📌 Core Information
🔹 Job Title: Director of Social Media & Digital
🔹 Company: Taylor Corporation
🔹 Location: IL-Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media and digital media strategies to increase brand awareness and drive engagement.
- Collaborating with internal teams to create content, manage campaigns, and analyze performance metrics.
- Leading a team of specialists to create social media content and campaigns.
- Staying updated on current technologies and trends in social media, design tools, and applications.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work in a fast-paced environment. Experience in a design agency or beauty-centric sector is preferred.
📋 Key Responsibilities
✅ Build and execute a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification to achieve business goals.
✅ Responsible for creating and administering engaging content on all social media platforms to grow an audience and build brand awareness.
✅ Manage and moderate user engagement and interactions across all social media channels.
✅ Monitor social media trends, tools, and applications to keep our strategy fresh and effective.
✅ Collaborate with internal and external teams to plan and implement campaigns and promotions and social content and ensure timelines are met.
✅ Analyze social media metrics and KPIs to track performance and optimize strategies to improve content and campaigns.
✅ Generate reports on social media performance and provide insights for continuous improvement.
✅ Respond to customer queries through social networks.
✅ Work on external client projects/requests that require social/digital support.
✅ Identify opportunities to grow the audience and improve brand awareness; performs research on current benchmark trends and audience preferences.
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to optimize social media performance.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or related field is preferred.
Experience: Proven work experience as a Social Media + Digital Lead, preferably in a design agency setting and/or beauty centric sector – 5-7 years minimum.
Required Skills:
- Solid understanding of social media platforms, content management, and analytics tools.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team in a fast-paced environment.
Preferred Skills:
- Certification in Social Media Marketing or Digital Marketing.
- Experience leading and directing the work of others.
ASSUMPTION: Candidates with a strong background in social media marketing, digital marketing, or a related field, along with relevant experience and education, are well-suited for this role.
💰 Compensation & Benefits
Salary Range: The anticipated annual salary range for this position is $125k-$140k. The actual base salary offered depends on various factors, including the qualifications of the individual applicant, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
Benefits:
- Health Plans
- Dental
- Vision
- Wellness Programs
- Life and Disability Coverage
- Flexible Spending Accounts
- Health Savings Accounts
- 401(k) Plan with Company Match
- Paid Time Off (PTO)
- Annual Holiday Pay
Working Hours: Full-time position with standard business hours, but may require flexibility to manage social media channels and campaigns.
ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned. Benefits are comprehensive and include health, wellness, retirement, and time-off provisions.
📌 Applicant Insights
🔍 Company Context
Industry: Taylor Corporation is one of the largest graphics communications firms in North America, providing a diverse set of products, services, and technologies addressing the toughest communication challenges.
Company Size: Taylor Corporation has 10,001+ employees, offering a large and established work environment with ample opportunities for growth and collaboration.
Founded: Taylor Corporation was founded in 1975 and has since grown from a single small business to a highly diversified leader in the field of business communications.
Company Description:
- Taylor provides a diverse set of products, services, and technologies to power the potential of the world’s leading brands.
- Using the latest printed and digital methods, Taylor facilitates marketing communications of all types for businesses and consumers across a wide range of industries.
- Driven by Glen Taylor’s unwavering entrepreneurial spirit, Taylor Corporation has grown from a humble printer of wedding invitations and business cards to a highly diversified leader in the field of business communications.
Company Specialties:
- Printing Services
- Marketing Communications
- Branding Solutions
Company Website: https://www.taylor.com
ASSUMPTION: Taylor Corporation offers a comprehensive benefits package, including several health plans, dental, vision, wellness programs, life and disability coverage, flexible spending accounts, health savings accounts, 401(k) plan with company match, paid time off (PTO), and annual holiday pay.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a strategic mindset and significant experience in social media and digital marketing.
Reporting Structure: The Director of Social Media & Digital will report directly to the leadership team at Jon Michael Design, a division of Taylor Corporation.
Work Arrangement: This role is remote, allowing for flexibility and work-life balance.
Growth Opportunities:
- Potential to expand the social media and digital presence of Jon Michael Design and its clients.
- Opportunities to collaborate with internal teams and external clients, driving brand awareness and engagement.
- Possibility to mentor and lead a team of social media specialists, fostering professional growth and development.
ASSUMPTION: This role offers ample opportunities for growth and development within the organization, as well as the chance to make a significant impact on the company's brand and marketing efforts.
🌍 Location & Work Environment
Office Type: Remote work environment, with the possibility of occasional on-site meetings or events.
Office Location(s): IL-Remote
Geographic Context:
- Taylor Corporation is headquartered in North Mankato, MN, with operations across North America.
