📌 Core Information
🔹 Job Title: Director of Trade Marketing
🔹 Company: Black Rifle Coffee Company
🔹 Location: Tennessee Corporate
🔹 Job Type: Full-Time
🔹 Category: Trade Marketing
🔹 Date Posted: 2025-04-18
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive trade marketing strategies
- Optimizing product placement and promotional strategies across distribution networks
- Building and maintaining strong relationships with key distributors, wholesalers, and retail accounts
- Analyzing market trends, competitor activities, and consumer behavior to inform strategy
ASSUMPTION: This role requires a strategic thinker who can balance high-level planning with hands-on execution, ensuring alignment across sales, marketing, and product development.
📋 Key Responsibilities
✅ Develop and implement comprehensive trade marketing strategies to increase sales and brand visibility at the point of sale
✅ Lead initiatives that influence distributor and retailer decision-making, ensuring BRCC products have optimal shelf placement and promotion
✅ Support product launches with compelling trade marketing plans that drive strong retail execution
✅ Build and maintain strong relationships with key distributors, wholesalers, and retail accounts to drive brand advocacy and sales growth
✅ Develop marketing programs that empower sales teams and partners to effectively position and promote BRCC products
✅ Partner with Sales, Distribution, Brand Marketing, Product Development, and Operations to align go-to-market strategies
✅ Conduct in-depth research on market trends, competitor activities, and consumer behavior to inform strategy
✅ Utilize data-driven insights to refine trade marketing initiatives and identify growth opportunities
✅ Analyze sales data, customer insights, and in-store performance metrics to refine retail marketing strategies
✅ Own and manage the trade marketing budget, ensuring strategic allocation of resources for maximum return on investment
✅ Define and track key performance indicators to evaluate the effectiveness of trade marketing efforts, using insights to optimize future strategies
✅ Develop tools and frameworks that enable sales teams to optimize product visibility and promotional impact
✅ Provide leadership in trade marketing, working closely with internal teams to ensure alignment across sales, marketing, and product development
✅ Lead the development of in-store promotional materials, merchandising programs, and other marketing assets
✅ Serve as a key strategic partner in driving BRCC’s retail and wholesale growth
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive sales and brand visibility.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in Trade Marketing, Channel Marketing, or related roles, preferably in consumer-packaged goods (CPG), retail, or food & beverage
Required Skills:
- Proven success in developing and executing trade marketing strategies that drive sales through distribution and retail channels
- Strong analytical mindset with the ability to translate data insights into actionable marketing strategies
- Experience managing trade marketing budgets and optimizing spend for maximum return on investment
- Excellent leadership, communication, and cross-functional collaboration skills
- Passion for coffee, the BRCC mission, and supporting Veteran & First Responder communities
Preferred Skills:
- Experience in the food & beverage industry
- Fluency in Spanish
ASSUMPTION: Candidates should have a strong background in trade marketing, with a proven track record of driving sales growth through strategic planning and execution.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Trade Marketing role with 8+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on BRCC products
- Opportunities for career growth and development
Working Hours: Full-time (40 hours per week), may require long hours, weekends, and nights per events
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Trade Marketing role with the required experience level. Benefits may vary based on the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Black Rifle Coffee Company operates in the food and beverage services industry, specializing in premium coffee
Company Size: Black Rifle Coffee Company has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Black Rifle Coffee Company was founded in 2014, with a mission to serve premium, fresh-roasted coffee to people who love America
Company Description:
- Black Rifle Coffee Company is a veteran-founded coffee company serving premium, fresh-roasted coffee to people who love America
- The company is committed to providing quality coffee and giving back to the veteran and first responder communities and those who support it
- Black Rifle Coffee Company offers a culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency
Company Specialties:
- Premium Coffee
- Apparel
- Specialty Coffee
- Coffee mugs
- Media
- Ready To Drink
- Retail
- Veterans
- Military
- Customer Service
- Podcast
- Marketing
- Content
- and Culture
Company Website: https://www.blackriflecoffee.com/
ASSUMPTION: Black Rifle Coffee Company is a veteran-founded coffee company with a strong commitment to quality, community, and customer service.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the Chief Marketing Officer or a similar executive
Reporting Structure: The Director of Trade Marketing will oversee a team of trade marketing managers and coordinators, responsible for executing trade marketing strategies and initiatives
Work Arrangement: This is an on-site role, with the primary office location in Tennessee Corporate. However, the role may require travel to attend industry events, meet with partners, and visit retail locations
Growth Opportunities:
- As Black Rifle Coffee Company continues to grow, there may be opportunities for the Director of Trade Marketing to expand their team or take on additional responsibilities
- The company values internal promotions and provides opportunities for employees to grow within the organization
- Black Rifle Coffee Company offers training and development programs to help employees enhance their skills and advance their careers
ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: Black Rifle Coffee Company's Tennessee Corporate office is a modern, collaborative workspace with an open floor plan
Office Location(s): 1144 S 500 W, Salt Lake City, UT 84101, US; San Antonio, Texas 78201, US; Manchester, TN 37355, US
Geographic Context:
