Director of Thought Leadership & Content

📌 Core Information

🔹 Job Title: Director of Thought Leadership & Content

🔹 Company: Moloco

🔹 Location: San Francisco, California, United States, New York, United States, Los Angeles, California, United States, Seattle, Washington, United States, London, United Kingdom, Berlin, Germany, Seoul, South Korea, Singapore, Beijing, China, Gurgaon, India, Bangalore, India, Tel Aviv, Israel, Tokyo, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Building and scaling Moloco’s voice in the market
• Developing a comprehensive content strategy
• Overseeing the creation of engaging content across various formats
• Collaborating with multiple teams for alignment and effective distribution

ASSUMPTION: This role requires a strategic and creative mindset, with the ability to balance both high-level planning and hands-on execution.

📋 Key Responsibilities

✅ Build Moloco’s thought leadership and content strategy from the ground up, with a clear structure that can be shared across teams for alignment and collaboration.

✅ Establish Moloco as a credible, forward-thinking voice in the advertising and mobile app marketing ecosystem.

✅ Develop and own full-funnel content programs that engage target audiences across the buyer journey, including blog series, research reports, webinars, and newsletters that tie back to Moloco’s business objectives and product strategy.

✅ Own the editorial calendar and content roadmap across formats and ensure cross-functional teams are aligned and informed throughout the content development process.

✅ Write high-quality content and collaborate with internal teams and external agencies as needed.

✅ Play the role of editor across content and surfaces to ensure consistency and quality

✅ Lead the end-to-end development of data-driven research reports in partnership with the Marketing Insights team and external partners, ensuring research outputs are unique, insightful, and valuable for mobile app marketers, agencies, and developers.

✅ Build and scale customer storytelling programs, including case studies, testimonials, short-form videos, and customer-led content, partnering closely with Sales, Marketing, and other teams to identify and activate advocates.

✅ Lead content launches by collaborating with cross-functional teams to ensure content is distributed and amplified across owned, earned, and paid channels.

✅ Define success metrics for content and thought leadership initiatives, monitor performance, gather insights, and iterate strategies based on what works.

ASSUMPTION: This role requires strong project management skills, with the ability to balance multiple priorities and meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree would be an asset.

Experience: 10+ years of experience in content marketing or thought leadership roles, with a strong understanding of digital marketing trends, particularly in the mobile app marketing ecosystem.

Required Skills:

• Exceptional ability to write, edit, and tell compelling stories—simplifying complex ideas with clarity.
• Demonstrated success partnering with research or insights teams to craft data-driven narratives and uncover the story behind the numbers.
• Track record of managing external agencies, freelancers, and research partners to efficiently scale content production.
• Proven experience developing content that drives engagement, thought leadership, and business impact.
• Ability to work cross-functionally – both internally and externally – and influence stakeholders at all levels.
• Comfortable being both strategic and hands-on; you can build the plan and execute it.
• Thrives in navigating fast-paced, high-growth environments with ambiguity and evolving priorities.

Preferred Skills:

• Experience managing content teams or agencies.
• Background in journalism or media.

ASSUMPTION: Candidates with a proven track record in content marketing or thought leadership roles, particularly in the mobile app marketing ecosystem, are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $174,400 - $261,600 USD per year

Benefits:

• Health Insurance
• Retirement Plan
• Paid Time Off
• Flexible Work Hours

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is a reasonable estimate based on the role's requirements and industry standards for similar positions. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, and abilities.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 501-1,000 employees

Founded: 2013

Company Description:

• Moloco is a machine learning company empowering organizations of all sizes to grow and unlock the full value of their unique first-party data, elevating the traditional path to performance advertising.
• With Moloco’s powerful combination of cutting-edge machine learning technologies, they play a unique and visible role in shaping the digital economy, all while allowing companies to stay independent and scale.
• An industry leader at the nexus of machine learning, performance marketing, and visionary product infrastructure, Moloco is advancing the advertising technology industry.

