📌 Core Information
🔹 Job Title: Director, Pfizer Brand Campaigns
🔹 Company: Pfizer
🔹 Location: New York, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing and Market Research
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (2-3 days onsite/week in New York HQ)
🚀 Job Overview
Key aspects of this role include:
- Leading the strategy, development, and execution of integrated Pfizer brand campaigns
- Collaborating with cross-functional teams for successful campaign launches
- Establishing key brand partnerships to deliver meaningful brand acts
- Overseeing agency of record for creative and end-to-end execution
- Partnering with corporate affairs, R&D, and biopharma leadership to align campaigns with enterprise narrative
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in brand or consumer marketing to drive successful campaigns that build brand equity and deliver business value.
📋 Key Responsibilities
✅ Lead the development of integrated corporate campaign strategies across Pfizer’s owned, earned, and paid ecosystem
✅ Synthesize and understand brand, audience, and competitive insights to develop campaigns that build enduring brand equity and deliver business value
✅ Lead cross-functional teams across media, analytics, technology, and operations to launch campaigns across channels, geographies, and audiences
✅ Identify, establish, and own key brand partnerships to deliver meaningful brand acts that connect with patients and healthcare professionals
✅ Oversee and manage agency of record in the delivery of breakthrough creative and end-to-end execution, ensuring clear scopes of work, excellence in creative and production, and timely and efficient budget management
✅ Partner closely with corporate affairs, R&D, and biopharma leadership to ensure that campaigns are tightly aligned with and amplify Pfizer’s broader enterprise narrative and scientific strategy
✅ Partner with analytics and insights team to develop KPI framework and establish ongoing brand tracking
ASSUMPTION: This role requires a strong understanding of brand strategy, audience insights, and cross-functional leadership to successfully execute integrated brand campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 10+ years of experience in brand or consumer marketing or at an award-winning agency leading integrated campaigns for global brands
Required Skills:
- Demonstrated ability to understand audience needs, extract key insights, and translate these into meaningful strategies and in-market results
- Track record of leading teams in successfully launching breakthrough advertising and meaningful brand acts at large multi-national companies
- Strong executive presence and excellent verbal and written communication skills, with the ability to effectively influence senior leaders and colleagues at all levels of the organization
- Exceptional collaboration skills – can skillfully coordinate and problem-solve across cross-functional teams and foster highly productive cross-functional relationships
- Thrives in a high-energy environment and works effectively in unchartered territory. Ability to drive team to results, take accountability, and meet deadlines
- Strong business acumen and strategic thinking – ability to establish leading and lagging indicators for the brand and adjust strategies based on performance
- Uphold Pfizer’s Core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culture
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities, including the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Preferred Skills:
- Advanced degree
- Experience across industries; strong knowledge of or experience in marketing within the life sciences/pharmaceutical industry is a plus
ASSUMPTION: The required qualifications for this role emphasize a strong background in brand marketing, leadership skills, and the ability to work effectively in a cross-functional environment.
💰 Compensation & Benefits
Salary Range: $169,700.00 - $282,900.00 per year
Benefits:
- 401(k) Plan with Pfizer Matching Contributions
- Paid Vacation, Holiday, and Personal Days
- Paid Caregiver/Parental and Medical Leave
- Health Benefits including Medical, Prescription Drug, Dental, and Vision Coverage
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on the information given in the job listing and is subject to change based on factors such as location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Pfizer is a leading global biopharmaceutical company focused on applying science and its global resources to improve health and well-being at every stage of life. The company provides access to safe, effective, and affordable medicines and health care services to the people who need them.
Company Size: Pfizer has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Pfizer was founded in 1849 and has a rich history of innovation and scientific breakthroughs.
Company Description:
- Pfizer is committed to applying science and its global resources to improve health and well-being at every stage of life
- The company provides access to safe, effective, and affordable medicines and health care services to the people who need them
- Pfizer's mission is to innovate to bring therapies to patients that significantly improve their lives
Company Specialties:
- Pharmaceutical Manufacturing
- Biopharmaceutical Research and Development
- Global Health and Access Initiatives
Company Website: http://www.pfizer.com
ASSUMPTION: Pfizer is a well-established and reputable company in the pharmaceutical industry, with a strong focus on innovation, research, and development.
📊 Role Analysis
Career Level: This role is at the director level, requiring significant experience and leadership skills.
Reporting Structure: The Director, Brand Campaigns reports directly to the Head of Brand Campaigns and works closely with various cross-functional teams.
Work Arrangement: This is a hybrid role, requiring 2-3 days onsite at the New York headquarters per week.
Growth Opportunities:
- Potential to grow within the marketing department or across other functions within Pfizer
- Opportunity to work on high-impact campaigns and make a significant contribution to the company’s brand strategy
- Chance to develop leadership skills and mentor team members
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on Pfizer’s brand campaigns and overall business success.
