📌 Core Information
🔹 Job Title: Director, Onboarding Marketing
🔹 Company: Humana
🔹 Location: Remote US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading a team to create a multi-channel onboarding experience tailored to member needs
- Collaborating with various departments to optimize member journeys
- Influencing executive stakeholders for alignment on onboarding strategies
- Managing a marketing budget and team of professionals
- Analyzing data to drive engagement and retention outcomes
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2C omni-channel marketing to drive success in a complex, regulated industry.
📋 Key Responsibilities
✅ Architect a best-in-class, multi-channel onboarding experience (email, mail, SMS, app, web, call center, IVR) tailored to member needs and Next Best Action (NBA) strategy
✅ Lead and mentor a direct team of marketing professionals; oversee onboarding-related marketing budget and resourcing
✅ Collaborate with product, data science, and channel owners to embed journey logic and personalization rules that drive measurable action
✅ Define NBA logic for content, timing, and channel orchestration to deliver personalized journeys at scale
✅ Track and optimize journey performance, using data to run experiments, improve KPIs, and guide roadmap iteration
✅ Champion the voice of the customer — integrating qualitative feedback and behavioral signals into continuous onboarding improvements
✅ Influence executive stakeholders to secure alignment, share results, and shape the future-state experience vision
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to deliver meaningful member experiences and drive business outcomes.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 8+ years of B2C omni-channel marketing experience, with deep expertise in lifecycle and journey-based marketing
Required Skills:
- Proven success managing matrixed teams and driving measurable engagement and retention outcomes
- Experience using analytics and data science to translate insights into performance marketing tactics
- Strong cross-functional leadership and stakeholder management
- Hands-on experience with marketing automation platforms (e.g., Adobe Experience Platform, Adobe Journey Optimizer)
- Familiarity working in an agile operating model/environment
- 5+ years of people leadership experience, including leading and developing high-performing teams
Preferred Skills:
- MBA
- Experience in regulated industries (e.g., healthcare, insurance, financial services)
- Familiarity with NBA engines, CDPs, and real-time decisioning platforms (e.g., Pega, Adobe)
- Exposure to product marketing, agent enablement, or channel mix optimization
- Experience launching or scaling agile pods or cross-functional squads
ASSUMPTION: Given the complexity of the role and the industry, candidates should have a strong foundation in marketing, leadership, and data analysis, with a proven track record of driving results in a similar capacity.
💰 Compensation & Benefits
Salary Range: $168,000 - $231,000 per year
Benefits:
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual salary may vary based on factors such as experience, location, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Humana is a leading health and well-being company focused on making it easier for people to achieve their best health. They offer a range of health insurance services and healthcare services through their CenterWell and Humana insurance brands.
Company Size: Humana has over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Humana was founded in 1961 and has since grown into a publicly-traded company with a strong focus on innovation and customer-centricity.
Company Description:
- Humana is committed to putting health first for their customers, employees, and communities
- The company offers a range of health insurance plans and healthcare services, including Medicare and Medicaid plans
- Humana is known for its customer-centric approach, focusing on personalized, simplified healthcare experiences
Company Specialties:
- Health insurance
- Healthcare services
- Medicare and Medicaid plans
- Customer-centric healthcare experiences
Company Website: careers.humana.com
ASSUMPTION: Humana's focus on customer-centricity and innovation makes it an attractive place for marketing professionals looking to make a significant impact in a dynamic, growing industry.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to a vice president or similar executive.
Reporting Structure: The Director, Onboarding Marketing will lead a team of marketing professionals and collaborate with various departments, including product, data science, and channel owners.
Work Arrangement: This role is remote-friendly, with occasional travel to Humana's offices for training or meetings.
Growth Opportunities:
- Potential to advance to a vice president or similar executive role within the marketing organization
- Opportunities to expand responsibilities based on performance and business needs
- Chance to work on high-impact projects that drive business outcomes and improve member experiences
ASSUMPTION: Given Humana's size and growth trajectory, there are ample opportunities for career advancement and professional development within the organization.
🌍 Location & Work Environment
Office Type: Humana has multiple office locations, with this role being remote-friendly.
Office Location(s): Louisville, KY; Chicago, IL; and remote
Geographic Context:
- Humana's headquarters are in Louisville, KY, with a significant presence in Chicago, IL
- The remote-friendly nature of this role allows for flexibility in location, with a focus on Eastern Time Zone hours
- Humana offers benefits and support for employees working from home, including internet expense reimbursement for eligible employees
Work Schedule: This role follows a standard full-time work schedule, with occasional travel for meetings and training.
