📌 Core Information
🔹 Job Title: Director of Strategic Marketing
🔹 Company: Volta Labs, Inc.
🔹 Location: Seaport District, Boston, MA
🔹 Job Type: Full-time
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies to drive demand and accelerate revenue growth in life sciences research and clinical markets.
- Identifying and capitalizing on new market opportunities and growth levers using market research, competitive intelligence, and customer insights.
- Refining and scaling Volta’s brand positioning and messaging, overseeing the creation of impactful scientific and commercial content.
- Planning and overseeing multi-channel marketing campaigns, monitoring key performance indicators, and optimizing strategies to maximize lead generation and conversion.
- Building, mentoring, and leading a high-performing marketing team, fostering collaboration with Sales, Product, and Scientific teams to ensure cohesive go-to-market execution, effective product launches, and continuous integration of customer feedback.
ASSUMPTION: This role requires a strategic, data-driven, and creative mindset with a proven track record in B2B marketing strategies within the genomics or sequencing field.
📋 Key Responsibilities
✅ Developing and executing integrated marketing strategies to drive demand, accelerate revenue growth, and expand Volta’s presence across life sciences research and clinical markets.
✅ Identifying and capitalizing on new market opportunities and growth levers by leveraging market research, competitive intelligence, and customer insights, ensuring all marketing activities align with Volta’s commercial objectives.
✅ Refining and scaling Volta’s brand positioning and messaging, overseeing the creation of impactful scientific and commercial content to strengthen our reputation in genomics and digital biology.
✅ Planning and overseeing multi-channel marketing campaigns—including digital, events, and partnerships—while monitoring key performance indicators and optimizing strategies to maximize lead generation and conversion.
✅ Building, mentoring, and leading a high-performing marketing team, fostering collaboration with Sales, Product, and Scientific teams to ensure cohesive go-to-market execution, effective product launches, and continuous integration of customer feedback.
ASSUMPTION: The role involves a significant amount of in-person work and collaboration onsite at Volta Labs' Seaport office in Boston, MA.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: 5-8+ years of experience in marketing roles, with at least 3 years in a leadership position in the genomics/sequencing field.
Required Skills:
- Background in molecular biology, genomics, or biomedical engineering.
- Demonstrated success in developing and executing B2B marketing strategies that drive measurable growth.
- Deep understanding of customer personas and buying cycles in life sciences R&D and clinical markets.
- Experience leading integrated marketing campaigns across digital channels, content, field marketing, and events.
- Analytical mindset with the ability to translate performance data into actionable insights.
- Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
Preferred Skills:
- Experience working in a fast-paced startup environment.
- Willingness to travel approximately 30–40%, including 1–2 visits per quarter to Volta HQ, as well as travel for customer meetings and industry events.
ASSUMPTION: Candidates should have a strong understanding of the genomics industry and be comfortable working in a dynamic, growing startup environment.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director of Strategic Marketing role in the Biotechnology Research industry with 5-10 years of experience in Boston, MA)
Benefits:
- Robust Equity Program
- Comprehensive Healthcare Coverage
- HSA with monthly company contribution, & FSA
- Sponsored Commuter Benefit Plans
- Access to Our 401K Plan
- 12 Weeks of Paid Parental Leave
- Paid Time Off
- 11 Paid Holidays
- Twice Weekly Company Lunches
- Office Snacks, Beverages, & Treats
- Monthly Team Happy Hours
- Regular Team Outings
Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 11-50 employees
Founded: 2018
Company Description:
- Volta Labs is a genomics applications company that has developed a cutting-edge digital fluidics platform to maximize performance and scalability of sample preparation in genomics while providing unparalleled consistency.
- The company is transforming the way biological research and analyses are performed, allowing scientists to focus on pushing the boundaries of biology.
- Volta Labs is headquartered in Boston’s Seaport, fostering a collaborative and innovative work environment.
Company Specialties:
- Digital Fluidics Platform
- Sample Preparation in Genomics
- Biological Research and Analyses
Company Website: voltalabs.com
ASSUMPTION: Volta Labs is a growing startup with a strong focus on innovation and collaboration, offering a dynamic work environment for employees.
📊 Role Analysis
Career Level: Director/Manager
Reporting Structure: This role will report directly to the CEO and will be responsible for leading the marketing team.
Work Arrangement: On-site, with occasional travel required for customer meetings and industry events.
