📌 Core Information
🔹 Job Title: Director of Strategic Partner Marketing
🔹 Company: Trustpilot
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a global strategic partner marketing strategy
- Owning the joint go-to-market strategy with key partners
- Building collaborative marketing plans and delivering impactful campaigns
- Strengthening and scaling marketing relationships within partner organizations
- Championing internal alignment and equipping commercial teams with resources
ASSUMPTION: This role requires a strategic mindset, strong executional skills, and the ability to navigate complex partner ecosystems. It's ideal for someone with extensive experience in partner marketing, product marketing, or related roles in B2B tech or SaaS businesses.
📋 Key Responsibilities
✅ Develop and execute a global strategic partner marketing strategy, aligning with Trustpilot’s broader growth objectives and key partnership priorities.
✅ Own the joint go-to-market strategy with key partners, building collaborative marketing plans and delivering impactful campaigns across regions.
✅ Act as the marketing lead in strategic partner conversations, influencing joint initiatives and ensuring alignment across stakeholders.
✅ Strengthen and scale marketing relationships within partner organizations to unlock new opportunities and drive mutual success.
✅ Collaborate with Product Marketing to refine messaging, positioning, and value propositions tailored for each partnership.
✅ Create co-branded sales and marketing collateral including pitch decks, playbooks, case studies, and thought leadership content.
✅ Partner with regional marketing and commercial teams to localise and activate co-marketing campaigns in key markets.
✅ Define clear KPIs for joint initiatives, track performance, share strategic insights with stakeholders, and continuously evolve strategies based on data.
✅ Champion internal alignment by equipping commercial teams with the resources and training needed to engage partners and customers effectively.
✅ Stay ahead of market trends and opportunities within the partner ecosystem, bringing innovative ideas to strengthen Trustpilot’s partner value proposition.
ASSUMPTION: This role requires a mix of strong strategic thinking, excellent cross-functional collaboration, and an ability to navigate complex partner ecosystems. It's crucial for the successful candidate to be comfortable working in a highly cross-functional environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
Experience: Extensive experience (5-10 years) in partner marketing, product marketing, or related roles in B2B tech or SaaS businesses.
Required Skills:
- Proven track record in developing and executing strategic partner marketing plans
- Deep understanding of SaaS business models and enterprise partner ecosystems
- Exceptional communication and storytelling skills, with the ability to influence senior stakeholders and build consensus across functions
- Strong analytical mindset with a proven ability to measure the impact of partner initiatives and optimize for performance
- Comfortable navigating ambiguity and collaborating in a highly cross-functional environment
- Bonus points for experience with CRM, marketing automation, and partner management tools such as Salesforce, Crossbeam, or similar
Preferred Skills:
- Experience working closely with strategic or Fortune 500 partners, ideally in data, analytics, or API-driven solutions
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of the tech industry and be comfortable working with enterprise-level partners.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a Director-level role in London)
Benefits:
- Flexible working options
- Competitive compensation package + bonus
- Restricted Stock Units
- 25 days holiday per year, increasing to 28 days after 2 years of employment
- Two (paid) volunteering days a year
- Rich learning and development opportunities
- Pension and life insurance
- Health cash plan, online GP, 24/7 Employee Assistance Plan
- Full access to Headspace, a popular mindfulness app
- Paid parental leave
- Season ticket loan and a cycle to work scheme
- Central office location with various amenities
- Regular opportunities to connect and get to know fellow employees
- Access to over 4,000 deals and discounts
- Independent financial advice and free standard professional mortgage broker advice
Working Hours: Full-time, with a hybrid work arrangement (2 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Trustpilot operates in the technology, information, and internet industry, focusing on online reviews and reputation management. The company is a leader in its field, with a significant global presence.
Company Size: Trustpilot is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment.
Founded: Trustpilot was founded in 2007 and has since grown to become a global leader in its industry.
Company Description:
- Trustpilot began with a simple yet powerful idea: to be the universal symbol of trust, bringing consumers and businesses together through reviews.
- The company is open, independent, and impartial, helping consumers make the right choices and businesses build trust, grow, and improve.
- Trustpilot has more than 300 million reviews and 64 million monthly active users on average across the globe, with 140 billion annual Trustbox impressions.
Company Specialties:
- Online reviews
- Review software
- Online reputation management
- Customer reviews
- Consumer reviews
- Customer feedback
- Consumer trust
- Merchant reviews
- Ecommerce reviews
- Customer experience
- Brand trust
- Brand reputation
- Marketing
- SEO
- Digital
- Conversion
- Open internet
- Growth hacking
Company Website: Trustpilot
ASSUMPTION: Trustpilot's focus on trust, reviews, and reputation management makes it a unique and attractive place to work for marketing professionals interested in these areas.
📊 Role Analysis
Career Level: This role is at the director level, offering significant strategic and leadership responsibilities.
Reporting Structure: The Director of Strategic Partner Marketing will report to the Vice President of Product & Audience Marketing and work closely with the Senior Director of Strategic Partnerships, as well as regional marketing and commercial teams around the world.
Work Arrangement: This role follows a hybrid work arrangement, with employees spending 2 days on-site per week.
Growth Opportunities:
- As Trustpilot continues to grow, there may be opportunities for the successful candidate to expand their team or take on additional responsibilities.
- The company offers rich learning and development opportunities, supported through the Trustpilot Academy, LinkedIn Learning, and Blinkist.
