📌 Core Information
🔹 Job Title: Director of Social Media
🔹 Company: Alo Yoga
🔹 Location: Beverly Hills, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting and executing a compelling, data-informed social strategy
- Developing high-impact organic social campaigns
- Driving community engagement and fostering an authentic two-way conversation
- Collaborating with key stakeholders to develop integrated social campaigns
- Leading and mentoring a team of social managers and strategists
ASSUMPTION: This role requires a strategic and creative thinker who can seamlessly balance brand storytelling with performance objectives. The ideal candidate will have a deep understanding of social algorithms, platform best practices, and content optimization techniques across various platforms.
📋 Key Responsibilities
✅ Craft and execute a compelling, data-informed social strategy that strengthens Alo’s position as a cultural leader in luxury and wellness
✅ Develop high-impact organic social campaigns, collaborating with the Social Art Director to ensure visually stunning, thumb-stopping creative
✅ Own social KPIs (engagement, audience growth, conversion, and revenue attribution), building advanced reporting frameworks to measure success and guide strategy
✅ Drive community engagement, fostering an authentic two-way conversation between Alo and its highly engaged audience
✅ Collaborate with key stakeholders (digital, retail, studio, product marketing) to develop integrated social campaigns that leverage influencer and creator relationships to extend brand reach and create social-first moments that drive virality
✅ Identify and capitalize on emerging social trends, formats, and technologies, ensuring Alo is an early adopter in new platform innovations
✅ Optimize performance through ongoing A/B testing, audience insights, and content iteration to maximize impact across all channels
✅ Develop social commerce strategies, exploring platform-native shopping, livestream shopping, and new conversion-driven social features
✅ Lead and mentor a team of social managers and strategists, fostering a culture of creativity, experimentation, and innovation
✅ Serve as the key point of contact with social media platform partners (Meta, TikTok, YouTube, etc.), securing early access to beta features and industry insights
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and experiences.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, Analytics, or related field
Experience: 10+ years of experience in social media strategy, content innovation, and digital marketing, ideally within a premium lifestyle brand
Required Skills:
- Expertise in social analytics tools (e.g., Dash Hudson, Sprout Social) and experience with attribution modeling
- Proven track record of building and scaling high-performing social campaigns that drive both engagement and revenue
- Experience leading influencer and ambassador programs, leveraging creator partnerships to amplify brand storytelling
- Strong cross-functional leadership, collaborating with digital, retail, product, and marketing teams to ensure social strategy aligns with broader business objectives
- An eye for aesthetics and brand identity, ensuring creative excellence across all social content
- Passion for wellness, mindfulness, and community-driven storytelling
- Strategic and creative thinker who can balance brand storytelling with performance objectives
- Natural leader, able to inspire and mentor a team while influencing stakeholders across the organization
- Cultural trendsetter, always ahead of the curve on emerging social trends, content formats, and consumer behaviors
- Highly adaptable problem-solver, thriving in fast-paced environments while keeping a long-term vision in mind
- Data-driven decision-maker, comfortable analyzing performance metrics and translating insights into action
- Brand storyteller at heart, with a passion for creating content that resonates emotionally and builds community
Preferred Skills:
- Fluency in multiple languages
- Experience working with social media platform partners
ASSUMPTION: The required qualifications listed above are essential for success in this role. However, the ideal candidate may possess additional skills and experiences that make them an excellent fit for the position.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 per year
Benefits:
- Performance Bonuses
- Long Term Incentives
- PTO Policy
- Progressive Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is the current range for the base salary for this exempt position. Actual salaries will vary based on factors including but not limited to location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Alo Yoga operates in the retail apparel and fashion industry, focusing on activewear, wellness, and mind-body practices. The company is known for its high-quality, technologically advanced activewear and commitment to sustainability and wellness.
Company Size: Alo Yoga is a mid-sized company with 501-1,000 employees. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's growth and success.
Founded: Alo Yoga was founded in 2007 and has since grown to become a leading brand in the activewear and wellness space.
