Director, Paid Search

📌 Core Information 🔹 Job Title: Director, Paid Search 🔹 Company: DEPT® 🔹 Location: [Multiple Locations] 🔹 Job Type: Hybrid (3 days/week in office) 🔹 Category: Marketing & Advertising 🔹 Date Posted: May 27, 2025 🔹 Experience Level: 10+ years 🚀 Job Overview 🔹 Key aspects of this role include: - Leading a team of paid search experts - Ensuring flawless execution of search campaign strategy - Managing client relationships and delivering tactical plans - Identifying succession plans and cultivating talent development - Collaborating with reps to drive innovation and thought leadership - Working closely with clients to achieve their goals 🔹 ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance multiple priorities. It is ideal for an experienced paid search professional looking to take the next step in their career and make a significant impact on a team and clients. 📋 Key Responsibilities 🔹 Responsibilities include: - Leading a team of paid search experts to deliver high-quality campaigns - Overseeing account management, performance tracking, and team development - Maintaining effective client relationships and driving search growth - Collaborating with clients to understand their goals and develop tailored strategies - Identifying and implementing best practices and process improvements - Mentoring team members and fostering a culture of knowledge-sharing and growth 🔹 ASSUMPTION: This role requires strong leadership, excellent communication skills, and the ability to manage multiple projects and deadlines effectively. The ideal candidate will have a proven track record in paid search and a passion for driving results and team growth. 🎯 Required Qualifications 🔹 Required qualifications include: - A minimum of 8 years of paid search experience (spanning all core Google Ads products) - At least 3 years of experience in a client-facing marketing role - Proven experience managing a team of 2+ direct reports and demonstrated ability to mentor and develop direct reports into more senior roles - A deep understanding of Google Ads, Apple Search Ads, and Microsoft Ads - Experience speaking to growth strategy, SEO, CRO, analytics, and measurement with marketing managers and C-level executives - Experience acting as an escalation point for clients, evaluating team service levels, and proposing improvements 🔹 Preferred qualifications include: - Experience with additional search engine marketing platforms (e.g., Bing Ads, Yahoo Gemini) - Familiarity with data visualization tools (e.g., Tableau, Power BI) - Knowledge of programming languages (e.g., Python, JavaScript) for data analysis and automation 🔹 ASSUMPTION: Candidates with a strong background in paid search, proven leadership skills, and a commitment to team growth and development will excel in this role. Relevant industry experience and a passion for driving results are essential for success. 💰 Compensation & Benefits 🔹 Salary Range: - Salt Lake City, UT: $94,700 - $135,000 USD/year - Denver, CO: $98,400 - $135,000 USD/year - Atlanta, GA: $98,400 - $135,000 USD/year - Chicago, IL: $107,300 - $135,000 USD/year - Boston, MA; Newburyport, MA: $107,300 - $135,000 USD/year - New York, NY: $107,300 - $135,000 USD/year - San Diego, CA; Los Angeles, CA: $107,300 - $135,000 USD/year 🔹 Benefits: - Healthcare, Dental, and Vision coverage - 401k plan, plus matching - Paid Time Off (PTO) - Paid Company Holidays - Parental Leave 🔹 ASSUMPTION: Salary ranges are based on market research and industry standards for the role, experience level, and location. The provided ranges are inclusive of base salary and any applicable bonuses or incentives. 📌 Applicant Insights 🔍 Company Context 🔹 Industry: Advertising Services 🔹 Company Size: 1,001-5,000 employees 🔹 Founded: 2006 🔹 Company Description: DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more. Our team of 4,000+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. 🔹 Company Specialties: Digital Craftmanship, Campaigns, Social, Data-Driven Marketing, B2B Marketing, Digital Marketing, Creativity, Technology, Strategy, Digital, Brand, Advertising, Design, Data, Intelligence, Organization, UX, Agency, Content, Digital Products, and AI 🔹 Company Website: 🔹 ASSUMPTION: DEPT®'s large team and global presence enable it to offer diverse opportunities and resources for professional growth and development. Its commitment to innovation and pioneering spirit fosters a dynamic work environment where employees can thrive and make a significant impact. 📊 Role Analysis 🔹 Career Level: Senior-level role with significant team leadership and strategic responsibilities 🔹 Reporting Structure: Reports directly to the Client Partner or relevant manager, with indirect reports including paid search team members 🔹 Work Arrangement: Hybrid (3 days/week in office, with flexibility for remote work) 🔹 Growth Opportunities: - Potential to advance to a senior leadership role within the paid search team or broader marketing organization - Opportunities to expand into related disciplines, such as SEO, content strategy, or data analysis, based on individual interests and skills 🔹 ASSUMPTION: This role offers a clear path for career progression, with opportunities for growth both within the paid search team and across the broader marketing organization. The ideal candidate will be proactive in seeking out new challenges and expanding their skillset. 