📌 Core Information
🔹 Job Title: Director of Store Marketing, J.Crew Factory
🔹 Company: J.Crew Factory
🔹 Location: New York, NY, USA (Headquarters)
🔹 Job Type: Full-Time
🔹 Category: Retail Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 10-12 years
🔹 Remote Status: Hybrid (Domestic travel required)
🚀 Job Overview
Key aspects of this role include:
- Developing brand marketing strategies that support business goals, with a focus on expansion into new markets and customer acquisition
- Leading a team of marketers driving programs to open new store locations while also optimizing the existing store fleet
- Simultaneously driving both a national approach and localized plans by trade area and geographical location
- Owning the store marketing budget and developing incrementality analysis to ensure efficient use of spend
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and the ability to manage multiple projects simultaneously. It also involves frequent travel to physical store locations.
📋 Key Responsibilities
✅ Develop brand marketing strategies that support business goals, with a focus on expansion into new markets and customer acquisition
✅ Lead a team of marketers driving programs to open new store locations while also optimizing the existing store fleet
✅ Simultaneously drive both a national approach and localized plans by trade area and geographical location, leveraging localized insights to tailor messaging, media plans, and events that resonate with specific consumer segments
✅ Own the store marketing budget and develop incrementality analysis to ensure efficient use of spend, presenting ROI findings in monthly executive share outs
✅ Identify and create distinct marketing strategies for key areas of growth, including customer acquisition opportunities with key target segments (e.g., Men’s, Kids)
✅ Partner with CRM, loyalty, and Digital Marketing teams to amplify omni-channel strategies that drive foot traffic and repeat visits
✅ Track the retail landscape, competitive environment, and consumer trends to ensure relevancy and position the brand as a leader in the industry – identify new marketing tactics to integrate into our strategy
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Master's or Bachelor's Degree
Experience: 10-12 years of Retail Marketing experience, preferably with involvement leading brick-and-mortar retail expansion
Required Skills:
- Proven proficiency with marketing analytics and advanced customer segmentation
- Creative problem-solver and decision-maker with a proven track record of delivering results
- Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously
- Confident with excellent verbal and written communication
- Ability to think strategically but act tactically and evaluate tradeoffs
Preferred Skills:
- Experience in the retail apparel industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in retail marketing, particularly in brick-and-mortar retail expansion, will be best suited for this role. Strong analytical and communication skills are essential for success.
💰 Compensation & Benefits
Salary Range: $136,000.00 - $170,000.00
Benefits:
- Health & Well-being (medical, dental, prescription, vision insurance, family planning, fitness discounts, medical travel)
- Associate Discount (across J.Crew, J.Crew Factory, and Madewell)
- Summer Fridays (office closes at 1:00 PM every Friday during the Summer months)
- Community Impact (philanthropic efforts and the J.Crew Cares Program)
- Winter Break (additional time off at the end of December for eligible full-time associates at the Home Office)
Working Hours: Full-time, hybrid work arrangement with domestic travel required
ASSUMPTION: The salary range provided is based on industry standards for a Director of Store Marketing role in the retail apparel industry. Benefits are subject to work location and employment type.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 5,001-10,000 employees
Founded: 1983 (as J.Crew, J.Crew Factory was launched in 2009)
Company Description:
- J.Crew Factory offers high-quality, stylish clothing for men, women, and children at affordable prices
- The brand is known for its preppy-inspired designs and commitment to inclusivity and sustainability
- J.Crew Factory is a subsidiary of J.Crew Group, Inc.
Company Specialties:
- Retail Apparel and Fashion
- E-commerce and Omni-channel Retail
- Brand Marketing and Management
Company Website: factory.jcrew.com
ASSUMPTION: J.Crew Factory is a well-established brand in the retail apparel industry, known for its high-quality products and commitment to sustainability and inclusivity.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and will lead a team of marketers
Work Arrangement: Hybrid, with domestic travel required to physical store locations
Growth Opportunities:
- Potential to grow into a more senior role within the marketing department or expand into other areas of the business
- Opportunities to work on high-impact projects and drive significant business growth
- Ability to develop and refine marketing strategies that have a direct impact on the company's bottom line
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (Headquarters in New York, NY, with remote work options)
Office Location(s): New York, NY, USA (Headquarters)
Geographic Context:
- New York City is a major hub for the fashion industry, offering ample networking opportunities and access to industry events
- The city's diverse population provides a rich testing ground for marketing strategies
- New York City is known for its fast-paced, dynamic work environment
Work Schedule: Full-time, with domestic travel required to physical store locations
ASSUMPTION: Working in New York City offers unique opportunities for professional growth and exposure to the fashion industry, but the fast-paced work environment may not be suitable for all candidates.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and analytical skills
- Communication and presentation skills
- Leadership and team management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant retail marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of marketing campaigns or projects you've led that drove significant business growth
- Research the company and industry to show your enthusiasm and preparation for the role
ATS Keywords: Retail Marketing, Store Marketing, Brand Marketing, Customer Acquisition, Expansion, Marketing Strategy, Marketing Analytics, Customer Segmentation, Project Management, Team Leadership
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Design and presentation tools (e.g., Adobe Creative Suite, Microsoft Office)
ASSUMPTION: Proficiency in marketing analytics tools, CRM software, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and self-expression
- Inclusivity and diversity
- Collaboration and teamwork
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with large datasets and using data to inform decision-making?
- Do you enjoy collaborating with a team to achieve common goals?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, data-driven environment and who value collaboration and inclusivity will be the best fit for this role.
⚠️ Potential Challenges
- The role requires frequent travel to physical store locations, which may be challenging for candidates who prefer a fully remote work arrangement
- The fast-paced work environment may be overwhelming for candidates who prefer a more laid-back work culture
- The role involves managing multiple projects simultaneously, which may be challenging for candidates who struggle with time management or prioritization
- The retail industry is highly competitive, and the role may require working long hours or on weekends to meet deadlines
ASSUMPTION: Candidates should carefully consider the potential challenges of this role and ensure they are comfortable with the work arrangement and pace before applying.
📈 Similar Roles Comparison
- This role is unique in its focus on retail marketing and expansion, but it shares similarities with other senior marketing roles in the retail industry
- Unlike other marketing roles, this position requires a strong understanding of brick-and-mortar retail operations and a proven track record in retail expansion
- Career paths for this role may include progression into more senior marketing roles or expansion into other areas of the business, such as store operations or merchandising
ASSUMPTION: Candidates should research similar roles in the retail industry to better understand the unique aspects of this position and how it may fit with their long-term career goals.
📝 Sample Projects
- Developing and executing a marketing strategy for the grand opening of a new store location, including event planning, local advertising, and promotional materials
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns, such as a back-to-school promotion for families with children
- Collaborating with the CRM team to create and implement a customer loyalty program that drives repeat visits and increases customer lifetime value
ASSUMPTION: These sample projects illustrate the types of initiatives the Director of Store Marketing may be responsible for, but the specific projects will vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- What are the key priorities for this role in the first 90 days?
- How does the company support the growth and development of its employees?
- What are the most challenging aspects of working in a hybrid work environment, and how does the company address them?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant retail marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of marketing campaigns or projects you've led that drove significant business growth
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
