📌 Core Information
🔹 Job Title: Director, Portfolio Marketing
🔹 Company: Rockwell Automation
🔹 Location: Hybrid (Milwaukee, WI & Mayfield Heights, OH)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing commercial strategies for Rockwell Automation's global portfolio of products, services, and solutions.
- Collaborating with business units, sales, and marketing teams to drive portfolio awareness, demand creation, and enablement.
- Leading a team of marketing professionals and acting as a trusted advisor to business unit leaders.
- Managing budgets, forecasting expenses, and optimizing marketing investments across the portfolio.
- Bringing a customer-focused, solutions mindset to guide and lead portfolio teams.
ASSUMPTION: This role requires a strategic thinker with a strong understanding of the industrial automation domain and Rockwell Automation's full portfolio. The ideal candidate will have experience in portfolio-oriented messaging and a proven track record of driving revenue results.
📋 Key Responsibilities
✅ Develop and implement commercial strategies and programs that maximize customer demand and sales growth for Rockwell Automation's global portfolio.
✅ Collaborate with business units, sales, and marketing teams to drive portfolio awareness, demand creation, and enablement efforts.
✅ Lead and mentor a team of marketing professionals, providing guidance and support to help them grow in their careers.
✅ Manage budgets, forecast expenses, and optimize marketing investments across the portfolio to maximize returns.
✅ Engage with industry analysts, partners, and customers to ensure Rockwell Automation's portfolio is positioned effectively and delivers the business outcomes customers care about.
ASSUMPTION: This role requires a high level of collaboration and communication with various stakeholders across the organization. The ideal candidate will be an excellent communicator with strong interpersonal and leadership skills.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: Minimum of 12 years of strategy and marketing experience, with a focus on portfolio-oriented messaging
Required Skills:
- Proven experience in developing and executing commercial strategies for a global portfolio of products, services, and solutions.
- Strong leadership and team-building skills, with the ability to mentor and develop high-performing teams.
- Excellent written and verbal communication skills, with the ability to influence and collaborate with stakeholders at all levels.
- Demonstrated ability to manage budgets, forecast expenses, and optimize marketing investments.
- Deep understanding of the industrial automation domain and Rockwell Automation's full portfolio.
Preferred Skills:
- MBA preferred
- Experience in budget management, including multi-year investments, capital, and people
- Experience in the industrial automation domain, with a depth of understanding of Rockwell Automation's portfolio and corresponding value propositions
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving portfolio-oriented messaging and revenue results. Experience in the industrial automation domain is highly preferred.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Based on industry standards for a Director-level role in the Marketing field with 10+ years of experience in the industrial automation domain)
Benefits:
- Health Insurance (Medical, Dental, Vision)
- 401k
- Paid Time Off
- Parental and Caregiver Leave
- Flexible Work Schedule
Working Hours: Full-time, with a hybrid work arrangement requiring 3 office days per week (Mondays, Tuesdays, and Thursdays)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the Marketing field with 10+ years of experience in the industrial automation domain. Actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Automation Machinery Manufacturing
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1903 (as Allen-Bradley Company, Inc.)
Company Description:
- Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile.
- The company's flagship Allen-Bradley and Rockwell Software product brands are recognized for innovation and excellence in the industrial automation industry.
- Rockwell Automation offers a broad range of products, services, and solutions that help customers improve performance, reduce costs, and mitigate risk.
Company Specialties:
- Industrial Automation
- Manufacturing
- Safety Products
- Automation Systems
- Drives
Company Website: http://www.rockwellautomation.com/
ASSUMPTION: Rockwell Automation is a well-established company with a strong reputation in the industrial automation industry. The company offers a comprehensive range of products, services, and solutions that help customers improve performance, reduce costs, and mitigate risk.
📊 Role Analysis
Career Level: Director (Executive-level)
Reporting Structure: Reports directly to the VP, Global Marketing & Chief Marketing Officer
Work Arrangement: Hybrid (3 office days per week)
Growth Opportunities:
- Potential to advance to a VP or C-level role within the Marketing organization
- Opportunities to lead high-impact projects and initiatives that drive business results
- Chance to work with and learn from experienced leaders in the industrial automation industry
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to advance to a VP or C-level role within the Marketing organization. The ideal candidate will be a strategic thinker with a strong desire to learn and grow in their career.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): Milwaukee, WI & Mayfield Heights, OH
Geographic Context:
- Milwaukee, WI: Known for its rich history, vibrant culture, and strong manufacturing industry. The city offers a high quality of life with numerous parks, museums, and entertainment options.
- Mayfield Heights, OH: A suburb of Cleveland, OH, with a mix of urban and suburban living. The area offers a variety of cultural attractions, sports teams, and outdoor recreation opportunities.
