Director, Paid Search

IPG Mediabrands

Full-time

On-site

New York, United States

💸 Paid Advertising (PPC, SEM)

📌 Core Information

🔹 Job Title: Director, Paid Search

🔹 Company: IPG Mediabrands

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Managing client accounts and developing innovative search media plans
Leading paid search teams to execute world-class search programs
Collaborating with cross-functional teams to deliver comprehensive search solutions
Staying updated with the latest trends and best practices in paid search

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Manage client accounts and develop innovative search media plans to meet strategic objectives

✅ Lead paid search teams to execute world-class search programs

✅ Collaborate with cross-functional teams to deliver comprehensive search solutions

✅ Stay updated with the latest trends and best practices in paid search

ASSUMPTION: The candidate should be comfortable working in a fast-paced environment and have strong analytical skills to optimize campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 7+ years of experience in a media/search agency, with at least 3 years in a leadership role

Required Skills:

Proven experience in paid search, with a strong understanding of Google Ads and Bing Ads
Excellent leadership, communication, and project management skills
Strong analytical skills and data-driven mindset
Familiarity with Asana or other project management platforms

Preferred Skills:

Experience with third-party bidding platforms
Knowledge of SEO and content marketing
Fluency in multiple languages

ASSUMPTION: Candidates should have a proven track record of driving results in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: $150,000 - $155,000 USD per year

Benefits:

Medical Coverage
Dental Coverage
401(k) Plans
Flex Spending
Life Insurance
Disability
Employee Discount Program
Employee Stock Purchase Program
Paid Family Benefits
Discretionary Time Off Days
Company-wide Appreciation Weeks
Wellness Days

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: 1961 (as Interpublic Group)

Company Description:

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
Manages over $47 billion in marketing investment globally on behalf of its clients
Offers a wide range of services, including media planning and buying, digital media, branded content, and more
Employs over 18,000 diverse marketing communication professionals in more than 130 countries

Company Specialties:

Media Planning & Buying
Automation & Programmatic
Digital Media
Branded Content
Media Barter
Online, Mobile, and Social Media Marketing
Sponsorship and Sports Marketing
ROI and Consumer Research
Hyper-Local and Multicultural Marketing
Out-Of-Home Advertising

Company Website: www.ipgmediabrands.com

ASSUMPTION: IPG Mediabrands offers a dynamic work environment with opportunities for growth and collaboration with industry-leading professionals.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the VP/SVP of Paid Search

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

Potential to advance to a VP/SVP role within the paid search team
Opportunities to expand into other areas of media and marketing within IPG Mediabrands
Chance to work with and learn from industry experts in various disciplines

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 100 W 33rd St, New York, NY 10001, US

Geographic Context:

New York City is a major global hub for advertising, media, and marketing
Offers a diverse range of cultural, entertainment, and dining options
Has a competitive job market with numerous opportunities in the industry

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with flexibility for project demands)

ASSUMPTION: The New York office provides a vibrant and dynamic work environment, with easy access to various amenities and resources.

💼 Interview & Application Insights

Typical Process:

Phone or video screening to assess communication skills and cultural fit
In-depth interview with the hiring manager to discuss the role and qualifications
Final interview with the VP/SVP of Paid Search to discuss career growth and expectations
Background check and reference verification

Key Assessment Areas:

Strategic thinking and problem-solving skills
Leadership and team management abilities
Analytical skills and data-driven mindset
Communication and presentation skills
Industry knowledge and expertise in paid search

Application Tips:

Highlight relevant industry experience and achievements in your resume
Tailor your cover letter to demonstrate your understanding of the role and company
Prepare for behavioral interview questions that focus on leadership, problem-solving, and communication skills
Research recent industry trends and developments in paid search to showcase your knowledge

ATS Keywords: Paid Search, Google Ads, Bing Ads, Leadership, Project Management, Strategic Planning, Data Analysis, Team Management, Client Relationships, Media Planning, Campaign Optimization

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and industry expertise.

🛠 Cultural Fit Considerations

Company Values:

Collaboration: Working together to achieve common goals
Creativity: Encouraging innovative thinking and solutions
Integrity: Upholding ethical standards and acting with honesty
Excellence: Striving for the highest level of performance in all endeavors

Work Style:

Fast-paced and dynamic, with a focus on meeting tight deadlines
Collaborative, with a strong emphasis on teamwork and communication
Data-driven, with a focus on continuous improvement and optimization
Adaptable, with a willingness to learn and grow in a rapidly evolving industry

Self-Assessment Questions:

How do you handle working with tight deadlines and managing multiple projects simultaneously?
Can you provide an example of a time when you had to adapt to a significant change in a project or strategy?
How do you approach building and maintaining strong client relationships?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and have strong communication and project management skills.

⚠️ Potential Challenges

Managing client expectations and delivering results in a fast-paced environment
Keeping up with the latest trends and best practices in paid search
Balancing multiple projects and priorities simultaneously
Developing and mentoring team members to drive high performance
Navigating a large, matrixed organization with multiple stakeholders

ASSUMPTION: The successful candidate will be able to thrive in a dynamic, fast-paced environment and have strong project management and leadership skills.

📈 Similar Roles Comparison

This role is similar to a Senior Paid Search Manager or Paid Search Director in other advertising agencies or in-house marketing teams
However, IPG Mediabrands offers a larger scale and more diverse range of clients and projects compared to smaller agencies or in-house teams
Career progression may differ, with opportunities to advance to VP/SVP roles within IPG Mediabrands or explore other areas of media and marketing

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in other organizations.

📝 Sample Projects

Developing and executing a comprehensive paid search strategy for a major retail client, driving a 25% increase in online sales
Optimizing a large-scale e-commerce campaign for a leading tech company, resulting in a 15% reduction in cost-per-acquisition
Managing a team of 10 paid search specialists to deliver a 20% increase in ROI for a global financial services client

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex campaigns, optimize performance, and drive results for clients.

❓ Key Questions to Ask During Interview

How does the company support the professional development and growth of its employees?
Can you describe the team structure and dynamics within the paid search department?
How does the company approach diversity, equity, and inclusion in its hiring and workplace practices?
What are the key priorities for this role in the first 90 days?
How does the company measure and evaluate the success of its paid search campaigns?

ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and the company, and provides valuable insights into the work environment and expectations.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume to highlight relevant industry experience and skills
Write a cover letter explaining your interest in the role and the company
Prepare for interviews by researching the company, the role, and recent industry trends
Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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