Director, Paid Social

📌 Core Information

🔹 Job Title: Director, Paid Social

🔹 Company: Tinuiti

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading a portfolio of clients, ensuring strategic alignment with client objectives and fostering trust with senior stakeholders.
• Overseeing client onboarding, offboarding, and account transitions, ensuring seamless experiences and maximizing account potential.
• Managing and developing a team to achieve substantial business objectives, with a focus on client relationships, product delivery, and career growth.
• Collaborating with internal leadership to address escalations and facilitate timely issue resolution, while achieving financial targets and objectives.
• Staying at the forefront of industry trends, implementing cutting-edge tactics and technologies, and driving innovative ideas to enhance campaign effectiveness.

ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and a deep understanding of paid social advertising across multiple platforms.

📋 Key Responsibilities

✅ Lead a portfolio of clients, ensuring strategic alignment of account team recommendations with client objectives and fostering trust with senior client stakeholders.

✅ Oversee client onboarding, offboarding, and account transitions, ensuring seamless experiences and maximizing account potential through the introduction of new ideas, strategies, and growth opportunities.

✅ Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks, effectively managing client relationships, delivering best-in-class products, fostering team building, and facilitating career growth through clear goal-setting, feedback loops, and educational development, while maintaining certifications and staying updated on industry trends and best practices through continuous learning initiatives.

✅ Collaborate closely with Pod Leader and Directors throughout the pod to achieve financial targets and objectives, ensuring efficiency with staffing plans and allocations as well as client margin.

✅ Implement cutting-edge tactics and technologies, drive innovative ideas and approaches to enhance campaign effectiveness and bring true value to our clients.

✅ Equip clients with the knowledge and confidence to speak about strategic directions and decisions, reinforcing their trust in our expertise.

✅ Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices of the client’s business, and the industry overall, to enhance client strategies and recommendations.

✅ Oversee client team’s media strategy across Social platforms to ensure the most effective use of media dollars against the clients goals. Effectively communicate strategy and innovation to client and their leadership.

ASSUMPTION: This role involves a high degree of client interaction, team management, and strategic decision-making, requiring strong communication, leadership, and analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in Paid Social roles with a proven track record of executing successful campaigns across multiple Social platforms. 3+ years of management experience preferred.

Required Skills:

• Expertise in Social strategy across Meta, TikTok, Pinterest, Reddit, Snapchat, LinkedIn, and X.
• Demonstrated experience in leading and managing teams, developing strategies, and achieving substantial business objectives.
• Demonstrated success analyzing data and using analytics tools to drive marketing decisions
• Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint
• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.
• Confidence speaking with and presenting to senior management, and senior client leadership, including C-Suite executives.

Preferred Skills:

• Experience with RevShare incentive pay program
• Familiarity with Tinuiti's patented tech, Bliss Point by Tinuiti

ASSUMPTION: Candidates should have a strong background in paid social advertising, with a proven track record of success in managing teams and driving business objectives.

💰 Compensation & Benefits

Salary Range: $130,000 - $145,000 USD per year (revised based on market data and company size)

Benefits:

• Unlimited PTO
• Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
• Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
• Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
• Learning and Development (Mentor program and more)

Working Hours: Full-time, with flexible hours and a focus on results and productivity

ASSUMPTION: The salary range has been revised to reflect market data and the company's size, with a focus on competitive compensation for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most. With $4 billion in digital media under management and more than 1,000 employees, Tinuiti has industry-leading expertise in Commerce, Search, Social, TV, and more.

Company Size: Tinuiti has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and career development.

Founded: Tinuiti was founded in 2004 and has since grown to become a leading performance marketing agency.

Company Description:

• Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most.
• The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point.
• Tinuiti’s product-led approach gives brands an edge in – and across – every channel.

Company Specialties:

• Facebook
• Amazon
• Google
• Instagram
• Streaming
• Analytics
• and Mobile Apps

Company Website: http://www.tinuiti.com

ASSUMPTION: Tinuiti's focus on performance marketing and its patented technology sets it apart in the industry, providing opportunities for innovative and data-driven work.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and expertise in paid social advertising.

Reporting Structure: The Director, Paid Social will report directly to the Pod Leader and collaborate closely with Directors throughout the pod to achieve financial targets and objectives.

Work Arrangement: This role is fully remote, with flexible hours and a focus on results and productivity.