Company Description:
- Alo Yoga is a lifestyle brand that inspires mindful movement, wellness, and taking the consciousness of physical practice and meditation into the world
- The company makes technologically advanced activewear, scientifically forward clean beauty & wellness solutions, and ignites movement & mindfulness content to bring more mind-body wellness to the world
- Alo Yoga stands for Air, Land, Ocean and aims to protect and respect the planet's resources with solar power and sweatshop-free, eco-aware production
- The company's non-profit has brought yoga and mindfulness to millions, aligning with its mission to create a more mindful and connected world
Company Specialties:
- Activewear
- Wellness
- Mind Body
- Lifestyle
- Yoga
Company Website: http://aloyoga.com
ASSUMPTION: Alo Yoga is a well-established brand in the activewear and wellness space, with a strong commitment to sustainability and wellness. The company's mission and values are centered around creating a more mindful and connected world through its products and initiatives.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and expertise in social media strategy, content innovation, and digital marketing.
Reporting Structure: The Director of Social Media will report directly to the Chief Marketing Officer and will oversee a team of social media managers and strategists.
Work Arrangement: This is an on-site position, requiring the candidate to work from Alo Yoga's headquarters in Beverly Hills, California. However, the company may offer flexible work arrangements based on the candidate's needs and the team's requirements.
Growth Opportunities:
- As Alo Yoga continues to grow, there may be opportunities for the Director of Social Media to expand their team and take on additional responsibilities
- The ideal candidate will have the opportunity to shape the company's social media strategy and make a significant impact on its growth and success
- With the company's focus on wellness and mindfulness, there may be opportunities for the Director of Social Media to explore new initiatives and content formats that align with the company's mission and values
ASSUMPTION: The Director of Social Media role offers a unique opportunity for a strategic and creative thinker to make a significant impact on Alo Yoga's growth and success. The ideal candidate will have the opportunity to shape the company's social media strategy and explore new initiatives and content formats that align with the company's mission and values.
🌍 Location & Work Environment
Office Type: Alo Yoga's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 9830 Wilshire Blvd, Beverly Hills, California 90212, US
Geographic Context:
- Beverly Hills is an affluent city in Los Angeles County, known for its upscale shopping, dining, and entertainment options
- The city is home to many celebrities and influencers, providing ample opportunities for Alo Yoga to engage with its target audience
- Beverly Hills offers a diverse and multicultural environment, with a strong sense of community and a focus on wellness and healthy living
Work Schedule: The work schedule for this role is full-time, with the expectation that the Director of Social Media will be available during standard business hours and may be required to work additional hours as needed to meet project deadlines or respond to emerging trends.
ASSUMPTION: The work environment at Alo Yoga is collaborative, creative, and fast-paced. The ideal candidate will thrive in a dynamic and ever-changing environment and be able to adapt to new challenges and opportunities as they arise.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to assess cultural fit and basic qualifications
- In-depth interview with the Chief Marketing Officer and other key stakeholders to discuss the role's responsibilities, requirements, and expectations
- Final interview with the CEO to discuss the company's mission, vision, and long-term goals
Key Assessment Areas:
- Strategic thinking and ability to develop and execute a data-informed social media strategy
- Creativity and ability to develop visually stunning, thumb-stopping content
- Analytical skills and ability to optimize performance through ongoing A/B testing and data analysis
- Leadership and team management skills, with the ability to mentor and develop a team of social media managers and strategists
- Collaboration and communication skills, with the ability to work effectively with cross-functional teams
- Cultural fit and alignment with Alo Yoga's mission, values, and brand identity
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your social media strategy, campaign development, and optimization efforts
- Demonstrate your understanding of Alo Yoga's brand, mission, and values, and explain how your skills and experiences align with the company's goals and objectives
- Prepare for behavioral interview questions that assess your problem-solving skills, leadership abilities, and cultural fit
ATS Keywords: Social Media Strategy, Content Innovation, Digital Marketing, Social Analytics, Influencer Programs, Cross-Functional Leadership, Creative Excellence, Data-Driven Decision Making, Community Engagement, Emerging Trends, A/B Testing, Social Commerce, Team Leadership, Brand Storytelling
ASSUMPTION: The application process for this role is competitive, and the ideal candidate will have extensive experience in social media strategy, content innovation, and digital marketing, with a proven track record of driving engagement and revenue through high-performing social campaigns.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, Pinterest, etc.)
