Director of Subscriber Acquisition

📌 Core Information

🔹 Job Title: Director of Subscriber Acquisition

🔹 Company: Starry

🔹 Location: New York, United States

🔹 Job Type: Full-time

🔹 Category: Telecommunications

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving subscriber growth through field marketing campaigns in New York City
• Overseeing a team to achieve subscription growth, brand awareness, and demand generation
• Collaborating with local teams to project growth trends and analyze market data
• Managing relationships with local partners and agencies
• Developing and executing local marketing campaigns and promotions

ASSUMPTION: This role requires a strategic and hands-on leader with experience in sales, marketing, and team management within the telecommunications industry.

📋 Key Responsibilities

✅ Lead, mentor, and coach the local field marketing team

✅ Develop the local marketing strategy for New York, including online and offline channels

✅ Drive innovation in process, automation, and scalability of local marketing programs

✅ Oversee the execution, analysis, and reporting of local marketing activations

✅ Support interviewing, hiring, and training of Subscriber Sales staff

✅ Set clear expectations and hold employees accountable for activity and sales expectations

✅ Ensure the team meets and exceeds weekly and monthly revenue and subscriber goals

✅ Manage relationships with local partners and agencies

✅ Collaborate with leaders from Marketing, Subscriber Services, and Customer Success within your market to achieve business goals and objectives.

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on execution to drive subscriber acquisition and growth.

🎯 Required Qualifications

Education: BA or BS degree required

Experience: 7+ years of experience in sales for telecommunications or a similar vertical

Required Skills:

• Experience managing a field sales team
• Experience with acquisition marketing and demand generation
• Field and door-to-door sales background
• Experience with data analytics and applying learning to improve performance
• Exceptional communication skills to business stakeholders, internal team members, and partners
• Ability to influence and manage multiple teams with excitement to reach milestones

Preferred Skills:

• Experience with a high growth startup
• Experience in telecom and/or real estate
• Enthusiasm for new technology and the internet space

ASSUMPTION: Candidates should have a proven track record in sales, marketing, and team management within the telecommunications industry.

💰 Compensation & Benefits

Salary Range: $110,000 - $130,000 per year, plus a quarterly bonus based on market and sales team performance

Benefits:

• Generous employer contribution for you and your dependents on low deductible health plan, dental plan, vision plan, AD&D, and life insurance
• 401(k) retirement plan
• 12 weeks of 100% paid parental leave for all new parents after six months of continuous employment

Working Hours: Full-time, with a mix of field and office environment, and exposure to inclement weather. Travel required throughout the NYC metropolitan area.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final salary will be based on a variety of factors, including experience, education, and training.

📌 Applicant Insights

🔍 Company Context

Industry: Starry operates in the competitive telecommunications industry, focusing on providing high-speed internet services to residential and business customers.

Company Size: Starry is a mid-sized company with 201-500 employees, offering a dynamic and fast-paced work environment.

Founded: Starry was founded in 2014 and has since expanded its services to multiple metropolitan areas across the United States.

Company Description:

• Starry is an internet service provider that focuses on delivering fast, reliable, and affordable internet services with superior customer service.
• The company offers residential and business internet, as well as custom WiFi solutions for multifamily owners.
• Starry's hybrid-fiber fixed wireless network has 99.99% availability, with speeds up to 10 Gigabits available in select locations.

Company Specialties:

• Internet Service Provider
• Wireless Internet
• White Glove Customer Service
• Interactive Routers

Company Website: starry.com

ASSUMPTION: Starry's focus on customer service and innovative technology sets it apart in the competitive telecommunications industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring strategic thinking, team management, and proven experience in sales and marketing within the telecommunications industry.

Reporting Structure: The Director of Subscriber Acquisition reports directly to the VP of Subscriber Acquisition and collaborates with local teams to achieve business goals and objectives.