🌍 Location & Work Environment 🔹 Office Type: Hybrid (3 days/week in office) 🔹 Office Location(s): - Salt Lake City, UT: 3320 Walnut St, Denver, CO 80205 - Denver, CO: 3320 Walnut St, Denver, CO 80205 - Atlanta, GA: 3320 Walnut St, Denver, CO 80205 - Chicago, IL: One South Wacker, 1 S Wacker Dr #2250, Chicago, IL 60606 - Boston, MA; Newburyport, MA: 35 India St, Boston, MA 02110; 20 Inn St, Newburyport, MA 01950 - New York, NY: 350 Tenth Ave Suite 700, San Diego, CA 92101 - San Diego, CA; Los Angeles, CA: 350 Tenth Ave Suite 700, San Diego, CA 92101 🔹 Geographic Context: - Salt Lake City, UT: Located in the Mountain West region, with a semi-arid climate and a population of approximately 1.2 million - Denver, CO: Situated in the Mountain West region, with a semi-arid climate and a population of approximately 716,000 - Atlanta, GA: Located in the Southeast region, with a humid subtropical climate and a population of approximately 514,000 - Chicago, IL: Situated in the Midwest region, with a humid continental climate and a population of approximately 2.7 million - Boston, MA; Newburyport, MA: Located in the Northeast region, with a humid continental climate and a combined population of approximately 675,000 - New York, NY: Situated in the Northeast region, with a humid subtropical climate and a population of approximately 8.4 million - San Diego, CA; Los Angeles, CA: Located in the Southwest region, with a Mediterranean climate and a combined population of approximately 13.2 million 🔹 Work Schedule: Flexible, with a focus on results and productivity rather than strict hours 🔹 ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote flexibility, enabling employees to optimize their work environment for productivity and personal well-being. 💼 Interview & Application Insights 🔹 Typical Process: 1. Online application submission 2. Phone or video screening with the hiring manager 3. In-depth behavioral and technical interviews with the paid search team and relevant stakeholders 4. Final interview with the client partner or relevant manager 🔹 Key Assessment Areas: - Paid search expertise and strategic thinking - Leadership and team management skills - Client relationship management and communication - Problem-solving and analytical skills - Cultural fit and alignment with DEPT®'s values and work environment 🔹 Application Tips: 1. Tailor your resume and cover letter to highlight relevant paid search experience, leadership skills, and cultural fit 2. Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments 3. Research DEPT®'s clients, industry, and company culture to demonstrate your enthusiasm and understanding 4. Practice your presentation of paid search strategies and campaign examples to showcase your expertise and creativity 🔹 ATS Keywords: Paid Search, SEM, Google Ads, Apple Search Ads, Microsoft Ads, Team Leadership, Client Relationship Management, Performance Tracking, Strategic Planning, Campaign Optimization, Data Analysis, A/B Testing, Conversion Rate Optimization, SEO, CRO, Analytics, Marketing Strategy, Team Development, Succession Planning, Innovation, Thought Leadership, Best Practices, Training, Knowledge Sharing, Talent Identification, Client Partner Management, Account Management, Project Management, Stakeholder Communication, Process Improvement, Change Management, Agile Methodologies, Data-Driven Decision Making, Data Visualization, Python, JavaScript, Tableau, Power BI 🔹 ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, ensuring that candidates align with DEPT®'s values and work environment. The ideal candidate will be proactive, results-driven, and passionate about driving growth and innovation in the paid search landscape. 🛠️ Tools & Technologies 🔹 Tools and technologies used in this role include: - Google Ads, Apple Search Ads, Microsoft Ads - Google Analytics, Google Tag Manager, Google Data Studio - Google BigQuery, Google Sheets, Google Docs - Microsoft Excel, PowerPoint - Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) - Asana, Jira, Trello - Slack, Microsoft Teams, Google Workspace - Zoom, Google Meet, Microsoft Teams - Tableau, Power BI, Looker - Python, JavaScript, R - SQL, MySQL, PostgreSQL - AWS, Google Cloud Platform, Microsoft Azure - Google Optimize, Google PageSpeed Insights, GTmetrix - SEMrush, Ahrefs, Moz, Screaming Frog, DeepCrawl 🔹 ASSUMPTION: The ideal candidate will have experience with a majority of these tools and technologies, with a willingness to learn and adapt to new platforms as needed. 