Growth Opportunities:
- As Volta Labs continues to grow, there will be opportunities for the Director of Strategic Marketing to expand their team and take on more responsibilities within the company.
- This role offers the chance to make a significant impact on the company's growth and success, with the potential for career advancement as the company scales.
ASSUMPTION: The Director of Strategic Marketing role is a critical position within Volta Labs, with the potential for significant growth and impact on the company's success.
🌍 Location & Work Environment
Office Type: Volta Labs' headquarters is located in Boston’s Seaport, offering a modern and collaborative work environment.
Office Location(s): 451D Street, Suite 900, Boston, MA 02210, US
Geographic Context:
- The Seaport District is a vibrant and growing neighborhood in Boston, offering a variety of amenities and attractions for employees.
- Boston is a major hub for the biotechnology industry, providing ample opportunities for networking and professional growth.
- The city offers a diverse range of cultural, historical, and recreational activities for residents and visitors alike.
Work Schedule: Full-time (40 hours per week), with flexibility for occasional overtime as needed.
ASSUMPTION: Volta Labs' Seaport office provides a modern and collaborative work environment, with easy access to a variety of amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth behavioral and skills-based interview with the hiring manager and/or other team members.
- Final interview with the CEO to discuss the role's fit within the company's long-term vision.
Key Assessment Areas:
- Strategic thinking and planning
- Marketing expertise and campaign management
- Leadership and team management skills
- Industry knowledge and understanding of customer personas
Application Tips:
- Highlight your relevant experience in B2B marketing strategies within the genomics or sequencing field.
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role.
- Prepare examples of successful marketing campaigns you've led and the results you achieved.
ATS Keywords: Strategic Marketing, B2B Marketing, Genomics, Sequencing, Life Sciences, Marketing Campaigns, Lead Generation, Team Management, CRM, Marketing Automation
ASSUMPTION: Volta Labs uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
- Marketing analytics and reporting tools (e.g., Google Analytics)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The Director of Strategic Marketing will be expected to have experience with CRM and marketing automation tools, as well as a working knowledge of marketing analytics and content creation tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer Focus
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven decision making
- Continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced startup environment?
- Are you comfortable working collaboratively across multiple teams and departments?
- Do you have a strong analytical mindset and a data-driven approach to decision making?
ASSUMPTION: Volta Labs values innovation, collaboration, and a customer-focused approach, seeking candidates who align with these core values and are comfortable working in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- The role requires a significant amount of in-person work and collaboration onsite at Volta Labs' Seaport office in Boston, MA.
- The Director of Strategic Marketing will be expected to travel approximately 30–40% for customer meetings and industry events.
- The role involves leading a marketing team and requires strong leadership and management skills.
- The Director of Strategic Marketing will be responsible for driving demand and accelerating revenue growth in a competitive market.
ASSUMPTION: The Director of Strategic Marketing role presents both opportunities and challenges, requiring a strong leader with a proven track record in B2B marketing strategies within the genomics or sequencing field.
📈 Similar Roles Comparison
- This role is unique to Volta Labs, as the company is a growing startup with a specific focus on genomics applications and digital fluidics platforms.
- However, similar roles may include Marketing Director, Head of Marketing, or Senior Marketing Manager positions within the biotechnology or life sciences industries.
- Career paths for this role may include advancement to Chief Marketing Officer or other executive leadership positions within the company or industry.
ASSUMPTION: While this role is unique to Volta Labs, it shares similarities with other marketing leadership positions within the biotechnology or life sciences industries, offering opportunities for career growth and advancement.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch Volta Labs' Callisto platform in the life sciences research market.
- Conducting market research and competitive analysis to identify new growth opportunities for Volta Labs' products and services.
- Creating and implementing a customer referral program to drive lead generation and customer engagement.
ASSUMPTION: These sample projects illustrate the types of initiatives the Director of Strategic Marketing may be responsible for leading and executing within Volta Labs.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and expansion, and how this role fits into that plan?
- How does Volta Labs support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Volta Labs measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions are designed to help applicants better understand Volta Labs' company culture, growth plans, and expectations for the Director of Strategic Marketing role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role, highlighting your experience in B2B marketing strategies within the genomics or sequencing field.
- Prepare examples of successful marketing campaigns you've led and the results you achieved.
- Follow up with Volta Labs' hiring team one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
