📌 Core Information
🔹 Job Title: Director, Partnership Marketing
🔹 Company: Santander
🔹 Location: Liberty Street, New York, NY
🔹 Job Type: Full-Time
🔹 Category: Banking & Finance
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and leading partnership marketing strategy for Santander US
- Building and maintaining strategic relationships with marquee brands
- Designing and executing co-marketing plans with partners
- Collaborating with internal teams to activate consumers through unique value propositions
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to navigate complex partnerships.
📋 Key Responsibilities
✅ Define the role of partnerships in Santander's integrated marketing strategy
✅ Partner with internal leads to win new strategic partner deals
✅ Build relationships with strategic partner marketing teams
✅ Develop co-marketing plans with partners that deliver on shared goals
✅ Execute co-marketing strategy in conjunction with the wider marketing team
ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Public Relations, Communications, Business Administration, or equivalent field (Required)
Experience: 12+ years of marketing experience, including 3+ years in the financial services/banking industry (Required)
Required Skills:
- 10+ years of experience in partnership marketing, business development, or related field
- 5+ years of experience in people leadership, preferably with experience leading teams
- Experience building relationships and developing successful strategic partnerships at a Fortune 500 company scale
- Excellent communication skills, with an ability to connect the dots and tell a story based on data while also expertly tailoring communication to audiences across functions and levels
- Decisive problem-solving and ability to rally a team towards achieving shared goals
- Ability to navigate ambiguity and drive execution with limited oversight
Preferred Skills:
ASSUMPTION: This role requires a high level of experience and expertise in partnership marketing and leadership.
💰 Compensation & Benefits
Salary Range: $123,750.00 - $200,000.00 USD (Based on experience and qualifications)
Benefits:
- Competitive benefits package
- 401(k) matching
- Health, dental, and vision insurance
- Employee stock purchase plan
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Banking & Finance. Santander is a global bank with over 160 million customers and 167 years of experience.
Company Size: 10,001+ employees. As a large organization, Santander offers extensive resources and growth opportunities.
Founded: 1857. Santander has a rich history and a strong global presence.
Company Description:
- Santander is a leading commercial bank with a unique mission to significantly grow its presence in the US.
- The group's activities are consolidated into five global businesses: Retail & Commercial Banking, Digital Consumer Bank, Corporate & Investment Banking, Wealth Management & Insurance, and Payments.
- Santander aims to be the best open financial services platform, providing services to individuals, SMEs, corporates, financial institutions, and governments.
Company Specialties:
- Banking
- Financial Services
- Corporate Banking
- Information Technology and Cyber Security
Company Website: https://www.santander.com
ASSUMPTION: Santander's extensive global presence and diverse business lines offer unique opportunities for growth and development.
📊 Role Analysis
Career Level: Executive. This role is a senior leadership position within the marketing department.
Reporting Structure: This role reports directly to the Head of Marketing and has the potential to lead a team of partnership marketing managers.
Work Arrangement: On-site, with the possibility of occasional remote work.
Growth Opportunities:
- Potential to lead and mentor a team of partnership marketing managers
- Opportunities to collaborate with senior leadership on strategic initiatives
- Possibility to expand the role's scope based on performance and business needs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and expand their impact on the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment.
Office Location(s): Liberty Street, New York, NY
Geographic Context:
- New York City is a major financial hub, offering ample networking opportunities and access to key industry players.
- The Liberty Street office is conveniently located in the heart of the Financial District, close to public transportation and various amenities.
- New York City offers a vibrant cultural scene, with numerous attractions, restaurants, and entertainment options.
Work Schedule: Full-time, typically 9:00 AM - 5:00 PM, Monday through Friday, with flexibility for occasional remote work.
ASSUMPTION: The Liberty Street office provides a dynamic and engaging work environment, with easy access to key industry resources and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and partnership development
- Communication and presentation skills
- Leadership and team management capabilities
- Industry knowledge and financial services experience
Application Tips:
- Tailor your resume and cover letter to highlight your partnership marketing experience and leadership skills.
- Prepare examples of successful strategic partnerships and co-marketing campaigns you've led.
- Be ready to discuss your understanding of the US banking industry and Santander's unique mission.
ATS Keywords: Partnership Marketing, Business Development, Strategic Partnerships, Co-Marketing, Marketing Strategy, Leadership, Team Management, Banking Industry, Financial Services
ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their strategic thinking, leadership, and industry expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in standard office software and marketing automation tools, as well as the ability to adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Responsible banking
- Integrity and ethical behavior
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and stakeholder management
- Results-driven and data-informed decision-making
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment and enjoy working with diverse teams?
- Are you comfortable navigating ambiguity and driving execution with limited oversight?
- Do you have a proven track record of building successful strategic partnerships and co-marketing campaigns?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Santander's values and work style, with a proven track record of success in partnership marketing and leadership roles.
⚠️ Potential Challenges
- Navigating a large, complex organization with multiple stakeholders
- Balancing the needs and priorities of internal teams and external partners
- Managing a high volume of projects and deadlines
- Adapting to a dynamic and evolving business environment
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- This role is unique in its focus on defining and leading partnership marketing strategy for Santander US.
- Similar roles in other financial institutions may have a more narrow focus on specific partnerships or product lines.
- Career progression in this role could lead to broader marketing leadership or strategic business development opportunities within Santander.
ASSUMPTION: This role offers a unique opportunity to shape Santander's partnership marketing strategy and make a significant impact on the organization's growth in the US.
📝 Sample Projects
- Developing a comprehensive partnership marketing strategy for Santander US, including target industries, partner profiles, and co-marketing tactics
- Negotiating and executing a strategic partnership with a major technology company to offer bundled financial and digital services to consumers
- Managing a team of partnership marketing managers to execute co-marketing campaigns with multiple partners, driving engagement and conversions
ASSUMPTION: These sample projects illustrate the strategic and leadership aspects of this role, requiring a strong understanding of partnership marketing and the financial services industry.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Santander US?
- What are the key priorities for this role in the first 90 days?
- How does Santander support the professional development and growth of its marketing leaders?
- What are the most successful partnership marketing campaigns that Santander has executed to date, and what can I learn from them?
- How does this role collaborate with other departments and senior leadership to drive business results?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your partnership marketing experience and leadership skills, as well as your understanding of the US banking industry and Santander's unique mission.
- Prepare examples of successful strategic partnerships and co-marketing campaigns you've led, and be ready to discuss your approach to partnership marketing and leadership.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
