📌 Core Information
🔹 Job Title: Director Planning & Performance (Marketing)
🔹 Company: TELUS
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, On-site
🔹 Category: Telecommunications
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving strategic financial performance and operational excellence within TELUS's Home Solutions business.
- Leading margin strategy development and execution to ensure profitable outcomes across all Home Solutions product offerings.
- Optimizing revenue performance through ARPU and AMPU logging, analysis, and improvement initiatives.
- Collaborating with cross-functional teams to align planning initiatives with business objectives.
- Developing and maintaining sophisticated analytics and reporting frameworks to support data-driven decision making.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive performance and growth in a dynamic telecommunications environment.
📋 Key Responsibilities
✅ Lead margin strategy development and execution to ensure both in-period and long-term profitable outcomes across all Home Solutions product offerings.
✅ Support and enhance ARPU and AMPU logging, analysis, and improvement initiatives to address performance gaps and opportunities.
✅ Drive capital interlock processes, ensuring optimal allocation and ROI on investments.
✅ Develop comprehensive planning frameworks and strategies for the Home Solutions portfolio, including financial and RGU forecasting, market analysis.
✅ Implement and oversee real-time performance monitoring systems to enable proactive decision-making and rapid response to market changes.
✅ Provide strategic support for budget planning processes and lead triage activities to reprofile based on actual results of the business.
✅ Take full responsibility for the coordination and consolidation of the Home Solutions Profit & Loss statements, ensuring accuracy and actionable insights.
✅ Drive offer strategy development and configuration optimization to maximize market competitiveness and profitability.
✅ Collaborate with Finance, Marketing, and Product teams to align planning initiatives with business objectives.
✅ Develop and maintain sophisticated analytics and reporting frameworks to support data-driven decision making.
ASSUMPTION: This role involves a mix of strategic planning, hands-on analysis, and cross-functional collaboration to drive performance and growth within TELUS's Home Solutions business.
🎯 Required Qualifications
Education: Bachelor's degree in Finance, Business Administration, Economics, or related field; MBA or CPA preferred
Experience: 8+ years of progressive experience in financial planning, performance management, or strategic planning; 5+ years of leadership experience managing high-performing teams; telecommunications or technology industry experience strongly preferred
Required Skills:
- Financial Acumen: Deep understanding of P&L management, margin analysis, capital allocation, and financial modeling
- Strategic Thinking: Proven ability to develop and execute long-term strategic plans while managing short-term performance
- Analytics & Data: Advanced proficiency in financial analysis, forecasting, and performance metrics (ARPU, AMPU, churn, etc.)
- Technology Proficiency: Expert-level skills in Excel, PowerBI, SQL, and enterprise planning systems (SAP, Oracle, etc.)
- Leadership Excellence: Demonstrated ability to lead, motivate, and develop high-performing teams in a fast-paced environment
- Communication Skills: Exceptional written and verbal communication skills with ability to present complex financial information to senior executives
- Project Management: Strong project management capabilities with experience leading cross-functional initiatives
- Problem Solving: Analytical mindset with proven ability to identify issues, develop solutions, and drive implementation
Preferred Skills:
- Experience with Home Solutions, Smart Home, or IoT product portfolios
- Knowledge of telecommunications regulatory environment
- Experience with agile planning methodologies
- Advanced degree in Finance, Economics, or related field
- Professional certification (CPA, CFA, PMP) is an asset
ASSUMPTION: Given the strategic and leadership nature of this role, candidates should possess a strong combination of financial acumen, strategic thinking, and leadership skills, with a proven track record in driving performance and growth in a dynamic environment.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 CAD per year (Based on industry standards for a Director-level role in the Telecommunications industry in Toronto)
Benefits:
- Health and wellness programs
- Retirement savings
- Flexible work arrangements
Working Hours: Full-time, typically 40 hours per week, with flexibility for project demands
ASSUMPTION: The provided salary range is an estimate based on industry standards for a Director-level role in the Telecommunications industry in Toronto. Actual compensation may vary based on factors such as experience, performance, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees (Large enterprise with extensive resources and opportunities for career growth)
Founded: 1999 (Established company with a strong track record and extensive market presence)
Company Description:
- TELUS is a leading national telecommunications company in Canada, with $9.6 billion of annual revenue and 12 million customer connections.
- TELUS provides a wide range of communications products and services, including data, Internet protocol (IP), voice, entertainment, and video.
- TELUS is committed to giving back to communities across Canada, with team members and retirees contributing $158 million to charitable and not-for-profit organizations and volunteering more than 3 million hours of service since 2000.
Company Specialties:
- Telecommunications services
- Wireless and wireline network access lines
- Internet and entertainment services
- Community giving and corporate social responsibility
Company Website: www.telus.com
ASSUMPTION: TELUS is a well-established telecommunications company with a strong focus on innovation, customer experience, and community involvement. This role offers the opportunity to work in a dynamic and impactful environment within the company's Home Solutions business.
📊 Role Analysis
Career Level: Director (Senior leadership role with strategic responsibilities and significant impact on business performance)
Reporting Structure: This role reports directly to the Vice President of Home Solutions and oversees a team of high-performing professionals responsible for planning, performance management, and analytics.