- The Tennessee Corporate office is located in Manchester, Tennessee, offering a mix of urban and rural living with a low cost of living and a tight-knit community
- The area is known for its outdoor recreation opportunities, including hunting, fishing, and hiking
- Manchester is located approximately 60 miles southeast of Nashville, Tennessee, providing easy access to urban amenities while maintaining a small-town feel
Work Schedule: The work schedule for this role is Monday through Friday, 8:00 AM to 5:00 PM, with flexibility to work additional hours as needed to meet deadlines or attend events
ASSUMPTION: The work environment at Black Rifle Coffee Company's Tennessee Corporate office is collaborative, dynamic, and fast-paced, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth behavioral and skills-based interview with the hiring manager and a member of the HR team
- Final interview with the Chief Marketing Officer or another senior executive
- Background check and offer extension
Key Assessment Areas:
- Trade marketing strategy and execution
- Analytical skills and data-driven decision-making
- Leadership and team management
- Cross-functional collaboration and communication
- Cultural fit and alignment with Black Rifle Coffee Company's mission and values
Application Tips:
- Highlight your experience in trade marketing, with a focus on driving sales growth and optimizing promotional strategies
- Include specific examples of your ability to analyze market trends and consumer behavior to inform trade marketing strategies
- Tailor your resume and cover letter to emphasize your passion for coffee, the BRCC mission, and supporting veteran and first responder communities
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with cross-functional teams
- Research Black Rifle Coffee Company's company culture and values to demonstrate your fit with the organization
ATS Keywords: Trade Marketing, Channel Marketing, Consumer-Packaged Goods (CPG), Retail Marketing, Promotional Strategies, Data Analysis, Leadership, Cross-Functional Collaboration, Market Research, Sales Strategy, Consumer Behavior, Performance Management
ASSUMPTION: The interview process for the Director of Trade Marketing role at Black Rifle Coffee Company is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Salesforce or other CRM platforms
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Director of Trade Marketing will use a variety of tools and technologies to manage trade marketing initiatives, analyze data, and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Love
- Innovation
- Radical Transparency
Work Style:
- Collaborative
- Dynamic
- Fast-paced
- Results-driven
Self-Assessment Questions:
- Do you have a strong passion for coffee and supporting veteran and first responder communities?
- Are you comfortable working in a fast-paced, dynamic environment with a focus on teamwork and innovation?
- Do you have a proven track record of driving sales growth through strategic planning and execution in trade marketing?
- Are you able to work collaboratively with cross-functional teams to ensure alignment across sales, marketing, and product development?
ASSUMPTION: Black Rifle Coffee Company values employees who are passionate about their mission, committed to working collaboratively, and dedicated to driving results through innovative and strategic thinking.
⚠️ Potential Challenges
- The role may require long hours, weekends, and nights per events, which can be challenging for candidates with personal or family commitments
- The fast-paced, dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment
- The role involves managing a team and may require difficult conversations or decision-making, which can be challenging for candidates who prefer to work independently or avoid conflict
- The Tennessee Corporate office is located in a rural area, which may not be suitable for candidates who prefer an urban or suburban living environment
ASSUMPTION: The Director of Trade Marketing role at Black Rifle Coffee Company presents unique challenges that require candidates to be adaptable, resilient, and committed to driving results in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other trade marketing roles, this position offers a unique opportunity to work for a veteran-founded coffee company with a strong commitment to quality, community, and customer service
- Black Rifle Coffee Company's trade marketing strategy is focused on driving sales growth through strategic planning and execution, with a strong emphasis on optimizing promotional strategies and product placement
- Career paths for trade marketing professionals may vary depending on the industry and company size, but this role offers opportunities for growth and development within a dynamic and expanding organization
ASSUMPTION: The Director of Trade Marketing role at Black Rifle Coffee Company presents a unique opportunity for trade marketing professionals to drive sales growth and brand visibility in a dynamic and expanding coffee company.
📝 Sample Projects
- Developing and implementing a comprehensive trade marketing strategy to optimize product placement and promotional efforts across a distribution network
- Conducting market research to identify trends, competitor activities, and consumer behavior, and using insights to inform trade marketing strategies
- Leading a team to execute a product launch, including the development of trade marketing materials, merchandising programs, and promotional campaigns
ASSUMPTION: The Director of Trade Marketing role at Black Rifle Coffee Company involves a mix of strategic planning, hands-on execution, and team leadership to drive sales and brand visibility.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for trade marketing and how this role fits into that strategy?
- How does the company support the growth and development of its trade marketing team members?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does the company approach cross-functional collaboration, and what opportunities are there for working with other departments?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and commitment to driving success for Black Rifle Coffee Company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your experience in trade marketing, with a focus on driving sales growth and optimizing promotional strategies
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with cross-functional teams
- Research Black Rifle Coffee Company's company culture and values to demonstrate your fit with the organization
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