Company Specialties:

• Google AdX
• BigQuery
• Machine Learning
• Programmatic Advertising
• Adtech
• Advertising
• Retail Media
• DSP
• Demand Side Platform
• and Commerce Media

Company Website: Moloco

ASSUMPTION: Moloco's focus on machine learning and data-driven insights sets it apart in the advertising industry, offering a unique opportunity for growth and innovation.

📊 Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including product marketing, communications, digital, and go-to-market teams.

Work Arrangement: Remote OK, with the option to work from any of Moloco's global offices.

Growth Opportunities:

• As Moloco continues to grow, there will be opportunities for the Director of Thought Leadership & Content to expand their team and take on additional responsibilities.
• With a strong performance in this role, there may be opportunities to advance to a VP or C-level position within the marketing organization.

ASSUMPTION: This role offers significant growth potential, as Moloco's success and expansion create new opportunities for leadership within the marketing function.

🌍 Location & Work Environment

Office Type: Moloco has offices in multiple locations worldwide, with the option to work remotely or from any of their offices.

Office Location(s): San Francisco, California, United States, New York, United States, Los Angeles, California, United States, Seattle, Washington, United States, London, United Kingdom, Berlin, Germany, Seoul, South Korea, Singapore, Beijing, China, Gurgaon, India, Bangalore, India, Tel Aviv, Israel, Tokyo, Japan

Geographic Context:

• San Francisco, California, United States: Known for its vibrant tech industry and diverse culture.
• New York, United States: A global hub for finance, media, and advertising, offering a dynamic and fast-paced work environment.
• Los Angeles, California, United States: Home to the entertainment industry, with a laid-back and creative atmosphere.
• Seattle, Washington, United States: Known for its tech industry and natural beauty, offering a balance between urban life and outdoor recreation.
• London, United Kingdom: A global financial and cultural center, with a diverse and multicultural population.
• Berlin, Germany: A city rich in history and culture, with a thriving tech industry and nightlife.
• Seoul, South Korea: A bustling metropolis with a unique blend of traditional and modern culture.
• Singapore: A global financial hub with a multicultural population and a strong focus on technology and innovation.
• Beijing, China: The capital and political center of China, with a rapidly growing tech industry.
• Gurgaon, India: A major IT and outsourcing hub, with a growing startup ecosystem.
• Bangalore, India: Known as the "Silicon Valley of India," with a thriving tech industry and a pleasant climate.
• Tel Aviv, Israel: A global tech hub, often referred to as the "Startup Nation," with a vibrant startup ecosystem and a strong focus on innovation.
• Tokyo, Japan: The capital and largest city of Japan, with a unique blend of traditional and modern culture and a strong focus on technology and innovation.

Work Schedule: Flexible, with a focus on results and productivity.

ASSUMPTION: Moloco's global presence offers employees the opportunity to work in diverse cultural environments and gain international experience.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• Behavioral and skills assessments
• Interview with the hiring manager and relevant team members
• Final interview with the CMO
• Background check and offer

Key Assessment Areas:

• Writing and editing skills
• Strategic thinking and planning
• Cross-functional collaboration and communication
• Adaptability and resilience in a fast-paced environment
• Cultural fit with Moloco's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your ability to write engaging and informative content in your application materials.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership, and adaptability.
• Research Moloco's company culture and values to demonstrate your fit and enthusiasm for the role.

ATS Keywords: Content Marketing, Thought Leadership, Digital Marketing, Storytelling, Research, Customer Advocacy, Content Strategy, Cross-Functional Collaboration, Data-Driven Insights, Content Production, Performance Measurement, Agency Management, High-Growth Environments, Strategic Planning, Editing, Communication

ASSUMPTION: Moloco's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Marketing Automation Platforms (MAP)
• Customer Relationship Management (CRM) software
• Project Management Tools
• Data Analysis and Visualization Tools
• Social Media Platforms
• Email Marketing Platforms
• SEO and Content Optimization Tools