Work Schedule: Full-time, with a hybrid work arrangement requiring 3 office days per week (Mondays, Tuesdays, and Thursdays)
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility. The ideal candidate will be comfortable working in an office environment for 3 days per week and have a dedicated workspace at home for remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth behavioral interview with the hiring manager and/or other members of the Marketing leadership team
- Final interview with the VP, Global Marketing & Chief Marketing Officer
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team-building abilities
- Communication and interpersonal skills
- Industry knowledge and understanding of Rockwell Automation's portfolio
- Budget management and financial acumen
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to portfolio marketing, commercial strategy development, and team leadership
- Research Rockwell Automation's products, services, and solutions, and be ready to discuss how you would position them in the market
- Prepare questions to ask the interviewer about the role, the team, and the company's growth opportunities
ATS Keywords: Portfolio Marketing, Commercial Strategy, Market Insights, Demand Creation, Product Launch, Team Leadership, Budget Management, Collaboration, Go-to-Market Strategy, Customer Focus, Competitive Analysis, Analyst Relations, Campaign Development, Thought Leadership, Market Trends, Sales Enablement
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's strategic thinking, leadership, and communication skills. The ideal candidate will have a strong background in portfolio marketing and a deep understanding of the industrial automation domain.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Industry-specific tools and software (e.g., automation software, analytics tools)
ASSUMPTION: The ideal candidate will have experience with a range of marketing automation platforms, CRM software, and project management tools. Familiarity with industry-specific tools and software is also highly preferred.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Innovation
- Integrity
- Collaboration
- Excellence
Work Style:
- Results-driven
- Collaborative
- Adaptable
- Strategic
- Customer-focused
Self-Assessment Questions:
- Do you have a proven track record of driving portfolio-oriented messaging and revenue results?
- Are you comfortable working in a hybrid work environment, with a balance of on-site collaboration and remote flexibility?
- Do you thrive in a fast-paced, dynamic work environment that requires strong leadership, communication, and collaboration skills?
ASSUMPTION: Rockwell Automation values a customer-focused, innovative, and collaborative work environment. The ideal candidate will be results-driven, adaptable, and comfortable working in a hybrid work arrangement.
⚠️ Potential Challenges
- Managing a global portfolio of products, services, and solutions requires a high level of strategic thinking, collaboration, and communication skills.
- Working in a matrix organization may present challenges in terms of decision-making, prioritization, and stakeholder management.
- Balancing the need to grow the core Rockwell Automation portfolio while also ramping strategically important ARR-based software and services may present unique challenges and opportunities.
- The hybrid work arrangement may require additional effort to maintain strong communication and collaboration with team members who work remotely.
ASSUMPTION: The ideal candidate will be a strategic thinker with strong leadership, communication, and collaboration skills. They will be comfortable working in a matrix organization and balancing the need to grow the core portfolio while also ramping strategically important software and services.
📈 Similar Roles Comparison
- This role is unique in its focus on developing and implementing commercial strategies for a global portfolio of products, services, and solutions within the industrial automation industry.
- Similar roles in other industries may focus on different product portfolios or have a more narrow scope, such as managing a specific product line or category.
- Career progression in this role may lead to advancement to a VP or C-level role within the Marketing organization, with potential opportunities to lead high-impact projects and initiatives that drive business results.
ASSUMPTION: This role is unique in its focus on the industrial automation industry and offers significant growth opportunities for the right candidate. The ideal candidate will have a strong background in portfolio marketing and a deep understanding of the industrial automation domain.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new software solution that drives customer demand and adoption
- Conducting market research and competitive analysis to inform portfolio strategy and positioning
- Leading a cross-functional team to launch a new product or service offering, including market testing, pricing strategy, and sales enablement
ASSUMPTION: These sample projects are illustrative of the types of initiatives the Director, Portfolio Marketing may be responsible for leading. The ideal candidate will have experience in portfolio marketing, commercial strategy development, and team leadership.
❓ Key Questions to Ask During Interview
- Can you describe the current portfolio strategy and how this role will contribute to its evolution?
- How does the Marketing organization collaborate with the Business Units and Sales teams to drive portfolio awareness and demand creation?
- What are the key priorities for the first 90 days in this role, and how will my work align with the broader Marketing and company objectives?
- How does Rockwell Automation support the growth and development of its employees, particularly in marketing and leadership roles?
- What are the key challenges and opportunities facing the industrial automation industry, and how does Rockwell Automation plan to address them?
ASSUMPTION: These key questions are designed to help the candidate understand the role, the team, and the company's growth opportunities. The ideal candidate will be strategic, inquisitive, and focused on driving business results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your phone or video screen by researching Rockwell Automation's products, services, and solutions, and be ready to discuss your approach to portfolio marketing, commercial strategy development, and team leadership
- Prepare questions to ask the interviewer about the role, the team, and the company's growth opportunities
- Follow up with the hiring manager or HR team within 24 hours of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
