Director, Paid Social

📌 Core Information

🔹 Job Title: Director, Paid Social

🔹 Company: Tinuiti

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote - NY

🚀 Job Overview

Key aspects of this role include:

• Leading a portfolio of clients, ensuring strategic alignment with client objectives
• Fostering strong relationships with senior client stakeholders and internal leadership
• Overseeing client onboarding, offboarding, and account transitions
• Providing timely feedback, coaching, and evaluation to team members
• Collaborating with pod leaders and directors to achieve financial targets and objectives

ASSUMPTION: This role requires a high level of strategic thinking, client management, and team leadership skills. The ideal candidate will have a proven track record in paid social roles and experience managing teams.

📋 Key Responsibilities

✅ Client Management & Leadership: Lead a portfolio of clients, ensuring strategic alignment of account team recommendations with client objectives and fostering trust with senior client stakeholders, while partnering with internal leadership to address escalations and facilitate timely issue resolution.

✅ Client Onboarding & Transitions: Oversee client onboarding, offboarding, and account transitions, ensuring seamless experiences and maximizing account potential through the introduction of new ideas, strategies, and growth opportunities. Ensure we are accurately and efficiently delivering on ad operations (tracking) requirements, and partner with the ad ops team to provide best-in-class guidance for clients where needed.

✅ Team Leadership and Development: Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks, effectively managing client relationships, delivering best-in-class products, fostering team building, and facilitating career growth through clear goal-setting, feedback loops, and educational development, while maintaining certifications and staying updated on industry trends and best practices through continuous learning initiatives.

✅ Business Acumen and Financial KPIs: Collaborate closely with Pod Leader and Directors throughout the pod to achieve financial targets and objectives, ensuring efficiency with staffing plans and allocations as well as client margin.

✅ Innovation and Thought Leadership: Stay at the forefront of industry, consumer, platform, and relevant vertical trends. Implement cutting-edge tactics and technologies. Drive innovative ideas and approaches to enhance campaign effectiveness and bring true value to our clients.

✅ Client Education: Equip clients with the knowledge and confidence to speak about strategic directions and decisions, reinforcing their trust in our expertise.

✅ Industry Expertise: Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices of the client’s business, and the industry overall, to enhance client strategies and recommendations.

✅ Channel Specific Expertise: Oversee client team’s media strategy across Social platforms to ensure the most effective use of media dollars against the clients goals. Effectively communicate strategy and innovation to client and their leadership.

ASSUMPTION: This role requires a strong understanding of paid social platforms, industry trends, and best practices. The ideal candidate will be able to apply this knowledge to drive client success and team growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in Paid Social roles with a proven track record of executing successful campaigns across multiple Social platforms. 3+ years of management experience preferred.

Required Skills:

• Expertise in Social strategy across Meta, TikTok, Pinterest, Reddit, Snapchat, LinkedIn, and X
• Demonstrated experience in leading and managing teams, developing strategies, and achieving substantial business objectives
• Demonstrated success analyzing data and using analytics tools to drive marketing decisions
• Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint
• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives
• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams
• Confidence speaking with and presenting to senior management, and senior client leadership, including C-Suite executives

Preferred Skills:

• Experience working remotely or in a hybrid environment
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong background in paid social, with a proven track record of driving client success and managing teams. Experience working remotely is a plus but not required.

💰 Compensation & Benefits

Salary Range: $130,000 - $145,000 per year (revshare based)

Benefits:

• Unlimited PTO
• Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
• Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
• Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
• Learning and Development (Mentor program and more)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the advertising industry. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees

Founded: 2004

Company Description:

• Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees
• Their goal is to grow happiness for their clients, their customers, their people, and their partners by unleashing greatness, never stopping learning, igniting passion, living thankfully, and inspiring innovation and change
• They offer a fully remote work environment with unlimited PTO, healthcare, retirement, perks and wellness, and learning and development opportunities

Company Specialties:

• Facebook
• Amazon
• Google
• Instagram
• Streaming
• Analytics
• Mobile Apps

Company Website: http://www.tinuiti.com

ASSUMPTION: Tinuiti is a well-established company in the advertising industry, with a strong focus on performance marketing and a commitment to growing happiness for their clients and employees.