Work Arrangement: This role requires a mix of field and office work, with travel throughout the NYC metropolitan area. Employees may be exposed to inclement weather during field work.

Growth Opportunities:

• As Starry continues to expand its services, there may be opportunities for the right candidate to grow within the organization.
• This role offers the chance to make a significant impact on the company's subscriber acquisition efforts and contribute to its overall success.

ASSUMPTION: The growth opportunities for this role will depend on the candidate's performance and the company's expansion plans.

🌍 Location & Work Environment

Office Type: Starry's New York office is located in the heart of the city, offering a dynamic and fast-paced work environment.

Office Location(s): 180 Maiden Ln, New York, New York 10038, US

Geographic Context:

• New York City is a major metropolitan area with a diverse population and a thriving business ecosystem.
• The city offers numerous cultural, entertainment, and dining options for residents and visitors alike.
• New York City has a humid subtropical climate, with hot, humid summers and cold, snowy winters.

Work Schedule: This role requires a full-time work schedule, with a mix of field and office work. Employees may be exposed to inclement weather during field work.

ASSUMPTION: The work environment for this role may vary depending on the specific needs of the business and the candidate's individual work style.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Final interview with the VP of Subscriber Acquisition

Key Assessment Areas:

• Sales and marketing experience within the telecommunications industry
• Team management and leadership skills
• Data analysis and strategic thinking
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the telecommunications industry and Starry's unique value proposition.
• Prepare examples of your past successes in sales, marketing, and team management to discuss during the interview.

ATS Keywords: Subscriber Acquisition, Field Marketing, Team Leadership, Sales Management, Data Analytics, Customer Success, Marketing Strategy, Demand Generation, Process Innovation, Coaching, Collaboration, Communication, Recruitment, Performance Management, Relationship Management, Campaign Development

ASSUMPTION: The interview process for this role may vary depending on the specific needs of the business and the candidate's individual qualifications.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable

Work Style:

• Dynamic and fast-paced
• Results-driven
• Team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about delivering exceptional customer service?
• Do you have a proven track record of success in sales and marketing within the telecommunications industry?
• Are you comfortable managing and leading a team to achieve specific goals and objectives?

ASSUMPTION: Starry values employees who are customer-focused, innovative, collaborative, and accountable, and who can thrive in a dynamic and fast-paced work environment.

⚠️ Potential Challenges

• Competitive telecommunications market with established incumbents
• Managing a team in a fast-paced, dynamic work environment
• Exposure to inclement weather during field work
• Travel requirements throughout the NYC metropolitan area

ASSUMPTION: The potential challenges for this role may vary depending on the candidate's individual strengths, weaknesses, and the specific needs of the business.

📈 Similar Roles Comparison

• This role is similar to a Director of Sales or Marketing within the telecommunications industry, but with a specific focus on subscriber acquisition and growth.
• Compared to related roles, this position offers the opportunity to make a significant impact on the company's subscriber acquisition efforts and contribute to its overall success.
• Career progression may include opportunities to advance within the organization as Starry continues to grow and expand its services.

ASSUMPTION: The specific similarities and differences between this role and related positions may vary depending on the company's internal structure and the candidate's individual qualifications.

📝 Sample Projects

• Developing and executing a local marketing campaign to drive subscriber growth in a specific neighborhood
• Analyzing market data to project growth trends and inform acquisition strategy
• Managing and coaching a team of field marketing professionals to achieve specific goals and objectives

ASSUMPTION: The specific projects for this role may vary depending on the company's current priorities and the candidate's individual strengths and interests.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall subscriber acquisition strategy?
• What are the most significant challenges facing the subscriber acquisition team, and how can this role address them?
• What opportunities are there for growth and development within the company?
• How does Starry support its employees' professional development and career advancement?

ASSUMPTION: The key questions to ask during the interview may vary depending on the candidate's individual interests and the specific needs of the business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past successes in sales, marketing, and team management to discuss during the interview.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.