📌 Core Information
🔹 Job Title: Director of Social Media (Healthcare) | Remote (US/Canada)
🔹 Company: Ekwa Marketing Inc.
🔹 Location: Ontario, Canada
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely (US/Canada)
🚀 Job Overview
Key aspects of this role include:
1. Leadership: Guide and grow the social media team to improve our offerings and help clients succeed.
2. Strategy Development: Develop and implement effective social media strategies for dental and aesthetic practices.
3. Collaboration: Work closely with creative teams to produce engaging content and ensure brand consistency.
4. Client Support: Provide exceptional support to clients, helping them understand and maximize their social media presence.
5. Data-Driven Decisions: Analyze performance data to inform strategy and measure success.
ASSUMPTION: This role requires a strong background in social media marketing, with a proven track record in leading teams and driving results.
📋 Key Responsibilities
🔹 Team Leadership: Lead, mentor, and coach the social media team to enhance skills and drive growth.
🔹 Strategy & Planning: Develop and execute social media strategies that align with business objectives and client needs.
🔹 Content Creation: Collaborate with creative teams to produce high-quality, engaging content that resonates with target audiences.
🔹 Client Support: Work closely with clients to understand their unique needs and provide tailored social media solutions.
🔹 Performance Analysis: Monitor and analyze social media performance using relevant metrics and tools.
🔹 Trend Tracking: Stay up-to-date with the latest social media trends and platforms to ensure our strategies remain cutting-edge.
🔹 Cross-Functional Collaboration: Work closely with SEO, web, and content teams to ensure our social media efforts support and enhance overall marketing strategies.
ASSUMPTION: Success in this role requires strong leadership, strategic thinking, and a deep understanding of social media trends and best practices.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience:
- 7-10+ years in social media marketing
- 3-5+ years in a senior management role
- Proven experience managing social media for dental or aesthetic practices (mandatory)
Required Skills:
- Proven leadership and team management skills
- Strong strategic planning and execution abilities
- Excellent communication and presentation skills
- Proficiency in social media platforms (Facebook, Instagram, TikTok, YouTube, etc.)
- Strong analytical skills and data-driven decision-making
- Familiarity with creative tools (Canva, Adobe, etc.)
- Experience with photography and videography for brand-building purposes
- Knowledge of SEO and content marketing principles
Preferred Skills:
- Experience with social media advertising (Facebook Ads, Instagram Ads, etc.)
- Familiarity with project management tools (Asana, Trello, etc.)
- Knowledge of the healthcare industry and its unique marketing challenges
ASSUMPTION: Candidates should have a strong background in social media marketing, with a proven track record in leading teams and driving results. Experience in the healthcare industry is a significant asset.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (negotiable based on experience)
Benefits:
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with company match
- Generous paid time off (vacation, sick, and holidays)
- Flexible work arrangements (remote work, flexible hours)
- Professional development opportunities and tuition reimbursement
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. Benefits are subject to change and may vary based on the candidate's location.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2008
Company Description: Ekwa Marketing Inc. helps doctors boost their patient flow and achieve monthly growth through expert digital marketing strategies. With a strong focus on SEO, the company also offers a range of services, including social media marketing, content creation, and web design.
Company Specialties:
- Marketing
- Digital Marketing
- SEO
- Search Engine Optimization
Company Website:
http://www.ekwa.com
ASSUMPTION: Ekwa Marketing Inc. is a well-established digital marketing agency with a strong focus on the healthcare industry. Its size and experience make it an attractive employer for marketing professionals seeking to grow their careers.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: This role reports directly to the company's leadership team.
Work Arrangement: Remote, with flexibility for occasional on-site meetings or events.
Growth Opportunities:
- Lead and grow the social media department into a world-class offering.
- Potential to take on additional responsibilities or advance to a director-level role as the company expands.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to shape the company's social media offerings and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Remote (with occasional on-site meetings or events)
Office Location(s): Mississauga, Ontario, Canada
Geographic Context:
- Mississauga is located in the Greater Toronto Area (GTA), offering easy access to urban amenities and cultural attractions.
- The GTA has a diverse and vibrant job market, with numerous opportunities for professional growth and networking.
Work Schedule: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance their personal and professional lives while still enjoying access to the resources and opportunities available in a major metropolitan area.
💼 Interview & Application Insights
Typical Process:
1. Phone or video screening to assess cultural fit and basic qualifications.
2. In-depth interview with the hiring manager and/or other team members to discuss the role, responsibilities, and company culture.
3. Final interview with senior leadership to discuss career growth opportunities and make a hiring decision.
Key Assessment Areas:
- Leadership and team management skills
- Strategic thinking and planning abilities
- Cultural fit and alignment with company values
- Knowledge of social media trends and best practices
- Familiarity with relevant tools and technologies
Application Tips:
1. Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
2. Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills.