Growth Opportunities:

• Potential to advance to a leadership role within the company, such as Pod Leader or Director of Paid Social.
• Opportunities to expand expertise across other channels and platforms within the agency.
• Chance to work on high-profile client accounts and drive significant business impact.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to advancement within the company.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): United States

Geographic Context:

• The United States offers a large talent pool and diverse client base for this role.
• The remote work arrangement allows for flexibility and work-life balance.
• The United States has a well-established and mature digital marketing industry, providing ample opportunities for growth and development.

Work Schedule: Full-time, with flexible hours and a focus on results and productivity

ASSUMPTION: The fully remote work arrangement provides flexibility and work-life balance, while the large talent pool and diverse client base in the United States offer ample opportunities for growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Expertise in paid social advertising and data analysis
• Communication and interpersonal skills

Application Tips:

• Highlight your experience in leading and managing teams, as well as your track record of driving business objectives through paid social advertising.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare examples of your strategic thinking and problem-solving skills, as well as your ability to drive business impact through data-driven decision-making.

ATS Keywords: Paid Social, Client Management, Team Leadership, Business Acumen, Innovation, Client Education, Social Strategy, Data Analysis, Communication, Interpersonal Skills, Analytics Tools, Google Suite, Microsoft Excel, PowerPoint, Multitasking, Time Management

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and expertise in paid social advertising, with a strong emphasis on data-driven decision-making and communication skills.

🛠️ Tools & Technologies

• Google Suite (Google Docs, Sheets, Slides)
• Microsoft Excel & PowerPoint
• Social media advertising platforms (Meta, TikTok, Pinterest, Reddit, Snapchat, LinkedIn, X)
• Analytics tools (Google Analytics, Facebook Pixel, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The candidate should have experience with the listed tools and technologies, with a focus on social media advertising platforms and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Unleash Greatness
• Never Stop Learning
• Ignite Your Passion
• Thankful Living
• Inspire Innovation & Change

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and adaptable
• Customer-centric and client-focused

Self-Assessment Questions:

• Do you align with Tinuiti's core values, and how have you demonstrated these values in your previous roles?
• How do you approach continuous learning and staying updated on industry trends and best practices?
• Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you approach it?

ASSUMPTION: Tinuiti values a strong cultural fit, with a focus on collaboration, data-driven decision-making, innovation, and customer-centricity. Candidates should be able to demonstrate alignment with the company's core values and work style.

⚠️ Potential Challenges

• The fully remote work arrangement may require strong self-motivation and time management skills.
• The role involves managing a team and driving business objectives, which can be challenging and stressful at times.
• The fast-paced nature of the digital marketing industry may require adaptability and quick decision-making.
• The competitive nature of the industry may necessitate a strong focus on performance and results.

ASSUMPTION: While this role offers significant opportunities for growth and development, it also presents unique challenges that candidates should be prepared to face.

📈 Similar Roles Comparison

• This role is similar to other Director-level positions in paid social advertising, but may offer more opportunities for strategic decision-making and team leadership.
• The fully remote work arrangement may provide more flexibility and work-life balance compared to on-site or hybrid roles.
• Tinuiti's focus on performance marketing and patented technology may provide more opportunities for innovative and data-driven work compared to other agencies.

ASSUMPTION: This role offers unique opportunities for strategic decision-making, team leadership, and innovative, data-driven work within the performance marketing industry.

📝 Sample Projects

• Developing and executing a comprehensive social media advertising strategy for a major e-commerce client, driving significant revenue growth and ROI.
• Managing a team to optimize ad spend and improve performance across multiple social media platforms for a leading B2B software company.
• Conducting a thorough analysis of a client's social media advertising data to identify trends, optimize performance, and drive business impact.

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic social media advertising campaigns, manage teams, and drive business impact through data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Paid Social department, and how this role fits into the broader organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Tinuiti support the professional development and growth of its employees, particularly in this role?
• What are the key challenges facing the Paid Social team currently, and how can this role help address them?
• How does Tinuiti approach work-life balance and employee well-being, particularly in a fully remote work environment?

ASSUMPTION: These questions will help the candidate better understand the role, the team, and the company, as well as the expectations and challenges associated with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your expertise in paid social advertising, team management, and strategic decision-making.
• Prepare examples of your strategic thinking, team management, and data-driven decision-making skills to demonstrate your qualifications for the role.
• If you are selected for an interview, be prepared to discuss your relevant experiences and how they align with the requirements and expectations of the position.
• Follow up with the hiring manager within one week of the interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.