- Trustpilot's global presence provides opportunities for international travel and collaboration with teams across the globe.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Trustpilot's strategic partner marketing function.
🌍 Location & Work Environment
Office Type: Trustpilot's London office is a modern, collaborative workspace with various amenities, including table tennis, a gaming corner, coffee bars, and snacks.
Office Location(s): Pilestræde 58, Copenhagen K, 1112, DK (Headquarters); 50 W 23rd St, Suite 1000, New York, NY 10010, US; 21 Mincing Lane, 5th Floor, City of London, England EC3R 7AG, GB; 3000 Lawrence St, Denver, Colorado 80205, US; 3 Newton St, Level 2, Cremorne, Victoria 3121, AU; Talent Garden Milan Calabiana, Via Arcivescovo Calabiana 6, 1st Floor, Milan, 20139, IT; 10 George Street, 1st Floor, Edinburgh, Scotland EH2 2PF, GB; Leidsestraat 32, 5th Floor, Amsterdam, 1017 EJ, NL
Geographic Context:
- London is a major global hub for technology, finance, and marketing, providing ample opportunities for networking and professional growth.
- The city offers a vibrant cultural scene, with numerous attractions, museums, and entertainment options.
- London's diverse and multicultural population creates a dynamic and inclusive work environment.
Work Schedule: Full-time, with a hybrid work arrangement (2 days on-site per week)
ASSUMPTION: Trustpilot's London office provides a modern, collaborative workspace with various amenities, fostering a productive and enjoyable work environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Cross-functional collaboration and communication skills
- Analytical mindset and data-driven decision-making
- Cultural fit and alignment with Trustpilot's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with strategic partner marketing, go-to-market strategies, and cross-functional collaboration.
- Research Trustpilot's industry, company, and competitors to demonstrate your understanding of the market landscape.
- Prepare examples of your past achievements in strategic partner marketing to showcase your skills and experience.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
ATS Keywords: Strategic Partner Marketing, Go-To-Market Strategy, Partner Marketing Plans, Cross-Functional Collaboration, Data-Driven Decision Making, Enterprise Partner Ecosystems, CRM Tools, Marketing Automation, Partner Management Tools
ASSUMPTION: Trustpilot's interview process is designed to assess candidates' strategic thinking, cross-functional collaboration, and cultural fit for the role of Director of Strategic Partner Marketing.
🛠️ Tools & Technologies
- CRM tools (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Partner management tools (e.g., Crossbeam)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Presentation tools (e.g., PowerPoint, Google Slides)
ASSUMPTION: The required tools and technologies for this role may vary depending on Trustpilot's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Trust
- Openness
- Independence
- Impartiality
- Collaboration
- Continuous improvement
Work Style:
- Trustpilot encourages a dynamic, collaborative, and inclusive work environment.
- The company values open communication, active listening, and continuous feedback.
- Trustpilot fosters a culture of innovation, experimentation, and data-driven decision-making.
Self-Assessment Questions:
- Do you align with Trustpilot's values of trust, openness, independence, and impartiality?
- Are you comfortable working in a highly cross-functional environment and collaborating with various teams?
- Do you have experience working with enterprise-level partners and navigating complex partner ecosystems?
ASSUMPTION: Trustpilot's cultural values emphasize trust, openness, independence, and impartiality, making it an attractive workplace for candidates who share these values.
⚠️ Potential Challenges
- The role requires extensive experience in partner marketing, making it challenging for candidates with less experience to secure the position.
- Trustpilot's global presence may present challenges in coordinating with partners and teams across different time zones.
- The role involves working with enterprise-level partners, which can be complex and demanding.
- The hybrid work arrangement may present challenges in maintaining productivity and collaboration with remote team members.
ASSUMPTION: While Trustpilot offers numerous benefits and opportunities for growth, the role of Director of Strategic Partner Marketing presents several challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- Compared to other partner marketing roles, this position offers a higher level of strategic responsibility and influence.
- Trustpilot's global presence provides more extensive opportunities for international collaboration and partner engagement than smaller organizations.
- This role offers a unique blend of strategic planning, cross-functional collaboration, and hands-on execution, making it an attractive opportunity for candidates with diverse skill sets.
ASSUMPTION: The role of Director of Strategic Partner Marketing at Trustpilot is distinct from similar roles in other organizations, offering a unique combination of strategic responsibility, global influence, and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a global strategic partner marketing plan for a major enterprise partner
- Collaborating with regional marketing teams to localise and activate co-marketing campaigns in key markets
- Creating co-branded sales and marketing collateral, including pitch decks, playbooks, case studies, and thought leadership content
- Defining clear KPIs for joint initiatives and tracking performance to optimise strategies based on data
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Director of Strategic Partner Marketing role at Trustpilot.
❓ Key Questions to Ask During Interview
- How does this role fit into Trustpilot's broader marketing strategy, and how will my work impact the company's growth?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does Trustpilot support the professional development and growth of its employees, particularly in this role?
- What are the key challenges facing the strategic partner marketing function, and how can this role address them?
- How does Trustpilot foster a culture of innovation and continuous improvement, and how can I contribute to this?
ASSUMPTION: Asking these questions demonstrates your interest in the role, your understanding of the company, and your commitment to driving success in this strategic position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past achievements in strategic partner marketing to showcase your skills and experience.
- Research Trustpilot's industry, company, and competitors to demonstrate your understanding of the market landscape.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