🌍 Location & Work Environment
Office Type: Pfizer’s headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): New York, United States
Geographic Context:
- New York City is a vibrant, multicultural city with a wide range of cultural, recreational, and dining options
- The city offers excellent public transportation, making it easy to commute to work
- New York is a global hub for the pharmaceutical industry, providing ample networking opportunities
Work Schedule: The work schedule for this role is Monday through Friday, with the possibility of occasional weekend or evening work depending on project deadlines.
ASSUMPTION: Working at Pfizer’s headquarters in New York City offers a dynamic and fast-paced work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- On-site interview with the hiring manager and potential team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and brand campaign development
- Leadership skills and team management
- Cross-functional collaboration and communication
- Industry knowledge and understanding of Pfizer’s brand and business
Application Tips:
- Highlight your experience in brand marketing and campaign development, with a focus on global brands
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of successful brand campaigns you’ve led, including insights, strategies, and results
ATS Keywords: Brand Strategy, Integrated Campaigns, Audience Insights, Cross-Functional Leadership, Creative Execution, Media Partnerships, Analytics, Communication Skills, Collaboration, Strategic Thinking, Business Acumen, Global Experience, Problem Solving, Campaign Development, Brand Equity, Healthcare Marketing
ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking, leadership skills, and industry knowledge, with a strong emphasis on brand campaign development and execution.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Campaign management software (e.g., Adobe Campaign, Marketo, or Salesforce Marketing Cloud)
- Data visualization tools (e.g., Tableau, Power BI, or Qlik)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or adapted to based on the candidate’s existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Pfizer strives for excellence in all aspects of its work, from research and development to manufacturing and marketing
- Equity: Pfizer is committed to ensuring that its medicines and health care services are accessible and affordable to all who need them
- Courage: Pfizer encourages its employees to take calculated risks and challenge the status quo to drive innovation and progress
- Joy: Pfizer fosters a positive and inclusive work environment that celebrates the diversity of its employees and the contributions they make to the company’s success
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and collective success
- Fast-paced and dynamic, with a focus on delivering results and driving business impact
- Innovative and forward-thinking, with a commitment to continuous learning and improvement
Self-Assessment Questions:
- Do you align with Pfizer’s Core Values, and how have you demonstrated these values in your previous roles?
- Are you comfortable working in a fast-paced, collaborative environment, and how have you navigated similar work environments in the past?
- How do you approach continuous learning and professional development, and what specific skills or knowledge are you looking to gain or improve in this role?
ASSUMPTION: Pfizer values candidates who are passionate about its mission, align with its core values, and are eager to contribute to its continued success in the global healthcare industry.
⚠️ Potential Challenges
- Managing multiple cross-functional teams and stakeholders to deliver complex brand campaigns on time and within budget
- Navigating a large, matrixed organization with diverse teams and perspectives
- Adapting to a hybrid work environment and balancing remote and on-site work responsibilities
- Keeping up with the latest trends and best practices in brand marketing and campaign development
ASSUMPTION: The potential challenges of this role require strong leadership, communication, and project management skills, as well as the ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on leading integrated brand campaigns for a global healthcare company, requiring a strong background in brand marketing and campaign development
- Compared to other marketing roles, this position offers a higher level of strategic influence and the opportunity to work on high-impact campaigns
- Career progression in this role could lead to senior leadership positions within Pfizer’s marketing department or other functions within the company
ASSUMPTION: This role offers a unique opportunity for experienced brand marketers to apply their skills and experience to drive meaningful impact on a global healthcare company’s brand campaigns and overall business success.
📝 Sample Projects
- Developing and executing a global brand campaign to launch a new Pfizer medication, including market research, strategy development, creative concepting, and cross-channel execution
- Collaborating with cross-functional teams to rebrand Pfizer’s consumer health division, including market analysis, competitive landscape assessment, and brand positioning strategy
- Leading a team to develop and implement a digital-first brand campaign for a Pfizer product, including social media strategy, influencer partnerships, and content creation
ASSUMPTION: The sample projects provided are designed to give candidates an idea of the types of initiatives they might work on in this role, highlighting the strategic, collaborative, and creative nature of the work.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Pfizer’s brand campaigns and the strategic vision for their future development?
- How does this role fit into Pfizer’s overall marketing organization, and what are the key priorities for the first 90 days in this position?
- What is the company’s approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
- What opportunities are there for professional growth and development within this role and the broader marketing organization?
- How does Pfizer support work-life balance for its employees, particularly in a hybrid work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate’s interest in the role and commitment to understanding the company’s culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in brand marketing and campaign development, with a focus on global brands
- Prepare examples of successful brand campaigns you’ve led, including insights, strategies, and results
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