📊 Role Analysis

Career Level: Director

Reporting Structure: The Director, Paid Social will report directly to the Pod Leader and collaborate closely with internal leadership and team members

Work Arrangement: This role is 100% remote, with the option to work from any location within the United States

Growth Opportunities:

• Potential to advance to a VP or higher-level role within the organization
• Opportunities to lead and mentor team members, driving their professional growth and development
• Chance to work on high-impact projects and campaigns for a wide range of clients

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the organization and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (100% virtual)

Office Location(s): United States (open to candidates from any location within the US)

Geographic Context:

• The United States has a diverse range of cultures, climates, and landscapes, offering candidates the opportunity to live and work in a location that suits their personal preferences
• The remote work environment allows for greater flexibility and work-life balance, with the ability to work from anywhere with an internet connection
• Tinuiti offers unlimited PTO, allowing employees to take time off as needed to recharge and maintain a healthy work-life balance

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work asynchronously with team members

ASSUMPTION: The remote work environment offers candidates the opportunity to work from anywhere within the United States, with a high degree of flexibility and autonomy.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening with the Talent Acquisition team
• Behavioral and technical interviews with team members and/or hiring managers
• Final interview with the Pod Leader or another senior leader within the organization
• Background check and onboarding

Key Assessment Areas:

• Client management and leadership skills
• Strategic thinking and problem-solving abilities
• Expertise in paid social platforms and industry trends
• Team leadership and development skills
• Communication and interpersonal skills

Application Tips:

• Highlight your experience and achievements in paid social roles, with a focus on driving client success and managing teams
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
• Research Tinuiti's company culture and values to ensure a strong fit

ATS Keywords: Paid Social, Director, Client Management, Team Leadership, Business Acumen, Innovation, Client Education, Industry Expertise, Channel Specific Expertise, Remote Work, Advertising Services

ASSUMPTION: The interview process for this role will focus on assessing the candidate's client management, strategic thinking, and team leadership skills, as well as their expertise in paid social platforms and industry trends.

🛠️ Tools & Technologies

• Google Suite (Google Docs, Sheets, Slides)
• Microsoft Excel & PowerPoint
• Social media advertising platforms (Meta, TikTok, Pinterest, Reddit, Snapchat, LinkedIn, X)
• Analytics tools (Google Analytics, Facebook Pixel, etc.)
• Project management tools (Asana, Trello, etc.)
• Communication and collaboration tools (Slack, Microsoft Teams, etc.)

ASSUMPTION: The ideal candidate will have experience with a variety of tools and technologies, including Google Suite, Microsoft Office, social media advertising platforms, and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Unleash Greatness
• Never Stop Learning
• Ignite Your Passion
• Thankful Living
• Inspire Innovation & Change

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on client success
• Adaptable and open to change
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you have a proven track record of driving client success and managing teams in paid social roles?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a collaborative and results-driven work environment?
• Are you committed to continuous learning and professional development?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Tinuiti, with a passion for growing happiness, a commitment to continuous learning, and a results-driven work style.

⚠️ Potential Challenges

• Managing multiple client relationships and priorities simultaneously
• Balancing strategic thinking and execution in a fast-paced and dynamic industry
• Adapting to changes in client needs, industry trends, and platform updates
• Working effectively with remote team members and stakeholders

ASSUMPTION: The ideal candidate will be able to manage multiple priorities, adapt to change, and work effectively in a remote environment.

📈 Similar Roles Comparison

• This role is similar to other Director-level roles in the advertising industry, with a focus on client management, team leadership, and strategic thinking
• However, this role is unique in its focus on paid social platforms and the opportunity to work remotely with a flexible work schedule
• Career paths for this role may include advancement to VP or higher-level roles within the organization, as well as opportunities to specialize in specific verticals or platforms

ASSUMPTION: This role offers a unique opportunity to work remotely with a flexible work schedule, with potential for career advancement and specialization within the organization.

📝 Sample Projects

• Developing and executing a comprehensive social media advertising strategy for a major retail client, driving significant increases in sales and brand awareness
• Managing a team of paid social specialists to deliver best-in-class products and services for a diverse portfolio of clients, including Fortune 500 companies and startups
• Conducting regular client education sessions to equip clients with the knowledge and confidence to speak about strategic directions and decisions, reinforcing their trust in Tinuiti's expertise

ASSUMPTION: These sample projects demonstrate the ideal candidate's ability to develop and execute strategic paid social campaigns, manage teams, and educate clients.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Tinuiti support the professional growth and development of its team members?
• What are the most challenging aspects of working remotely, and how does Tinuiti address them?
• How does Tinuiti measure the success of its paid social campaigns, and how does this role contribute to that process?
• What opportunities are there for career advancement within the organization?

ASSUMPTION: These key questions will help the ideal candidate understand the role's priorities, growth opportunities, and the company's approach to remote work and campaign success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
• Research Tinuiti's company culture and values to ensure a strong fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.