👔 Cultural Fit Considerations 🔹 Company Values: - Pioneering: We are always looking for new ways to innovate and push boundaries - Collaborative: We believe in the power of teamwork and collective intelligence - Curious: We are driven by a desire to learn and understand the world around us - Responsible: We take ownership of our actions and their impact on our colleagues, clients, and the wider community - Creative: We embrace creativity as a source of innovation and problem-solving - Ambitious: We strive to achieve excellence in all that we do 🔹 Work Style: - Results-driven: We focus on delivering tangible outcomes and measuring our success - Agile: We embrace change and adapt quickly to new circumstances - Transparent: We communicate openly and honestly, fostering a culture of trust and collaboration - Inclusive: We value diversity and foster an environment where everyone can thrive - Fun: We believe that work should be enjoyable and that a positive work environment drives success 🔹 Self-Assessment Questions: - How do you align with DEPT®'s value of being pioneering, and can you provide an example of a time when you pushed boundaries in your work? - How do you approach collaboration and teamwork, and can you share an example of a successful team project you've led or contributed to? - How do you balance being results-driven and maintaining a positive work environment, and can you provide an example of a time when you had to make a difficult decision to achieve a goal? 🔹 ASSUMPTION: DEPT®'s values and work style foster a dynamic and inclusive work environment where employees can thrive and make a significant impact. The ideal candidate will be aligned with these values and committed to driving results and innovation in their role. ⚠️ Potential Challenges 🔹 Potential challenges in this role include: - Managing a remote or hybrid team with members across multiple time zones and locations - Balancing the demands of client projects, team management, and strategic planning - Keeping up with the latest trends and best practices in the paid search landscape - Navigating complex client relationships and stakeholder expectations - Ensuring the delivery of high-quality campaigns within tight deadlines and budgets 🔹 ASSUMPTION: The ideal candidate will be proactive in identifying and mitigating potential challenges, with a strong problem-solving mindset and a commitment to continuous learning and improvement. 📈 Similar Roles Comparison 🔹 Comparisons with related roles include: - Paid Search Manager: Focuses on day-to-day campaign management, with less strategic and leadership responsibilities. This role may have a smaller team or individual contributor focus. - SEO Manager: Responsible for organic search engine optimization, with a focus on on-page optimization, content strategy, and technical SEO. This role may have less overlap with paid search strategies and campaign management. - Digital Marketing Manager: Oversees a broader range of digital marketing channels, including social media, content marketing, and email marketing. This role may have less specialized knowledge in paid search strategies and campaign management. 🔹 ASSUMPTION: The Director, Paid Search role requires a deep understanding of paid search strategies, campaign management, and team leadership. While there may be some overlap with related roles, the unique focus on paid search and the strategic nature of the position set it apart from other digital marketing roles. 📝 Sample Projects 🔹 Sample projects relevant to this role include: - Developing and executing a comprehensive paid search strategy for a major e-commerce client, driving a 30% increase in conversions and a 25% reduction in cost per acquisition - Leading a team to optimize a large-scale PPC campaign for a global automotive brand, resulting in a 20% increase in click-through rate and a 15% reduction in cost per click - Managing a team to implement a new Google Ads account structure for a major financial services client, improving campaign performance and streamlining workflows 🔹 ASSUMPTION: The ideal candidate will have experience with similar projects and a proven track record of driving results and team growth in a paid search context. 💡 Key Questions to Ask During Interview 🔹 Questions to ask during the interview include: - What are the biggest challenges facing the paid search team currently, and how does this role address them? - How does DEPT® support the professional development and growth of its paid search team members? - Can you describe the work environment and team culture for the paid search team, and how does this role contribute to it? - How does DEPT® measure the success of its paid search campaigns, and how does this role influence those metrics? - What opportunities are there for this role to drive innovation and thought leadership within the paid search team and the broader marketing organization? 🔹 ASSUMPTION: The ideal candidate will be proactive in asking insightful questions that demonstrate their understanding of the role, the team, and the broader marketing organization. They will also be prepared to discuss their own career goals and how they align with the opportunities available in this role. 📌 Next Steps for Applicants 🔹 To apply for this position: 1. Submit your application through the provided link: [Application URL] 2. Tailor your resume and cover letter to highlight your relevant paid search experience, leadership skills, and cultural fit 3. Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments 4. Research DEPT®'s clients, industry, and company culture to demonstrate your enthusiasm and understanding 5. Practice your presentation of paid search strategies and campaign examples to showcase your expertise and creativity 6. Follow up with the hiring manager one week after your initial application, expressing your continued interest in the role and asking about any next steps in the interview process 🔹 ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.