- The remote nature of this role allows for flexibility in location, with a focus on Eastern Time Zone hours.
- Taylor Corporation is an equal opportunity employer, committed to diversity, equity, and inclusion in the workplace.
Work Schedule: Full-time, with standard business hours and the flexibility to manage social media channels and campaigns as needed.
ASSUMPTION: The remote work environment offers flexibility and work-life balance, while the company's commitment to diversity, equity, and inclusion fosters a supportive and inclusive work culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Taylor Corporation careers portal.
- Phone or video screen with the hiring manager to discuss qualifications and experience.
- In-depth interview with the leadership team at Jon Michael Design to assess cultural fit and strategic thinking.
- Final interview or presentation to showcase social media strategy and campaign ideas.
Key Assessment Areas:
- Strategic thinking and planning in social media and digital marketing.
- Creative content development and storytelling abilities.
- Data-driven analysis and performance optimization skills.
- Leadership and team management capabilities.
Application Tips:
- Highlight relevant experience and achievements in social media marketing, digital marketing, or a related field.
- Tailor your resume and cover letter to emphasize skills and experiences that align with the required qualifications and responsibilities of the role.
- Prepare a portfolio or case studies showcasing your social media strategy, content creation, and campaign management skills.
- Research Taylor Corporation and Jon Michael Design to demonstrate your understanding of the company and its brand.
ATS Keywords: Social Media Strategy, Digital Media Strategy, Content Creation, Campaign Management, Performance Analysis, Team Management, Trend Monitoring, Communication Skills, Creative Thinking, Problem Solving, Audience Research, Engagement Management, Client Support, Brand Awareness, Analytics Tools, Marketing
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, creativity, and data-driven approach to social media marketing and digital marketing.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.)
- Content management and analytics tools (Hootsuite, Sprout Social, Google Analytics, etc.)
- Design tools (Canva, Adobe Creative Suite, etc.)
ASSUMPTION: Familiarity with popular social media platforms, content management tools, and design software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Customer Focus
- Collaboration
- Accountability
Work Style:
- Strategic and forward-thinking
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with current trends and best practices in social media marketing and digital marketing?
- Can you provide an example of a successful social media campaign you've managed, and how you optimized its performance based on data and analytics?
- How do you balance creativity and data-driven decision-making in your approach to social media marketing?
- Can you describe a time when you had to adapt to a significant change in social media trends or algorithms, and how you responded to maintain campaign effectiveness?
ASSUMPTION: Candidates who align with Taylor Corporation's core values and demonstrate a strategic, creative, and data-driven approach to social media marketing are well-suited for this role.
⚠️ Potential Challenges
- Managing multiple social media channels and campaigns simultaneously, requiring strong organizational skills and time management.
- Keeping up with the fast-paced and ever-changing nature of social media trends and algorithms, necessitating continuous learning and adaptation.
- Collaborating with internal teams and external clients, requiring strong communication and project management skills.
- Analyzing and interpreting social media metrics and KPIs to optimize performance, demanding data-driven decision-making and strategic thinking.
ASSUMPTION: These challenges require a proactive, adaptable, and strategic mindset, as well as strong communication and project management skills.
📈 Similar Roles Comparison
- This role is unique in its focus on social media and digital marketing within the context of a printing and marketing communications firm.
- Compared to similar roles in digital marketing agencies or in-house marketing teams, this position offers the opportunity to work across a diverse range of industries and brands.
- Career progression in this role may involve expanding into other marketing or leadership positions within Taylor Corporation or Jon Michael Design.
ASSUMPTION: This role offers a unique blend of strategic, creative, and data-driven marketing opportunities within a large and established organization.
📝 Sample Projects
- Developing and executing a social media strategy for a new product launch, including content creation, campaign management, and performance analysis.
- Managing a team of social media specialists to create and optimize content for multiple brands and industries, ensuring consistent branding and messaging.
- Conducting audience research and benchmarking to identify trends and opportunities for brand growth and engagement.
ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven nature of the social media and digital marketing responsibilities in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Jon Michael Design's social media presence and any specific goals or objectives for the future?
- How does this role fit into the overall marketing strategy for Jon Michael Design and Taylor Corporation?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Taylor Corporation support the professional development and growth of its employees in this role?
- Can you provide an example of a successful social media campaign led by an internal team member, and what made it effective?
ASSUMPTION: These questions help assess the strategic direction, priorities, and growth opportunities for this role, as well as the company's commitment to employee development and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Taylor Corporation careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills in social media marketing, digital marketing, or a related field.
- Prepare a portfolio or case studies showcasing your social media strategy, content creation, and campaign management skills.
- Research Taylor Corporation and Jon Michael Design to demonstrate your understanding of the company and its brand.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