ASSUMPTION: The remote-friendly nature of this role provides flexibility for candidates seeking a work-from-home or hybrid work arrangement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Pre-recorded video interview using HireVue technology
- Live interviews with hiring managers and team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Leadership and team management
- Cross-functional collaboration and stakeholder management
- Customer-centric mindset and empathy
Application Tips:
- Highlight relevant marketing experience, with a focus on B2C omni-channel marketing, lifecycle marketing, and journey-based marketing
- Demonstrate strong leadership skills and a proven track record of driving engagement and retention outcomes
- Showcase experience with marketing automation platforms and data analysis tools
- Tailor your resume and cover letter to emphasize your fit for this role and the Humana culture
- Prepare for behavioral interview questions that assess your leadership, problem-solving, and customer-centric skills
ATS Keywords: B2C omni-channel marketing, lifecycle marketing, journey-based marketing, marketing automation, data analysis, leadership, stakeholder management, customer-centric, engagement, retention
ASSUMPTION: Given the competitive nature of the role and the industry, applicants should be prepared to demonstrate their qualifications and fit for the role through a thorough interview process.
🛠️ Tools & Technologies
- Adobe Experience Platform
- Adobe Journey Optimizer
- Marketing automation platforms (e.g., Pega, Adobe)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Collaboration and project management tools (e.g., Microsoft Office Suite, Slack, Asana)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows.
👔 Cultural Fit Considerations
Company Values:
- Putting health first
- Empowering people to live healthier lives
- Delivering personalized, simplified healthcare experiences
- Fostering a culture of inclusion and diversity
- Acting with integrity and accountability
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Customer-centric and empathetic
- Results-oriented and actionable
Self-Assessment Questions:
- How do you align with Humana's customer-centric approach and commitment to putting health first?
- How comfortable are you working in a remote or hybrid work environment, with a focus on Eastern Time Zone hours?
- How do your leadership and team management styles fit with Humana's collaborative and cross-functional work style?
ASSUMPTION: Candidates should assess their fit with Humana's values, work style, and cultural priorities to ensure a strong match for long-term success.
⚠️ Potential Challenges
- Working in a regulated industry with complex compliance requirements
- Managing a remote team and collaborating with various departments across different time zones
- Balancing strategic planning and execution in a fast-paced, dynamic environment
- Adapting to changes in business priorities and market conditions
ASSUMPTION: These challenges require strong leadership, adaptability, and a customer-centric mindset to overcome successfully.
📈 Similar Roles Comparison
- This role is unique in its focus on onboarding marketing and member experience optimization within a healthcare insurance context
- Similar roles in other industries may focus on customer acquisition, retention, or cross-selling/upselling strategies
- Career progression in this role could lead to broader marketing leadership or executive positions within Humana
ASSUMPTION: Applicants should consider the unique aspects of this role and how their experience and skills align with the specific requirements and context of the position.
📝 Sample Projects
- Developing and executing a multi-channel onboarding campaign to drive member engagement and satisfaction
- Analyzing member data to identify trends and opportunities for personalized, targeted communications
- Collaborating with product and data science teams to optimize member journeys and improve KPIs
ASSUMPTION: These sample projects reflect the day-to-day responsibilities and strategic priorities of the Director, Onboarding Marketing role at Humana.
❓ Key Questions to Ask During Interview
- How does this role fit into Humana's broader marketing strategy and enterprise goals?
- What are the key priorities for the first 90 days in this role, and how can I make a meaningful impact?
- How does Humana support work-life balance and employee well-being, particularly for remote employees?
- What opportunities are there for growth and development within the marketing organization and Humana more broadly?
- How does Humana measure and track the success of its onboarding marketing efforts, and what are the key KPIs for this role?
ASSUMPTION: These questions demonstrate a proactive and strategic mindset, showcasing your interest in the role and Humana's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and fit for the Humana culture
- Prepare for a pre-recorded video interview using HireVue technology, focusing on your marketing strategy, data analysis, and leadership skills
- Follow up with Humana after your application to express your interest and reiterate your qualifications
- If selected for an interview, be prepared to discuss your approach to onboarding marketing, member experience optimization, and cross-functional collaboration
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
