Director, Paid Search

📌 Core Information

🔹 Job Title: Director, Paid Search

🔹 Company: Brainlabs

🔹 Location: United Kingdom

🔹 Job Type: On-site

🔹 Category: 💸 Paid Advertising (PPC, SEM)

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Ensuring client work is delivered to high standards.
• Leading scaled initiatives beneficial to the practice.
• Managing resources effectively.
• Utilizing technology to enhance delivery and optimize processes.

ASSUMPTION: The role is expected to operate in a dynamic environment where technological advancement is critical for success, and leadership in practice transformation is key.

📋 Key Responsibilities

✅ Deliver highly successful campaigns using deep-practice knowledge and decision-making independence.

✅ Plan, deliver, and measure campaigns to ensure high-impact returns for clients.

✅ Develop and implement guidelines and processes for campaign optimization.

✅ Lead and develop the Paid Search best-practice roadmap for continuous offering enhancement.

✅ Act as a senior escalation point to ensure timely and quality delivery of client work.

✅ Play a leadership role in developing capabilities and knowledge among team members.

ASSUMPTION: Responsibilities suggest a focus not only on technical and strategic leadership but also on mentorship and capability building within the team.

🎯 Required Qualifications

Education: Not specified

Experience: Over 6 years of experience in Paid Search with proven campaign optimization track record.

Required Skills:

• Strong knowledge of Paid Search delivery
• Success in optimizing campaigns through automation and technology
• Proficiency in data analysis, reporting, and attention to detail

Preferred Skills:

• Excellent presentation skills
• Strong problem-solving abilities

ASSUMPTION: The role requires both technical expertise in Paid Search and strong interpersonal skills to lead teams effectively.

💰 Compensation & Benefits

Salary Range: Not specified, but industry-standard competitive compensation is implied due to the seniority of the role.

Benefits:

• 27 days annual leave with additional allowances
• Gym/wellbeing membership subsidy
• Adaptive/hybrid working and flexible hours
• Enhanced maternity & paternity leave
• Private medical insurance

Working Hours: 40 hours per week, flexible core hours

ASSUMPTION: Benefits suggest a strong emphasis on work-life balance and employee well-being, reflective of modern workplace trends.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specifically focused on high-performance media management

Company Size: 501-1,000 employees, providing substantial resources yet retaining individual impact potential

Founded: 2012, reflecting a decade of growth and development in media strategies

Company Description:

• High-performance independent media agency
• Focus on data-driven media planning and buying
• Strong emphasis on employee culture and development

Company Specialties:

• PPC and Programmatic strategies
• Google Analytics and CRO
• Data Science and Strategy

Company Website: http://www.brainlabsdigital.com

ASSUMPTION: The company values innovation and employee contribution to its strategic success, suggesting a potential rich learning environment.

📊 Role Analysis

Career Level: Senior strategic leadership, reporting to the Head of Practice

Reporting Structure: Direct collaboration with Head of Practice, leading a team of Brainlabbers

Work Arrangement: On-site with hybrid flexibility, highlighting the importance of team interactions and dynamic collaboration

Growth Opportunities:

• Potential for leading cross-practice initiatives
• Opportunities in new business development
• Capability to influence practice strategies and processes

ASSUMPTION: Continued professional growth is facilitated by company leadership and diverse project involvement providing expansive career paths.

🌍 Location & Work Environment

Office Type: Modern corporate environment with collaborative spaces

Office Location(s): Predominantly London, with potential for international assignments

Geographic Context:

• Central position in a vibrant city
• Proximity to major tech and business centers
• Accessible through public transport, enhancing commutability

Work Schedule: Flexible scheduling supportive of work-life balance

ASSUMPTION: The office environment emphasizes collaboration, productivity, and employee satisfaction.

💼 Interview & Application Insights

Typical Process:

• Initial application submission
• Comprehensive interviews including skills assessment
• Cultural fit evaluation through interaction with team members

Key Assessment Areas:

• Technical expertise in Paid Search
• Problem-solving capabilities
• Leadership and team management skills

Application Tips:

• Highlight relevant Paid Search experience and successes
• Showcase leadership roles and examples of team development
• Prepare to discuss technological tools and process optimization experiences

ATS Keywords: Paid Search, Campaign Optimization, Automation, Communication, Leadership

ASSUMPTION: The selection process greatly values alignment with company culture and practical expertise in the domain.

🛠️ Tools & Technologies

• Google Analytics
• PPC management platforms
• Automation tools for campaign optimization

ASSUMPTION: Usage of cutting-edge technology platforms indicates a focus on efficiency and data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Commitment to continuous improvement
• Cultural inclusivity and diversity
• Innovation and high performance

Work Style:

• Collaborative and team-oriented
• Open to innovation and new ideas
• Fosters independent work balanced with teamwork

Self-Assessment Questions:

• Am I comfortable leading a team in a high-paced environment?
• Can I innovate and implement process optimizations?
• How do I handle complex client escalations and ensure project success?

ASSUMPTION: Cultural fit is crucial, and candidates are encouraged to reflect on how their personal values align with company principles.

⚠️ Potential Challenges

• Adapting to fast-paced technological advancements
• Navigating complex client demands and expectations
• Maintaining client satisfaction in a competitive landscape
• Balancing leadership duties with strategic project deliverables

ASSUMPTION: Challenges revolve around staying ahead in an evolving industry while leading and motivating a diverse team.

📈 Similar Roles Comparison

• Emphasis on real-time data-driven media strategies
• Leadership roles requiring a blend of strategic vision and operational execution
• Focus on continuous learning and adaptive methodologies

ASSUMPTION: Comparable roles in the industry also demand technological integration and a keen understanding of media metrics.

📝 Sample Projects

• Successfully leading a multi-channel campaign for a high-profile client
• Implementing a new automation tool across the practice to streamline delivery
• Developing a best-practice guide as part of the roadmap initiative

ASSUMPTION: Sample projects might focus on tangible outcomes that contribute to the practice’s overall growth and innovation.

❓ Key Questions to Ask During Interview

• What are the current major challenges the Paid Search practice is facing?
• How does Brainlabs assess the success of its Paid Search campaigns?
• Can you provide examples of successful process optimizations within the practice?
• What opportunities exist for professional growth and development?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking targeted questions during the interview can provide deeper insights into the company culture and role expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume to highlight relevant experience and key achievements
• Focus your cover letter on leadership abilities and innovative campaign successes
• Be ready to discuss specific cases where you improved process efficiencies
• Submit any required work samples or portfolios if applicable

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.