Work Arrangement: On-site, full-time position with flexibility for remote work as needed
Growth Opportunities:
- Potential for career advancement within TELUS's Home Solutions business or other divisions
- Opportunities to develop and enhance skills in strategic planning, financial management, and leadership
- Chance to work on high-impact projects and initiatives that drive business growth and innovation
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on TELUS's Home Solutions business and advance their career within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 555 Robson Street, Vancouver, BC V6B 3K9, CA (Headquarters); 2075 Steeles Avenue West, Toronto, Ontario M3J 3B6, CA (Primary location for this role)
Geographic Context:
- Toronto is the largest city in Canada and a major hub for the technology and telecommunications industries
- The Greater Toronto Area (GTA) is home to a diverse and multicultural population, offering a wide range of cultural, recreational, and entertainment opportunities
- The GTA has a robust public transportation system, making it easy to commute to work from various neighborhoods
Work Schedule: Full-time, typically 40 hours per week, with flexibility for project demands and occasional overtime
ASSUMPTION: The Toronto office provides a modern, collaborative work environment with easy access to amenities and public transportation. The city offers a diverse range of cultural, recreational, and entertainment opportunities, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth interviews with cross-functional stakeholders, including the hiring manager and team members
- Final interview with the Vice President of Home Solutions
Key Assessment Areas:
- Financial acumen and strategic thinking
- Leadership and team management skills
- Problem-solving and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with TELUS's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of TELUS's business and the Home Solutions portfolio in your application materials
- Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and strategic thinking skills
- Research TELUS's company culture and values to ensure a strong fit and alignment
ATS Keywords: Financial planning, performance management, strategic planning, margin analysis, capital allocation, financial modeling, ARPU, AMPU, churn, P&L management, cross-functional collaboration, leadership, team management, problem-solving, analytics, data-driven decision making
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' financial acumen, strategic thinking, leadership skills, and cultural fit. Demonstrating a strong understanding of TELUS's business and the Home Solutions portfolio will be essential for success.
🛠️ Tools & Technologies
- Microsoft Excel
- PowerBI
- SQL
- Enterprise planning systems (SAP, Oracle)
- Data visualization and business intelligence tools
ASSUMPTION: Proficiency in Microsoft Excel, PowerBI, SQL, and enterprise planning systems is essential for success in this role. Familiarity with data visualization and business intelligence tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- We care about our customers, communities, and each other
- We believe in the power of our people
- We are innovative and embrace change
- We are accountable and deliver on our commitments
- We collaborate and succeed as a team
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Agile and adaptable to change
- Results-focused and accountable
- Innovative and forward-thinking
Self-Assessment Questions:
- Do I have a strong commitment to customer focus and delivering exceptional customer experiences?
- Am I comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do I have a proven track record of driving performance and growth through strategic planning and leadership?
- Am I comfortable working collaboratively with cross-functional teams to achieve common goals?
- Do I have a strong commitment to continuous learning and professional development?
ASSUMPTION: TELUS values a strong cultural fit with its employees, emphasizing collaboration, innovation, accountability, and a commitment to customer focus. Candidates should assess their alignment with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing competing priorities and balancing short-term performance with long-term strategic goals
- Navigating a large, complex organization and building effective cross-functional relationships
- Adapting to a dynamic and evolving business environment, with changes in market conditions, customer preferences, and technology
- Balancing the demands of a full-time, on-site role with personal and family commitments
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Candidates should be prepared to manage competing priorities, navigate a complex organization, and adapt to a dynamic business environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving strategic financial performance and operational excellence within TELUS's Home Solutions business
- Similar roles in other telecommunications companies may have a broader or more narrow focus, depending on the organization's structure and priorities
- Career progression in this role may lead to opportunities in senior leadership or other functional areas within TELUS, depending on the candidate's interests and performance
ASSUMPTION: This role offers a unique opportunity to drive strategic financial performance and operational excellence within TELUS's Home Solutions business. Candidates should assess their fit with the specific demands and priorities of this role compared to similar positions in other organizations.
📝 Sample Projects
- Developing and implementing a comprehensive margin strategy for TELUS's Home Solutions portfolio, resulting in a 5% improvement in profitability within the first year
- Optimizing ARPU and AMPU logging, analysis, and improvement initiatives, leading to a 3% increase in revenue performance within six months
- Driving capital investment processes, ensuring optimal allocation and ROI on investments, and contributing to a 10% increase in shareholder value over three years
ASSUMPTION: These sample projects illustrate the strategic, analytical, and leadership demands of this role. Candidates should be prepared to demonstrate their ability to drive meaningful impact and results in a dynamic and complex business environment.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the Home Solutions business, and how this role contributes to addressing them?
- How does this role collaborate with other teams within TELUS, such as Marketing, Product, and Finance, to drive performance and growth?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does TELUS support the professional development and career growth of its employees, particularly in senior leadership roles like this one?
- What is the company's approach to work-life balance, and how does this role accommodate personal and family commitments?
ASSUMPTION: These key questions help candidates assess the strategic priorities, cross-functional dynamics, and growth opportunities of this role, as well as TELUS's commitment to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your strategic thinking, financial acumen, and leadership abilities
- Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and strategic thinking skills
- Research TELUS's company culture and values to ensure a strong fit and alignment
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application and next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
