ through innovative technology and various ministry efforts.
  • The organization values risk-taking, generosity, and spiritual contribution, fostering a positive work environment.
  • Life.Church offers a range of benefits, including competitive compensation, comprehensive insurance, and professional development opportunities.

Company Specialties:

  • Technology and app development
  • Ministry and leadership
  • Architecture and real estate development
  • Finance and marketing
  • Graphic design and videography
  • Product design and development

Company Website: Life.Church Careers

ASSUMPTION: Life.Church's focus on technology and innovation sets it apart from traditional religious organizations, providing unique opportunities for candidates interested in the intersection of faith and tech.

πŸ“Š Role Analysis

Career Level: The Director of Social Media role is a senior-level position, reporting directly to the YouVersion Team Leader.

Reporting Structure: This role oversees the social media team and collaborates with global hubs to ensure alignment with YouVersion’s mission, voice, and values.

Work Arrangement: This role operates on a full-time, on-site basis, with the potential for remote work for specific team members or projects.

Growth Opportunities:

  • Potential to expand the role's scope and influence as YouVersion's global presence grows
  • Opportunities to develop leadership skills and mentor team members
  • Possibility to transition into other senior leadership roles within Life.Church or YouVersion

ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career progression within the organization.

🌍 Location & Work Environment

Office Type: Life.Church's headquarters in Edmond, OK, provides a casual, collaborative work environment.

Office Location(s): 4600 E 2nd St, Edmond, OK 73034, US

Geographic Context:

  • Edmond, OK, is a suburb of Oklahoma City, offering a mix of urban and suburban living
  • The area is home to a diverse range of industries, including technology, healthcare, and education
  • Edmond and the surrounding region provide ample opportunities for outdoor recreation, cultural events, and family-friendly activities

Work Schedule: The work schedule for this role is typically Monday through Friday, with the potential for flexible hours based on project needs and team availability.

ASSUMPTION: The location of Life.Church's headquarters in Edmond, OK, offers a convenient commute for local residents and easy access to nearby amenities and attractions.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with the hiring manager
  • In-depth interview with the YouVersion Team Leader and other team members
  • Final interview with the Life.Church Executive Pastor
  • Background check and reference check
  • Job offer and onboarding

Key Assessment Areas:

  • Cultural fit and alignment with Life.Church's beliefs and values
  • Strategic thinking and global social media expertise
  • Leadership skills and team management capabilities
  • Communication and interpersonal skills
  • Technical proficiency in social media platforms and analytics tools

Application Tips:

  • Highlight relevant experience in global social media management or leading international teams
  • Demonstrate a strong understanding of platform-specific best practices and cultural relevance
  • Prepare examples of successful social media campaigns or projects that showcase your ability to drive results and expand reach
  • Be prepared to discuss your personal faith journey and how it aligns with Life.Church's mission and values
  • Follow up with the hiring manager after the interview to express your enthusiasm for the role and reiterate your qualifications

ATS Keywords: Global social media strategy, platform-specific content, cultural relevance, team leadership, analytics, YouVersion, Life.Church

ASSUMPTION: The interview process for this role will prioritize cultural fit, strategic thinking, and global social media expertise, with a strong emphasis on the candidate's ability to lead and collaborate effectively within a global team.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Instagram, TikTok, Facebook, X, YouTube, etc.)
  • Analytics tools (Google Analytics, Sprout Social, Hootsuite, etc.)
  • Project management tools (Asana, Trello, etc.)
  • Design tools (Canva, Adobe Creative Suite, etc.)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely available, with a focus on social media-specific platforms and analytics tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Risk-taking: Embracing innovation and calculated risks to advance the organization's mission
  • Irrationally generous: Prioritizing the needs of others above personal gain, fostering a culture of generosity and selflessness
  • Spiritual contributors: Encouraging team members to bring their unique skills, talents, and perspectives to support the organization's mission

Work Style:

  • Collaborative: Fostering a team-oriented environment that values input and ideas from all team members
  • Adaptable: Embracing change and responding quickly to new opportunities and challenges
  • Inclusive: Promoting diversity, equity, and inclusion in all aspects of the organization's operations

Self-Assessment Questions:

  • How do your personal values align with Life.Church's mission and core values?
  • Can you provide an example of a time when you successfully led a global team to achieve a common goal?
  • How do you approach maintaining a consistent brand voice while allowing for localized storytelling and cultural resonance?

ASSUMPTION: Life.Church prioritizes cultural fit and values-driven decision-making, seeking candidates who align with their mission and core values.

⚠️ Potential Challenges

  • Managing a global team with varying time zones and cultural backgrounds
  • Balancing the need for consistent messaging with the desire for localized storytelling and cultural relevance
  • Keeping up with the rapidly evolving social media landscape and emerging trends
  • Maintaining a strong work-life balance while managing a full-time, on-site role

ASSUMPTION: The Director of Social Media role presents unique challenges related to global team management, cultural relevance, and the fast-paced nature of the social media industry.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses specifically on social media platforms and requires a deep understanding of platform-specific best practices and cultural relevance
  • Compared to other senior leadership roles within Life.Church or YouVersion, this position offers unique opportunities to shape the global social media strategy and expand the organization's reach
  • Career progression in this role may lead to other senior leadership positions within Life.Church or YouVersion, depending on the candidate's skills, interests, and the organization's needs

ASSUMPTION: This role is unique in its focus on global social media strategy and offers distinct opportunities for career growth and development within Life.Church or YouVersion.

πŸ“ Sample Projects

  • Developing and executing a global social media campaign to promote a new YouVersion feature or Bible reading plan
  • Creating and implementing a platform-specific content strategy to maximize engagement and reach on a specific social media channel
  • Analyzing and reporting on social media data to inform future strategies and identify trends

ASSUMPTION: The Director of Social Media role involves a wide range of projects, from strategic planning and content creation to data analysis and reporting.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall strategy for YouVersion and Life.Church?
  • What are the biggest challenges facing the global social media team, and how can this role address them?
  • How does Life.Church support the professional development and growth of its team members?
  • What opportunities are there for collaboration and knowledge-sharing with other global teams or hubs?
  • How does Life.Church measure the success of its social media efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role and their ability to think critically about the organization's goals and strategies.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience in global social media management, leadership, and platform-specific content creation
  • Prepare examples of successful social media campaigns or projects that showcase your ability to drive results and expand reach
  • Be prepared to discuss your personal faith journey and how it aligns with Life.Church's mission and values
  • Follow up with the hiring manager after the interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.