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Moloco's current tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Lead with Humility: Everyone’s voice is respected, valued, and heard. With humility, we become more open and accessible to each other. We win, lose, and learn together. Accountability and feedback are essential to our success.
• Uncapped Growth Mindset: We see all situations as opportunities to learn, grow, and improve as individuals and as an organization. We seek diverse perspectives, encourage curiosity, and promote experimentation to push the boundaries of what’s possible.
• Create Real Value: We pursue the most impactful opportunities with rigor and integrity. We take intelligent risks and make disciplined trade-offs to maintain deep focus. We help our customers win by delivering durable value.
• Go Further Together: We’re one team working towards one mission and vision. We collaborate proactively and inclusively, involving the right people at the right time and in the right way. We strive to create a more equitable workplace. We won’t let each other fail.

Work Style:

• Collaborative and cross-functional
• Fast-paced and agile
• Data-driven and results-oriented
• Inclusive and diverse

Self-Assessment Questions:

• How do you align with Moloco's value of 'Lead with Humility' and demonstrate accountability and feedback in your work?
• Can you provide an example of a time when you pushed the boundaries of what's possible with an 'Uncapped Growth Mindset'?
• How do you create real value for customers and stakeholders, and how do you measure the impact of your work?
• Describe your experience working collaboratively and inclusively in a fast-paced, cross-functional environment. How do you ensure you involve the right people at the right time and in the right way?

ASSUMPTION: Moloco's values and work style require candidates who are adaptable, collaborative, and results-driven, with a strong commitment to learning, growth, and continuous improvement.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, high-growth environment
• Navigating a complex, cross-functional role with multiple stakeholders
• Balancing strategic planning and hands-on execution
• Adapting to a dynamic work environment with evolving priorities and ambiguity
• Managing external agencies, freelancers, and research partners to efficiently scale content production

ASSUMPTION: These challenges require strong project management skills, adaptability, and resilience, as well as the ability to thrive in a fast-paced, high-growth environment.

📈 Similar Roles Comparison

• Compared to other content marketing or thought leadership roles, this position offers a unique opportunity to build and scale Moloco's voice in the market, with a high degree of autonomy and influence.
• In the advertising and mobile app marketing ecosystem, this role provides a strategic and creative leadership position, with a strong focus on driving engagement, thought leadership, and business impact.
• Career-wise, this role offers significant growth potential, as Moloco's success and expansion create new opportunities for leadership within the marketing function.

ASSUMPTION: This role is well-suited for candidates seeking a high-impact, strategic leadership position with a strong focus on driving engagement, thought leadership, and business impact in the advertising and mobile app marketing ecosystem.

📝 Sample Projects

• Developing a comprehensive content strategy and roadmap for Moloco, aligning with business objectives and product strategy
• Creating a data-driven research report on the state of mobile app marketing, partnering with the Marketing Insights team and external partners
• Building and scaling a customer storytelling program, including case studies, testimonials, and short-form videos, partnering closely with Sales, Marketing, and other teams to identify and activate advocates
• Launching a high-profile thought leadership campaign, collaborating with cross-functional teams to ensure content is distributed and amplified across owned, earned, and paid channels

ASSUMPTION: These sample projects demonstrate the strategic, creative, and execution-focused nature of the Director of Thought Leadership & Content role at Moloco.

❓ Key Questions to Ask During Interview

• How does this role fit into Moloco's overall marketing strategy and contribute to the company's growth and success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Moloco support the professional development and growth of its employees, particularly in marketing and leadership roles?
• What are the key challenges facing the marketing organization, and how can this role help address them?
• How does Moloco measure the success of its content and thought leadership initiatives, and how can this role drive improvements in performance and impact?

ASSUMPTION: These key questions help candidates better understand the role's context, priorities, and potential for growth and impact within Moloco's marketing organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Moloco's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, showcasing your ability to write engaging and informative content
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership, and adaptability
• Research Moloco's company culture and values to demonstrate your fit and enthusiasm for the role
• Follow up with Moloco's HR team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.