3. Research the company and its clients to demonstrate your understanding of their unique needs and challenges.
4. Be ready to discuss your social media strategy and how you would approach improving Ekwa's offerings for dental and aesthetic practices.
ATS Keywords: Social Media Marketing, Team Leadership, Strategic Planning, Client Support, Data Analysis, Healthcare Marketing, Dental Marketing, Aesthetic Marketing, SEO, Content Creation, Brand Building, Remote Work, Team Management, Social Media Strategy
ASSUMPTION: The interview process is designed to assess candidates' technical skills, leadership abilities, and cultural fit. Successful candidates will be able to demonstrate their strategic thinking, problem-solving skills, and passion for driving results in a dynamic and growing organization.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, TikTok, YouTube, etc.)
- Project management tools (Asana, Trello, etc.)
- Creative tools (Canva, Adobe, etc.)
- Analytics tools (Google Analytics, Facebook Insights, etc.)
- SEO tools (SEMrush, Ahrefs, etc.)
- Collaboration tools (Slack, Microsoft Teams, etc.)
ASSUMPTION: The tools and technologies listed are not exhaustive and may evolve based on the company's needs and the successful candidate's background.
👔 Cultural Fit Considerations
Company Values:
- Client-centric approach
- Continuous learning and improvement
- Collaboration and teamwork
- Accountability and results-driven mindset
- Innovation and adaptability
Work Style:
- Remote work requires strong self-motivation, time management, and communication skills.
- The ideal candidate is comfortable working independently and collaboratively in a remote environment.
- A positive attitude and willingness to take ownership are essential for success in this role.
Self-Assessment Questions:
1. How do you align with Ekwa's value of being client-centric, and how have you demonstrated this in previous roles?
2. Describe your experience working remotely and how you ensure productivity and engagement in a virtual environment.
3. How do you approach continuous learning and staying up-to-date with industry trends and best practices?
ASSUMPTION: Ekwa Marketing Inc. values candidates who are passionate about driving results, committed to continuous learning, and able to thrive in a remote work environment.
⚠️ Potential Challenges
1. Work-Life Balance: Remote work can present challenges in maintaining a healthy work-life balance. Successful candidates will need to establish clear boundaries and prioritize self-care.
2. Isolation: Remote work can also lead to feelings of isolation. Building strong relationships with team members and seeking out opportunities for social interaction can help mitigate this challenge.
3. Communication: Effective communication is crucial in a remote work environment. Candidates should be comfortable using various communication tools and platforms to collaborate with team members and clients.
4. Adapting to a New Industry: While experience in healthcare marketing is preferred, candidates from other industries may face a learning curve in understanding the unique challenges and opportunities of the healthcare sector.
ASSUMPTION: These challenges are common in remote work environments and can be mitigated with strong self-awareness, effective communication, and a commitment to building strong relationships with team members and clients.
📈 Similar Roles Comparison
1. Role Differences: This role focuses on social media marketing for dental and aesthetic practices, while similar roles may focus on other healthcare specialties or have a broader marketing scope.
2. Industry Context: The healthcare industry presents unique marketing challenges and opportunities. Candidates should be prepared to adapt their strategies to address these specific needs.
3. Career Path Comparison: This role offers significant growth potential, with opportunities to shape the company's social media offerings and advance one's career within the organization. Similar roles may offer comparable growth opportunities, depending on the company's size and structure.
ASSUMPTION: While this role shares similarities with other marketing roles, its focus on the healthcare industry and social media marketing presents unique challenges and opportunities for candidates.
📝 Sample Projects
1. Social Media Strategy Development: Develop and implement a comprehensive social media strategy for a dental practice, including platform-specific content calendars, engagement tactics, and paid advertising campaigns.
2. Content Creation and Curation: Collaborate with creative teams to produce high-quality, engaging content that aligns with the client's brand voice and resonates with their target audience.
3. Social Media Audit and Optimization: Conduct a thorough audit of an aesthetic practice's social media presence, identify areas for improvement, and implement optimization strategies to enhance performance and engagement.
ASSUMPTION: These sample projects illustrate the diverse responsibilities and challenges candidates may face in this role, requiring strong strategic thinking, creativity, and attention to detail.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how they may evolve over time?
2. Team Structure: How is the social media team structured, and who will I be working closely with in this role?
3. Company Culture: How would you describe Ekwa's company culture, and how does this role contribute to its overall success?
4. Growth Opportunities: What opportunities are there for professional growth and advancement within the company?
5. Work-Life Balance: How does Ekwa support work-life balance for its remote employees?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, ensuring a strong fit and a successful transition into the organization.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through this
link.
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
3. Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills.
4. Research the company and its clients to demonstrate your understanding of their unique needs and challenges.
5. Be ready to discuss your social media strategy and how you would approach improving Ekwa's offerings for dental and aesthetic practices.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