- Social analytics tools (Dash Hudson, Sprout Social, etc.)
- Attribution modeling tools
- Project management tools (Asana, Trello, etc.)
- Design tools (Adobe Creative Suite, Canva, etc.)
ASSUMPTION: The ideal candidate will have experience working with a wide range of social media platforms, analytics tools, and project management tools. Familiarity with industry-standard design tools is also preferred.
👔 Cultural Fit Considerations
Company Values:
- Mindful movement
- Wellness
- Community
- Inspiration
- Sustainability
Work Style:
- Collaborative
- Creative
- Fast-paced
- Data-driven
- Adaptable
Self-Assessment Questions:
- How do you incorporate mindful movement and wellness into your daily life?
- How do you approach building and maintaining a strong, engaged online community?
- How do you stay up-to-date with emerging social trends and platforms, and how do you incorporate this knowledge into your social media strategy?
- How do you balance creativity with performance objectives, ensuring that your social media content serves both brand-building and conversion goals?
- How do you foster a culture of creativity, experimentation, and innovation within your team?
ASSUMPTION: The ideal candidate will be deeply aligned with Alo Yoga's mission, values, and brand identity, with a strong commitment to wellness, mindfulness, and community-driven storytelling. The candidate will also be a strategic and creative thinker, able to balance brand storytelling with performance objectives and adapt to new challenges and opportunities as they arise.
⚠️ Potential Challenges
- The role requires a deep understanding of social algorithms, platform best practices, and content optimization techniques across various platforms, which can be challenging to keep up with as trends and algorithms change
- The role may require working with tight deadlines and managing multiple projects simultaneously, which can be stressful and demanding
- The role may require traveling to attend industry events, conferences, and other networking opportunities, which can be time-consuming and disruptive to personal schedules
- The role may require working with a diverse and multicultural team, which can present unique communication and collaboration challenges
ASSUMPTION: The ideal candidate will be able to adapt to new challenges and opportunities as they arise, with a strong commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Compared to other social media director roles, this position offers a unique opportunity to work with a well-established brand in the activewear and wellness space, with a strong commitment to sustainability and wellness
- Compared to other roles in the retail apparel and fashion industry, this position offers a unique opportunity to work with a brand that is deeply committed to mindful movement, wellness, and community-driven storytelling
- Compared to other marketing and communications roles, this position offers a unique opportunity to work with a brand that is deeply committed to creativity, innovation, and data-driven decision making
ASSUMPTION: The ideal candidate will have extensive experience in social media strategy, content innovation, and digital marketing, with a proven track record of driving engagement and revenue through high-performing social campaigns. The candidate will also be deeply aligned with Alo Yoga's mission, values, and brand identity, with a strong commitment to wellness, mindfulness, and community-driven storytelling.
📝 Sample Projects
- Developing a social media strategy for a new product launch, including content creation, influencer partnerships, and targeted advertising
- Creating a social media campaign to raise awareness and funds for a charity or non-profit organization, leveraging user-generated content and community engagement
- Optimizing a brand's social media presence to improve engagement, audience growth, and conversion rates, using data-driven insights and A/B testing
ASSUMPTION: The ideal candidate will have experience working on a wide range of social media projects, with a proven track record of driving engagement and revenue through high-performing social campaigns.
❓ Key Questions to Ask During Interview
- How does Alo Yoga approach social media strategy, and how does this role fit into the broader marketing and communications strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Alo Yoga measure the success of its social media campaigns, and how does this role contribute to those metrics?
- What are the biggest challenges facing the social media team, and how can this role help address them?
- How does Alo Yoga support the professional development and growth of its employees, particularly in the social media and marketing fields?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: The ideal candidate will be deeply curious about Alo Yoga's social media strategy, marketing and communications goals, and the challenges facing the social media team. The candidate will also be proactive in seeking out opportunities for professional development and growth within the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that assess your problem-solving skills, leadership abilities, and cultural fit
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
- If selected for an interview, arrive 10-15 minutes early to complete any necessary paperwork and familiarize yourself with the office environment
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
