📌 Core Information
🔹 Job Title: Director, Performance Marketing
🔹 Company: Tapestry
🔹 Location: New York, United States
🔹 Job Type: Hybrid
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading demand capture strategies across Search, Social, and Affiliates to drive business growth
- Collaborating with cross-functional teams to align plans with business goals
- Optimizing campaigns in real-time to maximize ROI and minimize ineffective spend
- Managing annual performance media budgets
- Analyzing performance data to identify growth paths and optimize campaigns
- Identifying must-win media moments and opportunities to acquire new customers
- Monitoring media trends and testing new platforms to stay ahead of the curve
- Improving work flows to center strategies around consumer and data insights
- Managing vendor/agency relationships
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrixed organization.
📋 Key Responsibilities
✅ Lead demand capture strategies, planning, and execution across Search, Social, and Affiliates to drive business growth
✅ Collaborate with buying, planning, COE, and commerce teams to ensure plans align with business goals
✅ Oversee in-flight optimizations to deliver monthly NA eCommerce goals and enable a fluid on-the-go budget spend framework
✅ Own annual performance media budgets, including recommendations, planning, and tracking
✅ Analyze performance data deeply to identify key growth paths and opportunities for optimization across various channels
✅ Implement rigorous testing and data analysis techniques to continually refine and enhance media strategies
✅ Provide regular reports and insights on the impact and effectiveness of strategies and campaigns
✅ Identify must-win and ownable media moments for Kate Spade to connect with the core audience, grow share of voice, and acquire new customers
✅ Regularly monitor media and digital trends, ensuring Kate Spade remains on the forefront of innovation
✅ Identify and proactively find new ways to improve work flows to center strategies around consumer and data/insights, with clear ownership, deliverables, and accountability across stakeholders
✅ Own vendor/agency relationship management
ASSUMPTION: This role involves a high degree of strategic planning, data analysis, and cross-functional collaboration.
🎯 Required Qualifications
Education: Not specified in the job description
Experience: 10+ years of relevant working experience; an equivalent combination of experience and education will be considered.
Required Skills:
- Digitally savvy with strong working knowledge of social advertising across brand and performance campaigns on platforms including FB/IG, YouTube, Pinterest, and TikTok
- Experience building campaigns for and successfully connecting with audiences on TikTok preferred
- Experience across various media channels including print, OOH, partnerships, and video
- Strong media analytics skills with experience in managing substantial media budgets for full-funnel in-flight optimizations
- Strong negotiating skills, excellent communication, and relationship building skills
- Partnership-oriented and familiarity in working in a matrixed organization
Preferred Skills:
- Previous media agency experience
- Strong retail business acumen
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on performance marketing channels and a proven track record of driving business growth.
💰 Compensation & Benefits
Salary Range: $150,000 to $200,000 annually
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Paid paternity and maternity leave
- Commuter benefits
- Disability insurance
- Tuition assistance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the retail apparel and fashion industry in New York City.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 10,001+ employees (Large enterprise)
Founded: Not specified in the provided data
Company Description:
- Tapestry is a global house of brands that unites the magic of Coach, Kate Spade New York, and Stuart Weitzman
- The company aims to stretch what’s possible by intertwining different people and ideas
- Tapestry holds itself to high standards in every material and process and embraces difference by design
- The result is that the company stands taller together, elevating the best in its people and brands
Company Specialties:
- Retail apparel and fashion
- Luxury goods
- Handbags and accessories
- Footwear
- Jewelry
- Home d&xe9;cor
Company Website: www.tapestry.com
ASSUMPTION: Tapestry is a well-established company in the retail apparel and fashion industry, with a strong global presence and a reputation for high-quality products and exceptional customer service.
📊 Role Analysis
Career Level: Senior-level role, suitable for experienced professionals
Reporting Structure: This role reports directly to the Senior Vice President, Global Marketing
Work Arrangement: Hybrid (a combination of on-site and remote work)
Growth Opportunities:
- Potential career growth within the marketing department or other areas of the organization
- Opportunities to work on high-impact projects and drive business growth
- Exposure to a global brand and the chance to make a significant impact on its marketing strategy
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing department or other areas of the organization.
🌍 Location & Work Environment
Office Type: Hybrid (a combination of on-site and remote work)
Office Location(s): 10 Hudson Yards, New York, New York 10001, US
Geographic Context:
- New York City is a major global hub for the fashion industry
- The office is located in the Hudson Yards neighborhood, which is a growing commercial and residential area on the West Side of Manhattan
- The area offers easy access to public transportation, shopping, dining, and entertainment options
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to work from home when needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring managers and/or team members
- Final interviews with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation skills
- Cross-functional collaboration and communication skills
- Leadership and management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of the retail apparel and fashion industry and the specific brand
- Demonstrate your ability to analyze data and make data-driven decisions
- Prepare for behavioral interview questions that focus on your problem-solving skills and leadership experiences
- Research the company and its competitors to show your industry knowledge
ATS Keywords: Performance marketing, digital marketing, social advertising, media optimization, data analysis, retail business acumen, hybrid work arrangement
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Microsoft Excel
- Power BI
- Tableau
- Asana
- Slack
ASSUMPTION: The tools and technologies listed are commonly used in performance marketing roles and may vary depending on the specific needs of the organization.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Inclusion
- Creativity
- Accountability
Work Style:
- Collaborative
- Data-driven
- Innovative
- Results-oriented
- Adaptable
Self-Assessment Questions:
- How do you approach analyzing large datasets to identify trends and insights?
- Can you describe a time when you had to pivot your strategy due to changing market conditions?
- How do you ensure that your team members feel valued and included in the decision-making process?
ASSUMPTION: Tapestry values diversity, inclusion, and collaboration, and seeks candidates who align with these principles.
⚠️ Potential Challenges
- Working in a large, matrixed organization can present challenges in terms of communication and decision-making
- The retail apparel and fashion industry is highly competitive, with constant changes in trends and consumer behavior
- The role requires managing a substantial media budget, which can be stressful and demanding
- The hybrid work arrangement may present challenges in terms of maintaining work-life balance
ASSUMPTION: The challenges listed are common to roles of this nature and can be mitigated with strong communication, time management, and adaptability.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director role in a retail or e-commerce company
- However, this role focuses specifically on performance marketing and optimizing campaigns for maximum ROI
- Career paths may include advancing to a Vice President or Chief Marketing Officer role within the organization
ASSUMPTION: This role is unique in its focus on performance marketing and offers a clear path for career growth within the marketing department or other areas of the organization.
📝 Sample Projects
- Developing and executing a comprehensive media strategy to drive revenue growth during a key sales period
- Optimizing campaigns in real-time to maximize ROI and minimize ineffective spend
- Identifying and capitalizing on new media trends and platforms to reach a younger audience
ASSUMPTION: The sample projects listed are representative of the types of projects a Director of Performance Marketing might work on, but the specific projects may vary depending on the organization's needs and goals.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- What are the key priorities for this role in the first 90 days?
- How does the company approach diversity, equity, and inclusion in its marketing strategies?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and leadership experiences
- Research the company and its competitors to show your industry knowledge
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
